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© 2018 Komiko Limited
December, 2018
data driven opportunity
management, prepared for
your company
© 2018 Komiko Limited
Win rate and win duration vs lost
New business
Win rate, in B2B, is on average 25%
It takes typically 2x time to close lost opportunities vs won
Your team is spending <6 hours week on winning opportunities
© 2018 Komiko Limited
Metrics by significance
New business
Average # of outbound
emails per week over
the first 10 weeks
>2x more inbound, outbound emails – most significant
a little less than 2x Documents and meetings, 1.5x more contacts engaged
© 2018 Komiko Limited
Email - Ratio along the opp life time
New business
You can tell winners from losers already in the first few weeks.
There are >2x more inbound emails (4 emails vs <2 emails) in week 2 already.
>200% more inbound
emails in week 2 already
© 2018 Komiko Limited
People - Ratio along the opp life time
New business
150% more
contacts in week 5
You can tell winners from losers already in the first few weeks.
There are >1.5x more contacts engaged (3 contacts vs <2 contacts) in week 5.
© 2018 Komiko Limited
Data shows
2x time longer to lose opportunities vs wining
25%average B2B win rate
<6 hours/week is spent on winning opportunities
With Komiko
3-5 weeks to tell win from loss
30% time saving, better focus & forecasting
© 2018 Komiko Limited
December, 2018
data driven opportunity
management, prepared for
your company

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Data driven sales opportunity management

  • 1. © 2018 Komiko Limited December, 2018 data driven opportunity management, prepared for your company
  • 2. © 2018 Komiko Limited Win rate and win duration vs lost New business Win rate, in B2B, is on average 25% It takes typically 2x time to close lost opportunities vs won Your team is spending <6 hours week on winning opportunities
  • 3. © 2018 Komiko Limited Metrics by significance New business Average # of outbound emails per week over the first 10 weeks >2x more inbound, outbound emails – most significant a little less than 2x Documents and meetings, 1.5x more contacts engaged
  • 4. © 2018 Komiko Limited Email - Ratio along the opp life time New business You can tell winners from losers already in the first few weeks. There are >2x more inbound emails (4 emails vs <2 emails) in week 2 already. >200% more inbound emails in week 2 already
  • 5. © 2018 Komiko Limited People - Ratio along the opp life time New business 150% more contacts in week 5 You can tell winners from losers already in the first few weeks. There are >1.5x more contacts engaged (3 contacts vs <2 contacts) in week 5.
  • 6. © 2018 Komiko Limited Data shows 2x time longer to lose opportunities vs wining 25%average B2B win rate <6 hours/week is spent on winning opportunities With Komiko 3-5 weeks to tell win from loss 30% time saving, better focus & forecasting
  • 7. © 2018 Komiko Limited December, 2018 data driven opportunity management, prepared for your company