Data is a fundamental part of modern marketing, but is our overreliance on this having a knock on effect on our advertising effectiveness, on our creativity?
This presentation takes you through the issues with being too data focused, highlights when you should trust your gut and offers a few insights to help you optimise your brain, just like you would your data.
Big Data is Dead - Measurefest Autumn 2021 - John JacksonJohn Jackson
Data is great, most of us involved in this event have made a career out of it. But no one ever stops to think about what happens if it goes wrong. As the data world gets continuously more complicated (and even more complicated as cookies continue to get whipped from us), should we be relying solely on data or should we go back to leaning more heavily on intelligence and insight? I will talk about what happens when data goes wrong (both in marketing but also in things like politics (think brexit and Hilary Clintons team ignoring her husband in the primaries...) and what other things we should be looking at to fill its place/make it work better.
Marketing Your Business with Data, Rather than FeelingsAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t rely on your gut. Discover tips, tricks, and hacks to use data to drive efforts in your marketing processes, on site optimization, and social media.
These are the slides of the third talk of the first Tech Talk@TransferWise Singapore, which happened on the 23rd of November 2017.
These slides share advice on how to prepare for a software engineering interview.
Optimise your search engine has nothing to do with search engine optimisation. Instead, it is about one of the many functions of something with incredible power: your brain.
Leanconf 2014: the agony of lean startup by tristan kromerLeanconf
Lean startup is slowly moving beyond the buzzwords and being codified in books, templates, and Standard Operating Procedures. We're learning how to run experiments, but our teams are failing and flailing on finding a business they can actually care about. We're staring so closely at our innovation accounting dashboard that we're not only missing out on the view, but we're driving right past our goals into the ditch. Are we taking the fun and passion out of startups?
The Unnatural Link Concept is better explained and the strategies to detect,remove and recover are covered with great in-depth.
This guide will help you recover your site from an Unnatural Link Warning or Google Penguin Update (1.0 / 2.0 etc).
It is useful both for penalized sites and for sites that have a shady link profile.
Big Data is Dead - Measurefest Autumn 2021 - John JacksonJohn Jackson
Data is great, most of us involved in this event have made a career out of it. But no one ever stops to think about what happens if it goes wrong. As the data world gets continuously more complicated (and even more complicated as cookies continue to get whipped from us), should we be relying solely on data or should we go back to leaning more heavily on intelligence and insight? I will talk about what happens when data goes wrong (both in marketing but also in things like politics (think brexit and Hilary Clintons team ignoring her husband in the primaries...) and what other things we should be looking at to fill its place/make it work better.
Marketing Your Business with Data, Rather than FeelingsAffiliate Summit
This presentation is from Affiliate Summit West 2014 (January 12-14, 2014 in Las Vegas, NV). Session description: Don’t rely on your gut. Discover tips, tricks, and hacks to use data to drive efforts in your marketing processes, on site optimization, and social media.
These are the slides of the third talk of the first Tech Talk@TransferWise Singapore, which happened on the 23rd of November 2017.
These slides share advice on how to prepare for a software engineering interview.
Optimise your search engine has nothing to do with search engine optimisation. Instead, it is about one of the many functions of something with incredible power: your brain.
Leanconf 2014: the agony of lean startup by tristan kromerLeanconf
Lean startup is slowly moving beyond the buzzwords and being codified in books, templates, and Standard Operating Procedures. We're learning how to run experiments, but our teams are failing and flailing on finding a business they can actually care about. We're staring so closely at our innovation accounting dashboard that we're not only missing out on the view, but we're driving right past our goals into the ditch. Are we taking the fun and passion out of startups?
The Unnatural Link Concept is better explained and the strategies to detect,remove and recover are covered with great in-depth.
This guide will help you recover your site from an Unnatural Link Warning or Google Penguin Update (1.0 / 2.0 etc).
It is useful both for penalized sites and for sites that have a shady link profile.
My talk from Lean Day London, hosted by Made by Many & Neo, March 25-26, 2014, on how Lean approaches to qualitative research make it more useful and scalable.
