This document summarizes Daniela Petrillo's background and experience in design, research, and strategy. Some key points: - She has an MSc in Interior Design from Politecnico di Milano and a PhD from the same institution, focusing on urban and social innovation. - Her work involves design consulting, research projects, and academic roles focused on topics like urban safety, crime prevention, and community engagement. - Examples of her projects include DesignAgainstCrime, Mapping San Siro, Human Library in Prison, and her PhD thesis Design for Urban Reassuring Scenario. - Her approach emphasizes participatory methods, codesign, and temporary or iterative interventions to address social and

1. age quod agis
daniela petrillo
designer | researcher | strategist

2. 2011
MSc Interior Design
@ Polimi | #jail
Hello,
I’m Daniela!
2012
DesignAgainstCrime
@ UAL - Uk | #crime
PhD in Design
@ Polimi | #urban
PhD results |
Urban & Social Innovation
2013 2016
Design consultant
@ ABCittà | #jail
Scientific board
@ DAStu | #jail
academic
educational
professional
Age quod agis
is my motto and it
does mean “do what
you do at your best”
2014/15
Creative Advisor |
#edutainment

3. urban
interior
Design for Urban Reassuring Scenario (2015)
Human Library (2014/15)
Mapping San Siro (2013/14)
Design Culture Accoglienza (2013)
About Love and Punishments (2011)
Exhibit Design for
Achille Castiglioni Foundation (2011>13)

4. DURS
design for
urban
reassuring
scenario
A qualitative and multidisciplinary PhD
research developed within the design for
hospitable cities framework
Politecnico di Milano | Doctoral School of Design
Supervisor: Prof. Agnese Rebaglio
Outside Examiner: Arch. Kristien Ring - Selfmadecity Berlin
October 2012 > October 2015
In collaboration with

5. The urban safety is the crucial topic of this work and the
expected output merges in a series of guidelines for the Munici-
palities actively involved in integrated projects related to urban
regeneration and renewal programmes. The integrated projects
indicates those projects that operate to solve several criticalities
using a systemic approach, gathering simultaneously the
diverse dimensions of the problem.
CONCEPT
RESEARCH ABSTRACT PROCESS
Who is
afraid of
city?
Literature
review
Research
Pattern
definition
Theoretical
framewok
Design
Tools
WHAT URBAN INTERIOR
DESIGN CAN DO?
Case Study
Best Practicies
Research - Action
Research questions
DESIGN FOR
URBAN
REASSURING
SCENARIO
Language &
strategy
definition

6. Perceivedindividualrisk
Avoidancebehaviors
EmotionalResponses
PhysicalHealth
MentalHealth
Health Behaviors
Social Inequalities
Housing &
Public Spaces
Individual crime risk
Individual demographic
Individual attitudes
Perceived
social environm
ent
Perceived crime rate
Perceived
physicalenvironm
ent
NATIONAL
POLICIES
MASSMEDIA&
SOCIALREPRESENTATION
EXTERNAL FACTORS
FEAR OF CRIME
HEALTH
&
W
ELLBEING
SOCIALENVIRONMENT
BUILTENVIRONMENT
INDIVIDUALFACTORS
COGNITIVE
HEURISTIC&BIASES
From the graphic design and re-development of the main scheme
for the study “Crime, fear of crime, environment, mental health
and wellbeing: Mapping review of theories and casual pathways.”
by T. Lorenc there was identified the theoretical and operative
framework composed by the following categories:
BUILT ENVIRONMENT
SOCIAL ENVIRONMENT
HEALTH AND WELLBEING
FEAR OF CRIME
CASE STUDY
Peckham (Southwark Council, London, UK) as main case study
for regeneration and renovation programme in council neighbor-
hood. Peckham Codesign and Pocket Places Peckham as design
phenomenon in order to manage and test transformation (faster,
quicker, cheaper) in public spaces.
pocket places peckham
BEST PRACTICIES
10 best practicies inquired through the bottom up - top down
methodology considering the Vasely index (2011).
The considered features are related to their impat on:
/ SOCIAL COHESION / RELATIONAL NETWORKS / WELLBEING
& HEALTH / PUBLIC SPACES / SAFETY
parking day 2014 (USA)
bottom up practice
FRAMEWORK

