This document outlines different types of marketing research data, including primary and secondary data. Primary data is originally collected by researchers for a specific problem, while secondary data was collected for another purpose. Secondary data can be ready to use or require further processing, and comes from published materials, computer databases, or syndicated services. The document also categorizes data as qualitative or quantitative, descriptive or causal, and observational or experimental.

1. Data and its Types
Ribhu Vashishtha
FMG009

2. A Classification of Marketing Research Data
Survey
Data
Qualitative Data Quantitative Data
Descriptive Causal
Observational
and Other Data
Experimental
Data
Marketing Research Data
Secondary Data Primary Data

3. Primary Data
• It is the data originated by the researcher
for the specific purpose of addressing the
research problem.
Secondary Data
• It is the data collected for some purpose
other than the problem at hand.

4. Ready to use
Requires further
processing
Published
Materials
Computerized
Databases
Syndicated
Services

5. Published
Secondary
Data
General
Business
Sources
Guides Directories Indexes
Statistical
Data
Government
Sources
Census Data
Other
Government
Publications