Presentation for Agile Australia Conference 2013. Introducing Lean Startup concepts in a way accessible to people used to usual project management methods. With lean startup you don't assume you know the end state required, (as you do with a project), you assume you need to focus on learning to discover the end state to solve the problem you area you looking at.
David Turnbull, cofounder and CCO Snapshot, at Travel Tech Conference Russia 2017 (http://traveltechcon.ru/eng).
"As the debate surrounding the dominance of OTA's and who truly "owns" the customer intensifies, David takes an amusing but critical look at the current state of data management within the hospitality sector and why this is preventing the significant leaps in customer experience achieved by other industries".
Subscribe to TTCR news: http://eepurl.com/cnhNvH
Decision making is fundamental to any professional activity. The study of “decision bias” is a fascinating subject. These studies show that the root cause of most faulty decision making is a wrong assumption.
One of the most common faulty assumptions in the product development world is that the development budget and time is an obvious thing. This assumption leads to a world of trouble
„You can´t run a mule in the Kentucky Derby.“
(Jim Leyland, baseball legend)
Renaissance Time with Martin Schweiger on
05 April 2022
Given at Nanyang Technological University (NTU) of Singapore
- “Renaissance time” and how to get there
- A clear definition of “Innovation”, following from “growth”
- Innovation needs innovative people
- How to identify innovative people
- Serial Innovators are entrepreneurs, but risk-avoiding and therefore without the ambition to have their own company
- Pareto principle applied: 20% of the R&D staff does 80% of the innovation
- Price`s Law and Serial Innovators’ law. There are only one or two serial innovators in each company
LinkedIn on LinkedIn: Shaping the Future of Talent Acquisition | Talent Conne...LinkedIn Talent Solutions
Join LinkedIn’s Global Head of Talent Acquisition and Director, Talent Acquisition: Global Sales & International to hear how they are using LinkedIn’s own solutions to identify, segment, engage, and convert target talent pools.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
70+ slides of highlights and quotes from all of the MozCon Day #2. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
Finding Blue Oceans: Lessons from TechnologyMatt Baxter
Blue Oceans are where the best companies pursue their market; where the competition isn't thinking of going. You can find your Blue Ocean by focusing on problems, understanding your audience, and experimenting quickly
Research Rebooted: Market Research is Broken, How Lean Can Help Fix It #leand...The Difference Engine
The presentation from my talk at #LeanDayWest, September 17, 2013 in Portland, OR. Research Rebooted: Market Research is Broken, How Lean Can Help Fix It.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
My talk from Lean Day London, hosted by Made by Many & Neo, March 25-26, 2014, on how Lean approaches to qualitative research make it more useful and scalable.
Presentation for Agile Australia Conference 2013. Introducing Lean Startup concepts in a way accessible to people used to usual project management methods. With lean startup you don't assume you know the end state required, (as you do with a project), you assume you need to focus on learning to discover the end state to solve the problem you area you looking at.
David Turnbull, cofounder and CCO Snapshot, at Travel Tech Conference Russia 2017 (http://traveltechcon.ru/eng).
"As the debate surrounding the dominance of OTA's and who truly "owns" the customer intensifies, David takes an amusing but critical look at the current state of data management within the hospitality sector and why this is preventing the significant leaps in customer experience achieved by other industries".
Subscribe to TTCR news: http://eepurl.com/cnhNvH
Decision making is fundamental to any professional activity. The study of “decision bias” is a fascinating subject. These studies show that the root cause of most faulty decision making is a wrong assumption.
