n Data is the big enbaler of telecommunication and technology delivering services, content and information at an exponential growth to India. This presentation captures the growth perspective of data in the Indian context.

1. Data – networks & traffic
Comprehensive summary- India
2011-2016
Source: CISCO visual networking index

2. Data -2011 in Review
The Indian Perspective

3. 2011 IP Traffic
• In India, IP traffic reached 192 Petabytes per month in 2011,
up from 137 Petabytes per month in 2010.
5/31/2012 ronnie05.wordpress.com 3

4. 2011 Internet Traffic
• In India, average Internet traffic grew 39% in 2011.
• In India, peak Internet traffic grew 55% in 2011.
• In India, Internet traffic reached 169 Petabytes per month in
2011, up from 121 Petabytes per month in 2010.
• India's Internet traffic will be 10 Petabytes per day in 2011, up
from 4 Petabytes per day in 2010.
• India's Internet traffic in 2011 was equivalent to 507 million
DVDs per year, 42 million DVDs per month, or 57,926 DVDs
per hour.
5/31/2012 ronnie05.wordpress.com 4

5. 2011 Internet Traffic
• In 2011, the gigabyte equivalent of all movies ever made
crossed the Internet every 35 hours.
• Indian Internet traffic in 2011 was equivalent to 8x the volume
of the entire Indian Internet in 2005.
• In India, Internet traffic reached 0.1 Gigabytes per capita in
2011, up from 0.1 Gigabytes per capita in 2010.
• In India, average Internet traffic reached 515 Gbps in 2011,
the equivalent of 430,000 people streaming Internet HD video
simultaneously, all day, every day.
• In India, busy hour Internet traffic reached 1 Tbps in 2011, the
equivalent of 840,000 people streaming Internet HD video
simultaneously during the hour.
5/31/2012 ronnie05.wordpress.com 5

6. 2011 Mobile Data
• India's mobile data traffic grew 259% in 2011.
5/31/2012 ronnie05.wordpress.com 6

7. 2011 Device Growth
• In India, there were 1 billion networked devices in 2011, up
from 839 million in 2010.
• In India, there were 0.9 networked devices per capita in 2011,
up from 0.7 per capita in 2010.
5/31/2012 ronnie05.wordpress.com 7

8. 2011 Broadband Speed Evolution
• In India, the average broadband speed grew 57% from 2010 to
2011, from 0.9 Mbps to 1.5 Mbps.
• In India, 5% of broadband connections were faster than 5
Mbps in 2011.
• In India, 2% of broadband connections will be faster than 10
Mbps in 2011.
5/31/2012 ronnie05.wordpress.com 8

9. 2011 Average Traffic per User and
Household
• In India, the average Internet user generated 1.5 gigabytes per
month in 2011, up 20% from 1.2 gigabytes per month in 2010.
• In India, the average Internet household generated 4.6
gigabytes per month in 2011, up 36% from 3.4 gigabytes per
month in 2010.
• In India, Internet video traffic grew 88%, and is now 30% of all
consumer Internet traffic.
• In India, there were 183,558 Internet households (1.1% of all
Internet households) generating more than 50 gigabytes per
month in 2011, up from 0 in 2010.
• In India, there were 0 Internet households (0.0% of all
Internet households) generating more than 100 gigabytes per
month in 2011, up from 0 in 2010.
5/31/2012 ronnie05.wordpress.com 9

10. Data Traffic
2011-2016 Forecast Highlights

11. IP Traffic Forecast
• In India, IP traffic will grow 11-fold from 2011 to 2016, a
compound annual growth rate of 62%.
• In India, IP traffic will reach 2.2 Exabytes per month in 2016,
up from 192 Petabytes per month in 2011.
• India's IP networks will carry 71 Petabytes per day in 2016, up
from 6 Petabytes per day in 2011.
• In India, IP traffic will reach an annual run rate of 25.9
Exabytes in 2016, up from an annual run rate of 2.3 Exabytes
in 2011.
5/31/2012 ronnie05.wordpress.com 11