7. 25 MICRO CASE STUDIES
Low impact interventions inquired through an empirical
method; all of these are able to temporarily change the nature
of the environment in which they work, and definitively change
the memories of the people that relate with these projects.
The considered features are:
/ AIM
/ LIFETIME
/ SCALE FACTOR
/ TOOLS
/ DIMENSION
/ ENGAGEMENT
/ ENVIRONMENT TRANSFORMATION
Scheme of reading based on empirical analysis.
The projects could be combined considering their specific features
in order to create some possible strategies during the envision phase.
system
product
temporary
permanent
6
7
8
9
11
13
14
16
17
19
1
3
5 20
On a fence
21 Swings
Mi Pista
Lullaby Factory
Fresco of
Bel Air
Sweet
Dream
Security
Interference
St. Horto
Mobile
Hospitality
No. 27
ISWAD
Extra
Retail
Unit
15
Promenade
sonores
13 portals
Streetmix18
Starpath
Smart
Billboard
21
22
narrative
interactive reflective
interpretative
10 Walk
your city
2 Green
Graffiti
12Sbagliato
Mirror
Fence
23 (Fos)
Jellyfish
Theatre25
4 Sill to Sill
Four
seasons
Gardens
24
The consequent taxonomy is related to the main compo-
nent of design that emerges from the analysis of the pro-
jects. The categories are:
/ VERTICAL SURFACES
/ HORIZONTAL SURFACES
/ SCATTERED INTERVENTION
/ INFORMATION
No. 6
Interference (DK)
interactive, system
permanent project,
temporary resolution
VERTICAL SURFACES
No. 10
Wal your city (worldwide)
narrative, system
temporary system,
iterative project
INFORMATION

8. RESEARCH PLACES
San Siro, Jan 2013 Gratosoglio, Nov 2014

9. RESEARCH ACTION
Mapping san siro and Gratosoglio TVB were the two main experi-
ence developed for this research. Both of these were relevant in
order to experiment the levers of ENGAGEMENT through the use
of the IMAGES and PARTICIPATORY PROBLEM SETTING through
the use of CODESIGN methods.
BY Polytechnic of Milan
WHO 30 researcher
WHAT research action & multidisci-
plinary workshop
WHERE San Siro neighborhood
FUNDING funding by participants
DURATION 2 months
EXPECTED OUTPUT strategies defi-
nition for policy makers through
scenario planning
BY Lo Scrigno Association
WHO 10 NEET
WHAT research action project
WHERE Gratosoglio neighborhood
FUNDING public funding within the
european law 285/1997
DURATION 1 year
EXPECTED OUTPUT to create
awareness about urban safety
through educational activities
MAPPING
SAN SIRO
GRATOSOGLIO
TVB
interviews
& surveys
Ethnographic area Design area Outcome area
dialogue w/
policy makers
building
evaluation
demographic
context
stakeholders’
networking
participatory
photo-inquiry
community
mapping
codesign
activites
DESIGN
TOOLS

10. RESULTS - the DURS strategy
EXPLORATION ENGAGEMENT FRAMING
DURS
TOOLKIT ENVISION
HEY!
The thesis was successfully defended
in March, 2016.
As author I am available to share and discuss my
results with
researchers, pratictioners and curious people
inspired by urban & design issues.
Follow me on urbanreassuring.tumblr.com or
contact me - petrillodaniela@gmail.com
FEAR AS A DESIGN MATTER
@ Ist International Conference on
Environmental Design in MDA, Agrigento,
Sicily, March 2015, 6th - 7th | De Lettera
Publisher - ISBN 978-88-905-1603-0 [+ paper
presentation]
REASSURING PLACEMAKING
@ Future of Places. Public Spaces in the new
urban agenda towards UNHabitat III (United
Nation, Ecuador 2016), conference proceed-
ings; Stockholm, Sweden, June/July, 29th - 1st
RELOADING SPACES: HOW DESIGN
MAKES EVERYDAY PLACES MORE
LIVEABLE
forthcoming 2016 in IDEA Journal, Berlin -
AADR, Spurbuch Publisher
DESIGN FOR URBAN REASSURING
SCENARIO
@ Biennal of Public Spaces; Rome, Univer-
sity of Roma 3; May, 22nd-23rd 2015 within
the panel “Social and Urban Safety”
DISSEMINATION

11. Human
Library
in prison
A participatory project of storytelling
that aims to fight prejudices around jails
and prisoners January 2013 > October 2015
a project by
Cristian Zanelli - team leader, facilitator
Ulderico Maggi - educator
Awards
1st edition (2014) funded by Fondazione Cariplo and
Comune di Milano within the project “Incontri Ravvici-
nati” in collaboration with Biblioteca Parco Sempione
and Madrugada Theatre;
2nd edition (2015) funded by Banca Nazionale delle
Comunicazioni

