Automotive Marketing Experts
Driving your success
CMB builds brand equity, drives sales and helps
create new business opportunities for automotive
OEMs, Tier 1 and 2 suppliers and the aftermarket.
Harmonising marketing strategy with sector expertise
and intelligent, focused communications, we manage
campaigns, from conception to delivery, across
We speak your language and, more importantly,
that of your customers. And because we understand
the complexities of the automotive industry and its
supply chain, our clients benefit from an efficient
marketing partner who can hit the ground running
on any project.
Some of the brands we work with
Our work consistently helps
our clients benefit from:
• Strong, credible and differentiated market positioning
• Increased brand equity
• Improved brand visibility and a wider reach
• Greater market share
• Positive PR and media buzz
• More new business wins
• Successful transfer of technology into new markets
• Successful exports and overseas market penetration
• More profitable business operations
“CMB worked closely and constructively with
us on two intense and demanding projects.
Their sector experience and expertise enabled
us to create precisely tuned brand messaging
and marketing collateral. The core content
created with CMB Automotive will steer future
Jo Seaton, Corporate Relationship Manager -
What we offer
• Brand development
• Brand strategy
• Marketing strategy
• Marketing communications
• Graphic design
• Campaign deployment
“We chose to work with CMB due to their
experience and expertise in the automotive industry.
They looked at our brand positioning, and helped
Vortex grow from a motorsport specialist to an
automotive aftermarket supplier. Their continued
marketing support has also helped us to transfer
our technology to other markets, winning contracts
in the military and public fleet sectors.”
Barry Mead, Managing Director
Vortex Exhaust Technology
Based smack-bang in the middle of two of the world’s
most important automotive centres, we call both
Silverstone in the UK and Detroit, USA home.
Working across all EMEA regions, North America
and Australia, we have extensive experience in
multi‑lingual communications and a clear understanding
of the significance of local cultures on business
procedures. It’s key to get these elements right when
trying to sell in a global market and CMB have the
presence, experience and expertise to help you take
“CMB Automotive Marketing have consistently
provided Cummins with the highest quality
marketing and support, demonstrating a real
understanding of our business, markets and brand.
Over more than 6 years, they’ve made a significant
contribution to a wide range of projects and they
are a key part of the on‑going success of our
Mark Dunk, Marketing Manager, Europe
The road we’re on...
If brand positioning is about differentiating yourself from the
competition and offering something no one else can, then we’re
perhaps our own best case study.
With automotive experience since we started and recognising
the need to deliver real value to our clients, we stuck our flag
in the ground and claimed automotive, its supply chain and
aftermarket as our territory.
And so we built and built and built on that ground, always
developing deeper expertise and clearer understanding of the
industry. We’re still building now, still learning, still growing stronger
and expanding globally - and our clients benefit from all we
Along the way we’ve passed many opportunities to wander into
other territories. As tempting as these may have been at the time,
they would have watered down, compromised and distracted us from
developing the expertise needed to achieve our goal;
To be the go-to agency for the automotive sector
Chris Bowers - Director
Tim Foster - Project Manager
Key Team Members
What we’re all about...
When we accept that change is inevitable, the need to remain
relevant becomes paramount.
So we drive our clients and ourselves to explore new territory,
adopt new technologies and where necessary, embrace the change
needed to remain relevant in an ever changing world.
We live in the connected world - digitally, professionally,
socially and internationally.
Being better connected gives us the knowledge, experience and the
culture to solve business problems better. And by connecting our
clients with their customers, we create better business opportunities
Driven is our industry – our only industry. With deep automotive
expertise, we’re able to see the bigger picture, understand your
problems and draw on experience to efficiently find the right solutions.
We are driven - to seek out new challenges, to continually improve,
to find and share success.
Case Study - Cummins
Cummins Inc. is a global power leader and the world’s largest
manufacturer of diesel engines. With global manufacturing
and support, Cummins powers more types of equipment in more
markets than any other engine company.
Working with Cummins for over 6 years in Europe and North
America, having originally been contracted to implement the new
brand throughout European markets, CMB have implemented
large scale communications campaigns in over 15 countries across
Europe and in 13 languages.
Taking the role of ‘Brand Stewards’, CMB work closely with
Cummins to enforce brand standards, build awareness and
create positive brand associations. This is achieved through
carefully planned and executed marketing communications
that deliver key messages to customers, distributors, dealers,
stakeholders and internal employees.
The work we have produced for Cummins includes:
• Marketing and sales materials
• Exhibitions and events
• Digital marketing: website, email, video
Case Study - Cummins (continued)
Our achievements include:
• Successful brand stewardship, raising awareness and
creating positive associations. Added to the overall value
of the Cummins brand.
