Customer preferance towards real estate with special to aarvanss referance

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A
PROJECT REPORT ON
“CUSTOMER PREFERANCE TOWARDS REAL ESTATE WITH
SPECIAL REFERANCE TO AARVANSS”
Real estate services.....
SUBMITTED IN THE PARTIAL FULFILMENT FOR THE
REQUIREMENT OF THE AWARD OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATION (MBA)
(2014-2016)
INSTITUTE OF MANAGEMENT & RESEARCH
8th MILESTONE, DELHI-MEERUT ROAD, DUHAI, GHAZIABAD
Under the Guidance of: Submitted By:
Prof. Anandita Tyagi Ram babu
(Faculty of Management dept.) 1403970020

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STUDENT DECLARATION
This is to declare that this research project report on “Customer preference towards real estate
with special reference to Aarvanss” is a record of genuine work done by me under the
guidance of Prof .ANANDITA TYAGI. Faculty of management in IMR, gzb in the partial
fulfillment of the requirement for Master of Business Administration.
I declare that this project report is original and not submitted to any other university
before.
Signature of the Student :
Student’s Name : Ram babu
Roll No. : 1403970020

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ACKNOWLEDGEMENT
while conducting this report, I got support in many ways from many people. First, I am
deeply grateful to my Project guide, Mr. Gautam Singh (General manager) Aarvanss
infrastructure pvt ltd., Lalkuan, GHAZIABAD who helped me with full devotion and always
supported me earnestly whenever it was needed. Without his guidance, mental & moral support
and academic inputs this report was not possible.
This report could never have seen the light of the day without t he co-operation of those
Clients of all private life insurance policy holders who participated in this. I am thankful to all
of them for giving me their valuable time.
I am also thankful to project Coordinator Mrs. Anandita tyagi (faculty of IMR) for overall
guidance and help.
My friends have been biggest support for me at every juncture of life. They manifested their
great interest in my research work also and always tried to make things easy for me.
A word of gratitude goes to my family members whose love; affection and understanding have
enabled me to complete this endeavour with ease.
At the end, I thank to Almighty for giving me courage and strength to conduct this report.
(RAM BABU)

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PREFACE
Master of Business Administration (M.B.A.) programme is one of the most reputed
professional courses in the field of management. This course includes both theory and its
applications as per contents of its curriculum. Research report is an integral part of Master of
Business Administration programmed of Institute of management and research. It give
exposure to our practical knowledge and also to get interact with the various aspects of present
market conditions. Each student is required to undergo practical training , after the completion
of second semester examination.
The Resaserch project programmers are designed to give the managers the future of the
corporate happenings and work culture. The real life situation is really different from the
stimulated exercise enacted in an artificial environment inside. The Resaserch project
programmers are designed, so that the managers or tomorrow do not feel when the time comes
to take responsibilities
The report presented here is a result of my hard work. This project helps me to learn
about of working of Real estate industry.

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TABLE OF CONTENTS
S.No. Description Page No.
A Student Declaration
B Acknowledgement
C Preface
D Executive Summary
1. Introduction of the topic 8-11
2. Industry profile 12-25
3. Company profile 26-46
4. Literature review 47-51
5. Introduction to the problem 52-54
6. Objective of the study 55-56
7. Scope of the study 57-58
9. Research methodology 59-63
10. Data analysis and Data presentation 64-81
11. Findings 82-84
12. Limitation 85-86
13. Conclusion 87-88
14. Suggestions 89-90
15. Bibliography 91-92
16. Annexure 93-97

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EXECUTIVE SUMMARY
Real estate sector is in growing phase now a day because Indian Economy is growing at a very
good pace and the real income of people is increasing day by day and demand for homes,
shopping places, hotels etc is increasing day by day in our country.
The consumer perception towards REAL ESTATE is what they think while purchasing. So how
can the brand image be built? It depends on the company’s policy, project which was successes
in last year, services and delivery in right time and affordability of the product. Serve India is the
best company of India in Terms of brand Image and the deliverance.
In real estate marketing of any product depends only on the delivery the project in right time by
which maintaining the long relationship with the target customers and generate the new
customer. Now a day’s which company has poor after services which suffer with many types of
problems. Such as consumer doesn’t believe in purchasing primary product. They only believe in
ready to move product.
So this project will focus on only these problems and parameters of the serve India Ltd. The law
now broadly distinguishes between real property (land and anything affixed to it) and personal
property (everything else, e.g., clothing, furniture, money). The conceptual difference was
between immovable property, which would transfer title along with the land,and movable proper.

