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1	
  
Synapse	
  Healthcare	
  Incuba2on	
  Centre	
  Service	
  Offering	
  
	
  
Table	
  of	
  Content	
  
Indian	
  Startup	
  Landscape	
  
What	
  do	
  We	
  do	
  
Why	
  Synapse	
  Healthcare	
  
Our	
  Approach	
  to	
  Startup	
  Incuba=on	
  
Our	
  Service	
  Offerings	
  
Contact	
  Us	
  
Indian	
  Startup	
  Landscape	
  
3rdhighest number of startups in India total ventures ~5000 entities
$5 Billion investment by all the Private Funds and is Growing by
125% from last year
Healthcare, Education and Clean-tech are the major focus area
75%, of the startups are promoted by entrepreneurs less then 35 years of age
3	
  
Why	
  We	
  Need	
  Startup	
  Incubator	
  
80% of startups close within a year of operations
70% of startups remain one man show
50% of startups are not able to create a market ready
product. It remains on drawing board.
65% of entrepreneurs earn less than the salary they
last took.
4	
  
Key	
  Reasons	
  for	
  Failure	
  
• No	
  Market	
  Need	
  47%	
  
• Product	
  Mis-­‐Timed	
  13%	
  
• Need	
  or	
  Lack	
  of	
  Business	
  
Model	
  17%	
  
• Not	
  Using	
  Network	
  /	
  
Advisors	
  8%	
  
Overconfident	
  
(85%)	
  
• Running	
  Out	
  of	
  Cash	
  
29%	
  
• Pricing	
  /	
  Cost	
  Issues	
  18%	
  
• No	
  Financing/	
  Investor	
  
Interest	
  8%	
  
Shortsightedness	
  
(55%)	
  
• Ge[ng	
  Outcompeted	
  
19%	
  
• Poor	
  Marke=ng	
  14%	
  
• Ignoring	
  Customer	
  14%	
  
Hubris	
  (47%)	
  
• Not	
  the	
  Right	
  Team	
  23%	
  
• Disharmony	
  in	
  Team/
Investor	
  13%	
  
No	
  Team	
  work	
  
(36%)	
  
• Poor	
  Product	
  17%	
  
• Bad	
  Loca=on	
  9%	
  
• Legal	
  Challenges	
  8%	
  
Sloppiness	
  (34%)	
  
• Loss	
  of	
  Focus	
  13%	
  
• Lack	
  of	
  Passion	
  9%	
  
• Burning	
  Out	
  8%	
  
Imbalance	
  (30%)	
  
• Pivot	
  gone	
  bad	
  10%	
  
• Failure	
  to	
  Pivot	
  7%	
  
Inflexibility	
  (17%)	
  
Source:	
  hbp://www.inc.com	
  
5	
  
What	
  Do	
  We	
  Do	
  To	
  Over	
  Come	
  These	
  Challenges….	
  	
  
6	
  
Orient	
  
Mentor	
  
Develop	
  
Market	
  
Ready	
  	
  
Star=ng	
  
Business	
  
Crea=ng	
  
Value	
  
Fund	
  
Raise	
  
Expand	
  
the	
  
business	
  
Why	
  Synapse	
  Healthcare	
  
7	
  
We	
  Answer	
  Startup	
  Dilemma…	
  
8	
  
Our	
  Approach	
  to	
  Startup	
  Incuba=on	
  
9	
  
Illustra=ve	
  Services	
  
Our	
  Services:	
  From	
  Idea	
  to	
  Empire	
  
10	
  
•  Proof	
  of	
  concept	
  
•  Ideate	
  to	
  rehash	
  the	
  
business	
  idea,	
  to	
  make	
  
more	
  appropriate	
  to	
  the	
  
market	
  
•  Market	
  research	
  and	
  dip	
  
s=ck	
  studies	
  to	
  validate	
  
the	
  plan	
  
•  Development	
  of	
  ini=al	
  
hypothesis	
  and	
  drah	
  
business	
  plan	
  	
  	
  
•  Company	
  forma=on	
  
formali=es	
  
•  Logo,	
  website	
  and	
  other	
  
related	
  ac=onable	
  
•  Strategic	
  insight	
  to	
  
business	
  	
  
•  Development	
  of	
  
detailed	
  business	
  plan	
  
•  Development	
  of	
  
revenue	
  model	
  
•  Detailed	
  financial	
  plan	
  	
  
•  Iden=fica=on	
  of	
  
partners	
  /	
  co	
  founders	
  
•  Roll	
  out	
  plan	
  	
  
•  Early	
  start	
  of	
  business	
  
•  Marke=ng	
  &	
  Branding	
  
support	
  
• Iden=fica=on	
  of	
  Angel	
  
Investor	
  or	
  other	
  
means	
  to	
  finance	
  the	
  
business	
  
• Iden=fica=on	
  of	
  early	
  
team	
  members	
  
• Business	
  opera=on	
  
support	
  
• Marke=ng	
  and	
  sales	
  
support	
  
• Technology	
  support	
  in	
  
development	
  of	
  app	
  
etc.	
  
