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Customer Success (CS) then and now!
Customer success in 2010’s Customer success in 2020’s
Industries SaaS Many industries
Goals Churn reduction Retention, experience, adoption,
value, growth, outcome, advocacy
Methods Direct touch (1-1, e.g. QBR) Direct touch, tech touch, in-product
Meet customer where they are!
The Customer The buyer, key stakeholders … + users and champions
Segmentation Fixed, based on (perceived)
value to us
Dynamic, dependent on customer
health, sentiment and journey stage
Key Skills Empathy, curiosity … + Best at your craft, In control
Model CSM SPOC, hero expert and team player
Unit Economics Headcount for $ ARR, # accts Resources for goal achievement
Operating Model Cost center Growth engine
©2020 Omid Razavi SupportLogicUpdated: March 08, 2020

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Customer Success 2.0 - in the 20's vs. in the 10's

  • 1. Customer Success (CS) then and now! Customer success in 2010’s Customer success in 2020’s Industries SaaS Many industries Goals Churn reduction Retention, experience, adoption, value, growth, outcome, advocacy Methods Direct touch (1-1, e.g. QBR) Direct touch, tech touch, in-product Meet customer where they are! The Customer The buyer, key stakeholders … + users and champions Segmentation Fixed, based on (perceived) value to us Dynamic, dependent on customer health, sentiment and journey stage Key Skills Empathy, curiosity … + Best at your craft, In control Model CSM SPOC, hero expert and team player Unit Economics Headcount for $ ARR, # accts Resources for goal achievement Operating Model Cost center Growth engine ©2020 Omid Razavi SupportLogicUpdated: March 08, 2020