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Customer preferences
The underlying foundation of demand, therefore, is a model of how customer behave. The
individual customer has a set of preferences and values whose determination are outside the
realm of economics. they are dependent upon culture, education, and individual tastes, among a
plethora of other factors. The measure of these values in this model for a particular good in terms
of the real opportunity cost to the customer who purchase and consumes the goods.
Consumer preferences are defined as the subjective (individual) tastes, as measured by utility, of
various bundle of goods. They permit the consumer to rank these bundles of goods according to
the level of utility they give the customer. Note that preferences are independent of income and
prices. Ability to purchase goods does not determine a customer’s like or dislikes.
The goal of the customer preferences is for the consumer to be able to rank these commodity
bundles according to the amount utility obtained from the product
The dimensions of customer preference are follows as:
The necessity of knowing the customer’s preference:
The preferences of the customer are a positive motivation, expressed by the affective
compatability towards a product, services ot trading form. it’s not dealing with an internal
bodily function, but quality of objects that aims to fulfill the needs.
Preference can be triggered by; the features related to the material substances of goods(shape,
size,print,taste,colour,consistency,package, etc,) elements referring to label, name, use
instructions that accompany the product, the status granted to the person owning and using that

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particular product. Knowledge of customer preference is especially important with respect to the
various activities carried out at the organizational level, necessary for its survival.
Fundamental of studying customer’s preferences:
The theory of rational choice comprises attitude components which in the end, represent the
basis of forming a preference. This theory about model contributing to a better understanding of
the way customers’s preferences are formed and providing us, in an appropriate way, with the
necessary means of researching and foreseeing the evolution of the customer’s preferences.
Factors affecting on customer preferance:
Customer preferences describe the reason for the choices people make when selecting products
and services. Analyzing the factors that determine customer preferences helps businesses target
their products towards specific customer groups.
The factors are:
1. Advertising: Advertising plays an important role in customer preference. Advertising
informs customer of available of products and services and also shapes their impressions
of the products. Advertising can also create demand.
2. Social institutions: social institutions, including parents, friends, schools, religion, and
television shows also influence customer’s preferences.

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3. Cost: customer usually chose to purchase more of a good if the price falls. For example,
a sale or reduced prices may increase consumption of a good. On the other hand, an
increase in price may cause reduced consumption, especially if the good has available
substitutes.
4. Customer income: Customer often desire more expensive goods and services when
their income increases. If they suffer a decrease in income, they are more likely to
choose less expensive goods and services. For example, a business selling luxury
goods, such as jewelry, will probably be more successful in a high-income area
than a low-income area.
5. Available substitutes: If a product has several substitutes -- alternative products
that consumers may choose instead a particular brand of product -- consumers will
be more sensitive to changes in price. However, if consumers do not perceive
similar products to be effective substitutes .
6. usually delicious -- they will be less likely to switch to a substitute based on price.
This concept is called the price elasticity of demand.

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INDUSTRY PROFILE
In English Common Law, real property, real estate, realty, or immovable property is any subset
of land that has been legally defined and the improvements to it made by human efforts
Real estate or immovable property is a legal term (in some jurisdictions) that encompasses land
along with anything permanently affixed to the land, such as buildings. Real estate is often
considered synonymous with real property (also sometimes called reality), in contrast with
personal property (also called personality). However, in technical terms, real estate refers to the
land and fixtures themselves and real property are used primarily in over real estate. The term
real estate and real property are used primarily in common law, while civil law jurisdiction refers
instead to immovable property. In law, the word real means relating to a thing as distinguished
from a person. Thus the law broadly distinguishes between real property (land and anything
affixed to it) and personal property (everything else e.g. clothing, furniture, money).
Real property and personal property are the two main subunits of property in English Common
Law.
The word "real" ultimately derives from Latin res "thing" and was used in Middle English to
mean "relating to things, especially real property".
In common law, real property was property that could be protected by some form of real action,
in contrast to personal property, where a plaintiff would have to resort to another form of action.
As a result of this formalist approach, some things the common law deems to be land would not

