This document discusses the application of a crowdfunding canvas model. It covers selecting an infrastructure for crowdfunding campaigns, including the model, region, and niche. It also provides tips on wording, tone of voice, and activating different types of crowds like crowd family, those with project relations, and crowd connectors. The presentation aims to help campaigns successfully activate supporters and reach their funding goals.

1. Anwendung des Crowdfunding Canvas
Twitter: @simondouw | @douwenkoren | 13:00-14:30

2. Anwendung
des
Crowdfunding
Canvas
Simon Douw
Managing Partner, Douw&Koren
@simondouw / @douwenkoren
research | strategies | campaigns!

18. …
community
time

19. ARTfarm

21. © 2012-2013 Douw&Koren. All Rights Reserved.!

22. © 2012-2013 Douw&Koren. All Rights Reserved.!

23. WakaWaka:
“Shine
Bright”

25. HIND’s new
CD
Digital CD,
CD, CD with
signature, in
videoclip
Mainstream
media
Fans
40.000 euro
© 2012-2013 Douw&Koren. All Rights Reserved.!

27. Promotion of
HIND’s new
CD
Digital CD,
CD, CD with
signature, in
videoclip
Mainstream
media
Fans
30.000 euro
© 2012-2013 Douw&Koren. All Rights Reserved.!

28. © 2012-2013 Douw&Koren. All Rights Reserved.!

29. ?
© 2012-2013 Douw&Koren. All Rights Reserved.!

30. Rushmore Group (1.000.000 GBP)

32. Communityfunding

33. Your crowd
Crowds – The Basics
Crowd Family
“We will support you, whatever you do”
Crowd Relations
“We know and like you”
Project Relations
“We know and like your project/company”
Crowd Degree 2
“We know someone who knows you”
Crowd Degree 3
“We know someone who knows someone who knows you”

34. Your crowd
Crowds – The Basics
Crowd Family
“We will support you, whatever you do”
Crowd Relations
“We know and like you”
Project Relations
“We know and like your project/company”
Crowd Degree 2
“We know someone who knows you”
Crowd Degree 3
“We know someone who knows someone who knows you”
Crowds – The Specialists
Crowd Fathers
“If I know and like you(r project), I’m willing to invest quite an
amount of money”
Branche relations
“I don’t know you or your project specifically, but I am into the
field you are active in”
Crowd Connectors
“I can warmly connect you to a big and relevant audience.

35. © 2012-2013 Douw&Koren. All Rights Reserved.!

37. Wording / Tone of Voice
1. “Make, build” vs. “Donate, help”
2. “We” & “Build together”
3. “New” & “For the first time ever”
4. “Necessary”, “Only possible if”, “Make a difference”

39. © 2012-2013 Douw&Koren. All Rights Reserved.!

40. Selecting your infrastructure
FACTS
1. Model
2. Region (Crowdfunding is “glocal”)
3. Niche or more general campaign?

41. Selecting your infrastructure
FACTS
1. Model
2. Region (Crowdfunding is “glocal”)
3. Niche or more general campaign?
ADDITIONAL
1. Functionalities (e.g., interaction)
2. Look and feel
3. Quality check (legal, experience)

43. © 2012-2013 Douw&Koren. All Rights Reserved.!

45. © 2012-2013 Douw&Koren. All Rights Reserved.!

50. © 2012-2013 Douw&Koren. All Rights Reserved.!

51. Project
staat
online
DAY 1 OF YOUR CAMPAIGN

52. “Warmte”
van
de
campagne
5%

53. Your crowd
Crowds – The Basics
Crowd Family
“We will support you, whatever you do”
Crowd Relations
“We know and like you”
Project Relations
“We know and like your project/company”
Crowd Degree 2
“We know someone who knows you”
Crowd Degree 3
“We know someone who knows someone who knows you”
Crowds – The Specialists
Crowd Fathers
“If I know and like you, I’m willing to invest quite an amount of
money”
Branche relations
“I don’t know you or your project specifically, but I am into the
field you are active in”
Crowd Connectors
“I can warmly connect you to a big and relevant audience.

54. © 2012-2013 Douw&Koren. All Rights Reserved.!

55. Simon Douw!
Managing Partner, Douw&Koren!
simon@douwenkoren.nl!
+31-630576531!
@simondouw / @douwenkoren!
www.douwenkoren.nl!
55