12. IP Traffic Forecast
• India's IP traffic in 2016 will be equivalent to 6 billion DVDs
per year, 539 million DVDs per month, or 738,992 DVDs per
hour.
• In 2016, the gigabyte equivalent of all movies ever made will
cross India's IP networks every 3 hours.
• In India, IP traffic will reach 2 Gigabytes per capita in 2016, up
from Gigabytes per capita in 2011.
5/31/2012 ronnie05.wordpress.com 12

13. Internet Traffic Forecast
• In India, Internet traffic will grow 11.9-fold from 2011 to 2016,
a compound annual growth rate of 64%.
• In India, peak Internet traffic will grow 19.7-fold from 2011 to
2016, a compound annual growth rate of 81%.
• In India, Internet traffic will reach 2.0 Exabytes per month in
2016, up from 169 Petabytes per month in 2011.
• India's Internet traffic will be 66 Petabytes per day in 2016, up
from 10 Petabytes per day in 2011.
5/31/2012 ronnie05.wordpress.com 13

14. Internet Traffic Forecast
• India's Internet traffic in 2016 will be equivalent to 6 billion
DVDs per year, 505 million DVDs per month, or 691,592 DVDs
per hour.
• In 2016, the gigabyte equivalent of all movies ever made will
cross the Internet every 3 hours.
• Indian Internet traffic in 2016 will be equivalent to 96x the
volume of the entire Indian Internet in 2005.
• In India, Internet traffic will reach 2 Gigabytes per capita in
2016, up from Gigabytes per capita in 2011.
5/31/2012 ronnie05.wordpress.com 14

15. Internet Traffic Forecast
• In India, average Internet traffic will reach 6 Tbps in 2016, the
equivalent of 5,120,000 people streaming Internet HD video
simultaneously.
• In India, busy hour Internet traffic will reach 20 Tbps in 2016,
the equivalent of 16,540,000 people streaming Internet HD
video simultaneously.
5/31/2012 ronnie05.wordpress.com 15

16. Internet Video Forecast
• In India, Internet video traffic will be 67% of all consumer
Internet traffic in 2016, up from 30% in 2011.
• In India, 105 billion minutes of video content will cross the
Internet each month in 2016, up from 8 billion in 2011.
• In India, 105 billion minutes (198,941 years) of video content
will cross the Internet each month in 2016. That's 39,788
minutes of video streamed or downloaded every second.
5/31/2012 ronnie05.wordpress.com 16

17. Internet Video Forecast
• Video exceeds half of India's consumer Internet traffic by
year-end 2014.
• In India, long form Internet video traffic is 2.9X greater than
short form Internet video traffic.
• In India, Internet-Video-to-TV traffic will be 6% of consumer
Internet video traffic in 2016, up from 3% in 2011.
• In India, Internet-Video-to-TV traffic will increase 56-fold
between 2011 and 2016.
5/31/2012 ronnie05.wordpress.com 17

18. Mobile Data Forecast
• In India, mobile data traffic will grow 58-fold from 2011 to
2016, a compound annual growth rate of 126%.
• In India, mobile data traffic will reach 469 Petabytes per
month in 2016, up from 8 Petabytes per month in 2011.
• Indian mobile data traffic will grow 2 times faster than Indian
fixed IP traffic from 2011 to 2016.
• India's Mobile was 4% of total IP traffic in 2011, and will be
22% of total IP traffic in 2016.
• In India, mobile data traffic in 2016 will be equivalent to 21x
the volume of the entire Indian Internet in 2005.
5/31/2012 ronnie05.wordpress.com 18

19. Device Growth Forecast
• In India, there will be 2 billion networked devices in 2016, up
from 1 billion in 2011.
• In India, there will be 1.5 networked devices per capita in
2016, up from 0.9 per capita in 2011.
5/31/2012 ronnie05.wordpress.com 19

20. Broadband Speed Evolution
• In India, the average broadband speed will grow 4.2-fold from
2011 to 2016, from 1.5 Mbps to 6 Mbps.
• In India, 8% of broadband connections will be faster than 5
Mbps in 2016, up from 5% today.
• In India, 3% of broadband connections will be faster than 10
Mbps in 2016, up from 2% today.
• In India, the average mobile connection speed will grow 28-
fold from 2011 to 2016, reaching 864 kbps in 2016.
5/31/2012 ronnie05.wordpress.com 20

