ID Match Tech: the central pillar of People Based Marketing

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ID Match Tech: the central pillar of People Based Marketing. A vital support system of 1:1 real time personalisation. PBM. closely knitted tech systems of MarTech, AdTech, DataTech and ID Match Tech.

Technology

ID MATCH TECH: The Central Pillar of
People Based Marketing
ID MATCH TECH
Single Unique Identifier
More of Deterministic Matching
People Privacy is Paramount
Amplify Reach
Convert Anonymous to Acquaintances
ID MATCH TECH
Data+Content+Tech = Personalisation
Cross Channel Delivery
One Customer Experience
CX = Sum of all interactions
Robust Attribution
MarTech
Seemless Data Exchange between AdTech & MarTech
Cross Channel Data Integration
Velocity, Volume & Variety
AI and ML Powered Analytics
Scalable Audience Data Management
Data Tech
Contextal Intelligence
Convergence of Mar+Ad=MAd Tech
Overlap of CDP & DMP
More of 1st Party Data
Creative Content
AdTechAdTechMarTech
DataTech

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