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Dandigo Presentation
The team presented a proposal for a mobile news headline service in Rwanda called "Rwanda Headlines". It would allow citizens to submit news headlines via SMS and get paid. Surveys showed citizens would provide headlines for payment and subscribe if free. The service would partner with NGOs and news agencies. It was proposed as a way to empower citizens and sell citizen journalism to organizations. The team requested $180,000 to pilot the service for 9 months in Kigali and rural areas using SMS, voice, and mobile payments.
Dandigo Presentation
- 1. Refinement Analysis Presentation Team Dandigo ChrisGrant| Lakshmi Kumar | Dwight Liu | Stephanie Mao | Jae Young Park Contact info: dmsdandigo@gmail.com
- 2. The Team Chris GrantLakshmi Kumar Dwight Liu Stephanie Mao Jae Young Park
- 3. Political Government controls media Economic Large numberof basic phones Low income Social Value knowledge Familiarity of English and French Technology Mobile Radio Popularity of Mobile Currency Penetration of Chinese smartphones Overview Rwanda
- 4. Buy news from MajorNews Agencies Send SMS with News Headlines Free for 3 months, monthly subscription fee thereafter 8 billion potential users 50 cent per month Inspiration Case
- 5. Our Product Rwanda Headlines ANews Headlines Mobile Service Designed to Empower Rwandans
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- 8. Survey 1 Valuable 50% No Value 50% 0%0% Value of Service Useful 50% Not Useful 50% 0% 0% Usefulness of News Text Message The survey was answered by 8 local Rwandans in Kigali Carnegie Mellon Campus. Request was sent to 15 Rwandan students
- 9. Survey 1 The surveywas answered by 8 local Rwandans in Kigali Carnegie Mellon Campus. Request was sent to 15 Rwandan students “This service already exist among several telecoms companies and when it started, people have subscribe but after a given period, people started being annoyed by sms and paying for news they can get freely on radio. Most of phones now have in build radio in them, so people prefer just listening to radios when they need news.” Quote 0% 0 RWF 100% 0% 0% How Much Would you Pay?
- 10. Modifying the businessmodel Any cost occurring for subscription to the Rwandans made unworthy when radio exists Users get paid for submitting news headlines
- 11. New Value Proposition NGO SellCitizen News to Major News Agencies Receive Seed Funding from Non Governmental Organizations Pay Citizens who Send in News Send SMS with News Headlines Automated voice answering for non-English speakers
- 12. Survey 2 The surveywas answered by 4 local Rwandans in Kigali Carnegie Mellon Campus. Request was sent to 15 Rwandan students Yes 100% 0% 0% 0% Would write news if paid? Yes 100% 0%0% 0% Would you subscribe if free?
- 13. Survey 2 The surveywas answered by 4 local Rwandans in Kigali Carnegie Mellon Campus. Request was sent to 15 Rwandan students “Great idea and hope ..once implemented it will change a lot in the Rwandan society.” Quote
- 14. Implementation Strategy 1. Setup account in Twilio 2. Set up answering machine system o French o English o Kinyarwanda 3. Set up bank account to pay users via mobile currency 4. Hire a team to verify news headlines received from users 5. Build relationships with news agencies and NGO’s
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- 16. 1. User ReceivesText Message 2. User Views Text Message
- 17. 3. User SendsNews SMS
- 18. 4. Person ReadsMessages and Decides News. Selects Users for Payment 5. User Receives Payment
- 19. Target Market Kigali (Capital) Population:1 million SMS for English speaking subscribers Rural Rwanda Population: 10 million Answering machine
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- 21. Costs The Ask We expectthe test to last 9 months which would cost $180,000.
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Editor's Notes
- #4 Project NameWhat needs are addressed?How are they met today?What is missing?
- #6 Project NameWhat needs are addressed?How are they met today?What is missing?
- #11 Learning from our surveys, we decided to change our business model: Create a free news service system and pay users for submitting news headlines.
- #12 Here is our new value proposition:NGOs who form the DNA of Rwandan economy (highest paid Rwandans are often working for them) and with their support we should be able to support Rwanda Headlines. We will also include an answering machine system so non-English speakers can listen to news.By collecting news from the citizens we have an added advantage with news agencies and can sell them news.
- #13 Our second survey declared that our new value proposition was liked.
- #14 We received positive feedback from Kigali.
- #20 We will have test users through out Rwanda, even though Kigali has most users but we also want our users in rural Rwanda who may benefit strongly from our service.