21. Average Traffic per User and
Household Forecast
• In India, the average Internet user will generate 7.1 gigabytes
of Internet traffic per month in 2016, up 377% from 1.5
gigabytes per month in 2011, a CAGR of 37%.
• In India, the average Internet household will generate 51.1
gigabytes of Internet traffic per month in 2016, up 1,023%
from 4.6 gigabytes per month in 2011, a CAGR of 62%.
• In India, there will be 4 million Internet households (16.5% of
all Internet households) generating more than 50 gigabytes
per month in 2016, up from 183,558 in 2011.
• In India, there will be 1 million Internet households (4.7% of
all Internet households) generating more than 100 gigabytes
per month in 2016, up from 0 in 2011.
5/31/2012 ronnie05.wordpress.com 21

22. Average Traffic per User and
Household Forecast
• In India, there will be 264,316 Internet households (1.2% of all
Internet households) generating more than 200 gigabytes per
month in 2016.
• In India, there will be a negligible number of households
generating more than 500 Gigabytes per month in 2016.
• In India, there will be a negligible number of households
generating more than a terabyte per month in 2016.
• In India, the average mobile connection will generate 274
megabytes of mobile data traffic per month in 2016, up from
7 megabytes in 2011.
5/31/2012 ronnie05.wordpress.com 22

23. Consumer IP Traffic
The Indian Perspective

24. Consumer IP
• In India, Consumer IP traffic will grow 14-fold from 2011 to
2016, a compound annual growth rate of 70%.
• In India, Consumer IP traffic will reach 1.9 Exabytes per month
in 2016, the equivalent of 482 million DVDs per month, or
659,679 DVDs per hour.
• In India, Consumer IP traffic was 137 Petabytes per month in
2011, the equivalent of 34 million DVDs per month, or 46,920
DVDs per hour.
• India's Consumer IP traffic grew 44% in 2011.
• India's Consumer IP traffic was 71% of total IP traffic in 2011,
and will be 89% of total IP traffic in 2016.
5/31/2012 ronnie05.wordpress.com 24

25. Consumer Internet
• In India, Consumer Internet traffic will grow 14-fold from 2011
to 2016, a compound annual growth rate of 70%.
• In India, Consumer Internet traffic will reach 1.9 Exabytes per
month in 2016, the equivalent of 466 million DVDs per month,
or 637,903 DVDs per hour.
• In India, Consumer Internet traffic was 130 Petabytes per
month in 2011, the equivalent of 33 million DVDs per month,
or 44,551 DVDs per hour.
• India's Consumer Internet traffic grew 42% in 2011.
• India's Consumer Internet traffic was 68% of total IP traffic in
2011, and will be 86% of total IP traffic in 2016.
• India's Consumer Internet traffic was 95% of Consumer IP
traffic in 2011, and will be 97% of Consumer IP traffic in 2016.
• In India, 3% of Consumer Internet traffic was mobile in 2011,
and 19% of Consumer Internet traffic will be mobile in 2016.
5/31/2012 ronnie05.wordpress.com 25

26. Consumer Fixed Internet
• In India, Consumer fixed Internet traffic will grow 12-fold from
2011 to 2016, a compound annual growth rate of 64%.
• In India, Consumer fixed Internet traffic will reach 1.5
Exabytes per month in 2016, the equivalent of 376 million
DVDs per month, or 515,406 DVDs per hour.
• In India, Consumer fixed Internet traffic was 126 Petabytes
per month in 2011, the equivalent of 31 million DVDs per
month, or 43,059 DVDs per hour.
• India's consumer fixed Internet traffic grew 39% in 2011.
• India's consumer fixed Internet traffic was 65% of total IP
traffic in 2011, and will be 70% of total IP traffic in 2016.
• India's consumer fixed Internet traffic was 92% of Consumer
5/31/2012traffic in 2011, & will ronnie05.wordpress.com
IP be 78% of Consumer IP traffic in 2016.
26

