2. 1
ABOUT US
dataSpring offers one-stop research solutions to ensure
that market researchers around the world succeed.
We provide Global Sample coverage in over 35
countries, Fieldwork Suite, and an industry-leading
programming and tabulation tool.
MISSION
To connect brands with targeted consumers through our leading technology,
thereby cultivating real relationships between products and people.
3. 2
OUR STORY
dataSpring has a proud history that starts in 1999
with the founding of Voyage Group (VG).
VG quickly grew to become a leading internet company in Japan. In 2009,
it funded a subsidiary research company named Research Panel Asia (RPA).
RPA, known for high-quality proprietary Asian panels and great service,
was acquired in 2015 by Marketing Applications Inc. (MApps),
a leading Tokyo-based research technology company.
The resulting company is known globally as dataSpring
4. 3
WHERE DO OUR PANELS COME FROM?
Proprietary Panels
Our international proprietary panels are recruited
and managed by expert Springers with local
knowledge of the market. Panelists are recruited
through online advertising in local websites,
search engines, and social networking services.
100% of recruitment is by double opt-in process
and strict registration measures are also in place
to ensure respondents are who they say they are.
API Integration
survey on Partners is an API platform that
integrates verified partner panels into our system.
With this platform, we can provide an expansive
network of respondents instantaneously and
offer partners an opportunity to monetize their
panels. We partner with various media
companies, including shopping websites and
mobile applications, as well as other panel
suppliers.
3rd Party Procurement
To reach even more respondents, we also go
through the traditional method: through
approved Third Parties, a mix of local and global
panel suppliers. Though these partners are not
part of our API, we also regularly evaluate their
performance to ensure panel health and data
quality.
5. 4
HOW DO WE MAINTAIN PANEL QUALITY?
VERIFIED
Strict registration measures that include validation of personal ID or physical
address, as well as IP check, ensure that respondents are correctly profiled.
UNIQUE
In-house Digital Fingerprint System blocks any duplicate respondents
for each survey.
ENGAGED
Internal Quality Checks are regularly conducted to eliminate speeders, straight-
liners, and respondents who give inconsistent information.
6. 5
WHAT PROFILES CAN WE TARGET?
Employment Status
Company Size
Job Function
IT Decision Making Status
Occupation Category
Department
Number of Computers (Worldwide)
Company's total consolidated assets/
funds
Official Position
Level of Involvement in contract and
purchasing
Role in decision-making
Home Appliances, Computers, Games
Ownership of: PC (Desktop/Laptop),
Printer, Tablet, etc.
Home appliance Purchase within 1year
Home appliance Purchase Intent
Role in household purchases (Appliance,
Assets, Food, Electronics, etc.)
OTHER
Baby items Purchase within 1 year
FAMILY COMPOSITION
Parent Gender/Age
Children Under 18 Gender/Age
Pregnancy status
The number of family members
HOMEMAKERS (Female)
Age
Family Structure
MEDICAL
Job Title (Doctor, Dentist, Pharmacist,
Nurse, etc.)
Doctor Specialty
AILMENTS
Symptoms
Current Ailments
Past Ailments
Method of visual correction
B2B HOME FAMILY HEALTHCARE
7. 6
VEHICLES
Owner/Driver Status
Presence of a driver's license
Number of cars at home
Decision making to purchase
Vehicle body type
Vehicle engine type
Vehicle Manufacturer
Purchase Date
Purchase Type(New/Used)
Tire Purchase Date
Vehicle Purchase Intent (Budget, Engine
type, Body type, Year)
MOTORCYCLES
Presence of a driver's license
Number of motorcycles at home
Size of motorcycle
Travel in the Past Year by Type: Domestic,
Overseas, Personal, Business
Decision making role for private trips
Overseas Travel Intent
MOBILE
Type
OS
Carrier
Model
Mobile Brand
Tablet Brand
App Purchase Monthly Amount
ONLINE SHOPPING
Online shopping experience
SNS
SNS/Messenger Usage
ASSETS
Financial asset amount (savings, stock,
bond, mutual fund, etc.)
Type of insurance contracted
Credit card ownership
Type of loan
LUXURY
Kind of luxury items purchased
The last time purchased Luxury/branded
items
Luxury items Purchase within 1 year
BEAUTY
Men's products usage (by Brand)
Frequency of using Cosmetic products
Anti-aging products usage
Cosmetic products usage (by Type, Brand)
Cosmetic Product Purchase Channel
AUTOMOTIVE TRAVEL MOBILE/ONLINE OTHERS
Beverage Type (Fruit juice, Soft drink, etc.)
Alcohol Type (Wine, Whisky, etc.)
Smoking Status
BEVERAGE &
SMOKING
WHAT PROFILES CAN WE TARGET?
