The document provides an overview of The Eggplant, a student publication and advertising platform at Florida State University. It summarizes The Eggplant's history and growth since 2014, current reach and social media followers, compensation structure for sales interns including a biweekly pay plus commission bonuses, common challenges sales interns may face, and benefits of online advertising for both business owners and students.

1. Day 1
Product, People and Process

2. What Is The Eggplant?
● Started in February of 2014 by two FSU students, Houston and Aubrey, who
wanted to express their creativity and love for their school.
● The most iconic student publication active at Florida State.
● The #1 college satire site in the U.S.
● Today, it is a platform for local business owners to reach their main customer,
the student.
● Quick Numbers:
o Monthly FB Reach- 750,000 people.
o Daily Average Unique Visitors-7,012
o Social Media
 FB-10,000 followers
 Twitter-1,500 followers

3. The Sales Internship Program

4. Compensation
Biweekly Pay
Training-$50
Stipend-$75
Commision-10%
5% Up front
5% Account Paid
Bonus Structure
$2,500- $75 bonus
$5,000- $150 bonus
$7,500- $250 bonus
$10,000- $300 bonus

5. They Will Try To Stop You.
● No plan for success.
● Being opportunistic.
● Cold Call Reluctance.
● Not Organized.
● Not following up.

6. Online Advertising Benefits
Business Owners
● Cost Effective
● Easier Targeting
● Interactivity and
Feedback
● Captive Audience
Student
● Trusted Source
● Relatable Content

7. Introductions

8. Whats Next