• Helped Cummins communicate the restructuring of the
Cummins MerCruiser Diesel (CMD) brand without losing
• Organised and managed an extremely complicated and
commercially sensitive internal communications programme
on restructuring of Cummins management teams. We delivered
internal communications bulletins simultaneously to over
1000 Cummins staff, throughout 15 countries, in 13 different
languages and 3 time zones.
• Successful launches of new QSB6.7 and QSK95 engines
• Creation of Cummins Europe’s ‘Legendary Service’ campaign
which has subsequently been adopted for use globally.
CMB continue to work closely with Cummins across Europe
and have recently expanded our role, providing marketing support
in North American and Global markets.
Although we are not able to disclose figures and
information relating to the performance of marketing
activity for Cummins, we do feel this testimonial goes
some way to proving the value of the work we do...
CMB have contributed a great deal towards Cummins’ success
in Europe. Their expert support and creative thinking has ensured the
Cummins brand has been consistently and professionally represented
in all our marketing communications. By maintaining Cummins brand
integrity, CMB help us deliver our marketing messages more effectively
to customers and also internally to staff and stakeholders. The overall
effect on sales, brand loyalty, customer retention and awareness
shouldn’t be understated.”
Mark Dunk – Marketing Manager, Europe
Case Study - Zeta Automotive
Zeta Automotive designs, develops and supplies cutting-edge
autonomous control systems for commercial vehicle fleets.
They were acquired by Arriva PLC in 2013, following successful
trials of their flagship product, EconoSpeed Connect.
Seeking greater commercial viability beyond the bus and
coach market, Zeta turned to CMB to develop a brand strategy
to achieve penetration in additional markets.
CMB worked with Zeta to identify commercially viable industry
sectors; Bus & Coach, Multi-Drop Light Goods Vehicles and
Refuse/Recycling Operations. We identified each sector’s unique
demands and developed a tailored approach to deliver sector
specific messaging and communications, including:
• Development of key messages
• Website, SEO and landing pages
• Fuel saving and data capture app development
• Email communications
• PR and Social Media campaigns
• High-profile presence at key industry trade shows and events
• Direct marketing
Significant achievements include:
• Secured contract to trial EconoSpeed Connect with
a major UK bus operator.
• High profile contract with Transport for London,
testing Intelligent Speed Adaptation.
• Various contracts with public sector organisations
fitting EconoSpeed for refuse and recycling fleets.
• SEO placing Zeta’s website on the first page of the SERPs
(Search Engine Results Pages) for most of their key search
phrases, increasing website traffic and engagement.
Our work with Zeta Automotive is ongoing and we continue
to drive great results from their marketing.
“CMB Automotive have played a vital role in the development of
our longer term strategy, brand development and marketing assets.
With a thorough understanding of our core markets, they have been
instrumental in identifying and highlighting our main benefits for these
areas, making a significant contribution toward our ongoing success.”
Lauren Popplewell, Marketing Manager
Case Study - DCE Inc.
DC Electronics is a leading manufacturer of custom made
electrical systems to the motorsport industry. Based in
Maldon, Essex and Mooresville, USA, their products are used by
race‑winning teams in Formula 1, NASCAR, Le Mans Endurance
Series, World Rally, Superbike and F1 Powerboats.
CMB were engaged by DCE to create a marketing campaign
specifically for the US arm of the company, and based
around the Performance Racing Industry (PRI) Trade Show
CMB worked closely with DCE to identify key objectives and
deliver them through an intelligent marketing campaign,
• Development of “The Winning Formula” campaign theme
• Design and build of specific website landing page linked
to digital marketing channels
• Highly personalised direct marketing campaigns aimed at existing
leads and “opening doors” to desired clients
• Strategy and deployment of social media campaign
• High-profile support on the ground at the PRI Show, including
networking and introductions to CMB contacts, helping to create
strong sales leads
• Press releases
Significant achievements include:
• Enforced brand profile and positioning
• Improved overall effectiveness of DCE’s participation
and presence at PRI show
• Launched two new Electric Power Steering Products
to the US market
• Increased sales leads and introductions to new clients
• Built greater brand presence in the US motorsport market
Our work with DCE in the US achieved results beyond their
expectations, and has led to CMB expanding marketing
support across the UK and Europe.
“CMB challenged our existing marketing ideas and gave us confidence
to engage with new strategies. The campaign they produced dramatically
improved our brand profile with key targets in the US motorsport market.
They were the defining factor in our most successful trade show to date,
delivering invaluable leads and introductions to new clients.”
David Cunliffe, CEO