8. 7
COVERAGE - ASIA
REGION PANEL SIZE
JAPAN 6,900,393
CHINA 2,008,536
KOREA 503,856
TAIWAN 148,002
SINGAPORE 92,958
HONG KONG 73,200
INDONESIA 369,083
REGION PANEL SIZE
VIETNAM 357,914
PHILIPPINES 233,713
MALAYSIA 120,261
THAILAND 377,147
AUSTRALIA 426,859
INDIA 3,236,411
Extensive coverage and detailed profiling for your global research
needs. Our panels are always growing!
9. 8
COVERAGE - EUROPE
REGION PANEL SIZE
AUSTRIA 122,641
BELGIUM 60,840
CROATIA 60,072
DENMARK 164,163
FRANCE 46,585
GERMANY 117,145
ITALY 41,281
NETHERLANDS 199,192
REGION PANEL SIZE
NORWAY 67,640
POLAND 64,080
RUSSIA 104,250
SPAIN 47,698
SWEDEN 430,408
SWITZERLAND 67,545
TURKEY 113,942
UK 379,118
10. 9
REGION PANEL SIZE
BRAZIL 421,723
EGYPT 37,218
MEXICO 317,961
PERU 111,856
SOUTH AFRICA 21,921
US 4,679,820
COVERAGE - US AND OTHERS
12. 47.74%
52.26%
Male
Female
Gender
China
Household Income %
(Monthly, unit: CNY )
0
-
3,999
4,000
-
7,9998,000
-
11,99912,000-15,99916,000
orhigher
13.57
8.70
22.38
27.9127.44
Region %
Bei Jing
Shang Hai
Guang Dong
Tian Jin
Jiang Su
Hu Bei
Liao Ning
Si Chuan
Chong Qing
Zhe Jiang
Shan Dong
Fu Jian
He Nan
Hu Nan
Guang Xi Zhuang Zu
Shan Xi
He Bei
Others 15.01
5.24
2.63
2.49
2.84
5.51
3.25
7.44
4.97
2.09
4.01
3.56
3.32
6.79
2.12
11.89
6.69
10.14
Employment Status %W
orkerPrivate
BusinessHom
em
aker
Student
Unem
ployed
O
thers
4.285.73
16.80
2.7810.89
59.51
Age %
16-19 20-29 30-39 40-49 50-59 60+
0.702.017.66
22.67
54.75
12.20
11
14. 56.62%
43.38%
Male
Female
Gender
Taiwan
Household Income %
(Monthly, unit: TWD )
Lessthan
40,000
NTD
40,000
-
69,999
NTD
70,000
-
99,999
NTD
100,000
-
129,999
NTD
130,000
NTD
orhigher
13.96
17.84
24.7724.20
19.22
Region %
New Taipei City
Taipei City
Taichung City
Kaohsiung City
Tainan City
Other 28.02
7.93
12.68
11.49
15.88
24.00
Employment Status %W
orkerPrivate
BusinessHom
em
aker
Student
Unem
ployed
O
thers
1.315.529.534.905.12
73.62
Age %
15-19 20-29 30-39 40-49 50-59 60-99
1.827.09
18.22
39.77
30.43
2.67
13
15. 62.37%
37.63%
Male
Female
Gender
Singapore
Household Income %
(Monthly, unit: SGD)
Lessthan
1,000
SGD
1,000
-
2,999
SGD
3,000
-
6,999
SGD
7,000
-
14,999
SGD
15,000
SGD
orhigher
5.57
23.70
35.21
22.82
12.69
Employment Status %W
orkerPrivate
BusinessHom
em
aker
Student
Unem
ployed
O
thers
2.868.82
17.03
5.847.63
57.82
Age %
15-19 20-29 30-39 40-49 50-59 60-99
2.377.95
16.22
26.72
32.28
14.47
14
Region %
Central Region
West Region
North-East Region
North Region
East Region 18.44
14.62
21.68
24.08
21.18
16. 62.86%
37.14%
Male
Female
Gender
Hong Kong
Household Income %
(Monthly, unit: HKD )
Lessthan
8,000
HKD
8,000
-
14,9999
HKD
15,000
-
34,999
HKD
35,000
-
69,999
HKD
70,000HKD
orhigher
12.74
34.0636.24
11.26
5.70
Region %
Kowloon
Hong Kong Island
Sha Tin
Kwai Tsing
Sai Kung
Tuen Mun
Yuen Long
Tsuen Wan
New Territories 9.09
4.43
6.26
6.79
6.91
7.91
9.62
17.71
31.29
Employment Status %W
orkerPrivate
BusinessHom
em
aker
Student
Unem
ployed
O
thers
3.675.51
17.20
3.063.73
66.83
Age %
15-19 20-29 30-39 40-49 50-59 60-99
1.305.91
13.07
28.62
41.34
9.76
15
17. 33.74%66.26%
Male
Female
Gender
Indonesia
Lessthan
150
IDR150-249
IDR
250-649
IDR
650-1,949
IDR2,000
IDR
orhigher
3.43
14.79
30.51
20.68
30.60
Region %
Jakarta Metropolitan Area
Surabaya Metropolitan Area
Bandung Metropolitan Area
Greater Semarang
Greater Medan
Greater Surakarta
Greater Yogyakarta
Greater Cirebon
Greater Malang
Greater Denpasar
Greater Palembang
Greater Batam
Major Cities 41.56
0.65
1.66
1.07
0.35
0.91
3.23
2.27
3.14
3.86
6.66
7.10
27.55
Employment Status %W
orkerPrivate
BusinessHom
em
aker
Student
Unem
ployed
O
thers
3.287.45
23.58
4.23
18.49
42.96
Age %
15-19 20-29 30-39 40-49 50-59 60-99
0.321.145.93
21.87
46.83
23.91
16
Household Income %
(Monthly, unit: 10,000IDR )
22. 21
Automotive ITDM
Infant & Baby Care Teenagers
SPECIALIST PANELS
Gamers
Within our Proprietary and API panels, we have a robust
profiling that enables us to reach these niche markets.