27. Consumer Internet Video
• In India, Consumer Internet video traffic will grow 32-fold
from 2011 to 2016, a compound annual growth rate of 100%.
• In India, Consumer Internet video traffic will reach 1.2
Exabytes per month in 2016, the equivalent of 311 million
DVDs per month, or 426,619 DVDs per hour.
• In India, Consumer Internet video traffic was 39 Petabytes per
month in 2011, the equivalent of 10 million DVDs per month,
or 13,238 DVDs per hour.
• India's Consumer Internet video traffic grew 88% in 2011.
• In India, Internet video traffic will be 67% of all consumer
Internet traffic in 2016, up from 30% in 2011.
5/31/2012 ronnie05.wordpress.com 27

28. Consumer Internet Video
• Video exceeds half of India's consumer Internet traffic by
year-end 2014.
• In India, 105 billion minutes (198,941 years) of video content
will cross the Internet each month in 2016. That's 39,788
minutes of video streamed or downloaded every second.
• In India, 8 billion minutes (14,966 years) of video content
crossed the Internet each month in 2011. That's 2,993
minutes of video streamed or downloaded every second.
• In India, 8 billion minutes of video content crossed the
Internet each month in 2011, up from 5 billion in 2010.
5/31/2012 ronnie05.wordpress.com 28

29. Consumer Internet Video
• In India, Internet-Video-to-TV traffic will increase 56-fold
between 2011 and 2016.
• In India, Internet-Video-to-TV traffic increased 3-fold in 2011.
• In India, Internet-Video-to-TV traffic will be 6% of consumer
Internet video traffic in 2016, up from 3% in 2011.
• In India, long form Internet video traffic is 2.9X greater than
short form Internet video traffic.
5/31/2012 ronnie05.wordpress.com 29

30. Business IP Traffic
The Indian Perspective

31. Business IP
• In India, Business IP traffic will grow 4-fold from 2011 to 2016,
a compound annual growth rate of 33%.
• In India, Business IP traffic will reach 232 Petabytes per month
in 2016, the equivalent of 58 million DVDs per month, or
79,313 DVDs per hour.
• In India, Business IP traffic was 55 Petabytes per month in
2011, the equivalent of 14 million DVDs per month, or 18,987
DVDs per hour.
• India's Business IP traffic grew 33% in 2011.
• India's Business IP traffic was 29% of total IP traffic in 2011,
and will be 11% of total IP traffic in 2016.
5/31/2012 ronnie05.wordpress.com 31

32. Business Internet
• In India, Business Internet traffic will grow 4.8-fold from 2011
to 2016, a compound annual growth rate of 37%.
• In India, Business Internet traffic will reach 193 Petabytes per
month in 2016, the equivalent of 48 million DVDs per month,
or 66,242 DVDs per hour.
• In India, Business Internet traffic was 40 Petabytes per month
in 2011, the equivalent of 10 million DVDs per month, or
13,748 DVDs per hour.
• India's Business Internet traffic grew 33% in 2011.
• India's Business Internet traffic was 21% of total IP traffic in
2011, and will be 9% of total IP traffic in 2016.
• India's Business Internet traffic was 72% of Business IP traffic
in 2011, and will be 84% of Business IP traffic in 2016.
• In India, 9% of Business Internet traffic was mobile in 2011,
and 58% of Business Internet traffic will be mobile in 2016.
5/31/2012 ronnie05.wordpress.com 32

33. Business Fixed Internet
• In India, Business fixed Internet traffic will grow 2-fold from
2011 to 2016, a compound annual growth rate of 18%.
• In India, Business fixed Internet traffic will reach 82 Petabytes
per month in 2016, the equivalent of 20 million DVDs per
month, or 28,063 DVDs per hour.
• In India, Business fixed Internet traffic was 36 Petabytes per
month in 2011, the equivalent of 9 million DVDs per month,
or 12,492 DVDs per hour.
• India's Business fixed Internet traffic grew 26% in 2011.
• India's Business fixed Internet traffic was 19% of total IP traffic
in 2011, and will be 4% of total IP traffic in 2016.
• India's Business fixed Internet traffic was 66% of Business IP
traffic in 2011, and will be 35% of Business IP traffic in 2016.
5/31/2012 ronnie05.wordpress.com 33

