This document discusses mobile news services provided by Chinese newspaper groups. It uses the case study of Yunnan Daily Press Group to examine the development of value-added SMS services in China. Yunnan Daily Press Group launched a mobile news joint venture in 2002 with Yunnan Mobile that leveraged the newspaper's existing content. However, the service initially faced issues with unethical billing practices that undermined user trust. Over time, regulations and technological improvements helped address these problems and new opportunities emerged for multimedia mobile content delivery through 3G networks.