Cyhi the Prynce Case Study
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The document discusses how Cyhi the Prynce lacked a cohesive strategy for releasing his mixtape. It recommended titling the mixtape "Hystori" instead of "Black History Project" and using a minimalist design approach for the cover, posters, and social media announcements. This allowed him to brand the mixtape and tour as "Hystori Tour," which led to over 600,000 downloads of the mixtape and great success for the tour. He then used the same minimalist approach for his next project "BHP 2: N.A.A.C.P," which became his second most viewed.
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Evaluation Draft 1
The document discusses the ways in which the media producer's music video, digipak, and promotional materials use and develop conventions of real media products.
For the music video, the producer researched the song's meaning and visual interpretations to inform their own visual storytelling. Shots and stylistic elements from the inspiration video were incorporated. The video challenges stereotypes by portraying the youth in a rebellious but principled light.
The digipak maintains the vintage-inspired color palette and fonts for branding consistency. It challenges conventions by combining illustration and artist portrait rather than just using portrait.
The teaser and advertisements maintain the house style through consistent visual elements and fonts to intrigue and inform audiences
(Pdf)media eval q 2 : a2
- The document discusses how to effectively combine a music video with ancillary products like a digipak and magazine ad through maintaining a consistent brand identity.
- Some techniques used to achieve this were incorporating the band members across all products, using a graffiti motif and sky/cloud background in multiple places, contrasting black and white with bright colors, and keeping the typography consistent.
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This document summarizes how the author's promotional package for a music album challenges, develops, and uses conventions of real media products.
The front cover takes inspiration from three real album covers in its style but develops the concept individually. The magazine advert conforms to conventions like including the album cover and label logo while developing the color scheme.
Various parts of the digipack like the back cover, spine, and inside panels take inspiration from real album packaging in their use of images, colors, and logos but develop these concepts to fit the author's vision. The CD design is inspired by real examples but adapted to the project's color scheme and continuity.
7. evaluation(2)
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- Research of existing products helped inspire styles and techniques used. Case studies informed color schemes, fonts, and layouts. A questionnaire identified the target audience.
- Planning a color scheme of black, white, yellow, and blue represented urban youth culture. Layout designs helped choose the best format. A work plan scheduled tasks.
- Strict time management and use of holidays allowed filming, photo shoots, and early completion with feedback time.
- Technical software like Audacity and Photoshop were used but had limitations. Effects like filters engaged audiences.
Evaluation question 2
The document discusses the effectiveness of combining a main music product (an album) with ancillary tasks (a digipak and magazine advertisement). It describes the extensive research conducted on similar products in genres like house music to determine design choices. This included looking at albums by Daft Punk and The Beatles. Mockups were created and feedback was gathered to help decide on a quirky yet professional style that matched the lighthearted video. The final digipak and ad featured consistent branding elements like a red filter and space theme to tie the products together cohesively and effectively promote the artist.
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Evaluation question 2
The document discusses the evaluation of how effective the combination of the main music video product and additional ancillary tasks was. It describes the creation of a magazine cover, Digipak, and music video to promote cross-media convergence. For each project, extensive planning and research was done on genre codes and conventions. The magazine cover was designed in Microsoft Publisher using inspiration from other album advertisements. The Digipak was also influenced by research on other album covers to include bright imagery and symbolism relating to the music. Both ancillary products included similar fonts, colors, and imagery as the music video to represent continuity across the products.
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For their advanced portfolio project, the student created several ancillary products to accompany their main music video product, including a magazine cover and digipak. These additional products helped promote cross-media convergence and synergy. Both the magazine cover and digipak were influenced by research on conventions of those products in the EDM genre. The magazine cover featured bright colors and fonts consistent with the music video. The digipak also featured consistent colors and imagery of the main artists from the music video to clearly connect the products and allow audiences to easily recognize them.
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The document discusses how the author analyzed various media products like music videos, album covers, and magazine ads in the pop genre to identify codes and conventions. This was done to help develop their own media products in a familiar format. Specifically, the author analyzed music videos to identify conventions like close-ups of artists, bright colors representing pop, and portrayals of voyeurism. They also analyzed album covers/digipaks to find conventions like simple designs, artist images, and typography. Magazine ad conventions included large artist images and information about albums. The author adopted many of these conventions in their own music video, magazine cover, and digipak to make their products recognizable to audiences. They also challenged some conventions, like
Reflections
In the first three weeks of his final major project, Antony Sibanda considered ideas, chose to create an original song with accompanying music video, album cover, and promotional poster. He researched existing examples of these media, focusing on album covers, marketing strategies, and styles/techniques used in music videos. He conducted a survey of friends to understand his target audience and researched Drake's audience appeal strategies. In weeks 4-5, he created style guides, layout concepts, and shot lists. He wrote song lyrics, recorded a raw version, and planned production. In week 6, he began working on the album cover design but realized the background obscured the text, so he added effects to make the text stand out more
Evaluation question 1 jhj
The document summarizes the ways in which the media product (a pop music album package) uses and challenges conventions of the genre. Key points:
- The digi-pack takes inspiration from other pop albums in its layout, photos and design elements, but challenges conventions by not having a set color scheme and using different fonts on each page.