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be classified as such by most modern legal systems, for example an advowson (the right to
present to the living of a church) was real property. By contrast the rights of
a leaseholder originate in personal actions and so the common law originally treated leasehold as
Part of personal try, which a person would retain title to.
In modern legal systems derived from English common law, classification of property
as real or personal may vary somewhat according to jurisdiction or, even within jurisdictions,
according to purpose, as in defining whether and how the property may be taxed.
Real Estate Business Includes: With the development of private property ownership, real estate
has become a major area of business. Purchasing real estate requires a significant investment and
each parcel of land has unique characteristics, so real estate industry has evolved into several
distinct fields.
Some kind of real estate businesses include-
• Appraisal – Professional valuation services
• Brokerage – Assisting buyers and sellers in transactions
• Development – Improving land for use by adding or replacing buildings
• Property Management – Managing a property for its owner(s)
• Real Estate Marketing – Managing the sale side of the property business
• Relocation Services – Relocating people or business to difficult country

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Types of Ownership Interests:
Real property (immovable property) can refer to the real estate
Itself or to various types of ownership interests in real estate, including:
• Freehold: Provides the owner the right to use the real estate for any lawful purpose and sell.
When and to whom the owner wishes.
• Life estate: An interest in real estate which is granted to a life tenant until that person dies. The
interest terminates upon the death of the life tenant.
Estate for years: Similar to life estate but term are a specified number of years.
• Leasehold: The right to possess and use real estate pursuant to the terms of a use.
• Reversion: The right to possess the free interest in real estate after the expiration of a life
estate, estate for years or leasehold.
• Concurrent or co-tenancy: The ownership of an interest in real property by more than one
Party. Rights of any single party may be limited in various ways depending on the jurisdiction
And type of concurrency.
Participants of Real Estate Market:
Owner/User:These people are both owners and tenants. They purchase houses or commercial
Property as an investment and also to live in or utilize as a business.
Owner: These people are pure investors. They do not consume but rent out or lease the property
to someone else.

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Renter: These people are pure consumers.
Developers: These people prepare raw land for building which results in new product or the
market.
Renovators: These people supply refurbished buildings to the market.
Facilitators: This includes banks, real estate grocers, lawyers and others that facilitate the
purchase and sale of real estate. The owner/user, owner and renter comprise the demand side of
the market, while the developers and renovators constitute the supply side. In order to apply the
simple demand and supply analysis to real estate markets a number of modifications need to be
made to standard microeconomic assumptions and procedures.
The owner/user, owner, and renter comprise the demand side of the market, while the developers
and renovators comprise the supply side. In order to apply simple supply and demand analysis to
real estate markets a number of modifications need to be made to standard microeconomic
assumptions and procedures. In particular, the unique characteristics of the real estate market
must be accommodated. These characteristics include:
 Durability - Real estate is durable. A building can last for decades or even centuries, and the
land underneath it is practically indestructible. Because of this, real estate markets are
modeled as a stock/flow market. About 98% of supply consists of the stock of existing
houses, while about 2% consists of the flow of new development. The stock of real estate
supply in any period is determined by the existing stock in the previous period, the rate of
deterioration of the existing stock, the rate of renovation of the existing stock, and the flow

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of new development in the current period. The effect of real estate market adjustments tend
to be mitigated by the relatively large stock of existing buildings.
 Heterogeneous - Every piece of real estate is unique, in terms of its location, in terms of the
building, and in terms of its financing. This makes pricing difficult, increases search costs,
creates information asymmetry and greatly restricts substitutability. To get around this
problem, economists (beginning with Much (1960)) define supply in terms of service units,
 That is, any physical unit can be deconstructed into the services that it provides. Olsen
(1969) describes these units of housing services as an unobservable theoretical construct.
Housing stock depreciates making it qualitatively different from a new building. The market
equilibrating process operates across multiple quality levels. Further, the real estate market is
typically divided into residential, commercial, and industrial segments. It can also be further
divided into subcategories like recreational, income generating, area, historical/protected,
etc.
 High Transaction costs - Buying and/or moving into a home costs much more than most
types of transactions. These costs include search costs, real estate fees, moving costs, legal
fees, land transfer taxes, and deed registration fees. Transaction costs for the seller typically
range between 1.5 - 6% of the purchase price. In some countries in Continental Europe,
transaction costs for both buyer and seller can range between 15 - 20%.
 Long time delays - The market adjustment process is subject to time delays due to the length
of time it takes to finance, design, and construct new supply, and also due to the relatively
slow rate of change of demand. Because of these lags there is a great potential for
disequilibrium in the short run. Adjustment mechanisms tend to be slow, relative to more
fluid markets.

