Increasing Sales Volumes With Data Driven Marketing<br />Learn Customer Behavior And Turn It Into Profit<br />
Contents<br />What is data driven marketing?<br />How data driven marketing can increase sales volumes?<br />What it takes...
Data Driven Marketing<br />A marketing technique based on customer data – customer behavior <br />Privacy-friendly – no cu...
Data Driven Marketing – How It Works<br />4<br />Analyze Data, Get List of Customers<br />Customer Data<br />Create Campai...
Data Driven Marketing<br />Ability to predict customer behavior<br />Targeted, read – more effective, less costly marketin...
Increase Sales Volumes – Some Input Data<br />Different people have different buying patterns<br />Media and method used t...
Increase Sales Volumes – How To <br />Learn your customers’ behavior<br />Consolidate customer (transaction, visits) data<...
Increase Sales Volumes – How To <br />Knowing potential value, you can: <br />Get more customers like the best ones<br />F...
Increase Sales Volumes – How To<br />Emphasize ads, media, and products creating long term high potential value customers ...
What It Takes<br />The desire to act and to change (data-driven marketing is about continuous optimization and iterative i...
Bringing Value To Your Business<br />Argo Team specializes in bringing additional value to businesses by unlocking the pot...
Bringing Value To Your Business<br />Argo Team provides one-stop-shop for all your customer retention programs and marketi...
Bringing Value To Your Business<br />Benefits<br />Increase response rates<br />Maximize the lifetime value of clients<br ...
Increase sales volumes with data driven marketing
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Increase sales volumes with data driven marketing

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Increase sales volumes with data driven marketing

  1. 1. Increasing Sales Volumes With Data Driven Marketing<br />Learn Customer Behavior And Turn It Into Profit<br />
  2. 2. Contents<br />What is data driven marketing?<br />How data driven marketing can increase sales volumes?<br />What it takes?<br />What Argo Team can do for your business<br />2<br />
  3. 3. Data Driven Marketing<br />A marketing technique based on customer data – customer behavior <br />Privacy-friendly – no customer personal details data required<br />Used for decades by large companies and high-profile marketing professionals<br />Thanks to proliferation of IT nowadays affordable/accessible to small and medium businesses<br />Enables successful roll-out of targeted marketing campaigns<br />Average campaigns ROI of customer marketing program stands around 70% (depending on business type)<br />3<br />
  4. 4. Data Driven Marketing – How It Works<br />4<br />Analyze Data, Get List of Customers<br />Customer Data<br />Create Campaign<br />Compare campaign results, make corrections<br />Sales Data<br />
  5. 5. Data Driven Marketing<br />Ability to predict customer behavior<br />Targeted, read – more effective, less costly marketing campaigns<br />Personalized customer offers <br />Returning customers – repeated purchases<br />You spend marketing money only where necessary, increased ROI<br />Ability to identify the best revenue sources<br />5<br />
  6. 6. Increase Sales Volumes – Some Input Data<br />Different people have different buying patterns<br />Media and method used to acquire a customer have very large effect on the potential value of the customer<br />Experts say <br />50 to 60% of customer base are one time only customers or visitors<br />Customers on average will buy down in price over their life cycle - the average order price falls over time<br />More active customer – more chance for repeated purchase<br />Number of potential customers searching for goods/services on-the-net is rapidly growing - inventory goes to the net<br />6<br />
  7. 7. Increase Sales Volumes – How To <br />Learn your customers’ behavior<br />Consolidate customer (transaction, visits) data<br />Transaction (purchase, visit, …) data needed only<br />Score customers on their activity<br />Rank them according to their potential value<br />7<br />
  8. 8. Increase Sales Volumes – How To <br />Knowing potential value, you can: <br />Get more customers like the best ones<br />Focus on growing the profitability of middle potential customers<br />Stop wasting resources acquiring and marketing to low potential customers<br />Set-up indicators (“trip-wires”) and evaluate changes in potential value scores<br />Falling scores indicate decreasing potential value - the customer is becoming less likely to continue on as a customer<br />Rising scores indicate the potential value of the customer is rising<br />Find out which customers to address and when<br />Predict when best customers are about to leave<br />8<br />
  9. 9. Increase Sales Volumes – How To<br />Emphasize ads, media, and products creating long term high potential value customers and downplay ones that don't <br />Predict when best customers are about to leave you and react with customer retention and save-a-customer programs<br />Always advertise where the behavior you want to create is. If you want buyers, advertise where people buy (if you want clicks, advertise where people are clicking)<br />Create High ROI marketing programs (average ROI of customer marketing program stands around 70% while there are cases of repeatable 400%, depending on business type)<br />Establish a brand or make it more visible and recognizable<br />If you are not there already(!) - go to the net<br />Manage relationship with your customers – personalized and interactive<br />9<br />
  10. 10. What It Takes<br />The desire to act and to change (data-driven marketing is about continuous optimization and iterative improvement), ability to execute and react<br />Customer (transaction) data – you need to know your (potential) customers and what they do<br />Tools to get you scoring and rating information (from your raw customer data) you can use and ability to analyze and evaluate<br />Knowledge to turn your customer data into profit – to learn you customers’ behavior and set up timely, effective and high ROI marketing promotions/campaigns<br />10<br />
  11. 11. Bringing Value To Your Business<br />Argo Team specializes in bringing additional value to businesses by unlocking the potential of customer (transaction) data through means of data driven marketing <br />Consolidation and analysis of data<br />Setting up and evaluation of customer scoring and rating<br />Recognition of customer behavior patterns<br />Setting up of customer retention programs and marketing promotions/campaigns<br />Evaluation and further improvements<br />11<br />
  12. 12. Bringing Value To Your Business<br />Argo Team provides one-stop-shop for all your customer retention programs and marketing promotions/campaigns needs <br />Consolidation, cleansing and data quality analysis of your customer, sales and inventory data<br />Analysis of your company, industry and competition<br />Setting up of your data driven marketing strategy<br />Setting up of a step-by-step customer retention and marketing promotion plan<br />Implementation of customer retention and marketing promotion plan<br />Graphical design and content creation<br />Targeted personalized Email marketing (including newsletters)<br />Targeted personalized direct mail marketing<br />Ads placement<br />Brand marketing<br />Tracking and evaluation of response<br />12<br />
  13. 13. Bringing Value To Your Business<br />Benefits<br />Increase response rates<br />Maximize the lifetime value of clients<br />Increase repeat sales <br />Increase conversion rates (communicate with buyers most likely to convert to sales)<br />Reduce customer acquisition costs <br />Optimize your marketing budget <br />Increase marketing ROI<br />13<br />

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