The document outlines Danielle & Company, led by founder Danielle Fleming, which offers organic bath, body, and home products utilizing natural ingredients. It includes a SWOT analysis highlighting strengths like sincerity and recyclable packaging, as well as market strategies to increase brand awareness and expand clientele targeting a demographic of men and women aged 35-60. The marketing plan features various media tactics, including print ads and billboards emphasizing the brand's eco-friendly essence and product benefits.

1. Danielle & CompanyAccount Manager: Monica A. Melia

2. Organic vs. Inorganicex. Bath & Body WorksArtificial colorsArtificial fragrancesTriclosan

3. Why Organic?Natural OilsSunflower seed oilPeppermint oilToxin-freePesticidesFertilizerCruelty free

4. Client OverviewDanielle Fleming (Founder)Behavioral therapistOrganic IngredientsBath, body, & home14 different scents5 mood enhancing categoriesMen’s LinePurely Naked

5. SWOT AnalysisStrengthsSincerityRecyclable packagingNOT tested on animalsWeaknessesUnfamiliar

6. SWOT Cont…OpportunitiesBroader clienteleExpansionSamplingThreatsOther organic linesLocal competitors

7. Brand StrategyPhilosophy of BrandAromachology

8. StrategyGoalsAwarenessBusinessEffective100% eco-friendly

9. Strategy Cont…Target AudienceMen/women 35-60 yrs.MethodProblemLow advertisingSolutionMore marketingActionCommercial, billboard, print ad

10. Media TacticsMagazine Print AdOrganic SpaNatural HealthHome & Garden

11. Magazine AdElements of AdSexy & Soft“This sensuous blend of freesia, violets, and jasmine was created to give you the feeling of confidence and tenderness. Light, flirty scents that boost your mood and feel subtle sexiness.”

12. Billboard AdElements of Adfeel organic. be organic.Danielle & Company, 831 Adams Ave., Scranton, PA or visit Danielleandcompany.com.

13. TV Ad

14. Budget & Timetable