The average person now has an attention span of eight seconds. ~ Microsoft How do you then create a campaign that gets etched in your audience's mind? Here are the 10 recipes for a remarkable campaign.

1. 10 Recipes of Remarkable
Marketing Campaigns
I N T R O D U C I N G

2. 1.
Invest in a good story & good
story-telling.
(Fevicol 60 Years)

3. An annual tradition that gets
better & better every year.
2.

4. Use very very simple call-to-action.
(Do X get Y)
3.

5. Find the niche audience that is
super-passionate about your
product, idea.
4.

6. Short, frequent & episodic content will
be shared more than the usual
marketing grub.
5.

7. Experiment with non-traditional
channels.
(Zomato in Matrimony section)
6.

8. Focus on the one thing that makes you
undeniably different from all your
competitors. Double down on it.
7.

9. Invest in, cultivate, & nurture deep,
direct relationships with your
fans/loyal customers/promoters. It will
come in handy in future.
8.

10. Make your audience the Hero.
(Coca-Cola- share a coke)
9.

11. Make it super simple or super fun for
people to participate in your contest
campaign.
10.