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Mobile News in Chinese Newspaper Groups A Case Study of  Yunnan Daily Press Group Juanyi Yang 3349259 Wenwan Tan 3354269
OUTLINE OVERVIEW             History             Situation VALUE-ADDED SMS SERVICE IN CHINA               Problems               Solutions CASE STUDY OF YUNNAN DAILY PRESS GROUP Why Effects Problems MOBILE SERVICES Problems Opportunities
OVERVIEW-History ,[object Object]
HISTORY of Chinese SMS Market,[object Object]
1992:The first SMS message——"Merry Christmas“
1993:The initial success of SMS messaging services in Norway and UK
1999: SMS messaging usage took off
Today: SMS messaging -> available in 3G,[object Object]
2000: “Monternet Plan”
2002:  SMS was said to “save” the Chinese Internet
2000-2007: Chinese value-added SMS
2009: 3G trial service,[object Object]
MOBILE TELEPHONY BOOMS IN CHINA ,[object Object]
    Volume of messages
    Range of services (key areas: Shanghai, Beijing),[object Object]
SMS USE IN CHINA
VALUE-ADDED SMS SERVICE IN CHINA Question: How does value-added SMS service work? Mobile telecommunication companies authorize a range of service providers (SPs) to deliver value-added services content by way of SMS to users.
VALUE-ADDED SMS SERVICE IN CHINA Service Brand China Mobile – Monternet China Unicom – Uni-info Contents  News; Stock; Multimedia Download; Chatting etc.
PROBLEMS WITH THE MOBILE VALUE-ADDED SERVICES MARKET IN CHINA Lack management experience and governance rules for service providers (SPs) Illegal charges How Do They Charge fees? tell charge SPs calculate the fee mobile communications companies subscribers Problem: Introducing additional fees without notice; Subscribers find it’s hard to cancel the services; Texting users directly, charging fees without mobile carrier Etc
SOLUTIONS ,[object Object]
New Information Management Platform (MISC)
Regulations and Rules,[object Object]

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Mobile news in chinese newspaper groups

  • 1. Mobile News in Chinese Newspaper Groups A Case Study of Yunnan Daily Press Group Juanyi Yang 3349259 Wenwan Tan 3354269
  • 2. OUTLINE OVERVIEW History Situation VALUE-ADDED SMS SERVICE IN CHINA Problems Solutions CASE STUDY OF YUNNAN DAILY PRESS GROUP Why Effects Problems MOBILE SERVICES Problems Opportunities
  • 3.
  • 4.
  • 5. 1992:The first SMS message——"Merry Christmas“
  • 6. 1993:The initial success of SMS messaging services in Norway and UK
  • 7. 1999: SMS messaging usage took off
  • 8.
  • 10. 2002: SMS was said to “save” the Chinese Internet
  • 12.
  • 13.
  • 14. Volume of messages
  • 15.
  • 16. SMS USE IN CHINA
  • 17. VALUE-ADDED SMS SERVICE IN CHINA Question: How does value-added SMS service work? Mobile telecommunication companies authorize a range of service providers (SPs) to deliver value-added services content by way of SMS to users.
  • 18. VALUE-ADDED SMS SERVICE IN CHINA Service Brand China Mobile – Monternet China Unicom – Uni-info Contents News; Stock; Multimedia Download; Chatting etc.
  • 19. PROBLEMS WITH THE MOBILE VALUE-ADDED SERVICES MARKET IN CHINA Lack management experience and governance rules for service providers (SPs) Illegal charges How Do They Charge fees? tell charge SPs calculate the fee mobile communications companies subscribers Problem: Introducing additional fees without notice; Subscribers find it’s hard to cancel the services; Texting users directly, charging fees without mobile carrier Etc
  • 20.
  • 21. New Information Management Platform (MISC)
  • 22.
  • 23.
  • 24. MOBILE NEWS IN YUNNAN PROVINCE Established in 2002: Joint venture between Yunnan Mobile and Yunnan Daily Press Harnessing existing content from Yndaily publications Cross-promotion through Yndaily and Yunan Mobile products.
  • 25.
  • 26. PROBLEMS WITH MOBILE SERVICES Unethical business practices until 2005 Poor management, lack of regulation Uninvited messages, inability to cancel Illegal billing practices
  • 27. WHAT’S THE PROBLEM? Initial problem of technological limitations 70 Chinese characters per SMS message 2-5 messages per day Requires tight editing
  • 28.
  • 29. REFERENCE Cheng, L and Bruns, A 2009, ‘Mobile News in Chinese Newspaper Groups: A Case Study’, in G Goggin and L Hjorth (eds) Mobile Technology: From Telecommunications to Media, London: Routledge, 186-200. (R) Levinson, P. 2004, Cellphone: The story of the world’s most mobile medium and how it has transformed everything. New York: Palgrave Macmillan. History of SMS Messaging: http://www.clearsms.com/blog/2008/3/5/history-of-sms-messaging.html Ministry of Information Industry of the PRC: http://www.mii.gov.cn/col/col166/index.htm Mobile SMS Implementation Technologies and Value-added Services: http://www.docin.com/p-47706951.html ChinaDaily Mobile News: http://www.chinadaily.com.cn/mobile/ SMG partners with Shanghai Unicom for mobile TV service: http://www.cn-c114.net/576/a287317.html Mobile value-added report: http://www.iresearch.com.cn/html/wireless_service/more_free.html.