34. Business IP WAN
• In India, Business IP WAN traffic will grow 2-fold from 2011 to
2016, a compound annual growth rate of 20%.
• In India, Business IP WAN traffic will reach 38 Petabytes per
month in 2016, the equivalent of 10 million DVDs per month,
or 13,071 DVDs per hour.
• In India, Business IP WAN traffic was 15 Petabytes per month
in 2011, the equivalent of 4 million DVDs per month, or 5,240
DVDs per hour.
• India's Business IP WAN traffic grew 31% in 2011.
• India's Business IP WAN traffic was 8% of total IP traffic in
2011, and will be 2% of total IP traffic in 2016.
• India's Business IP WAN traffic was 28% of Business IP traffic
in 2011, and will be 16% of Business IP traffic in 2016.
5/31/2012 ronnie05.wordpress.com 34

35. Business Mobile Data
• In India, Business mobile data traffic will grow 30-fold from 2011 to
2016, a compound annual growth rate of 98%.
• In India, Business mobile data traffic will reach 111 Petabytes per
month in 2016, the equivalent of 28 million DVDs per month, or
38,178 DVDs per hour.
• In India, Business mobile data traffic was 4 Petabytes per month in
2011, the equivalent of 916,717 DVDs per month, or 1,256 DVDs
per hour.
• India's Business mobile data traffic grew 223% in 2011.
• India's Business mobile data traffic was 1.9% of total IP traffic in
2011, and will be 5.2% of total IP traffic in 2016.
• India's Business mobile data traffic was 7% of Business IP traffic in
2011, and will be 48% of Business IP traffic in 2016.
• India's Business mobile data traffic was 9% of Business Internet
traffic in 2011, and will be 58% of Business Internet traffic in 2016.
5/31/2012 ronnie05.wordpress.com 35

36. Business IP Video Conferencing
• In India, business IP video conferencing traffic will grow 6-fold
from 2011 to 2016, a compound annual growth rate of 42%.
• India's business IP video conferencing traffic grew 41% in
2011.
• In India, business IP telepresence traffic will grow 6-fold from
2011 to 2016, a compound annual growth rate of 41%.
• In India, business web-based video conferencing traffic will
grow 8-fold from 2011 to 2016, a compound annual growth
rate of 52%.
• India's business web-based video conferencing traffic was
17.5% of business IP video conferencing traffic in 2011, and
will be 24.6% of business IP video conferencing traffic in 2016.
5/31/2012 ronnie05.wordpress.com 36

37. Mobile Data Traffic
The Indian Perspective

38. Mobile Data
• In India, mobile data traffic will grow 58-fold from 2011 to
2016, a compound annual growth rate of 126%.
• In India, mobile data traffic will reach 469 Petabytes per
month in 2016, up from 8 Petabytes per month in 2011.
• Indian mobile data traffic will grow 2 times faster than Indian
fixed IP traffic from 2011 to 2016.
• India's Mobile was 4% of total IP traffic in 2011, and will be
22% of total IP traffic in 2016.
• India's mobile data traffic grew 259% in 2011.
• In India, mobile data traffic in 2016 will be equivalent to 21x
the volume of the entire Indian Internet in 2005.
• In India, the average mobile connection will generate 274
megabytes of mobile data traffic per month in 2016, up from
5/31/2012 ronnie05.wordpress.com 38
7 megabytes in 2011.

39. Mobile Video
• In India, mobile video traffic will grow 89-fold from 2011 to
2016, a compound annual growth rate of 145%.
• Video will be 63% of India's mobile data traffic in 2016,
compared to 41% at the end of 2011.
5/31/2012 ronnie05.wordpress.com 39

40. Network Connections
The Indian Perspective

41. Fixed/Wired
• In India, Fixed/Wired IP traffic will reach 924 Petabytes per
month in 2016, up from 133 Petabytes per month in 2011.
• India's Fixed/Wired traffic grew 23% in 2011.
• In India, Fixed/Wired traffic will grow 7-fold from 2011 to
2016, a compound annual growth rate of 47%.
• India's Fixed/Wired was 69% of total IP traffic in 2011, and will
be 43% of total IP traffic in 2016.
5/31/2012 ronnie05.wordpress.com 41

