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Forum TI :
Les écosystèmes de données au service de vos affaires !
Découvrez comment
visualiser l’expérience réelle
de vos utilisateurs en mobilisant
vos données massives
Prof. Dr. Pierre-Majorique Léger
Co-directeur Tech3Lab, HEC Montréal
13 septembre 2017. Montréal
© Copyright Léger (2017)© Copyright Léger (2017)
© Copyright Léger (2017)
cognition
attention
Émotions
1 gigaoctet/heure
encyclopedia
encyclopedia
encyclopedia
encyclopedia
encyclopedia
encyclopedia
encyclopedia
encyclopedia
© Copyright Léger (2017)
Prof. Pierre-Majorique Léger, Ph.D.
Professeur titulaire
Directeur ERPsim Lab
Co-directeur Tech3Lab
pml@hec.ca
Doctorat
Post-Doctorat
Laboratoires Financement
Professeur invité
Lab Serious games to learn
enterprise systems and
business analytics
https://www.researchgate.net/profile/Pierre-Majorique_Leger
© Copyright Léger (2017)
© Copyright Léger (2017)© Copyright Tech3Lab 2015© Copyright Léger (2017)
© Copyright Léger (2017)
© Copyright Léger (2017)
© Copyright Léger (2017)
Testez-le
svp!
© Copyright Léger (2017)
© Copyright Léger (2017)
Facile
à utiliser ?
© Copyright Léger (2017)
Facile
à utiliser ?
3 sur 5
© Copyright Léger (2017)
Conclusion ?
?
© Copyright Léger (2017)
© Copyright Léger (2017)
Utilisation des données neurophysiologiques
pour optimiser l'expérience utilisateur (UX)
cognition
attention
Émotions
L'OCULOMÉTRIE
mÉsures NÉurophysiologiQUE
1 gigaoctet / heure
par participant
Aider les designers
à prendre des décisions
Autoadapter les interfaces
A B
© Copyright Léger (2017)
frontalis
Corrugator
Zygomaticus
© Copyright Léger (2017)
NEUTRAL
HAPPY
SAD
DISCUSTED
ANGRY
SURPRISED
SCARED
© Copyright Léger (2017)
NEUTRAL
HAPPY
SAD
ANGRY
SURPRISED
SCARED
DISCUSTED
© Copyright Léger (2017)
© Copyright Léger (2017)
© Copyright Léger (2017)© Copyright Léger (2017)
© Copyright Léger (2017)
© Copyright Léger (2017)
densité de la
fixation oculaire
© Copyright Léger (2017)
Émotions positives
Émotions négatives
© Copyright Léger (2017)
© Copyright Léger (2017)© Copyright Léger (2017)
2 x 3 = ?
14 x 17 = ?
2 x 3 = ?
facile
14 x 17 = ?
difficile
© Copyright Léger (2017)
© Copyright Léger (2017)© Copyright Léger (2017)
© Copyright Léger (2017)
applicationapplication
A B
© Copyright Léger (2017)
dÉplaisir plaisir
© Copyright Léger (2017)
dÉplaisir
difficile
Facile
plaisir
© Copyright Léger (2017)
dÉplaisir
difficile
Facile
zone optimale
plaisir
© Copyright Léger (2017)
dÉplaisir
difficile
Facile
zone optimale
plaisir
application
A
© Copyright Léger (2017)
application
A
application
B
dÉplaisir
difficile
Facile
zone optimale
plaisir
© Copyright Léger (2017)© Copyright Léger (2017)
© Copyright Léger (2017)© Copyright Léger (2017)
© Copyright Léger (2017)© Copyright Léger (2017)
© Copyright Léger (2017)
© Copyright Léger (2017)
© Copyright Léger (2017)
Comparaison de la perception
de la douceur en ligne
Carette, J., Léger, P-M., Sénécal, S., (2017) Visual Discrimination of Softness of Hygiene Tissue in the
Absence of Haptic Feedback, TAPPI Journal, Vol. 16(7), page 439-449
© Copyright Léger (2017)
Msi’s GT72s Tobii laptop from
www.engadget.com/2016/02/08/msi-tobii-eye-tracking-laptop
oculomÈtre
© Copyright Léger (2017)
A
B
C
D
© Copyright Léger (2017)
NEUTRAL
HAPPY
SAD
DISCUSTED
ANGRY
SURPRISED
SCARED
© Copyright Léger (2017)
Nouveau livre chez Springer:
R. Riedl, P.-M. Léger
Fundamentals of NeuroIS
Information Systems and the Brain
Series: Studies in Neuroscience, Psychology and
Behavioral Economics
▪▪ Provides the fundamentals of NeuroIS
▪▪ Guides the reader to theories and tools which are relevant for this field
▪▪ Contains tutorial-like illustrations which enhance understanding
▪▪ Written by experts in the field
Merci!

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