One of the most common faulty assumptions in the product development world is that the development budget and time is an obvious thing. This assumption leads to a world of trouble
„You can´t run a mule in the Kentucky Derby.“
(Jim Leyland, baseball legend)
Renaissance Time with Martin Schweiger on
05 April 2022
Given at Nanyang Technological University (NTU) of Singapore
- “Renaissance time” and how to get there
- A clear definition of “Innovation”, following from “growth”
- Innovation needs innovative people
- How to identify innovative people
- Serial Innovators are entrepreneurs, but risk-avoiding and therefore without the ambition to have their own company
- Pareto principle applied: 20% of the R&D staff does 80% of the innovation
- Price`s Law and Serial Innovators’ law. There are only one or two serial innovators in each company
LinkedIn on LinkedIn: Shaping the Future of Talent Acquisition | Talent Conne...LinkedIn Talent Solutions
Join LinkedIn’s Global Head of Talent Acquisition and Director, Talent Acquisition: Global Sales & International to hear how they are using LinkedIn’s own solutions to identify, segment, engage, and convert target talent pools.
Subscribe to the LinkedIn Talent Blog: http://linkd.in/18yp4Cg
Follow the LinkedIn company page: http://linkd.in/1f39JyH
Tweet with us: http://bit.ly/HireOnLinkedIn
Learn more about LinkedIn Talent Solutions: http://linkd.in/1bgERGj
70+ slides of highlights and quotes from all of the MozCon Day #2. See all of our coverage at http://www.contentharmony.com/blog/mozcon-2013-coverage/ & http://www.contentharmony.com/blog/mozcon-2013-tools/
Advanced Content Creation, SEO & StorytellingCasey Armstrong
Advanced Content Creation, SEO & Storytelling
Here are the slides for the content marketing, SEO, storytelling, and growth hacking events that Patrick Vlaskovits and I hosted with our partners below across Europe in 2016:
- Beta-i (Lisbon)
- Porto Design Factory (Porto)
- Founders (Copenhagen)
- EIT Digital (Helsinki)
- Mosaik (Budapest)
We broke the events into the following 5 sections:
- What really is growth hacking?
- State Of The Industry
- Advanced Content Marketing & Creation
- Advanced SEO
- Storytelling
All of our examples came from personal experiences that we had not written or spoken about prior.
If you have any questions, please contact me (@CaseyA - casey@fullstackmarketer.com) or Patrick (@Pv).
Finding Blue Oceans: Lessons from TechnologyMatt Baxter
Blue Oceans are where the best companies pursue their market; where the competition isn't thinking of going. You can find your Blue Ocean by focusing on problems, understanding your audience, and experimenting quickly
Research Rebooted: Market Research is Broken, How Lean Can Help Fix It #leand...The Difference Engine
The presentation from my talk at #LeanDayWest, September 17, 2013 in Portland, OR. Research Rebooted: Market Research is Broken, How Lean Can Help Fix It.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
What is digital marketing And why is it used?125albina
Digital marketing refers to the use of digital channels, platforms, and technologies to promote products, services, or brands to a target audience. It encompasses a wide range of activities, including search engine optimization (SEO), social media marketing, email marketing, content marketing, pay-per-click (PPC) advertising, and more. The primary goal of digital marketing is to connect with potential customers where they spend much of their time: online. My Website: https://dev-topdigitalmarketingagency.pantheonsite.io/
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
19. We are impacted by a lot
@johnlukejackson
Biases
Anchoring
Past Experience
Concentration
Risk analysis
Multitasking
Biology
Confirmation Bias
Hindsight Bias
Halo Effect
24. Data + Experience => Insight => Creativity
@johnlukejackson
Multiple, refined
data points
Been there before. What
have you seen? What
patterns can you notice.
Is it relevant? Does it
matter? Does it fit with the
wider world?
How can we make people
care?
32. Short tail Keyword
1000 searches pm
Ranking 2nd
180 visits
Long tail Keyword
<10 searches pm
Ranking 2nd
1/2 visits
VS
33. Search volume doesn’t always
matter. Specificity does.
Understand what's best for your
client
34. Use your gut, but think of it as
another data point
Gary Klein
35. Know when to trust your
intuition
1. Some regularity
2. A lot of practice
3. Feedback
Paraphrased from Daniel Kahneman
36. If you know it will work,
just do it.
Time costs money
37. Pre-Mortem – What could
go wrong?
Vivid
In a premortem, team members assume that the project
they are planning has just failed—as so many do—and
then generate plausible reasons for its demise.
Those with reservations may speak freely at the outset,
so that the project can be improved rather than
autopsied
https://hbr.org/2007/09/performing-a-project-premortem
41. Vivid
Improve your creativity by:
• Looking at art.
• Imagining how an accountant would
approach a problem.
• Incorporate “cheese” and “pie” into
your next meeting.
• Asking what toothpaste is for?
Richard Wiseman – 59 Seconds
46. Know when to be unpredictable
https://riseatseven.com/blog/creative-ppc-stunts-that-drive-brand-and-traffic/
47. In Summary
• Data is only as good as its sources and its
interpreters
• Trust your gut, but be aware of your fallibilities
• Use data, but remember to take risks where you can
• Data can only get you so far, Creativity is key
People Use Statistics as a Drunk Uses a Lamppost — For Support Rather Than Illumination
Andrew Lang
Robby Mook was the key Strategist for the Clinton campaign against trump. They hired 60 mathematicians and statisticians—several from the Obama campaign—to create a software program Ada that used statistical modelling to plan their campaign.
With Ada and this modelling, they lobbed 70% of the campaign budget at television ads, specifically around what it thought were potential swing states. The model took blue-collar voters for granted, figuring that they reliably voted Democratic, most recently for Obama, and they would do so again. With blue-collar votes as her unshakeable base, Clinton would coast to victory by persuading minorities and liberal elites to vote for her.
Look, Ada is just a computer program and, like all computer programs, has no common sense or wisdom. But you would expect the Human leading the campaign to have wisdom. Yet time and time again they ignored the issues. The first hint of trouble should have been around the challenge of Bernie Sanders. This was a 74 year old socialist senator from Vermont. He wasn’t even a democrat till he challenged Clinton. Yet he ran her close by emotionally appealing to blue collar voters.
Then, when up against Trump, Bill Clinton pointed out that the campaign should try to emotionally connect with Blue collar workers in the Midwest. Places like Wisconsin and Arizona. Whatever you think about Clinton, if you look at his record his is an instinctive political genius, yet, Robby Mook actually took to mocking him stating that “my data disagrees with you anecdotes”
Needless to say, Hilary lost the campaign due to losing those “safe” blue collar states like Wisconsin and Arizona to the emotive, batshit mental statements from Trump…
The remain campaign relied on logically, data backed arguments, whilst Leave relied on emotion.
The EU, fundamentally, is a political project. Its fundementally emotional but the remain campaign couldn’t grasp that as they stuck ridgedly to the economic, logical, data based arguments.
It relies on models
Its based on the past
Random events, things that don’t fit the model, will break it
Its predictable and predictable things are easy to hack
Its ability to apply the “illogical” is what makes it stand out. Your brain is key to creativity
Experience helps us analyse data effectively and spot patterns
an algorithm can only do what it's programmed to do, so it can't possibly do anything novel
Its not “once upon a time” or “It was the best of times, it was the worst of times” or 'The story so far: in the beginning, the universe was created. This has made a lot of people very angry and been widely regarded as a bad move' The Restaurant at the End of the Universe by Douglas Adams (1980)
Multitasking – The invisible Gorilla – Daniel Simons – People were so focused on passing a ball between themselves they couldn’t actually see when a gorilla walked past them
Think Suntory and Lost in translation – As an arty media studies wanker I both liked the film and liked to think of myself as a whisky connosiere
Daniel Kahneman, G Klein, This is especially important for big strategic decisions
Bernbachs masterpiece. All 1950s American cars were massive gas guzzling beasts. VW turn up with a tiny car made by Nazis. They went against convention and pushed a product the market didn’t even know it wanted.
Snickers will not drive any direct value from this, but they will build awareness, that ties into the broader marketing campaign. This lights something in the back of your head that recognises the tag line and you respond
Marketing is the closest most of us will ever come to producing real magic