- The advertisement was inspired by other pop ads but challenges conventions by using a translucent graphic and long shot of the artist rather than close-ups.
- The music video develops pop conventions through its urban setting, clothing, narrative, and editing techniques like flash cuts, but challenges conventions by creating its own projector footage.
Evaluation question 2
The document discusses the effectiveness of combining a main product (a digipak) with ancillary tasks (a magazine advertisement) to promote an artist. Consistency between the products was the main goal. Research on existing digipaks from artists like Usher and Chris Brown informed design choices for elements like suit styling on the cover and close-up profiles on the CD. Simplicity was key, focusing attention on the artist. Links were maintained between the digipak, music video, and advertisement through shared elements like silhouettes and concepts of smart/casual style, while allowing variation in font choices. Higher quality original photos could have improved the final products.
Evaluation question 2
The document discusses the effectiveness of combining a main product (a digipak) with ancillary tasks (a magazine advertisement) to promote an artist. Consistency between the products was the main goal. Research on existing digipaks from artists like Usher and Chris Brown informed design choices for elements like suit styling on the cover and close-up profiles on the CD. Simplicity was key, focusing attention on the artist. Links were maintained between the digipak, music video, and advertisement through shared elements like silhouettes and concepts of smart/casual style, while allowing variation in font choices. Higher quality original photos could have improved the final products.
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Similar to Cyhi the Prynce Case Study
Evaluation question 2
1) The author produced a music video, CD digipak, and magazine advertisement to promote a new artist's album. There is a consistent theme, style, and narrative across all three pieces through the use of similar imagery, color palette, and locations from the artist's hometown of Manchester.
2) Market research of other album packaging and advertisements informed the design of the digipak and magazine ad, which feature styles and layouts seen in comparable products.
3) Taken together, the consistent elements across the three media pieces aim to create a sense of synergy and identity for the artist, linking the products together despite being experienced through different platforms.
A2 MUSIC VIDEO EVALUATION
The document discusses the evaluation of a student's media studies project. It summarizes how the student used conventions from real hip hop music videos like Kanye West's "Two Words" to inform their own video. Feedback was generally positive about the main video and ancillary materials like the album and magazine covers. Throughout the project, the student used technologies like Final Cut Pro, Photoshop, Weebly, YouTube and a Canon camera. In conclusion, the student believes the project was generally successful at conveying their intended message while challenging some expectations of the hip hop genre.
Evaluation question 2
The document discusses the design process for ancillary products like a digipak and magazine advertisement to accompany a main music product. Extensive research was conducted on designs of similar products in genres like house music. Trials were made and feedback received to help determine the design approach. The final digipak design features the album cover art with a red filter and image of the artist to create brand identity. The magazine ad also features the album art to link it to the digipak while using a formal style to clearly convey information to audiences. The products were designed to have consistent branding that would help popularize and sell all of the items.
Evaluation Draft 1
The document discusses the ways in which the media producer's music video, digipak, and promotional materials use and develop conventions of real media products.
For the music video, the producer researched the song's meaning and visual interpretations to inform their own visual storytelling. Shots and stylistic elements from the inspiration video were incorporated. The video challenges stereotypes by portraying the youth in a rebellious but principled light.
The digipak maintains the vintage-inspired color palette and fonts for branding consistency. It challenges conventions by combining illustration and artist portrait rather than just using portrait.
The teaser and advertisements maintain the house style through consistent visual elements and fonts to intrigue and inform audiences
(Pdf)media eval q 2 : a2
- The document discusses how to effectively combine a music video with ancillary products like a digipak and magazine ad through maintaining a consistent brand identity.
- Some techniques used to achieve this were incorporating the band members across all products, using a graffiti motif and sky/cloud background in multiple places, contrasting black and white with bright colors, and keeping the typography consistent.
