1 
DDMRP 
Case 
Studies 
from 
the 
Demand 
Driven 
Ins7tute 
All 
material 
and 
content 
© 
copyright 
2014 
Demand 
Driven 
Ins7tute. 
All 
rights 
reserved. 
Cer7fied 
Demand 
Driven 
Planner 
(CDDP) 
is 
a 
trademark 
of 
the 
ISCEA
Industrial 
Ingredient 
Division: 
• 60% 
reduc7on 
in 
make 
to 
order 
lead 
7me 
• 100% 
On-­‐Time-­‐Delivery 
• 20% 
reduc7on 
in 
inventory 
2 
Oregon 
Freeze 
Dry 
Case 
Study 
Mountain 
House 
Division: 
• Sales 
increased 
20% 
• Customer 
Fill 
Rate 
improved 
from 
79% 
to 
99.6% 
• 60% 
reduc*on 
in 
inventory 
Raw Material 
No out of stock 
Reduced inventory $2.5M+ 
All 
material 
and 
content 
© 
copyright 
2012 
Demand 
Driven 
Ins7tute. 
All 
rights 
reserved. 
Cer7fied 
Demand 
Driven 
Planner 
(CDDP) 
is 
a 
trademark 
of 
the 
ISCEA
3 
All 
material 
and 
content 
© 
copyright 
2013 
Demand 
Driven 
Ins7tute. 
All 
rights 
reserved. 
Cer7fied 
Demand 
Driven 
Planner 
(CDDP) 
is 
a 
trademark 
of 
the 
ISCEA
DDMRP 
MRP 
4 
LeTourneau 
Case 
Study 
All 
material 
and 
content 
© 
copyright 
2012 
Demand 
Driven 
Ins7tute. 
All 
rights 
reserved. 
Cer7fied 
Demand 
Driven 
Planner 
(CDDP) 
is 
a 
trademark 
of 
the 
ISCEA
Forestry 
Products 
Mining 
Products 
5 
C 
C 
Distortions & 
amplification in 
demand requirements 
reverberate backward 
Steel 
Products 
Component 
Supply (H/ 
L) 
Offshore 
Products 
C 
Suppliers 
Supply Variability 
C 
Drilling 
Systems 
C 
Synchroniza7on 
and 
Flow 
Challenge 
C = Customer 
= Remote Location 
Demand / 
Information 
Variability 
End Item Assembly 
inherits the amplifying 
upstream variability. 
Lead Time before DDMRP
6 
= Strategic Replenishment Buffers 
Suppliers 
= Time Buffer 
SP CS 
FP 
MP 
OP 
C 
C 
C 
C = Customer 
DS 
C 
= Remote Location 
C 
DDMRP 
Design
DDMRP 
(Longview) 
vs. 
MRP 
(Houston) 
High Inventories 
Shortages 
Massive Expedites 
7 
700 
700 
Stock-­‐600 
outs 
reduced 
by 
over 
66%! 
500 
400 
300 
200 
100 
0 
Dec '01 Dec '02 Dec '03 Dec '04 Dec '05 Dec '06 Dec '07 Dec '08 Sep 
'09A 
$Millions 
Longview Inv Longview TR 
600 
500 
400 
300 
200 
100 
0 
Dec '01 Dec '02 Dec '03 Dec '04 Dec '05 Dec '06 Dec '07 Dec '08 Sep 
$Millions 
Houston Inv Houston TR 
Low Inventories 
High Service 
Fewer Expedites
Before 
Demand 
Driven 
– 
FMCG 
Example 
(soap) 
8
Before 
Demand 
Driven 
– 
FMCG 
Example 
(soap) 
Purchase Orders Planned Orders (MRP) 
9 
Raw 
Pack 
Mix Room 
Pack 1 
Pack 2 
Pack 3 
DC 
DC 
DC 
DC 
50+ Days 
Manufacturing Orders 
Expedites/ 
Schedule 
Break-ins
DDMRP 
Design 
– 
FMCG 
Example 
(soap) 
Manufacturing Orders Stock Transfer Orders 
10 
All 
material 
and 
content 
© 
copyright 
2013 
Demand 
Driven 
Ins7tute. 
All 
rights 
reserved. 
