SlideShare a Scribd company logo
Washington, DC and Pittsburgh, PA
Comparison
If I were to launch a new product I would launch it in Washington, DC.
The median income is higher and the poverty level is lower which is an
indication to me that if I want my product to do well then I have to
market that product in an area that may have more people with
disposable income that might be able to purchase my product. Also,
being a minority and the difference in the African American population I
would not be as confident in Pittsburgh as I would be in DC in introducing
my product.
Kiara Fisher
Washington, DC’s
Age Demographic
District of Columbia
Persons under 5 years, percent, 2013 6.30%
Persons under 18 years, percent, 2013 17.20%
Persons 65 years and over, percent, 2013 11.40%
Persons under 5 years,
percent, 2013
Persons under 18 years,
percent, 2013
Persons 65 years and
over, percent, 2013
Kiara Fisher
Pittsburgh, PA’s
Age Demographic
Pittsburgh
Persons under 5 years, percent, 2010 4.90%
Persons under 18 years, percent, 2010 16.30%
Persons 65 years and over, percent, 2010 13.80%
Persons under 5 years,
percent, 2010
Persons under 18 years,
percent, 2010
Persons 65 years and
over, percent, 2010
Kiara Fisher
Washington, DC’s
Race Distribution
White alone, percent, 2013 (a) 43.40%
Black or African American alone, percent, 2013 (a) 49.50%
Hispanic or Latino, percent, 2013 (b) 10.10%
White alone, not Hispanic or Latino, percent, 2013 35.80%
White alone, percent,
2013 (a)
Black or African
American alone,
percent, 2013 (a)
Hispanic or Latino,
percent, 2013 (b)
White alone, not
Hispanic or Latino,
percent, 2013
Kiara Fisher
Pittsburgh, PA’s
Race Distribution
White alone, percent, 2010 (a) 66.00%
Black or African American alone, percent, 2010 (a) 26.10%
Hispanic or Latino, percent, 2010 (b) 2.30%
White alone, not Hispanic or Latino, percent, 2010 64.80%
White alone, percent,
2010 (a)
Black or African
American alone,
percent, 2010 (a)
Hispanic or Latino,
percent, 2010 (b)
White alone, not
Hispanic or Latino,
percent, 2010
Kiara Fisher
DC & Pgh’s
Poverty Level
Washington, DC
Median household income, 2008-2012 $64,267
Persons below poverty level, percent, 2008-2012 18.50%
Pittsburgh, PA
Median household income, 2008-2012 $38,029
Persons below poverty level, percent, 2008-2012 22.50%
$0
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
Washi
ngton,
DC
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old
inco…
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Pittsbu
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Series1 $64,267 18.50% $38,029 22.50%
Income
Poverty Level
Kiara Fisher

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Dc & pgh pp

  • 1. Washington, DC and Pittsburgh, PA Comparison If I were to launch a new product I would launch it in Washington, DC. The median income is higher and the poverty level is lower which is an indication to me that if I want my product to do well then I have to market that product in an area that may have more people with disposable income that might be able to purchase my product. Also, being a minority and the difference in the African American population I would not be as confident in Pittsburgh as I would be in DC in introducing my product. Kiara Fisher
  • 2. Washington, DC’s Age Demographic District of Columbia Persons under 5 years, percent, 2013 6.30% Persons under 18 years, percent, 2013 17.20% Persons 65 years and over, percent, 2013 11.40% Persons under 5 years, percent, 2013 Persons under 18 years, percent, 2013 Persons 65 years and over, percent, 2013 Kiara Fisher
  • 3. Pittsburgh, PA’s Age Demographic Pittsburgh Persons under 5 years, percent, 2010 4.90% Persons under 18 years, percent, 2010 16.30% Persons 65 years and over, percent, 2010 13.80% Persons under 5 years, percent, 2010 Persons under 18 years, percent, 2010 Persons 65 years and over, percent, 2010 Kiara Fisher
  • 4. Washington, DC’s Race Distribution White alone, percent, 2013 (a) 43.40% Black or African American alone, percent, 2013 (a) 49.50% Hispanic or Latino, percent, 2013 (b) 10.10% White alone, not Hispanic or Latino, percent, 2013 35.80% White alone, percent, 2013 (a) Black or African American alone, percent, 2013 (a) Hispanic or Latino, percent, 2013 (b) White alone, not Hispanic or Latino, percent, 2013 Kiara Fisher
  • 5. Pittsburgh, PA’s Race Distribution White alone, percent, 2010 (a) 66.00% Black or African American alone, percent, 2010 (a) 26.10% Hispanic or Latino, percent, 2010 (b) 2.30% White alone, not Hispanic or Latino, percent, 2010 64.80% White alone, percent, 2010 (a) Black or African American alone, percent, 2010 (a) Hispanic or Latino, percent, 2010 (b) White alone, not Hispanic or Latino, percent, 2010 Kiara Fisher
  • 6. DC & Pgh’s Poverty Level Washington, DC Median household income, 2008-2012 $64,267 Persons below poverty level, percent, 2008-2012 18.50% Pittsburgh, PA Median household income, 2008-2012 $38,029 Persons below poverty level, percent, 2008-2012 22.50% $0 $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 Washi ngton, DC Media n househ old inco… Person s below povert y… Pittsbu rgh, PA Media n househ old inco… Person s below povert y… Series1 $64,267 18.50% $38,029 22.50% Income Poverty Level Kiara Fisher