- These visual connections help audiences easily recognize the products as belonging to the same artist and strengthen the brand. Maintaining continuity in this way between a music video and ancillary texts is important for promotion.
Q1 – in what ways does your media
This document summarizes how the author's promotional package for a music album challenges, develops, and uses conventions of real media products.
The front cover takes inspiration from three real album covers in its style but develops the concept individually. The magazine advert conforms to conventions like including the album cover and label logo while developing the color scheme.
Various parts of the digipack like the back cover, spine, and inside panels take inspiration from real album packaging in their use of images, colors, and logos but develop these concepts to fit the author's vision. The CD design is inspired by real examples but adapted to the project's color scheme and continuity.
7. evaluation(2)
The document provides an evaluation of Antony Sibanda's production process for creating a music video, CD cover, and promotional poster. Some key points:
- Research of existing products helped inspire styles and techniques used. Case studies informed color schemes, fonts, and layouts. A questionnaire identified the target audience.
- Planning a color scheme of black, white, yellow, and blue represented urban youth culture. Layout designs helped choose the best format. A work plan scheduled tasks.
- Strict time management and use of holidays allowed filming, photo shoots, and early completion with feedback time.
- Technical software like Audacity and Photoshop were used but had limitations. Effects like filters engaged audiences.
Evaluation question 2
The document discusses the effectiveness of combining a main music product (an album) with ancillary tasks (a digipak and magazine advertisement). It describes the extensive research conducted on similar products in genres like house music to determine design choices. This included looking at albums by Daft Punk and The Beatles. Mockups were created and feedback was gathered to help decide on a quirky yet professional style that matched the lighthearted video. The final digipak and ad featured consistent branding elements like a red filter and space theme to tie the products together cohesively and effectively promote the artist.
Media a2 evaluation
This document provides an evaluation of a media project involving the production of a CD digipack, advertisement, and music video for an R&B song. It discusses how the project used and developed conventions of real R&B media products. Research was conducted on popular R&B artists like Beyoncé, Ciara, Leona Lewis, and Keri Hilson to identify conventions around narratives, costumes, and use of sexuality to promote artists. While the project employed conventions like meaningful costumes and titles about love/heartbreak, it also developed them by not featuring the artist in the narrative and having the artist interact with her name on the album cover. The project challenged conventions through its use of natural lighting instead of typical studio
Evaluation question 2
The document discusses the evaluation of how effective the combination of the main music video product and additional ancillary tasks was. It describes the creation of a magazine cover, Digipak, and music video to promote cross-media convergence. For each project, extensive planning and research was done on genre codes and conventions. The magazine cover was designed in Microsoft Publisher using inspiration from other album advertisements. The Digipak was also influenced by research on other album covers to include bright imagery and symbolism relating to the music. Both ancillary products included similar fonts, colors, and imagery as the music video to represent continuity across the products.
Evaluation question 2
For their advanced portfolio project, the student created several ancillary products to accompany their main music video product, including a magazine cover and digipak. These additional products helped promote cross-media convergence and synergy. Both the magazine cover and digipak were influenced by research on conventions of those products in the EDM genre. The magazine cover featured bright colors and fonts consistent with the music video. The digipak also featured consistent colors and imagery of the main artists from the music video to clearly connect the products and allow audiences to easily recognize them.
In what ways does your media product use
The document discusses how the author analyzed various media products like music videos, album covers, and magazine ads in the pop genre to identify codes and conventions. This was done to help develop their own media products in a familiar format. Specifically, the author analyzed music videos to identify conventions like close-ups of artists, bright colors representing pop, and portrayals of voyeurism. They also analyzed album covers/digipaks to find conventions like simple designs, artist images, and typography. Magazine ad conventions included large artist images and information about albums. The author adopted many of these conventions in their own music video, magazine cover, and digipak to make their products recognizable to audiences. They also challenged some conventions, like
Reflections
In the first three weeks of his final major project, Antony Sibanda considered ideas, chose to create an original song with accompanying music video, album cover, and promotional poster. He researched existing examples of these media, focusing on album covers, marketing strategies, and styles/techniques used in music videos. He conducted a survey of friends to understand his target audience and researched Drake's audience appeal strategies. In weeks 4-5, he created style guides, layout concepts, and shot lists. He wrote song lyrics, recorded a raw version, and planned production. In week 6, he began working on the album cover design but realized the background obscured the text, so he added effects to make the text stand out more
Evaluation question 1 jhj
The document summarizes the ways in which the media product (a pop music album package) uses and challenges conventions of the genre. Key points:
- The digi-pack takes inspiration from other pop albums in its layout, photos and design elements, but challenges conventions by not having a set color scheme and using different fonts on each page.
