The document outlines several marketing campaigns and promotional opportunities for various brands involving TV shows, video games, and credit score websites, including custom TV segments, mobile apps, and social media integrations to drive viewership, app downloads, and website traffic.

1. Cynthia Diaz
Marketing Portfolio

2. Cynthia Diaz - Marketing Portfolio

3. GTTV
Samsung Feature Segments
Samsung and GTTV will team up to give exclusive game
previews of 3 of the most anticipated video games coming
out this year direct from the Samsung Experience in
New York City. Each segment will also remind guys how
Samsung’s cutting edge technology can enhance their
gaming experience as each game preview is shown
through the new Samsung Galaxy Tab with a different
feature of the tablet highlighted in each segment.
At the end of each segment, a QR code will appear on screen to drive viewers to the GT WAP
site where they get exclusive developers interviews, bonus content on the featured game, or
other GTTV exclusives only offered through this Samsung sponsored initiative. This exciting
sponsorship will be promoted with custom tune-ins reminding Spike Guys to stay connected
all month long by tuning in to GTTV for 3 amazing game previews and exclusive QR code
offer brought to you by Samsung.

4. SAINTS ROW: THE THIRD CUSTOM INTERSTITIALS
SPIKE and THQ will bring viewers on a thrilling
ride to the city of Steelport, the setting of THQ’s
newest release, SAINTS ROW: THE THIRD.
Steelport is home to some interesting
individuals including members of the 3rd Street
Saints and their rival gangs, among others.
SPIKE will profile these SAINTS ROW: THE
THIRD characters in custom interstitial
segments integrating footage from the video
game. These custom interstitials will air during
suitable programming such as documentary
series Gangland and Jail profiling America’s
most notorious gangs and criminals, or hit
movies such as Kill Bill and Goodfellas.
Viewers will be encouraged to head to
Gametrailers.com for more exciting character
profiles brought to you by THQ’s SAINTS ROW:
THE THIRD.

5. UFC UNDISPUTED 3 TUF IN-SHOW INTEGRATION
Every week during TUF 14 the fighters are put
through intense non-stop training in their
pursuit to become The Ultimate Fighter.
During one episode of THE ULTIMATE
FIGHTER airing in 4Q, the fighters will get
some downtime to play and show off their skills
in the Octagon of a different kind in THQ’s
newest release UFC UNDISPUTED 3. The
fighters will work the new submission system,
finishing moves, and other exciting new
features of UFC UNDISPUTED 3 to defeat
their opponent.
During the show viewers will get an exclusive
inside look at the game, but the excitement
doesn’t end there! UFC UNDISPUTED’s
integration will be supported by a custom
vignette encouraging viewers to check out The
Aftermath at UltimateFighter.com brought to
you by THQ’s UFC UNDISPUTED 3.

6. GTTV:
WENDY’S FEATURE SEGMENTS
Spike gamer guys are always craving the latest
info on new game releases. This month,
Wendy’s and GTTV will give viewers a first
look at some of the most anticipated video
games coming out in custom feature segments.
In these segments, GTTV will preview one of
this month’s “hot” new video games brought to
you by Wendy’s. Together, SPIKE and
Wendy’s will give guys what they hunger for in
these “juicy” video game reviews.

7. SPIKE CUSTOM CHANNEL IDs
Spike will take viewers inside the world of
Assassin’s Creed: Revelations through our fully
customized Spike Channel IDs. For two weeks
leading up to the release of the game, these high
performance (:15) animated pieces will air
throughout Spike programming.
We will organically weave together visual imagery
from Assassin's Creed: Revelations with Spike
channel branding to engage our viewers on the
upcoming release.
Sample Creative:
The spot begins by entering the Animus, then leads
into footage featuring a battle from Ezio’s final
journey in Constantenaople, and ends with Spike
branding elements (Spike logo). By creating this
unique visual experience, these Spike Channel IDs
will have viewers lining up for the exciting release of
Assassin’s Creed: Revelations!
* Custom IDs run ROS in SALES time. Pending
programming approval. Production costs apply.

