The document discusses marketing sustainable buildings and houses. It notes that magazines often feature prototype houses, but people are reluctant to buy houses only focused on energy efficiency. A successful house needs to be cozy, safe, beautiful, and affordable to attract buyers. Marketers should focus on more than just energy savings and instead sell the overall experience and feelings a house can provide for residents. The big challenge is moving sustainable building designs from experiments into real homes that people will purchase.

3. The magazines like Prototypes

4. The buyer loves a running system

6. houses in magazines .....

7. ......... people wont buy..!

8. The big step - Marketing for sustainable buildings

9. A house is more than a machine for saving energy !

10. AA A house has to be:

11. AA A house has to be: cosy

12. AA A house has to be: cosy safe SAFE

13. AA A house has to be: cosy safe beautyful aff

14. AA A house has to be: cosy safe beautyful affordable

15. AA A house has to be: cosy safe beautyful affordable ....and so on.!

16. Don’t be afraid of feelings

17. The big step: from experiment to real life

18. ....just do it.!

19. Th Thank You for your attention