This document summarizes the results of a survey about textbook purchasing conducted with 9 students at BSU Bookstore. The key findings were: - 78% of textbooks purchased were required by professors, not just recommended - 78% of textbooks were for major courses, not electives - The majority (6) rented rather than bought textbooks - The most common reasons for purchasing from the bookstore rather than online were convenience of location and ability to use financial aid - 100% of students do not purchase all their textbooks from the BSU bookstore - The main values students hope to gain were good grades, knowledge, and better understanding of course material

1. Consumer
Value
Framework
BSU Bookstore
Hannah Wells, Maria Anderson & Steven
Erickson

2. Purchasing Textbooks
 Was the book required or just recommended?
 Is the textbook for your major or an elective
course?
 Did you buy it or rent it?
 Why did you choose to purchase here instead
of online at places like Chegg or Amazon?
 Did you compare prices with different vendors?
 Do you purchase all your textbooks at the
bookstore?
 What value are you hoping to obtain through
this purchase?

3. 9 PEOPLE WERE ASKED

4. 78%
22%
Was the Textbook Required or
Recommended by your Professor
Required Recommended

5. 78%
22%
Is the Textbook for your Major or an
Elective Course?
Major Elective

6. 3
6
0 2 4 6 8
Buy
Rent
Did you Buy or Rent the
Textbook?

7. Why did you choose to purchase here
instead of online at places like Chegg or
Amazon?
 Location
 Cost
 Option to Pay with Financial Aid
 Support of the School
 Book wasn’t Available Anywhere Else
 Easy
 Influenced by a Peer
 Reliable Service
 For the Access Code

8. Why did you choose to purchase here
instead of online at places like Chegg
or Amazon?
Location, 4
Ability to
use
Financial
Aid, 2
Book wasn't
available
anywhere
else, 2
Needed an
Access
Code, 1

9. 100%
Do you Purchase all your Textbooks
at the BSU Bookstore?
No

10. 7
1
1
Good Grades
Knowledge
Better Understanding of the
Material
What value are you hoping to obtain through
this purchase?

11. Conclusion
The majority of respondents
seemed to be most influenced by
external factors, especially
situational influences, which are
unique to the time, place, and
current conditions.

12. Any Questions?
Thank you!