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Dave Wascha - Product Management Culture
What are the characteristics of a product or service
that will compel users to choose my product over
alternatives?
Dave Wascha - Product Management Culture
Dave Wascha - Product Management Culture
An effect in which incompetent people
fail to realise they are incompetent
because they lack the skill to
distinguish between competence and
incompetence.
Dunning–Kruger Effect
Quack!
Quack!
Woof?
Woof Quack
???
Product Management =
FAIL
The Tyranny Of Inertia
Dave Wascha - Product Management Culture
60
60 = 3 X 20
20
Dave Wascha - Product Management Culture
Culture Objective #1
Why are we doing this?
Dave Wascha - Product Management Culture
Dave Wascha - Product Management Culture
Dave Wascha - Product Management Culture
Propinquity
Propinquity
Custome
r
You
Custome
r
You
Culture Objective #2
Who is our customer?
Dave Wascha - Product Management Culture
N = 1
Business Card Purchasers
Online Purchasers
MOO Customers
MOO FB Followers
MOO customers
who follow us on
Facebook and
have time to fill out
a survey
Culture Objective #3
What data are we basing
our decisions on?
Signals
Dave Wascha - Product Management Culture
Dave Wascha - Product Management Culture
Dave Wascha - Product Management Culture
Reading List
Email dave@moo.com
Subject: reading list

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Dave Wascha - Product Management Culture