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 Both an investment good and a consumption good - Real estate can be purchased with the
expectation of attaining a return (an investment good), or with the intention of using it (a
consumption good), or both. These functions can be separated (with market participants
concentrating on one or the other function) or can be combined (in the case of the person that
lives in a house that they own). This dual nature of the good means that it is not uncommon
for people to over-invest in real estate, that is, to invest more money in an asset than it is
worth on the open market.
 Immobility - Real estate is locationaly immobile (save for mobile homes, but the land
underneath them is still immobile). Consumers come to the good rather than the good going
to the consumer. Because of this, there can be no physical market-place. This spatial fixity
means that market adjustment must occur by people moving to dwelling units, rather than the
movement of the goods. For example, if tastes change and more people demand suburban
houses, people must find housing in the suburbs, because it is impossible to bring their
existing house and lot to the suburb (even a mobile home owner, who could move the house,
must still find a new lot). Spatial fixity combined with the close proximity of housing units
in urban areas suggests the potential for externalities inherent in a given location.
Real estate can divided into three categories: These are
• Commercial
• Residential
• Agricultural

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We can invest into all the given areas and can make return by capital appreciation, rental
Income, agricultural produce, lease and commercial use.
The following factors influence the price and cost of the real estate:
1. The physical characteristics of the property
2. The property rights
3. The time horizon of holding the property
4. Geographical area
5. The development rate
Real estate transaction –
A real estate transaction is the process whereby rights in a unit of property (or designated real
estate) is transferred between two or more parties, e.g. in case of conveyance one party being the
seller(s) and the other being the buyer(s). It can often be quite complicated due to the complexity
of the property rights being transferred, the amount of money being exchanged, and government
regulations. Conventions and requirements also vary considerably among different countries of
the world and among smaller legal entities (jurisdictions).
In more abstract terms, a real estate transaction, like other financial transactions,
causes transaction costs. To identify and possibly reduce these transaction costs,
the Organization for Economic Co-operation and Development (OECD) addressed the
issue through a study commissioned by the European Commission, and through a research
action.

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The mentioned research action ‘Modeling Real Property Transactions’ investigated methods to
describe selected transactions in a formal way, to allow for comparisons across countries
/ jurisdictions. Descriptions were performed both using a more simple format, a Basic Use Case
template, and more advanced applications of the Unified Modeling Language. Process models
were compared through an ontology-based methodology, and national property transaction costs
were estimated for Finland and Denmark, based on the directions of the United Nations System
of National Accounts.
Real estate development –
Real estate development, or Property Development, is a multifaceted business, encompassing
activities that range from the renovation and re-lease of existing buildings to the purchase of
raw land and the sale of improved land or parcels to others. Developers are the coordinators of
the activities, converting ideas on paper into real property.
Real estate development is different from construction, although many developers also construct.
Developer Louis Lesser drew the distinction in a 1963 New York Times article, "Developing is
the key word. ‘We don't build ourselves', Mr. Lesser stresses.' we buy the land, finance the deal,
and then we have the best builders build under bond at a fixed cost.'
Developers buy land, finance real estate deals, build or have builders build projects, create,
imagine, control and orchestrate the process of development from the beginning to
end. Developers usually take the greatest risk in the creation or renovation of real estate—and
receive the greatest rewards. Typically, developers purchase a tract of land, determine
the marketing of the property, develop the building program and design, obtain the necessary
public approval and financing, build the structure, and lease, manage, and ultimately sell it.