23. 22
Automotive
The top-selling car in August
2015 was the Toyota Corolla —
also the annual top-seller —
with 3050 units, ahead of the
Mazda 3 on 2673.
JAPANKOREA
CHINA
TAIWAN
SINGAPORE
MALAYSIA
HONG KONG
VIETNAM
PHILIPPINES
THAILAND
281,07255,387
43,348
596 2,754
1,359
2,537
5,825
5,919
2,263
1,038
INDONESIA
24. 23
ITDM
58.6% of organization decision-
makers identify Cloud Computing
as their number one priority in the
next 12 months. In Hong Kong,
95% of enterprises are either
already using cloud services or
currently in the planning or
implementing stage.
JAPANKOREA
CHINA
TAIWAN
SINGAPORE
MALAYSIA
HONG KONG
VIETNAM
PHILIPPINES
THAILAND
53,92828,676
73,151
1,049 2,934
1,074
3,200
6,948
8,594
1,700
1,253
INDONESIA
25. 24
Infant & Baby Care
Sales of baby food pouches and
organic products are growing
strongly, increasing 28% and
26%, respectively, from 2014.
JAPANKOREA
CHINA
TAIWAN
SINGAPORE
MALAYSIA
HONG KONG
VIETNAM
PHILIPPINES
THAILAND
65,0739,066
27,745
317 885
519
1,411
3,277
3,099
753
866
INDONESIA*Children under 18 years of age may be
surveyed with the permission or monitoring
of a parent.
26. 25
Teenagers
China has one of the youngest
populations in the world in
terms of size, with the number
of people below 30 at 497
million.
JAPANKOREA
CHINA
TAIWAN
SINGAPORE
MALAYSIA
HONG KONG
VIETNAM
PHILIPPINES
THAILAND
31,22018,270
17,709
160 109
177
853
3,341
4,843
72
63
INDONESIA*15 yrs. old is the minimum age to register in
all our panels, except for Korea where 13 yr.
olds may already register
27. 26
Gamers
37.7% of PC game sales are
"strategy" games, making it the
most popular genre in PC. With
console games, on the other hand,
"action" is the clear favorite, taking
28.2% of game sales.
JAPANKOREA
CHINA
TAIWAN
SINGAPORE
MALAYSIA
HONG KONG
INDONESIA
VIETNAM
PHILIPPINES
THAILAND
50,45944,106
88,587
3,104 5,614
3,835
9,761
11,147
12,182
1,643
4,032
28. 27
CONVENIENCE
There When You Need Us
With 8 Offices around the world, we can respond to your inquiries at any time across all time zones,
24/7.
EXPERTISE
Better Solutions Start Here
In our 10+ years in the industry, we have successfully conducted multi-country research studies in all
different methodologies including IHUT, mobile-app downloading, ad-tracking, long term trackers,
and communities.
Springers are a diverse group from many different countries, speaking multiple languages. Our
multilingual Team intimately understands local respondents, ensuring your research projects succeed.
FLEXIBILITY
The Choice is Yours
We are here to support you in each step of your research project process-- from preparing the
questionnaire, collecting the data online, and processing it to your exact needs.
29. 28
CONTACT US
contact@d8aspring.com
VISIT US
TOKYO
Tel: +81 3-6380-0564
SEOUL
+82 2-778-6050
SINGAPORE
+65 9652-8783
NEW YORK
+1 646-380-6790
SHANGHAI
+86 21-5238-7703
MANILA
+1 718-404-9260
LOS ANGELES
+1 714-262-2790
LONDON
+44 (0)7508027343
www.d8aspring.com/visit-us/
