This powerpoint was done as part of a final presentation for an Advertising class I enrolled in for this past school year in the Spring of 2011. I had to be an account manager for a company called Danielle and Company and create three different ways to advertise and help them become more well known! On my powerpoint are all the steps I had to take to lead up to my final tactics. Hope it looks decent!

1. Danielle & CompanyAccount Manager: Monica A. Melia

2. Organic vs. Inorganic ex. Bath & Body Works Artificial colors Artificial fragrances Triclosan

3. Why Organic? Natural Oils Sunflower seed oil Peppermint oil Toxin-free Pesticides Fertilizer Cruelty free

4. Client Overview Danielle Fleming (Founder) Behavioral therapist Organic Ingredients Bath, body, & home 14 different scents 5 mood enhancing categories Men’s Line Purely Naked

5. SWOT Analysis Strengths Sincerity Recyclable packaging NOT tested on animals Weaknesses Unfamiliar

6. SWOT Cont… Opportunities Broader clientele Expansion Sampling Threats Other organic lines Local competitors

7. Brand Strategy Philosophy of Brand Aromachology

8. Strategy Goals Awareness Business Effective 100% eco-friendly

9. Strategy Cont… Target Audience Men/women 35-60 yrs. Method Problem Low advertising Solution More marketing Action Commercial, billboard, print ad

10. Media Tactics Magazine Print Ad Organic Spa Natural Health Home & Garden

11. Magazine Ad Elements of Ad Sexy & Soft “This sensuous blend of freesia, violets, and jasmine was created to give you the feeling of confidence and tenderness. Light, flirty scents that boost your mood and feel subtle sexiness.”

12. Billboard Ad Elements of Ad feel organic. be organic. Danielle & Company, 831 Adams Ave., Scranton, PA or visit Danielleandcompany.com.

13. TV Ad

14. Budget & Timetable