- Formulate brand strategies to grow brand equity while maximizing market opportunities - Conduct branding activities such as merchandising display outdoor and indoor - Lead Trade Marketing Strategy development to attain defined business objectives - Achieve key performance indicators such as sales volume, market share and profit projections for assigned portfolio. - Lead sale department to ensure to hit monthly sale target - Develop and implement marketing activities to achieve effective communications to target market and increase market demand profitably within budgeted parameters - Monitor market trends and consumer insights to ensure effectiveness of marketing activities - Develop, supervise and improve procedures to link entire marketing activities with sales team activities - Do market survey - Provide marketing assistance to sales team through answering clients and product inquiries - Check and control the promotion implemented is correct and the information passed - Control Promotional Girls (PG) - Evaluate promotion - Analyze competitor promotion, activities and ATL and BTL - Manage special event

1. CURRICULUM VITAE
Name: KHEM PHYRIN
#144, St.508, Sangkhat Phsar Deomthkov,
Khan Chamcarmorn, Phnom Penh, Cambodia
Tel: 011 963 000 / 016 51 51 73
E-mail: phyrin_khem@yahoo.com
CAREER OBJECTIVE: Applying for the position of a Brand Manager
Personal Data
Sex : Male
Nationality : Cambodian
Marital Status : Married
Date of Birth : June 15, 1982
Place of Birth : Kompongroh District, Svay Rieng Province (Cambodia)
Personal Experiences
2013-Present Trade Marketing Executive at DKSH (Cambodia) Ltd, Consumer Goods
Main Responsibilities:
- Formulate brand strategies to grow brand equity while maximizing market
opportunities
- Conduct branding activities such as merchandising display outdoor and
indoor
- Lead Trade Marketing Strategy development to attain defined business
objectives
- Achieve key performance indicators such as sales volume, market share
and profit projections for assigned portfolio.
- Lead Activation (Nationwide)
- Develop and implement marketing activities to achieve effective
communications to target market and increase market demand profitably
within budgeted parameters
- Monitor market trends and consumer insights to ensure effectiveness of
marketing activities
- Develop, supervise and improve procedures to link entire marketing
activities with sales team activities
- Do market survey
- Provide marketing assistance to sales team through answering clients and
product inquiries
- Check and control the promotion implemented is correct and the
information passed
- Control Promotional Girls (PG)
- Evaluate promotion
- Analyze competitor promotion, activities and ATL and BTL
- Manage special event
2011-2013 Public Relation and Marketing Coordinator at The CAMFIRST SCHOOL
Main Responsibilities:
- Respect and abide by the school’s vision, mission, goals and all
management policies, guidelines, and quality management system;
- Act as the spokesperson of the administration, marketing, human resource
relation and has the responsibility for defining vision, mission, and goals;
Photo
4 x 6

2. for recommending the addition and deletion of the public relation,
administration and services of the school; for providing an example
leadership, and for creating a good public understanding and image of the
school;
- Do research on marketing strategy to build up school branding;
- Involve in public relation process to present school service to other
institutions;
- Edit all administration forms or announcements;
- Facilitate and prepare students’ affair;
- Provide an example educational leadership to all employees in the school;
- Prepare any functional policy, regulation, and principle relevant to this
position.
2010-2011 Campus Director Assistant at Beiltei International Institute
Main Responsibilities:
- Work closely with Head Teacher, Senior Management and colleagues in
the strategic development of the Institute's Special Educational Needs
policy and oversee the day-to-day operation of that policy with the aim of
raising student achievement.
2007-2010 Teacher of English at Sovannaphumi School (SPS)
Main Responsibilities:
- Develop lesson planning for everyday teaching.
- Prepare course syllabus.
- Motivate students in the learning process.
- Prepare teaching materials and classroom management.
- Ensure and evaluate students’ quality.
- Ensure all the students attending the class with a valid receipt.
- Prepare and correct the homework, test and exam papers.
- Hold good interpersonal skills.
2005-2007 Teacher of English at Newton Thilay School (NTS)
Main responsibilities:
- Prepare lesson plan and deliver the lesson effectively.
- Hold good interpersonal skills.
- Prepare Examinations at the end of the course.
- Prepare course syllabus
2004-2005 Worked as a teacher of English at Kunthea International Institute (KII)
2002-2004 Worked as a teacher of English at Universal English School (UES)
Education
2012-2015 : Master of Business Administration (MBA)
2010-2012 : Bachelor of Project Management (BMP)
2007-2009 : Associate Degree of Planning and Statistics (APS)
1997-2000 : Hun Sen Prasot High School, Grade 10-12
1993-1997 : Hun Sen Prasot High School, Grade 7-9
1988-1993 : Tapor Primary School

3. Other Skill
Computer Literacy
Skilled in : Ms. Office, Internet, email
Computer repair : Software and other network operations
Design : Adobe Photoshop, Adobe Illustrator, CorelDraw…
Typing : 45 wpm.
Driving : Driving license
Languages
Khmer : Mother tongue
English : Accurately and Fluently
Chinese : Fair
French : Fair
Japanese : Fair
Personal Traits:
- Interpersonal Skills
- Relationship Oriented
- Hard Employed, Tireless, and Persistent
- Good Health
- Strong Commitment
Hobbies
: Playing sports, reading, traveling and building communication.
: Debating and developing critical thinking skill.
: Researching…
References
Mr. Chan Vichet
Position : Senior Trade Marketing Executive
Organization : DKSH (Cambodia) Ltd
Tel : 015 333 936
Mr. Rith Phonnorin
Position : Brand Manager
Organization : Annam Cambodia Ltd
Tel : 012 993 474
Mr. Sek Borain
Position : Trade Marketing Executive
Organization : DKSH (Cambodia) Ltd
Tel : 077 335 345