12. The “Human Library” is a Danish format created in early 2000’s in
order to foster the dialogue between different people, spreading
knowledge and to fight prejudices.
ABCittà has adopted this format in 2010 and has codified it
through a partecipatory process. Concerning the jail context, the
mission is to work on the issue of prison, prisoners and their life;
to actively contribute to the prisoners’ personal and educational
path; to create an open dialogue between the “interior” and the
“exterior”; to adapt the already existing format of “Human
Library” to a reliable practice for italian jails.
These are related to the main concept of the project and are at
the top of each Human Library action.
prison & prisoners
mental health
ethnicity
periphery
institutions
gender
religion
local culture
disability
CONCEPT
FORMAT CHALLENGES
These tasks are related to the specific action of HL in prison and
they are strictly connected to the context. As collaborator, I was
actively involved in each ot these.
PRELIMINARY TASKS
to fight prejudices to create awareness
to share knowledge
writing proposal
for fund hunting
educational activity for
volunteers
managing the human
library event
public presentations at
institutional venues

13. PROCESS
Investigation
Project
presentation &
CALL FOR STORIES
Qualitative
Evaluation
Qualitative and
Qauntitative
Evaluation
& results
outside / the city
inside / Bollate prison
participatory process - 1 month
entire process - 3 months
Prejudices’
selection
1 2 3 4 5 6
reviewandreport
reviewandreport
reviewandreport
BV 7
promotion
(web/radio/press)
promotion
(web/radio/press)
1
“Please, write here the prejudice
you have (or you’ve heard from
others) about jail and prisoners”
Collection of anonymous
prejudices and thoughts in the
BOX OF PREJUDICES.
7 public presentations done in
the first semester of 2014;
146 prejudices collected
+
field research through unstruc-
tured inteviews and good
practice recognition
2
Clusterization of prejudices in
categories:
. about prisoners as person;
. about prison as place;
. about penalties;
. about culture and race;
3
. Collective reading of prejudices;
. Debate;
. Prejudices’selection and
attribution;
. Affinity Map for EXISTING and
NEW prejudices
30 prisoners (20% females)
4
. Personal report about selected
prejudices;
. Workgroup (5 groups, 4 people
each with 1 facilitator)
5
. 1 to 1 reading
. setting rules for the event;
. debate about desires and
expectations (AFFINITY MAP)
6
. Event simulation
. Evaluation of the event - JUST
FOR READERS - done through an
online survey (google forms);
. Evaluation of the event - JUST
FOR TEAM - efficiency evaluation
. Evaluation of the event - JUST
FOR PRISONERS - done through
affinity map;
. Evaluation of the event - JUST
FOR INSTITUTION - focus group
June, 7th 2014
Public Library Parco Sempione
.. 20 human books
.. 180 readers
November, 8th 2014
Bollate Jail,Theatre
.. 15 human books
.. 192 readers
July, 17th 2015
Bollate Jail, Garden of Meetings
.. 28 human books
.. 46 readers
BV 7
7

14. The method was used in the phases 3, 4 and 7.
In the step 3 the post-it were used to mark three different issues
related to prejudices:
/ PREJUDICE AGAINST ME;
/ PREJUDICE AGAINST THE PENITENTIARY SYSTEM;
/ PREJUDICES I HAVE AGAINST FREE CITIZENS.
In the step 4 the post-it were used to CLUSTERIZE prejudices and
defines the key issues for the group and then, for each single human
book. Alongside this phase, each participants write a draft of his/her
experience in order to follow a linear way of thinking in the narration.
In the step 7 the map is used to evaluate the Human Library experi-
ence considering the SET OF IMPROVEMENTS:
/ FOR ME
/ FOR THE HUMAN BOOKS’ GROUP
/ FOR THE PRISON
AFFINITY MAP
https://www.youtube.com/watch?v=wa-7FFhuR5Q

15. “
“
“
“
The moment was "mine" since the beginning.
Since I was in prison in Sicily I thought there
would be a moment in which I would have told
the truth about what I have experienced.
It is hard to explain by words the "human energy"
that conveys through an oral story done by a
direct empathy.The "book" should be experienced
and what remains is just a warm “thank you”.
(Celeste, Human Book)
(Review, June 7th 2014)

16. Awards
October 2014 | Design Ignites Change – Educator
Grant by Adobe Foundatione
Mapping
San Siro
A multidisciplinary research action
experience and a permanent laboratory
in the council neighborhood of San Siro. January 2013 > April 2014
in collaboration with
DAStU Department Politecnico di Milano; Uni-
versity La Sapienza (Rome);
Urban Planning Department of IAUV (Venice)

17. The main aim of the workshop is to use the “partecipatory map-
ping” method in order to produce new representations of San
Siro as useful tools for decision makers and institutions.
To achieve this goal, the “spaces” issue is relevant, because
inquiries at the same time the public and private spheres, con-
sidering public spaces and housing as the main urgencies.
Another key point is the relationship with local stakeholders,
necessary to create a satisfying dialogue with neighbors.
ABSTRACT
CONCEPT
CHALLENGES
TOOLS
structured &
unstructured inter-
views + surveys
scenario building community mapping
contextual observation
to improve the
neighborhood’s liveability
to connect local
stakeholders
& public institutions
to connect the university
& the urban context

18. PROCESS
January 2013 April 2014 October 2015
3 MAIN TOPIC STAKEHOLDER
ENGAGEMENT &
RESEARCH
cohabit vs. conflicts
public vs. private
active vs. inactive
SEMINARS
PRESENTATIONS
FIELDWORK
FIELDWORK
MAPPING
VISIONS
“30sqm”
PERMANENT
LAB

19. SCENARIO
(UNEXPECTED) OUTPUT
RIFUNZIONALIZZAZIONE
Riscrittura partecipata regolamento cortili
Modificare la permeabilità dei confini interni
U T E N Z E / P O T E R I
Comitati di autogestione
M I X I T E’
SCRITTURA
PA
R
T E C I P A T A
P E R M E A B I L I T A’ C O N F I N I
Sostegno a nuove forme di rappresentanza
Sostegno a percorsi di autogestione
Aler
Associazioni stranieri
Comune di Milano
-
REGOLAMENTO
CORTILI
1. Lavorare verso il
raggiungimento di
regole condivise, a
partire da azioni
semplici come la
traduzione dei
regolamenti
2. Promuovere forme
di dialogo e confronto
sull’utilizzo e la
gestione degli spazi
3. Stimolare forme di
appartenza e cura
4. Promuovere una
coabitazione meno
conflittuale dell'uso
degli spazi
Abitanti
Accompagnamento all’abitare
Gestione condivisa dei cortili
Ridefinizione dei confini e degli spazi aperti
N U O V E A T T I V I T A’ N E I C O R T I L I
Within the general framework, the inquiry went
through the private housing heritage, corresponding
almost to the 40% of the entire housing context.
Thanks to the support of local real estate agencies, it
was possible to visit and analyze 12 private flats.
The strategic proposal developed for the Comune di
Milano - Housing Dept. provided the involvement of
young people (under 40 yrs) in the neighborhood
through a 15 y-l mentoring programme.
The presentation was narrated within the novel “In
cerca di casa - Due cuori a San Siro”, the story of a
young couple that is looking for their new first house
in San Siro.
Towards a neighborhood rich of active spaces, re-composing social and physical fragments through a sustainable use of courtyards and public areas
MAPPING SAN SIRO
UN WORKSHOP DI RICERCA-AZIONE NEL QUARTIERE SAN SIRO A MILANO

20. Design
Culture
Accoglienza
National and transdisciplinar research
project about the quality of interiors in
reception sites for asylum seekers and
political refugees. January 2013 > October 2015
a project by
Agnese Rebaglio - head of research
Elena Giunta - research manager
Nicola Rainisio - researcher (environmental psychology)
+ Cooperativa Sociale Farsi Prossimo
+ Comune di Milano e l' Aler.
Awards
2012 funded by 5x1000 for young researcher at Politec-
nico di Milano
2014 Exhibition during the Design Week @ Do Ut Des
La Cordata, Fuorisalone Programme

21. THE BOOK
The 70 experiences collected here show how the world of
design has so far responded to this request of flexibility.
The detailed reading of these, and their placement within
the scheme, is useful to draw a portrait of the main design
trends. These are useful to interpret the direction in which
design moves, conveying not just new practices or ways of
living, but also tangible solutions that give them shapes
and qualities.
(D. Petrillo -The design tools interpret the state of the art forms of inhabiting in
Design Research on Temporary Homes, Berlin, Spurbuch, 2014)
TOOLS
DESK RESEARCH
TASKS
The scheme represents the positioning of the case studies collected during the desk
phase. It shows how to classify projects for hospitality through their interior design
features.
meta narrative
review
trend analysis moodboard &
issue cards

22. On Love
and
Punishments
Professional research about the state of
the art about places for affectivity and
love in Italian jail. October 2009 > ongoing
The project has started in 2009
with the M.Sc thesis “On Love and
Punishments - design guidelines for meeting room
in italian district jails: Milan San Vittore case study”
Now it runs autonomously as a form of inquiry
about the relationship between the prison and the city.
Awards
2012 Copyright about the title of the meetings man-
aged by Tuscany Region - Lecturer for the conference
held in Florence in May 2012

