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Demystifying the art of Business Intelligence
and Data Analytics
Brandon Wong, Lead Software Engineer @ AMPAS
Brandon Wong
Lead Software Engineer at AMPAS
Love the Process!
SQL Reports SSRS
Agenda
Introduction
A Brief History of Big Data
Data Scientist vs Data Analyst
The Four Parts of the BI/Reporting Lifecycle
Tips and Tricks
Q & A
A Brief History of Big Data
1999
The emergence of:
- Internet
- Web 2.0
- Relational Databases ( SQL)
- Cloud (AWS, Azure, GCP)
- Machine Learning / AI
- Web 3.0 - Blockchain!
Then:
- Social Media (tik tok, snapchat,
facebook, etc…)
- Advertising, Marketing
Data mining
the practice of analyzing
large databases in order to
generate new information.
( Yes, I know this is wheat to flour)
Unstructured Data Structured Data
In a nutshell...
Data Mining + Computer
Science = Data Science
Data Science + Recurrent
Neural Networks = Machine
Learning
Analogies + Memes =
Optimized Learning!
Data Scientist vs Data Analyst
Data scientists design and
construct new processes
for data modeling and
production using
prototypes, algorithms,
predictive models, and
custom analysis.
Data analysts examine
large data sets to identify
trends, develop charts, and
create visual presentations
to help businesses make
more strategic decisions.
Analogy Time!
Data Analyst Data Scientist
Normally, Data
Analysts will live in
the boxed area in a
large company.
Small - mid sized
companies will have
a Data Analyst
perform most to all
tasks.
Four Parts of the Reporting Lifecycle
Data Source(s)
Where are we getting our data
from?
Do we have access?
How many sources do we need?
XML
JSON
CSV
SQL Table
Data Set(s)
What data do we need?
Do we need to clean it or convert it
beforehand?
Will this info help us achieve our
end product?
Parameter(s)
Who is the data for?
What tools am I going to be
using?
How it is going to look?
UI/UX (look and feel )
Who are my primary users?
Do they have permissions?
How will they be interfacing
with it?
Why do they need it?
Example:
Visualization
Tips and Tricks
Tips and Tricks
● An experienced chef is comfortable in the
kitchen because he/she understands the
fundamentals and foundations.
● Be knowledgeable of the tools you have
available, be creative and you will always
find a solution.
● Building visualizations is 80/20 rule.
○ Like Cooking, the preparation process is
80%
○ And the actual cooking part is only about
20%
Technical
Foundations
Solidify Your Technical Foundations:
● Aggregate Functions (SQL)
○ SUM, COUNT, GROUP, ORDER BY, etc…
● Object Oriented Programming
○ Data members, Attributes, Classes, etc...
● Relationships
○ Many to Many, One to Many
○ ERD (entity relationship diagrams).
Key Takeaways
Experience and Stories:
● Worked at a ERP SaaS company.
● They did Billing, Accounting, and Project Management Software for Professional Services.
● Bottomline: How can we find out what our users want, without them telling us?
Objectives:
● Internal -> Save Money. (cut costs, wage/salary comparison, profitability, etc…)
● External -> Make Money. (product pricing, markup on billing, etc…)
Summarized Comparison
● A Data Analyst is an individual who is responsible for bridging the gap of understanding
between aggregated data and a assists in building tools the business needs to make the best
decisions.
● Business Intelligence is the logic, strategy, and industry specific tools that allow the business
to make sense of their own data and formulate decisions.
Link to Shashank Kalanithi’s channel:
https://www.youtube.com/watch?v=pKvWD0f18Pc&t=391s
Link to Kaggle:
https://www.kaggle.com/competitions
Link to Tableau Articles:
https://www.tableau.com/learn/articles/data-visualization-tips
Helpful Resources
Thank You!
Linkedin: Bwong5995
Twitter: @WongtheRight
Instagram: @Wongandwhite
Q&A Time!