Cer7fied 
Demand 
Driven 
Planner 
(CDDP) 
is 
a 
trademark 
of 
the 
ISCEA 
Raw 
Pack 
Mix Room 
Pack 1 
Pack 2 
Pack 3 
DC 
DC 
DC 
DC 
9 Days 
HUB 
3-8 Days 
Purchase Orders
Immediate 
Results 
for 
Materials 
– 
FMCG 
(soap) 
11 
300 
Materials 
are 
buffered 
without 
increase 
in 
RPW 
inventory. 
This 
is 
accomplished 
with 
18% 
less 
total 
RPW. 
Dampened 
the 
bull 
whip, 
now 
opera*ng 
more 
effec*vely, 
with 
less 
working 
capital 
Before 
Replenishment lead time has been After 
reduced 82% to 9 days from 50 days, 
becoming Responsive 
Finished Goods dropped 45+% 
with consistent services level at 
or above 99.7%

Demand Driven Supply Chain Case Studies from the Demand Driven Institute

  • 1.
    1 DDMRP Case Studies from the Demand Driven Ins7tute All material and content © copyright 2014 Demand Driven Ins7tute. All rights reserved. Cer7fied Demand Driven Planner (CDDP) is a trademark of the ISCEA
  • 2.
    Industrial Ingredient Division: • 60% reduc7on in make to order lead 7me • 100% On-­‐Time-­‐Delivery • 20% reduc7on in inventory 2 Oregon Freeze Dry Case Study Mountain House Division: • Sales increased 20% • Customer Fill Rate improved from 79% to 99.6% • 60% reduc*on in inventory Raw Material No out of stock Reduced inventory $2.5M+ All material and content © copyright 2012 Demand Driven Ins7tute. All rights reserved. Cer7fied Demand Driven Planner (CDDP) is a trademark of the ISCEA
  • 3.
    3 All material and content © copyright 2013 Demand Driven Ins7tute. All rights reserved. Cer7fied Demand Driven Planner (CDDP) is a trademark of the ISCEA
  • 4.
    DDMRP MRP 4 LeTourneau Case Study All material and content © copyright 2012 Demand Driven Ins7tute. All rights reserved. Cer7fied Demand Driven Planner (CDDP) is a trademark of the ISCEA
  • 5.
    Forestry Products Mining Products 5 C C Distortions & amplification in demand requirements reverberate backward Steel Products Component Supply (H/ L) Offshore Products C Suppliers Supply Variability C Drilling Systems C Synchroniza7on and Flow Challenge C = Customer = Remote Location Demand / Information Variability End Item Assembly inherits the amplifying upstream variability. Lead Time before DDMRP
  • 6.
    6 = StrategicReplenishment Buffers Suppliers = Time Buffer SP CS FP MP OP C C C C = Customer DS C = Remote Location C DDMRP Design
  • 7.
    DDMRP (Longview) vs. MRP (Houston) High Inventories Shortages Massive Expedites 7 700 700 Stock-­‐600 outs reduced by over 66%! 500 400 300 200 100 0 Dec '01 Dec '02 Dec '03 Dec '04 Dec '05 Dec '06 Dec '07 Dec '08 Sep '09A $Millions Longview Inv Longview TR 600 500 400 300 200 100 0 Dec '01 Dec '02 Dec '03 Dec '04 Dec '05 Dec '06 Dec '07 Dec '08 Sep $Millions Houston Inv Houston TR Low Inventories High Service Fewer Expedites
  • 8.
    Before Demand Driven – FMCG Example (soap) 8
  • 9.
    Before Demand Driven – FMCG Example (soap) Purchase Orders Planned Orders (MRP) 9 Raw Pack Mix Room Pack 1 Pack 2 Pack 3 DC DC DC DC 50+ Days Manufacturing Orders Expedites/ Schedule Break-ins
  • 10.
    DDMRP Design – FMCG Example (soap) Manufacturing Orders Stock Transfer Orders 10 All material and content © copyright 2013 Demand Driven Ins7tute. All rights reserved. Cer7fied Demand Driven Planner (CDDP) is a trademark of the ISCEA Raw Pack Mix Room Pack 1 Pack 2 Pack 3 DC DC DC DC 9 Days HUB 3-8 Days Purchase Orders
  • 11.
    Immediate Results for Materials – FMCG (soap) 11 300 Materials are buffered without increase in RPW inventory. This is accomplished with 18% less total RPW. Dampened the bull whip, now opera*ng more effec*vely, with less working capital Before Replenishment lead time has been After reduced 82% to 9 days from 50 days, becoming Responsive Finished Goods dropped 45+% with consistent services level at or above 99.7%