This document outlines plans for a marketing campaign for a new sports drink called Energize. It will feature red and black packaging with a yellow lightning bolt logo symbolizing energy. Advertisements will showcase athletes from several sports who gain improved performance after drinking Energize. They will focus on energizing benefits for teenage boys playing football and include energizing music and sound effects. All ads will display the Energize name and "Power Up" slogan.

2.  Sports drink
 Product name- Energize
 Slogan- “Power Up”
 Colour of bottle- Black and Red
 Target audience- athletes and
teenagers
 Gender of appeal- both

3.  The logo will have a lightning bolt which
will symbolise energy.
 The colour of the lightning will be yellow.
 Above the lightning bolt will be Energize
the name of the product.

4.  Show a clip out of 4 sports from the
following: football, table tennis, badminton,
track, basketball, boxing, cricket and
trampolin-ing in both genders.
 Whistle goes from each sport and 4 main
characters (one from each sport drinks
Energize) [sound of heartbeat]
 4 main characters all score a point and this
is shown a clip for each sport.
 The product, brand name and slogan is
shown on the end.

5.  Advert focuses on a game of 7 aside
football.
 1 person gets better at the game with
the drink then he can score.
 Sounds- cheering, heartbeat, fast paste
music.
 Gender in this advert- Male
 Teenagers

6.  At the start there is a teenager drinking
some energize before the start of a
football match.
 He then starts scoring goal after goal in
the match.
 At the end there is a shot of the product
and the slogan next to the product.

7.  We are going to have a man talk about
the energy drink.
 He will first say the name and what it
does.
 Then he will say why it is good and better
than other energy drinks.
 At the end he will finish off saying
energize power up.