2. 1
ABOUT US
dataSpring offers one-stop research solutions to ensure
that market researchers around the world succeed.
We provide Global Sample coverage in over 35
countries, Fieldwork Suite, and an industry-leading
programming and tabulation tool.
MISSION
To connect brands with targeted consumers through our leading technology,
thereby cultivating real relationships between products and people.
3. 2
OUR STORY
dataSpring has a proud history that starts in 1999
with the founding of Voyage Group (VG).
VG quickly grew to become a leading internet company in Japan. In 2009,
it funded a subsidiary research company named Research Panel Asia (RPA).
RPA, known for high-quality proprietary Asian panels and great service,
was acquired in 2015 by Marketing Applications Inc. (MApps),
a leading Tokyo-based research technology company.
The resulting company is known globally as dataSpring
4. 3
WHERE DO OUR PANELS COME FROM?
Proprietary Panels
Our international proprietary panels are recruited
and managed by expert Springers with local
knowledge of the market. Panelists are recruited
through online advertising in local websites,
search engines, and social networking services.
100% of recruitment is by double opt-in process
and strict registration measures are also in place
to ensure respondents are who they say they are.
API Integration
survey on Partners is an API platform that
integrates verified partner panels into our system.
With this platform, we can provide an expansive
network of respondents instantaneously and
offer partners an opportunity to monetize their
panels. We partner with various media
companies, including shopping websites and
mobile applications, as well as other panel
suppliers.
3rd Party Procurement
To reach even more respondents, we also go
through the traditional method: through
approved Third Parties, a mix of local and global
panel suppliers. Though these partners are not
part of our API, we also regularly evaluate their
performance to ensure panel health and data
quality.
5. 4
HOW DO WE MAINTAIN PANEL QUALITY?
VERIFIED
Strict registration measures that include validation of personal ID or physical
address, as well as IP check, ensure that respondents are correctly profiled.
UNIQUE
In-house Digital Fingerprint System blocks any duplicate respondents
for each survey.
ENGAGED
Internal Quality Checks are regularly conducted to eliminate speeders, straight-
liners, and respondents who give inconsistent information.
6. 5
WHAT PROFILES CAN WE TARGET?
Employment Status
Company Size
Job Function
IT Decision Making Status
Occupation Category
Department
Number of Computers (Worldwide)
Company's total consolidated assets/
funds
Official Position
Level of Involvement in contract and
purchasing
Role in decision-making
Home Appliances, Computers, Games
Ownership of: PC (Desktop/Laptop),
Printer, Tablet, etc.
Home appliance Purchase within 1year
Home appliance Purchase Intent
Role in household purchases (Appliance,
Assets, Food, Electronics, etc.)
OTHER
Baby items Purchase within 1 year
FAMILY COMPOSITION
Parent Gender/Age
Children Under 18 Gender/Age
Pregnancy status
The number of family members
HOMEMAKERS (Female)
Age
Family Structure
MEDICAL
Job Title (Doctor, Dentist, Pharmacist,
Nurse, etc.)
Doctor Specialty
AILMENTS
Symptoms
Current Ailments
Past Ailments
Method of visual correction
B2B HOME FAMILY HEALTHCARE
7. 6
VEHICLES
Owner/Driver Status
Presence of a driver's license
Number of cars at home
Decision making to purchase
Vehicle body type
Vehicle engine type
Vehicle Manufacturer
Purchase Date
Purchase Type(New/Used)
Tire Purchase Date
Vehicle Purchase Intent (Budget, Engine
type, Body type, Year)
MOTORCYCLES
Presence of a driver's license
Number of motorcycles at home
Size of motorcycle
Travel in the Past Year by Type: Domestic,
Overseas, Personal, Business
Decision making role for private trips
Overseas Travel Intent
MOBILE
Type
OS
Carrier
Model
Mobile Brand
Tablet Brand
App Purchase Monthly Amount
ONLINE SHOPPING
Online shopping experience
SNS
SNS/Messenger Usage
ASSETS
Financial asset amount (savings, stock,
bond, mutual fund, etc.)
Type of insurance contracted
Credit card ownership
Type of loan
LUXURY
Kind of luxury items purchased
The last time purchased Luxury/branded
items
Luxury items Purchase within 1 year
BEAUTY
Men's products usage (by Brand)
Frequency of using Cosmetic products
Anti-aging products usage
Cosmetic products usage (by Type, Brand)
Cosmetic Product Purchase Channel
AUTOMOTIVE TRAVEL MOBILE/ONLINE OTHERS
Beverage Type (Fruit juice, Soft drink, etc.)
Alcohol Type (Wine, Whisky, etc.)
Smoking Status
BEVERAGE &
SMOKING
WHAT PROFILES CAN WE TARGET?
8. 7
COVERAGE - ASIA
REGION PANEL SIZE
JAPAN 6,900,393
CHINA 2,008,536
KOREA 503,856
TAIWAN 148,002
SINGAPORE 92,958
HONG KONG 73,200
INDONESIA 369,083
REGION PANEL SIZE
VIETNAM 357,914
PHILIPPINES 233,713
MALAYSIA 120,261
THAILAND 377,147
AUSTRALIA 426,859
INDIA 3,236,411
Extensive coverage and detailed profiling for your global research
needs. Our panels are always growing!
