1. THE FUTURE OF ON-DEMAND
T H E O N - D E M A N D C O N F E R E N C E
M A Y 1 9 , 2 0 1 5 | S A N F R A N C I S C O
@semil
Monday, May 18, 15

2. ON-DEMAND: A QUICK OVERVIEW
YESTERDAY
Pigeons
Telegrams
Telephones
Google
Mobile Apps
TOMORROW
Voice
Devices
Beacons
Messaging
Anticipatory
Point of Sale
Mobile APIs
“demand
generation”
@semil
Monday, May 18, 15

3. ON-DEMAND: THEORY OF CALL AVOIDANCE
Google search still
required a phone call...
Now apps make it so
we don’t have to call anyone.
API calls replace phone calls.
No wonder it works!
@semil
Monday, May 18, 15

4. ON-DEMAND: VOICE INPUT
“We need an Uber to head to the movies.”
Amazon Echo
@semil
Monday, May 18, 15

5. ON-DEMAND: DEVICE INPUT
Amazon Dash Button
Imagine an Uber button near your front door...
@semil
Monday, May 18, 15

6. ON-DEMAND: KEYCHAIN?
This is the next “wearable” I want to see...
@semil
Monday, May 18, 15

7. ON-DEMAND: WATCH INPUT
@semil
Monday, May 18, 15

8. ON-DEMAND: THE OLD IS NEW
@semil@semil
Monday, May 18, 15

9. ON-DEMAND TRIGGERS: LOCATION
Imagine Uber beacons (by Estimote) in building lobbies...
@semil
Monday, May 18, 15

10. ON-DEMAND TRIGGERS: MOTION
Imagine Uber anticipating a request based on your movement...
@semil
Monday, May 18, 15

11. ON-DEMAND TRIGGERS: POINT OF SALE
Imagine Uber anticipating a request via Apple Pay...
@semil
Monday, May 18, 15

12. ON-DEMAND, VIA MESSAGING
FB Messenger & Whatsapp are the new mobile browsers
@semil
Monday, May 18, 15

13. ON-DEMAND, VIA SMS
Texting provides a new channel for apps, search....
@semil
Monday, May 18, 15

14. ON-DEMAND, VIA SLACK
Slack seems so pervasive, I just assume one can do anything with it...
@semil
Monday, May 18, 15

15. ON-DEMAND: MOBILE APIS
Uber works with Button to help spread APIs across apps....
@semil
Monday, May 18, 15

16. BRANDS, ON-DEMAND
Sign up audiondemand.com for priority in SF
@semil
Monday, May 18, 15

17. NEW CUSTOMERS: BUSINESS
Boomtown offers on-demand tech support to businesses...
@semil
Monday, May 18, 15

18. NEW TYPES OF CUSTOMERS
NEW ISSUES
• Will we have new types of on-demand customers?
• ...such as, for healthcare?
• ...or, for government services?
• While, new delivery platforms/APIs emerge...
• And, the industry ponders consolidation, wrestles with worker
rights, and grinds to improve unit economics.
@semil
Monday, May 18, 15

19. THANK YOU!
@semil
Monday, May 18, 15