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Developers work with many different counterparts along each step of this process, including
architects, city planners, engineers, surveyors, inspectors, contractors, leasing agents and more.
In the Town and Country Planning context of the UK, 'development' is defined in the Town and
Country Planning Act 1990 s55.
Land development
Purchasing unused land for a potential development is sometimes called speculative
development.
Subdivision of land is the principal mechanism by which communities are developed.
Technically, subdivision describes the legal and physical steps a developer must take to convert
raw land into developed land. Subdivision is a vital part of a community's growth, determining
its appearance, the mix of its land uses, and its infrastructure, including roads, drainage systems,
water, sewerage, and public utilities.
In general, land development is the riskiest but most profitable technique as it is so dependent on
the public sector for approvals and infrastructure and because it involves a long investment
period with no positive cash flow.
After subdivision is complete, the developer usually markets the land to a home builder or other
end user, for such uses as a warehouse or shopping center. In any case, use of spatial
intelligence tools mitigate the risk of these developers by modeling the population trends and
demographic make-up of sort of customers a home builder or retailer would like to have
surrounding their new development

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Real estate pricing –
Real estate pricing deals with the valuation of real estate and all the standard methods of
determining the price of fixed assets apply.
The median home price is one of the most common measurements used to compare real estate
prices in different markets, areas, and periods. It is said to be less biased than the mean (average)
price since it is not as heavily influenced by small number of very highly priced homes.
Rents and prices are often expressed per square foot to act as a basis of comparison.
Home prices are limited by various factors, such as the incomes of potential buyers, the cost and
ability to construct new property to increase supply, and demand for rental units. Since eighty
percent of all homes purchased are purchased with a mortgage, the ability to make payments,
borrow money, and the cost of borrowing money are major influences limiting how far prices
can rise before hitting resistance due to prices hitting levels where potential buyers are unable to
qualify.
Fundamental factors determining the value of real estate –These factors includes
Demand – Demand refers to people’s willingness and ability to buy or rent a given property. In
part demand stems from a market area’s base. In most real estate markets, the source of buying
power comes from jobs. Property values follow an upward path when employment is increasing.
The real estate market in India has seen remarkable changes in the past few years. The rapid

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expansions of information technology, especially BPOs, spurt in the middle class income and 8%
growth in GDP are the potential key factors for the growth. India is the 4th largest economy in
the world, and has the 2nd highest GDP among the developing countries based on purchasing
power parity. IT and IT enable services sector in India is stillin its growing stage due to
increasing demand for business processing units in India.
Supply Analysis – Supply analysis means sizing up the competition. Nobody wants to pay more
for a property than the price they can pay for competing property. An integral part of value
analysis requires identifying sources of potential competition and then inventorying them by
price and features. An analysis of supply should not limit potential competitors to geographically
and physically similar properties. In some markets, for example, low priced single family houses
might compete with condominium units, manufactured homes and even with rental apartments.
The Property – In real estate the property itself is also a key ingredient. The price that people
will pay is governed by their needs and the relative prices of the properties available to meet
those needs. To try to develop a property’s competitive edge, an investor should consider five
things:
1. Restrictions on use
2. Location
3. Site characteristics
4. Improvements
5. Property management

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The Property Transfer Process – In efficient markets, information flows so quickly among
buyers and sellers that it is virtually impossible for an investor to outperform the average
systematically. As soon as something good or bad occurs, the prices of the affected company’s
stock adjust to reflect its current potential for earnings or losses. Real estate markets are no as
efficient as stock markets.
Rental Trends in India – Recent trends of rental properties in India are conspicuous by the
immense potential that is being realized today. Rental values in cities like Delhi and outskirts are
witnessing an increase of 20-25%.Real estate agents are devoting themselves to negotiations for
rented homes than ever. Though the interest rates on home loans, continued tax exemptions on
such prompts people to buy property, those with the ability to buy a flat among the middle-class
are thinking twice.
In residential segment, the capital value or cost of flats has almost doubled in cities like
Gurgaon where prices went up to Rs. 45 lakhs from Rs. 15 lakhs a couple of years back. The
demand for more capital appreciation in the wake of rising prices coupled with home loan rate
hike has dampened the buying spirit. This has in ways propelled demand for rental property in
India. Increased demand for independent houses or paying guests occurs mainly in the metros
like Delhi, Gurgaon, and Mumbai etc. where the corporate sectors rent independent houses for
their senior executives. A paying guest or PG accommodation in India is a convenient
arrangement.
Even PG hostels and working women’s hostels, are considered safe and can be availed of on an
individual or sharing basis mean big business.