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Data Con LA 2022 - Demystifying the Art of Business Intelligence and Data Analytics

  • 1. Demystifying the art of Business Intelligence and Data Analytics Brandon Wong, Lead Software Engineer @ AMPAS
  • 2. Brandon Wong Lead Software Engineer at AMPAS
  • 3.
  • 6. Agenda Introduction A Brief History of Big Data Data Scientist vs Data Analyst The Four Parts of the BI/Reporting Lifecycle Tips and Tricks Q & A
  • 7. A Brief History of Big Data
  • 9. The emergence of: - Internet - Web 2.0 - Relational Databases ( SQL) - Cloud (AWS, Azure, GCP) - Machine Learning / AI - Web 3.0 - Blockchain! Then: - Social Media (tik tok, snapchat, facebook, etc…) - Advertising, Marketing
  • 10. Data mining the practice of analyzing large databases in order to generate new information. ( Yes, I know this is wheat to flour)
  • 11.
  • 13. In a nutshell... Data Mining + Computer Science = Data Science Data Science + Recurrent Neural Networks = Machine Learning Analogies + Memes = Optimized Learning!
  • 14. Data Scientist vs Data Analyst
  • 15. Data scientists design and construct new processes for data modeling and production using prototypes, algorithms, predictive models, and custom analysis.
  • 16. Data analysts examine large data sets to identify trends, develop charts, and create visual presentations to help businesses make more strategic decisions.
  • 18.
  • 19. Data Analyst Data Scientist
  • 20. Normally, Data Analysts will live in the boxed area in a large company. Small - mid sized companies will have a Data Analyst perform most to all tasks.
  • 21. Four Parts of the Reporting Lifecycle
  • 22. Data Source(s) Where are we getting our data from? Do we have access? How many sources do we need?
  • 25. Data Set(s) What data do we need? Do we need to clean it or convert it beforehand? Will this info help us achieve our end product?
  • 26. Parameter(s) Who is the data for? What tools am I going to be using? How it is going to look?
  • 27. UI/UX (look and feel ) Who are my primary users? Do they have permissions? How will they be interfacing with it? Why do they need it?
  • 30. Tips and Tricks ● An experienced chef is comfortable in the kitchen because he/she understands the fundamentals and foundations. ● Be knowledgeable of the tools you have available, be creative and you will always find a solution. ● Building visualizations is 80/20 rule. ○ Like Cooking, the preparation process is 80% ○ And the actual cooking part is only about 20%
  • 31. Technical Foundations Solidify Your Technical Foundations: ● Aggregate Functions (SQL) ○ SUM, COUNT, GROUP, ORDER BY, etc… ● Object Oriented Programming ○ Data members, Attributes, Classes, etc... ● Relationships ○ Many to Many, One to Many ○ ERD (entity relationship diagrams).
  • 32. Key Takeaways Experience and Stories: ● Worked at a ERP SaaS company. ● They did Billing, Accounting, and Project Management Software for Professional Services. ● Bottomline: How can we find out what our users want, without them telling us? Objectives: ● Internal -> Save Money. (cut costs, wage/salary comparison, profitability, etc…) ● External -> Make Money. (product pricing, markup on billing, etc…)
  • 33. Summarized Comparison ● A Data Analyst is an individual who is responsible for bridging the gap of understanding between aggregated data and a assists in building tools the business needs to make the best decisions. ● Business Intelligence is the logic, strategy, and industry specific tools that allow the business to make sense of their own data and formulate decisions.
  • 34. Link to Shashank Kalanithi’s channel: https://www.youtube.com/watch?v=pKvWD0f18Pc&t=391s Link to Kaggle: https://www.kaggle.com/competitions Link to Tableau Articles: https://www.tableau.com/learn/articles/data-visualization-tips Helpful Resources
  • 35. Thank You! Linkedin: Bwong5995 Twitter: @WongtheRight Instagram: @Wongandwhite Q&A Time!