1. BUSINESS PLAN
Opportunity
Analysis
Project
Prepared by:
Dahlia Beauty
Dream
Enterprise
Business Plan (OAP)
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Prepared for:
En. Albert Feisal
Ismail

2. Our Logo:
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3. Team’s Members:
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4. Nur Hidayah
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5. Rozlina Rosh
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6. Siti Zubaidah Kusnan
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7. Nur Farahin
Salleh
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8. Zuliana Kartini Zulkifli
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9. Company’s Structure:
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10. Company’s Departments:
Financial Department
Marketing Department
Business Department
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11. Business Idea:
• One of our team member involve
in this business about six months
experiences
• Registered under Suruhanjaya
Syarikat Malaysia
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12. Our Products:
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13. Business Plan (OAP)
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14. Business Plan (OAP)
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15. Business Plan (OAP)
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16. Business Plan (OAP)
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17. Value Proposition:
“Experienc
e The Pure
Beauty”
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18. Key Activities:
 A-day-in-life Scenario – regular day,
problem, economic consequences &
enabling factors
 Strategy Canvas - factors of buying a
product or service
 Buyer Utility Grid- point in product life
cycle to add value
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19. Customer Segment:
Gender
Age
Type of skin
Climate
Daily Routine
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20. Customer Relation:
Promotion during festival –
Hari Raya sale, Merdeka sale
(open additional discounts on
certain products)
Membership card
Send customers advance
notice of special sales
Free gifts
Voucher
Lucky draw
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21. Channels:
Our beauty
product focus
for all women
in the range
of 18 years
and above.
Suitable for
all Asian
skins.
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22. Market Research Data:
Identify Official
Government
Sources of Market
and Industry Data.
Identify
Additional
Sources of
Analysis
Understand
the
International
Marketplace
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23. SWOT
Analysis:
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24. Online Service:
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25. Direct Buying:
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26. Competition & Positioning:
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27. Cost Structure:
• DELIVERY COST
• PURCHASING
COST
• PACKAGING
• PROMOTION : FESTIVAL
OPERATION
COST
MARKETING
COST
SALE COST
LIABILITIES
• FC: RENTAL,
UTILITIES
• VC : PRODUCT
• LOAN
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28. Key Resource:
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29. Target Revenue:
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30. Business Plan (OAP)
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31. Major Risks:
• Fake product
• Similar product sold in the market
• Fraud
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32. The End
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33. Questions ???
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