This document discusses IBM DB2 10.5 with BLU Acceleration. It introduces BLU Acceleration as a new technology that uses column-organized tables to provide significant improvements to storage, query performance, ease of use, and time-to-value for analytic workloads. The document outlines seven main ideas behind BLU Acceleration, including compute-friendly encoding and compression, keeping data compressed during evaluation, multiplying the power of CPUs using SIMD processing, core-friendly parallelism, working directly on columns to minimize I/O, and extreme data compression.