• Iden=fica=on	
  of	
  staff	
  
and	
  other	
  key	
  team	
  
members	
  
• Con=nue	
  business	
  
opera=on	
  support	
  
• Ongoing	
  Marke=ng	
  
and	
  sales	
  support	
  
• Technology	
  
maintenance	
  support	
  
• Iden=fica=on	
  of	
  office	
  	
  
• Opera=onalizing	
  the	
  
office	
  	
  	
  
• Iden=fica=on	
  of	
  need	
  
for	
  external	
  funding	
  
• Iden=fica=on	
  of	
  VC,	
  
PE,	
  Debt	
  and	
  other	
  
sources	
  for	
  financing	
  
the	
  business	
  
• Ongoing	
  support	
  on	
  
Opera=ons,	
  Marke=ng	
  
&	
  Sales	
  and	
  
Technology	
  
• Legal	
  Advisory	
  	
  
• Team	
  building	
  and	
  
related	
  solu=ons	
  
• Developing	
  exit	
  
strategy	
  for	
  investor	
  
• IPO	
  planning	
  
• Business	
  
diversifica=on	
  plans	
  
• P&L	
  Management	
  
Advisory	
  
• Mergers	
  &	
  Acquisi=on	
  
Our	
  Strategy	
  Services	
  
11	
  
Our	
  strategy	
  services	
  for	
  startups	
  are	
  designed	
  to	
  support	
  the	
  cri=cal	
  decision	
  making	
  process	
  
through	
  out	
  the	
  life	
  cycle	
  of	
  the	
  company.	
  We	
  assist	
  right	
  from	
  correct	
  idea	
  forma=on,	
  alignment	
  
to	
  market	
  and	
  crea=ng	
  an	
  ecosystem	
  for	
  sustaining	
  the	
  business	
  growth.	
  	
  	
  
Our	
  Implementa=on	
  Services	
  
12	
  
Our	
  implementa=on	
  services	
  are	
  designed	
  to	
  execute	
  from	
  idea	
  to	
  ac=on.	
  Our	
  team	
  is	
  specialized	
  
in	
  key	
  segments,	
  which	
  are	
  important	
  to	
  create	
  a	
  value	
  in	
  the	
  business.	
  The	
  bouquet	
  of	
  
implementa=on	
  service	
  assists	
  startups	
  to	
  kick	
  start	
  their	
  business,	
  without	
  	
  reinven=ng	
  the	
  wheel	
  
Our	
  Capital	
  Advisory	
  Services	
  
13	
  
Our	
  capital	
  advisory	
  services	
  enable	
  startup	
  to	
  iden=fy	
  correct	
  business	
  financing	
  methods,	
  which	
  
are	
  appropriate	
  for	
  them.	
  We	
  assist	
  our	
  clients	
  in	
  raising	
  finances	
  at	
  the	
  right	
  =me,	
  right	
  method	
  
and	
  at	
  best	
  op=on	
  available	
  in	
  the	
  market	
  	
  
Our	
  Technology	
  Services	
  	
  
Design	
  
Develop	
  
Implement	
  Support	
  
Hos=ng	
  
IT	
  Service	
  
Offering	
  
Our	
  technology	
  services	
  provide	
  end	
  to	
  end	
  support	
  to	
  startups	
  by	
  choosing	
  right	
  technology,	
  
developing	
  func=onal	
  apps	
  and	
  proving	
  full	
  maintenance	
  support	
  
14	
  
15	
  
For any further details please contact
Manas Tripathi
Managing Director
Synapse Healthcare Consultants Pvt. Ltd.
manas@synapsehealthcare.net
+91 9958468977
www.synapsehealthcare.net

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Synapse Startup Incubation Approach Web Version