23. THE SITE
THE CONCEPT
San Vittore District Jail - Milan Queue at the entrance for meeting - San Vittore Meeting room - San Vittore
This research aims to inquiry the state-of-the-art of places for
affectivity in Italian jails. These places need to be enhanced as
they represent the first contact point between the city and the
prisoners. Despite their key role, meeting rooms in jail are still
poor, with a low-quality environment, deprived and hostile.
Because of this, the qualitative research has started in the city of
Milan considering San Vittore District Jail as a possible partner.
Beyond the architectural issues, the emotional and environmental
implications were considered during the final design proposal.

24. THE EMOTIONAL FRAMEWORK
/ responsibility
/ tiredness
/ work
/ authority
/ routine
/ mandatory tasks
/ patience
/ detachment
POLICE OFFICER (m/w)
/ uneasiness
/ questions
/ conflicts
/ inhibitions
ADOLESCENT (m/w)
/ misunderstanding
/ game
/ questions
/ lies
/ unpredictability
/ recognition
CHILDREN (m/w)
BOLLATE PRISON
Contact with the city
HALDEN PRISON
Educational offer
/ physical contact
/ sexual desire
/ subjection
/ frustrations
/ forgiveness
/ patience
PARTNER (adult woman)
/ trepidation
/ uneasiness
/ shame
/ exclusion
/ fear
/ resignation
PRISONER (man)
/ worry
/ absolution
/ anxiety
/ comprehension
/ subjection
PARENTS (adult m/w)
CASE STUDIES
3 european case studies were inquired through a qualitative
inde. Each case is recognized by the European Commission as
virtuous example for its well settled practice.
/ EDUCATIONAL OFFER
/ FAMILY & RELATIONSHIP
/ INTERIOR DESIGN PRACTICE
/ CONTACT WITH THE CITY
The following scheme represents the results of the surveys
done from Oct.2009 to March 2011 at Milano San Vittore and
Bollate Prison with prisoners’ relatives and police officers, then
with several lawyers and educators.
Most of the services created
in the Jail are open to the
citizens, as the Theatre, the
Farmstead, the Restaurants
and the Stables. The Jail also
has a Cultural Commission
that work on the ongoing
relationship with the city.
The jail is considered a
“cultural cathedral” because
it offers a wide range of
recreational and educational
courses that enhance the
correctional (and not penal)
role of the prison.
Halden, Norway
Milan, Italy
GARDEN OF MEETINGS
Interior Design Practice
Florence, Italy
It was the first italian jail that
used the participatory
methodology in its educa-
tional programme thanks to
the support of G. Michelucci.
Prisoners and the architect
signed the Garden of the
Meeting, opened in the early
2000’s

25. The prison spaces need shades and thresholds instead of
plain walls, fluidity instead of boundaries.
The physical space in which the “outer world” meets the
"inner world" through the affective union must be "livable"
not just "usable".
The ultimate goal is to open the prison to the external real-
ity, through its interior spaces, interacting with the sur-
rounding context, mixing materials and tools, guarantee-
ing equally intimacy and warmth during the meeting be-
tween relatives and prisoners.
(D. Petrillo - On Love and Punishments in SHARE 2014 @ Inaugural Asian Sympo-
sium of Human Rights Education (Hiroshima, Japan, 2014)
THE DESIGN PROPOSAL
The meeting room - central corridon
The waiting area with the acceptance deskThe external entrance

26. Exhibit
design for
Achille
Castiglioni
Foundation
A series of exhibition signed for the
Foundation within various collaboration,
with a promotional and educational aim.
in collaboration with
Marco Marzini - art director
Francesco Gusella, Michele Melazzini, Marianna Fantoni
November 2008 > May 2013

27. IL MERCATO DI CARTA
March 2011
Guido Tommasi Editore @ Pitti Taste
Florence (IT) - Leopolda Station
Temporary shop
Packaging design for “10 modi di” books collection

28. March 2012
Guido Tommasi Editore @ Pitti Taste
Florence (IT) - Leopolda Station
Temporary shop
TRA UNA BALLA E L’ALTRA

29. March 2013
Exhibition within “I giovedì dai Castiglioni”
@ Achille Castiglioni Foundation
1st event - with a lecture by Lea Vergine, curator
L’ALTRA METÀ DELL’AVANGUARDIA

30. thank you!
petrillodaniela@gmail.com