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The real estate rental trends in commercial sector are momentous as the key tendency among the
investors is to rent a commercial space instead of buying. It will facilitate low risk and less worry
on maintenance. Commercial rentals including corporate office space, BPO spaces, mall space,
shops and showrooms are an integral part of the commercial rentals in India. Buying good space
In high quality development and leasing it to a good brand is a wise investment decision.
Usually, commercial lease agreements specify a 15% escalation in the real estate rental in every
three years which is a good enough yield. For those considering regular rental returns rather than
capital appreciation, mall space has the distinction to be an excellent option. It gives returns
higher than that received with office space and much higher than the rental returnsfrom
residential space.

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COMPANY PROFILE
COOPERATE PROFILE
Aarvanss group of company has been serving its clients all over Noida/Ghaziabad. It is Aarvanss
efficient and effective solutions that have us a large number of satisfied clients. The company has
been actively involved with individuals / NRI’s since last four year in investment opportunities
thorough up coming malls , commercial projects, residential accommodation in Delhi, Noida,
Greater noida, Ghaziabad. The name is associated with corporate/ builders like Ansal API,
AHCL, Omaxe Eldeco, Jaypee, the 3c company and Logix to name a few.
During this unparallel existence, the company has a curved niche has put in the Real estate
pedestal. Aarvanss have in-depth knowledge about all the latest undercurrents in the Indian
property markets.
With an awareness of every kind of development in the Real estate landscape of the country,
Aarvanss are the best consultants to approach for a truly informed advice on where best to invest.
AARVANSS INFRASTRUCTURE PVT. LTD.Aarvanss group founded in 2006. The missions
of Aarvanss Company are to be the most successful real estate company in Noida/GZB.
Aarvanss group is young vibrant and dynamic reality company with expanding interest in
residential and commercial real estate. Aarvanss have young growing, and dynamic team of
professional’s specialization in the marketing listing and selling new residential plot.
Undeveloped land and commercial and investment opportunities, Aarvanss infrastructure pvt.
Ltd. Is a creative innovative and people oriented organization providing individual opportunities
personal satisfaction and rewarding challenges in all members of the company.

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Aarvanss group founded in 2006 is setting new trend and benchmarks in the contemporary
global scenario and has revolutionized in the Real estate arena.
Under the dynamic and pragmatic leadership of Mr. Akhilesh chauhan, managing director and
experienced sales and marketing team. Aarvanss group is sealing new heights and touched the
horizons of excellence. There vision and entrepreneurial acumen is taking the groups to the
greater heights.
The greatest contributory factors to this landmark achievement and vision of Mr. Akhilesh
chauhan (M.D) whose entrepreneurial scales business acumen have steered the group diligently
on grown path. Aarvanss commitment to delivery quality with aesthetic design surges a head
with the enterprising vision of creating value through excellence.
This company is all about young vibrant and dynamic reality company with expanding interest in
residential and commercial real estate. Aarvanss have a young growing , dynamic team of
professional who bring to the fable varied strength and competencies. The company’s vision is to
provide India with celebrated new age infrastructural milestones is supported by the pillars or
architectural ingenuinity, committed approach and timely delivery.
Aarvanss is uniquely is committed to serving our clients. It financial safety, comfort and success
of investors second to none. They enjoy a direct access to our management team every time and
any time. Aarvanss group founded on establishing trust and long term relationship.

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Reach and Presence
Aarvanss is managed by over 12,00 direct employees across professionally managed Group
Companies.
Aarvanss’s global outlook has picked up momentum… so much so that the company
considerable workforce operating from inside India. The Group has a pan-India presence with
more than 100 project locations across 23 places in India. nationally, the Group’s footprints can
be seen in Delhi, Noida, Greater Noida, Navi Mumbai, Mumbai, Haridwar, Ghaziabad, and
Gurgaon.
Through sustainable and socially responsible solutions to the environment and in line with the
company’s goal of embarking towards sustainable growth … with an excellent professional
team, exquisite track record, commitment to quality, timely completion and global outlook, the
goal looks achievable.
Aarvanss shall be a leading global enterprise in world class infrastructure development and
environment management through sustainable growth.