- The advertisement was inspired by other pop ads but challenges conventions by using a translucent graphic and long shot of the artist rather than close-ups.
- The music video develops pop conventions through its urban setting, clothing, narrative, and editing techniques like flash cuts, but challenges conventions by creating its own projector footage.
Evaluation question 2
The document discusses the effectiveness of combining a main product (a digipak) with ancillary tasks (a magazine advertisement) to promote an artist. Consistency between the products was the main goal. Research on existing digipaks from artists like Usher and Chris Brown informed design choices for elements like suit styling on the cover and close-up profiles on the CD. Simplicity was key, focusing attention on the artist. Links were maintained between the digipak, music video, and advertisement through shared elements like silhouettes and concepts of smart/casual style, while allowing variation in font choices. Higher quality original photos could have improved the final products.
Evaluation question 2
The document discusses the effectiveness of combining a main product (a digipak) with ancillary tasks (a magazine advertisement) to promote an artist. Consistency between the products was the main goal. Research on existing digipaks from artists like Usher and Chris Brown informed design choices for elements like suit styling on the cover and close-up profiles on the CD. Simplicity was key, focusing attention on the artist. Links were maintained between the digipak, music video, and advertisement through shared elements like silhouettes and concepts of smart/casual style, while allowing variation in font choices. Higher quality original photos could have improved the final products.
Media evalutation
Tevin Campbell produced a music video, album digipak, and magazine advertisement for his advanced media portfolio. He analyzed conventions from real rock music videos, albums, and advertisements. Some conventions he incorporated included using a handheld camera, fast edits, close-ups of band members, and consistent colors across products matching the rock genre. Audience feedback helped him learn that his work properly established the rock music genre but could be more complex.
Evaluation - Q5: How did you attract/address your audience?
Gregory McLaney used several design elements and techniques to attract and address his target hip-hop oriented audience for his music magazine. On the front cover, he used bold red text and featured an iconic hip-hop artist to appeal to readers. Inside, the contents page highlighted upcoming articles on popular hip-hop stars and included a "band index" listing artists to generate interest. A double page spread featured gritty photos related to hip-hop along with large stylized text about the featured artist to catch the audience's eye. Consistent use of colors, typography, themes and imagery directly related to hip-hop helped brand the magazine for its intended readership.
A2 evaluation1
The document discusses the use of media technologies in the construction, research, planning, and evaluation of a music video and ancillary texts. Media technologies played a key role in the research process, allowing the user to research music videos, theorists, and collect audience feedback online. Professional equipment like cameras, lighting, and software like Final Cut Pro and After Effects were used to construct the high quality music video. Adobe Photoshop was used to design the digipaks and posters. Online feedback through social media helped evaluate the works and identify areas for improvement.
Question 2
The document discusses how the author created interlinking media products to promote a fictional band called Glass Animals. Key points:
- A striking image was used as the "face" of the band across the music video, album cover, and advert to help recognition.
- The same color grading style was applied to the video and album art to visually link the products.
- A questionnaire found that 64% felt the album and video complemented each other well.
- The video would be released first to generate hype before advertising the album. Social media links were included to encourage sharing.
Similar to Cyhi the Prynce Case Study (20)
Evaluation - Q5: How did you attract/address your audience?
Evaluation - Q5: How did you attract/address your audience?
Cyhi the Prynce Case Study
- 1. Case Study: Cyhi the Prynce’s Mixtape Release Challenge: Cyhi lacked a cohesive strategy and wanted his mixtape to be more successfully branded than his previous projects. He also wanted the cross-country tour to be thematically connected to the album. Solution: Originally titled “Black History Project” believing that the title might alienate many listeners, I recommended a minimalist design with just the word “Hystori.” This change would generate a greater impact and stand out from the other covers on the website. I also thought the misspelled wording might help tailor the project to fit his brand and more effectively relate to his target market. This allowed him to title his tour “Hystori Tour” to work in unison with the mixtape title. He kept this minimalist approach for his tour posters as well as his additional concert announcements on social media. Result: The mixtape became the most successful mixtape of his career with over 600,000 downloads The mixtape was rewarded “Gold” status by Datpiff By all industry barometers, the tour was a great success He decided to title his following project “BHP 2: N.A.A.C.P” and used the same minimalistic approach to branding the mixtape, which became his second most viewed project Album cover: Statistics from Datpiff:
- 2. Official Tour Poster: Additional Dates Announcement: Fan Comments: