The document discusses a data science pop-up event in Austin featuring Teri Harwood and Lisa Burton, focusing on product-driven data and consumer engagement strategies. It emphasizes essential topics like persona segmentation, user testing, and the importance of first-party data collection. Tips for effective product meetings and collaboration are also provided, along with contact information for attendees.

1. DATA
SCIENCE
POP UP
AUSTIN
Data, Meet Product
Teri Harwood
EVP of Product, Tabbed Out
Founder/Data Science Consultant,
Elem Agency
Lisa Burton
elemagency

2. DATA
SCIENCE
POP UP
AUSTIN
#datapopupaustin
April 13, 2016
Galvanize, Austin Campus

4. Text
Data, Meet Product

5. My data history

6. My data history

7. My data history

8. My data history

9. My data history

10. PRODUCT
DRIVEN
DATA
My data history

11. Market Fit
Consumer Engagement
User Experience
Requirements
Product Portfolio and Roadmap

12. Lean Start Up
by Eric Ries

13. ...it’s data-driven product.
Be a Product Scientist

14. TabbedOut
Great experience
Valuable data
Consumer influence

15. Let’s Get on the Same Page…

16. Product Data
Let’s Get on the Same Page…

17. Product Data
Persona Segmentation
Let’s Get on the Same Page…

18. Product Data
Persona Segmentation
Consumer Engagement Retention
Let’s Get on the Same Page…

19. Product Data
Persona Segmentation
Consumer Engagement Retention
Market Fit Acquisition
Let’s Get on the Same Page…

20. Product Data
Persona Segmentation
Consumer Engagement Retention
Market Fit Acquisition
User Testing / Usability A/B Tests
Let’s Get on the Same Page…

21. Product Data
Persona Segmentation
Consumer Engagement Retention
Market Fit Acquisition
User Testing / Usability A/B Tests
Product Roadmap Opportunity
Let’s Get on the Same Page…

22. DATA

23. DATA
PRODUCT

24. DATA
PRODUCT

25. First Party Data
Collection

26. First Party Data
Collection

27. Crowdsourcing
Crowdsourcing

28. Crowdsourcing
Crowdsourcing

29. Feedback

30. Feedback

31. TIPS
HOW TO MEET PRODUCT

32. TIPS
HOW TO MEET PRODUCT
Listen

33. TIPS
HOW TO MEET PRODUCT
Listen
Negotiate

34. TIPS
HOW TO MEET PRODUCT
Listen
Negotiate
Welcome, Teri

35. TIPS
HOW TO MEET PRODUCT
Listen
Negotiate
Welcome, Teri
User 13874803

36. TIPS
HOW TO MEET PRODUCT
Listen
Negotiate
Explain
Welcome, Teri
User 13874803

37. TIPS
HOW TO MEET PRODUCT
Listen
Negotiate
Explain
Whiteboard
Welcome, Teri
User 13874803

38. Questions?
lisa@elemagency.com teriharwood88@gmail.com

39. DATA
SCIENCE
POP UP
AUSTIN
@datapopup
#datapopupaustin