  • 1. 1   Synapse  Healthcare  Incuba2on  Centre  Service  Offering    
  • 2. Table  of  Content   Indian  Startup  Landscape   What  do  We  do   Why  Synapse  Healthcare   Our  Approach  to  Startup  Incuba=on   Our  Service  Offerings   Contact  Us  
  • 3. Indian  Startup  Landscape   3rdhighest number of startups in India total ventures ~5000 entities $5 Billion investment by all the Private Funds and is Growing by 125% from last year Healthcare, Education and Clean-tech are the major focus area 75%, of the startups are promoted by entrepreneurs less then 35 years of age 3  
  • 4. Why  We  Need  Startup  Incubator   80% of startups close within a year of operations 70% of startups remain one man show 50% of startups are not able to create a market ready product. It remains on drawing board. 65% of entrepreneurs earn less than the salary they last took. 4  
  • 5. Key  Reasons  for  Failure   • No  Market  Need  47%   • Product  Mis-­‐Timed  13%   • Need  or  Lack  of  Business   Model  17%   • Not  Using  Network  /   Advisors  8%   Overconfident   (85%)   • Running  Out  of  Cash   29%   • Pricing  /  Cost  Issues  18%   • No  Financing/  Investor   Interest  8%   Shortsightedness   (55%)   • Ge[ng  Outcompeted   19%   • Poor  Marke=ng  14%   • Ignoring  Customer  14%   Hubris  (47%)   • Not  the  Right  Team  23%   • Disharmony  in  Team/ Investor  13%   No  Team  work   (36%)   • Poor  Product  17%   • Bad  Loca=on  9%   • Legal  Challenges  8%   Sloppiness  (34%)   • Loss  of  Focus  13%   • Lack  of  Passion  9%   • Burning  Out  8%   Imbalance  (30%)   • Pivot  gone  bad  10%   • Failure  to  Pivot  7%   Inflexibility  (17%)   Source:  hbp://www.inc.com   5  
  • 6. What  Do  We  Do  To  Over  Come  These  Challenges….     6   Orient   Mentor   Develop   Market   Ready     Star=ng   Business   Crea=ng   Value   Fund   Raise   Expand   the   business  
  • 8. We  Answer  Startup  Dilemma…   8  
  • 9. Our  Approach  to  Startup  Incuba=on   9   Illustra=ve  Services  
  • 10. Our  Services:  From  Idea  to  Empire   10   •  Proof  of  concept   •  Ideate  to  rehash  the   business  idea,  to  make   more  appropriate  to  the   market   •  Market  research  and  dip   s=ck  studies  to  validate   the  plan   •  Development  of  ini=al   hypothesis  and  drah   business  plan       •  Company  forma=on   formali=es   •  Logo,  website  and  other   related  ac=onable   •  Strategic  insight  to   business     •  Development  of   detailed  business  plan   •  Development  of   revenue  model   •  Detailed  financial  plan     •  Iden=fica=on  of   partners  /  co  founders   •  Roll  out  plan     •  Early  start  of  business   •  Marke=ng  &  Branding   support   • Iden=fica=on  of  Angel   Investor  or  other   means  to  finance  the   business   • Iden=fica=on  of  early   team  members   • Business  opera=on   support   • Marke=ng  and  sales   support   • Technology  support  in   development  of  app   etc.   • Iden=fica=on  of  staff   and  other  key  team   members   • Con=nue  business   opera=on  support   • Ongoing  Marke=ng   and  sales  support   • Technology   maintenance  support   • Iden=fica=on  of  office     • Opera=onalizing  the   office       • Iden=fica=on  of  need   for  external  funding   • Iden=fica=on  of  VC,   PE,  Debt  and  other   sources  for  financing   the  business   • Ongoing  support  on   Opera=ons,  Marke=ng   &  Sales  and   Technology   • Legal  Advisory     • Team  building  and   related  solu=ons   • Developing  exit   strategy  for  investor   • IPO  planning   • Business   diversifica=on  plans   • P&L  Management   Advisory   • Mergers  &  Acquisi=on  
  • 11. Our  Strategy  Services   11   Our  strategy  services  for  startups  are  designed  to  support  the  cri=cal  decision  making  process   through  out  the  life  cycle  of  the  company.  We  assist  right  from  correct  idea  forma=on,  alignment   to  market  and  crea=ng  an  ecosystem  for  sustaining  the  business  growth.      
  • 12. Our  Implementa=on  Services   12   Our  implementa=on  services  are  designed  to  execute  from  idea  to  ac=on.  Our  team  is  specialized   in  key  segments,  which  are  important  to  create  a  value  in  the  business.  The  bouquet  of   implementa=on  service  assists  startups  to  kick  start  their  business,  without    reinven=ng  the  wheel  
  • 13. Our  Capital  Advisory  Services   13   Our  capital  advisory  services  enable  startup  to  iden=fy  correct  business  financing  methods,  which   are  appropriate  for  them.  We  assist  our  clients  in  raising  finances  at  the  right  =me,  right  method   and  at  best  op=on  available  in  the  market    
  • 14. Our  Technology  Services     Design   Develop   Implement  Support   Hos=ng   IT  Service   Offering   Our  technology  services  provide  end  to  end  support  to  startups  by  choosing  right  technology,   developing  func=onal  apps  and  proving  full  maintenance  support   14  
  • 15. 15  
  • 16. For any further details please contact Manas Tripathi Managing Director Synapse Healthcare Consultants Pvt. Ltd. manas@synapsehealthcare.net +91 9958468977 www.synapsehealthcare.net