Intervento di F.Rubino, The Talking Village, al Web Update 2012 - Città della Scienza, Napoli. L'argomento è la co-creazione di valore tra brand e consumatori
Businesses struggle when they fail to adapt to changing technologies and customer preferences. Traditional advertising methods are often ineffective and expensive as customers now search online. To thrive, businesses must use modern online marketing strategies to attract new customers, build relationships, and increase profits. The document offers marketing consulting services to help businesses adapt their strategies and achieve better results.
Formazione 2013 - Centro Universitario Organizzazione Aziendale - Master in Innovation Management - Teoria Co-creazione - sistemi complessi adattivi - Engagement
Intervento di F.Rubino, The Talking Village, al Web Update 2012 - Città della Scienza, Napoli. L'argomento è la co-creazione di valore tra brand e consumatori
Businesses struggle when they fail to adapt to changing technologies and customer preferences. Traditional advertising methods are often ineffective and expensive as customers now search online. To thrive, businesses must use modern online marketing strategies to attract new customers, build relationships, and increase profits. The document offers marketing consulting services to help businesses adapt their strategies and achieve better results.
Formazione 2013 - Centro Universitario Organizzazione Aziendale - Master in Innovation Management - Teoria Co-creazione - sistemi complessi adattivi - Engagement
Here is an executive summary of our activity and main case histories.The Talking Village is a designer and a facilitator of collaborative conversations, helping brands to connect with people online and implement marketing projects through dialogue and participation.
Gamification marketing: fatto di semiotica e game studiesGiuseppe Peluso
The aim of this work is to show how gamification is a fundamental aspect of nowadays marketing. Through this analysis I tried to set cues and mechanisms typical of "gamified" environments.
Semiotics was useful to identify the main mechanisms on which gamification marketing is based.
Game studies was fundamental for the research of cues and environments in which can be applied into gamification marketing.
For a deeper showing of the outcomes I analyzed two cases history: Shazam for TV and Widiba. From the firsts I got an interview about the company's point of view on interactive advertising and gamification. About Widiba I analyzed their co-creation projects which has brought them to be the first online bank born from co-creation.
Social Media Trend 2017: scopri il Corso Ninja AcademyNinja Academy
Filippo Giotto e Luca La Mesa - docenti Ninja Academy, illustrano le piattaforme, gli strumenti e le tendenze da tenere d'occhio per comunicare sui Social. Scopri il Corso Ninja Academy: http://bit.ly/219O7Fw
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
This document provides an overview of Facebook ads, including:
1. Definitions of ads and their purpose of promoting businesses and including social context.
2. Guidelines that ads cannot promote adult products or services.
3. An outline of a Facebook ads strategy including building a fan base and increasing engagement.
4. Descriptions of different types of Facebook ad formats and ways to target ads through locations, interests, connections and more.
5. Tips for creating effective ads including compelling images, text and targeting the right audience.
Here is an executive summary of our activity and main case histories.The Talking Village is a designer and a facilitator of collaborative conversations, helping brands to connect with people online and implement marketing projects through dialogue and participation.
Gamification marketing: fatto di semiotica e game studiesGiuseppe Peluso
The aim of this work is to show how gamification is a fundamental aspect of nowadays marketing. Through this analysis I tried to set cues and mechanisms typical of "gamified" environments.
Semiotics was useful to identify the main mechanisms on which gamification marketing is based.
Game studies was fundamental for the research of cues and environments in which can be applied into gamification marketing.
For a deeper showing of the outcomes I analyzed two cases history: Shazam for TV and Widiba. From the firsts I got an interview about the company's point of view on interactive advertising and gamification. About Widiba I analyzed their co-creation projects which has brought them to be the first online bank born from co-creation.
Social Media Trend 2017: scopri il Corso Ninja AcademyNinja Academy
Filippo Giotto e Luca La Mesa - docenti Ninja Academy, illustrano le piattaforme, gli strumenti e le tendenze da tenere d'occhio per comunicare sui Social. Scopri il Corso Ninja Academy: http://bit.ly/219O7Fw
The Future of Marketing 2016: New Roles, and Trends Mathew Sweezey
2016 is almost here, and with it will come a host of new marketing challenges. To help prepare you I've crafted this presentation with
- New Data from Google on Marketing Moments
- New ideas on breaking though the noise
- New roles for the CMO and Demand Gen Teams
- New metrics for showing holistic marketing value
The presentation is created to inspire you, and help you see new ways to market in 2016. Please feel free to share this content, and reach out to me with any questions you may have. Best, Mat
This document provides an overview of Facebook ads, including:
1. Definitions of ads and their purpose of promoting businesses and including social context.
2. Guidelines that ads cannot promote adult products or services.
3. An outline of a Facebook ads strategy including building a fan base and increasing engagement.
4. Descriptions of different types of Facebook ad formats and ways to target ads through locations, interests, connections and more.
5. Tips for creating effective ads including compelling images, text and targeting the right audience.
This document discusses statistics about Facebook usage such as having 1.26 billion users and 699 million daily active users. It also discusses how the "Like" button on Facebook is used, noting that 422 people liked a post about concerts by Depeche Mode being cancelled in Brazil, leaving it ambiguous what liking that post means. Finally, it promotes Facebook marketing and includes links to videos about using the like button for marketing purposes.
8. Content Curation per le aziende
1) diventare curatori di contenuti e porsi come leader
sabato 12 maggio 2012
9. Content Curation per le aziende
1) diventare curatori di contenuti e porsi come leader
2) creare spazi in cui la community possa curare contenuti
sabato 12 maggio 2012
10. Content Curation per le aziende
1) diventare curatori di contenuti e porsi come leader
2) creare spazi in cui la community possa curare contenuti
3) creare contenuto diffondibile da chi cura contenuti
sabato 12 maggio 2012
12. 1) Diventare curatori di contenuti e porsi come leader
L’identità aziendale diviene sempre più
parcellizzata, e definita attraverso contenuti UGC
sabato 12 maggio 2012
13. 1) Diventare curatori di contenuti e porsi come leader
L’identità aziendale diviene sempre più
parcellizzata, e definita attraverso contenuti UGC
E’ sempre più un ambiente
neutro rispetto all’azienda
sabato 12 maggio 2012
14. 1) Diventare curatori di contenuti e porsi come leader
L’identità aziendale diviene sempre più
parcellizzata, e definita attraverso contenuti UGC
E’ sempre più un ambiente
neutro rispetto all’azienda
Valore della strategia: l’operatività è
poco più che una operazione binaria
sabato 12 maggio 2012
15. 1) Diventare curatori di contenuti e porsi come leader
L’identità aziendale diviene sempre più
parcellizzata, e definita attraverso contenuti UGC
E’ sempre più un ambiente
neutro rispetto all’azienda
Valore della strategia: l’operatività è
poco più che una operazione binaria
sabato 12 maggio 2012
16. 2) Creare spazi in cui la community possa curare contenuti
sabato 12 maggio 2012
17. 2) Creare spazi in cui la community possa curare contenuti
sabato 12 maggio 2012
18. 2) Creare spazi in cui la community possa curare contenuti
www.clicquotworld.com/
sabato 12 maggio 2012
19. 3) creare contenuto diffondibile da chi cura contenuti
dati, non opinioni
sabato 12 maggio 2012