10. 47.74%
52.26%
Male
Female
Gender
China
Household Income %
(Monthly, unit: CNY )
0
-
3,999
4,000
-
7,9998,000
-
11,99912,000-15,99916,000
orhigher
13.57
8.70
22.38
27.9127.44
Region %
Bei Jing
Shang Hai
Guang Dong
Tian Jin
Jiang Su
Hu Bei
Liao Ning
Si Chuan
Chong Qing
Zhe Jiang
Shan Dong
Fu Jian
He Nan
Hu Nan
Guang Xi Zhuang Zu
Shan Xi
He Bei
Others 15.01
5.24
2.63
2.49
2.84
5.51
3.25
7.44
4.97
2.09
4.01
3.56
3.32
6.79
2.12
11.89
6.69
10.14
Employment Status %W
orkerPrivate
BusinessHom
em
aker
Student
Unem
ployed
O
thers
4.285.73
16.80
2.7810.89
59.51
Age %
16-19 20-29 30-39 40-49 50-59 60+
0.702.017.66
22.67
54.75
12.20
9
2,008,536
12. 29.99%
70.01%
Male
Female
Gender
India
Household Income %
(Monthly, unit: INR )
Lessthan
150,000
INR
150,001-
300,000
INR
300,001-
500,000
INR
500,001-
1,000,000
INR
1,000,001orhigher
19.4919.0720.98
15.35
25.10
Age %
15-19 20-29 30-39 40-49 50-59 60-99
2.83
12.8614.93
25.29
34.93
9.16
11
Region %
Central India
East India
North India
North-East India
South India
West India 31.96
16.05
2.14
34.42
11.15
4.28
3,236,411
Employment Status %W
orkerPrivate
BusinessHom
em
aker
Student
Unem
ployed
O
thers
0.714.76
22.17
3.018.46
60.89
13. 12
COVERAGE - EUROPE
REGION PANEL SIZE
AUSTRIA 122,641
BELGIUM 60,840
CROATIA 60,072
DENMARK 164,163
FRANCE 46,585
GERMANY 117,145
ITALY 41,281
NETHERLANDS 199,192
REGION PANEL SIZE
NORWAY 67,640
POLAND 64,080
RUSSIA 104,250
SPAIN 47,698
SWEDEN 430,408
SWITZERLAND 67,545
TURKEY 113,942
UK 379,118
14. 61.84%
38.16%
Male
Female
Gender
United Kingdom
Household Income %
(Monthly, unit: GBP)
Lessthan
9,999
GBP
10,000
-
16,999
GBP
17,000
-
34,999
GBP
35,000
-
54,999
GBP
55,000
GBP
orhigher
14.33
20.13
32.74
16.2116.60
Age %
15-19 20-29 30-39 40-49 50-59 60-99
19.27
16.78
19.70
22.37
19.18
2.69
13
Region %
East of England
London
Midlands
Northeast Yorkshire & The Humber
North West
Northern Ireland
Scotland
Southeast
Southwest
Wales 4.11
8.52
15.34
6.74
1.10
12.56
13.78
16.01
10.90
10.94
3,236,411
Employment Status %W
orkerPrivate
BusinessHom
em
aker
Student
Unem
ployed
O
thers
6.539.494.8312.423.36
63.37
19. 63.60%
36.40%
Male
Female
Gender
Brazil
Household Income %
(Monthly, unit: BRL )
Lessthan
500
BRL
500
-
1,500
BRL1,501-
4,500
BRL
4,501-
15,000
BRL
15,000
BRLorhigher
19.37
23.01
33.63
13.87
10.12
Region %
Central West
North
North-East
South
South-East 53.74
15.57
18.49
2.20
10.00
Age %
15-19 20-29 30-39 40-49 50-59 60-99
2.175.91
11.23
22.38
39.78
18.53
18
421,723
Employment Status %W
orkerPrivate
BusinessHom
em
aker
Student
Unem
ployed
O
thers
1.73
14.27
17.93
6.29
10.99
48.78
20. 50.16%
49.84%
Male
Female
Gender
Mexico
Household Income %
(Monthly, unit: MXN )
Lessthan
3,750
M
XN
3,751-
7,500
M
XN
7,501-
15,000
M
XN
15,001-
45,000
M
XN
45,001M
XN
orhigher
4.85
14.04
24.3422.86
25.22
Region %
Bajio
Centro
Noroeste
Norte
Occidente
Sur
Sureste
Other 39.61
3.77
6.59
7.95
2.69
5.05
29.47
4.87
Age %
15-19 20-29 30-39 40-49 50-59 60-99
1.863.61
13.74
29.34
43.75
7.70
19
317,961
Employment Status %W
orkerPrivate
BusinessHom
em
aker
Student
Unem
ployed
O
thers
1.912.7613.378.0612.73
61.17
21. 20
Automotive ITDM
Infant & Baby Care Teenagers
SPECIALIST PANELS
Gamers
Within our Proprietary and API panels, we have a robust
profiling that enables us to reach these niche markets.
22. 21
CONVENIENCE
There When You Need Us
With 8 Offices around the world, we can respond to your inquiries at any time across all time zones,
24/7.
EXPERTISE
Better Solutions Start Here
In our 10+ years in the industry, we have successfully conducted multi-country research studies in all
different methodologies including IHUT, mobile-app downloading, ad-tracking, long term trackers,
and communities.
Springers are a diverse group from many different countries, speaking multiple languages. Our
multilingual Team intimately understands local respondents, ensuring your research projects succeed.
FLEXIBILITY
The Choice is Yours
We are here to support you in each step of your research project process-- from preparing the
questionnaire, collecting the data online, and processing it to your exact needs.
23. 22
CONTACT US
contact@d8aspring.com
VISIT US
TOKYO
Tel: +81 3-6380-0564
SEOUL
+82 2-778-6050
SINGAPORE
+65 9652-8783
NEW YORK
+1 646-380-6790
SHANGHAI
+86 21-5238-7703
MANILA
+1 718-404-9260
LOS ANGELES
+1 714-262-2790
LONDON
+44 (0)7508027343
www.d8aspring.com/visit-us/
