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Long live Personas!

        Why Personas are good for you




David Geerts – Centre for User Experience Research (CUO) – K.U.Leuven




                  Personas 101

          Personas are fictitious, specific,
         concrete representations of target
        users that guide the design process
                      (Cooper)




                                                                        1
2
3
Misconceptions about
     Personas




                       4
Personas are fictitious, so
    they are not real




                              5
Personas are a substitute for
   talking with your users




                                6
How can one Persona
represent thousands of users?




                                7
Conclusion




Conclusion




             8
Thank you!




             9

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David Geerts on Personas