42. Fixed/Wi-Fi
• In India, Fixed/Wi-Fi IP traffic will reach 764 Petabytes per
month in 2016, up from 51 Petabytes per month in 2011.
• India's Fixed/Wi-Fi traffic grew 92% in 2011.
• In India, Fixed/Wi-Fi traffic will grow 15-fold from 2011 to
2016, a compound annual growth rate of 72%.
• India's Fixed/Wi-Fi was 27% of total IP traffic in 2011, and will
be 35% of total IP traffic in 2016.
• India's Fixed/Wi-Fi will be 0.8X Fixed/Wired traffic in 2016.
5/31/2012 ronnie05.wordpress.com 42

43. Mobile
• In India, Mobile IP traffic will reach 469 Petabytes per month
in 2016, up from 8 Petabytes per month in 2011.
• India's Mobile traffic grew 259% in 2011.
• In India, Mobile traffic will grow 58-fold from 2011 to 2016, a
compound annual growth rate of 126%.
• India's Mobile was 4% of total IP traffic in 2011, and will be
22% of total IP traffic in 2016.
5/31/2012 ronnie05.wordpress.com 43

44. Device Growth -Traffic Profiles
The Indian Perspective

45. 2016 Forecast
• In India, there will be 502 million total Internet users in 2016,
up from 127 million in 2011.
• In India, there will be 212 million fixed Internet users
(excluding mobile-only) in 2016, up from 85 million in 2011.
• In India, there will be 71 million Internet video users
(excluding mobile-only) in 2016, up from 10 million in 2011.
• In India, there will be 2 billion networked devices in 2016, up
from 1 billion in 2011.
• In India, there will be 1.5 networked devices per capita in
2016, up from 0.9 per capita in 2011.
• In India, 86% of all networked devices will be mobile-
connected in 2016.
5/31/2012 ronnie05.wordpress.com 45

46. 2011 Review
• In India, there were 1 billion networked devices in 2011, up
from 839 million in 2010.
• In India, there were 0.9 networked devices per capita in 2011,
up from 0.7 per capita in 2010.
5/31/2012 ronnie05.wordpress.com 46

47. Device Diversity
• India's IP traffic from non-PC devices was 8% of total IP traffic
in 2011, and will be 30% of total IP traffic in 2016.
• In India, PCs will account for 97% of consumer Internet traffic
in 2011, and will be 75% of consumer Internet traffic in 2016.
• In India, TVs will account for 1% of consumer Internet traffic in
2011, and will be 4% of consumer Internet traffic in 2016.
• In India, TVs will account for 2% of consumer Internet video
traffic in 2011, and will be 6% of consumer Internet video
traffic in 2016.
5/31/2012 ronnie05.wordpress.com 47

48. Average Traffic per Mobile Device
• In India, the average smartphone will generate 1,453
megabytes of mobile data traffic per month in 2016, up from
62 megabytes per month in 2011.
• In India, the average mobile-connected laptop will generate
2,452 megabytes of mobile data traffic per month in 2016, up
from 566 megabytes per month in 2011.
• In India, the average mobile-connected tablet will generate
2,252 megabytes of mobile data traffic per month in 2016, up
from 125 megabytes per month in 2011.
5/31/2012 ronnie05.wordpress.com 48

49. Accelerating Network Speeds
The Indian Perspective

50. Fixed Wired and Wi-Fi
• In India, the average broadband speed will grow 4.2-fold from
2011 to 2016, from 1.5 Mbps to 6 Mbps.
• In India, the average broadband speed grew 57% from 2010 to
2011, from 0.9 Mbps to 1.5 Mbps.
• In India, 8% of broadband connections will be faster than 5
Mbps in 2016, up from 5% today.
• In India, 3% of broadband connections will be faster than 10
Mbps in 2016, up from 2% today.
5/31/2012 ronnie05.wordpress.com 50

51. Mobile Speed
• In India, the average mobile connection speed was 31 kbps in
2011, up 271% from 8 kbps in 2010.
• In India, the average mobile connection speed will grow 28-
fold from 2011 to 2016, reaching 864 kbps in 2016.
• In India, the average smartphone connection speed was 783
kbps in 2011, up 57% from 500 kbps in 2010.
• In India, the average smartphone connection speed will grow
3-fold from 2011 to 2016, reaching 2,548 kbps in 2016.
5/31/2012 ronnie05.wordpress.com 51