8. GT.TV
FREECREDITSCORE.COM CUSTOM FEATURE SEGMENTS*
Together, GT.TV and FREECREDITSCORE.COM team up to rock the gaming world!
In four custom segments airing within GT.TV, The American Secrets join the GT.TV team to
remind guys that having a high score goes beyond getting the highest score in a video game
– guys need to check their credit scores too! The first custom segment will feature The
American Secrets as they sing about high scores in a special video game themed song.**
Over the next three weeks FREECREDITSCORE.COM will keep gamers rockin’ by bringing
them tips on how to boost their scores in their favorite video games. Every week a GTips
segment brought to you by FREECREDITSCORE.COM will walk viewers through a
particularly challenging level, boss, or scenario in a new game without spoiling the outcome.
*Pending Production Approval.
**FreeCreditScore.com responsible for all talent fees, travel accommodations and any talent union fees

9. Teens Head to ChaCha for Celeb Info!
3.7 Million of All Entertainment
Questions in June Asked By
Teens 13 - 17!
20% of All Questions Asked By
Teens 13 – 17 Were
Entertainment Based!
* Source: Internal data base, June 2011

10. Shake it Up: Making Your Mark Campaign
On ChaCha
ChaCha presents Disney's Shake it Up with a targeted mobile campaign that will
excite teen fans and drive tune-in through mobile text, video, and video sharing.
When is the
Make Your Mobile Text Messaging –
Mark Shakit it
Up special? Relevant Q&A
Ownership
What are the
lyrics to Mobile Video
Shake it Up by
Selena Gomez? Messaging
Mobile Video Share
to Facebook

11. ChaCha Users Are Pet Lovers
76% Of ChaCha Users Own A Pet!
Shopping Habits TV Habits
Comp Index Of 191 Comp Index Of 246
Comp Index Of 178
For Users Who For Users
For Users Who
Searched The Who Considered
Shopped At PetSmart
Internet for Pet Animal Planet Their
The Last 6 Months
Products & Supplies Favorite Channel
Comp Index Of 126
For Users Who Bought
Up To $25 Worth Of Pet Owners
Dog Food In
The Last 30 Days
Comp Index Of 189 Comp Index Of 180
For Users Who Have For Users Who Have
3+ Cats In The 3+ Dogs In The
Household! Household!
Source: comScore, July 2011 (Composition Index); Base of adults 18+

12. Use Mobile SMS to Drive
SnapTax App Downloads
Consumer texts
question to GROUPON
When are Alabama State taxes due?
ChaCha User clicks on
link in
ChaCha texts Fjnvgxbnx;lbkmnxl;bxmnblcbnm/lfdxgmdzl
Confirmation or gjns’f;dkvc;/bmgdbldjmgklghnobhnvjsdfn
back with a Easy Q! **Now doing ur taxes is a Answer Ad and ejke,ntklrjgmhg;hfgm;/m,bf;lGV<Mds:FM’:
*Confirmation Ad snap! Get the Turbo Tax SnapTax is taken to Gdmjg’;dgjmFjnvgxbnx;lbkmnxl;bxmnblcbn
app now! http://mcha.bz/snaptax download App m/lfdxgmdzlgjns’f;dkvc;/bmgdbldjmgklghn
from App Store obhnvjsdfnhgdfsifjsdoifhjflvkheojsdgsytdfg
wjahdcvhxcvuydfgvsdjkhfvbzjhfbvrewtwegr
ChaCha texts Your state taxes are due on the fuyfgdjycb,xmcvbfdjgbrglwgfelfgdsfgebrf,j
Answer & 15th, the same day your federal wabdsjhzcgbiuthgrtoiughkfugh,trk,hgnbtrel
*Answer Ad taxes are due. Thanks for using kgnklfdghbre,ktbkesrl,ghnfk,gblgkdr
ChaCha. . *Dwnld & Get The
Biggest Refund with Turbo Tax.
http://mcha.bz/snaptax

13. Cynthia Diaz - Marketing Portfolio

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21. Cynthia Diaz - Marketing Portfolio

24. Canadian Club:
Bond-a-thon
Canadian Club:
Bond-a-thon
Canadian Club:
Bond-a-thon
Canadian Club:
Bond-a-thon
Canadian Club:
Bond-a-thon
More>> Canadian Club:
Bond-a-thon
Canadian Club Canadian Club Canadian Club Canadian Club
James Bond James Bond James Bond James Bond
Canadian Club Canadian Club Canadian Club Canadian Club
James Bond James Bond James Bond James Bond

25. Cynthia Diaz
Email: cdiaz.6136@gmail.com
Phone: (917) 868 - 4959