The document discusses the vision of creating a unique, customizable perfume for every individual. An unprecedented perfume machine was developed that can automatically produce up to 36,000 unique scents per day. The result was a concept called blue box that allows users to create their own personalized fragrance through a simple process in a few steps.

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The visionary knows all about perfume. Scents have always played a
central role in his life. Above all those with famous names. In the years that
followed, stars from the worlds of art, sport and culture had their very own
perfumes created. Millions of fans wanted to use these scents, leading to an
unparalleled success story.
But all of this was not sufficient for the visionary - he wanted more. He
wanted a perfume that would make anyone feel like a star; one that is just as
unique as the person wearing it. Throughout all this he never lost sight of the
goal of making this luxury affordable for everyone.
How was this accomplished? What was the answer?
The first step was to develop a machine that would turn the vision into
reality. In a development phase spanning two years and a building phase
lasting a year and a half, a perfume machine that spans over 200 feet long
was created. Unmatched anywhere in the world, this system automatically
produces up to 36,000 unique items every day. And today you are among
the first to experience the results.
blue box
• A fragrance customization concept like no other
• A perfume that is as individual as you
• Unprecedented success
blue box

4. B ^ e e o m .e u o u r o u m jt e r ftimer.
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Fascinatingly simple - simply fascinating. Your individual scent is only a couple of steps away.
Alternatively, select a scent recipe
from our 32 instant scents
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5. Why would you use a perfume that bears someone else's name? Select one of the 20 cartons and add your
individual text to it. Elegant, fashionable, sporty, romantic or extravagant. You will find something just right here
for every taste or occasion.
JULIX

6. Your personal scent identification number is printed on the rear of the carton. By registering your scent ID at
w w w .m y-bluebox.de, you can be sure to be able to reorder your individual scent for the next 5 years.