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DAFI FURNITURE COMPANY PROFILE
- 2. 2 History • 1989 – Established with business domain in trading ceramic • 1994 – Sourcing Furniture and start production of ceramic • 1996 – Insource Production of Furniture, thus DAFI Company Limited • 2008 – Discontinued ceramic business, hence focus on Furniture • 2017 – Acquisition by Carl Hansen & Son
- 3. 3 Company/Factory Profile • Name: DAFI COMPANY LIMITE • Web: www.dafi.vn • Established: 1987 • Owner: Mr. Knud Erik Hansen • Mother company: Carl Hansen & Son https://www.carlhansen.com • Product range: Indoor and Outdoor furniture • Focus on: Dining set and sofa set
- 4. 4 Company/Factory Profile • Factory Size: 33,000 m2 • Storage/Warehouse Size: 7,000 m2 • Number of employees: 1,100 • Quality Assurance/QC Team: 33 • Design Team and Product development: 10 • FOB: HCM_VN • Standard lead time: 90 days to 120 days • Sample lead time: 3 weeks • Company website: www.dafi.vn • Factory tour: https://www.youtube.com/watch?v=uUcvsK3_Ze4 • Weaving workshop tour: https://www.youtube.com/watch?v=auJvOOQDNaI
- 5. 5 1. WE ARE QUALIFIED FACTORY AND PASS ALL AUDIT OF TARGET USA, COST PLUS WORL MARKET US, JOHN LEWIS UK, PIER 1 IMPORT US. 2. WE HAVE C-TPAT, BSCI CERTIFICATE 3. WE ALWAYS AVAILABLE FOR ANY FACTORY AUDIT PASS AUDIT AND QUALIFIED VENDOR
- 7. 7 Financial Update – Business Review Our turnover is increasing year by year We widen product category, develop many special and comfortable designs In Year 2016 2017 2018 Target 2019 Turnover $11.50 ml $15.00 ML $20.00 ML $22.00 ML
- 10. 10 Product Capability & Materials Product % Breakout by Volume Eucalyptus Gradis 40% Acacia 10% Teak 20% Oak 5% Beech 10% Karri Gum 10% Other 5% Our wood material
- 11. 11 Strengths/Competitive Advantages • High quality products • Focusing on comfortable designs • Flexible production • Mixed materials • Innovative designs • Tested products • Focusing on green environment • Alternative materials • We are very strong in design and have over 5000 designs and work with oversee designers & designs from Carl Hansen company as well.
- 12. 12 Timely delivery Understanding Trend around the world with own designers Doing business with top retailers in the world base on long term relationship Extending product ranges: indoor, outdoor and contract market. Special and comfortable designs from famous designers in the world. Have experienced & skillful workers for developing samples Have Factory AUDIT certificate: BSCI, SMETA, C-TPAT, SEDEX Strengths/Competitive Advantages
- 13. 13 Raw Material Procurement • Specifying material origin requirements for raw material. • All materials meeting the Consumer Product Safety Improvement Act (CPSIA) • We process Timber from logs to drying, shaping till finished furniture. • Mixing rope, super-stone, metal, cushion and many more in to the wood furniture. • Timbers FSC certified Teak, Eucalyptus Grandis and Acacia. In this year 2019, one new Timber will be introduced – this is Saligna wood
- 15. 15 Factory Photos Air Dry Area
- 24. 24 Factory Photos Loading & Finished Goods Area
- 28. 28 Showroom
- 29. 29
- 30. 30 OUR PRODUCTS
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- 34. Two Oceans Indoor chair 34
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- 36. 36 Thanks for your listening!