Dave Wascha - Product Management Culture

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Mind the Product

Dave Wascha, Chief Product Officer at Moo, discusses the breaking the barriers to creating a great product culture.

Technology

What are the characteristics of a product or service
that will compel users to choose my product over
alternatives?

An effect in which incompetent people
fail to realise they are incompetent
because they lack the skill to
distinguish between competence and
incompetence.
Dunning–Kruger Effect

Culture Objective #1
Why are we doing this?

Culture Objective #2
Who is our customer?

Business Card Purchasers
Online Purchasers
MOO Customers
MOO FB Followers
MOO customers
who follow us on
Facebook and
have time to fill out
a survey

Culture Objective #3
What data are we basing
our decisions on?

Reading List
Email dave@moo.com
Subject: reading list

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