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Mission
The company shall ensure quality, reliability and continuous technology upgradation thereby
enhancing the value of all (its) stakeholders.
Values
At Aarvanss Group, Aarvanss have undertaken a mission to improve the overall quality of
life in form of world class residential and commercial solutions, which not only offer the
highest standards of living, but also offer the highest return on investing to our patron.
.
Integrity
Aarvanss will conduct the business in an open, honest and ethical manner. It will be fair and
transparent in all our dealings with our customers, business partners, associates and with each
other as fellow employees. Towards this, it will adopt the highest standards of professional code
of ethics and personal behaviors.

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Customer Satisfaction:
Customers are central to company’s existence. Aarvanss will measure our success by that of
Customers and will always be driven by the highest sense of quality and spirit that stands for
service and delivery. the motive is to surpass customer expectations consistently by
understanding their needs and delighting them with a “service excellence” mind-set and
behaviors.
Work Culture:
Aarvanss will be caring, respectful, compassionate and humane to all colleagues and customers
around the world. It will create a global mind-set that will help us grow and develop the
employees by providing a performance driven culture that will encourage career growth and
personal fulfillment. it will work together to foster a work culture that revolves around total
teamwork and collaboration that brings out the best in every one of us.
Employee Sense of Belonging:
This is Aarvanss Company. Aarvanss will accept personal responsibility and accountability
while conducting our business and performing our duties. it will build trust and empowerment by
ensuring that the behaviors match with words and actions. it will remain committed to fulfilling
organization goals by acting like owners, treating company assets like own and always adding
value to the success of the organization.

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Innovation:
The company’s goal is to be a trendsetter in all of own businesses. At Aarvanss, change has
always been driven by continuous innovation in businesses, products and processes. The
company committed to ideas and innovative growth through personal passion, reinforced by a
professional mindset and by imbibing the Values which they represent.
Safety, Health & Environment:
Aarvanss care for the environment, health, and safety of every employee, the community it serve
in and the society at large. The company will create a safe working environment by strict
adherence to stringent Health, Safety and Environment Policies and also be compliant to all the
relevant laws of the land. it will demonstrate the highest standards of excellence in health, safety,
and environmental protection for employees, customers and communities in which they operate.
Social Commitment:
Aarvanss will be committed to Corporate Social Responsibilities. Aarvanss will help enrich the
quality of life of the communities it serve and support programs and partnerships that address
community
specific needs. it will make a positive impact to the planet by striving to become committed
corporate citizens and be sensitive to the communities, countries and environments that serve.

33
Our Corporate Philosophy
At Aarvanss, it recognize that people are key asset. That’s why the company have developed
practices that demonstrate commitment to attracting the most creative and highly qualified
professionals in India. Aarvanss make every effort to create a working culture and environment
that inspires our people to stay with the company. It is call this our Pyramid of Success.

34
Arvanss Group founded in the year 2006 is a pioneer in executing many Public Private
Partnership Projects with a vision of sustainable development in emerging national markets in
India. It is a Professional, Diversified and multi-disciplinary organization focusing on end-to-end
solutions
and managing complex environment and infrastructure projects. Major operations of the group
are conducted through the following companies:
Aarvanss Infrastructure Limited (AIL)An infrastructure development company that also
undertakes contracts for execution of government projects in India. The Projects directly
developed Include several projects, flat, plot, house,villa,road, industrial parks and more.
Contracted projects include those for roads, irrigation systems, canals, waste water and buildings.
Several international companies
have approached AIL for a strategic partnership and the company is expected to move in this
direction in the future, to utilize its opportunities better.
Aarvanss Enviro Engineers Limited (AEEL)A pioneer in waste management, the
company provides a comprehensive range of services, including solid municipal waste, bio-
medical waste and hazardous waste management services to commercial, industrial and
municipal customers including recycling, collection and disposal services. Cost-effective
solutions, customized projects and comprehensive resources combined with safety and
regulatory compliances make it one of the most efficient players in this sector.

35
Aarvanss Finance & Investments Limited Aarvanss Finance and Investments
Limited (AFIL) is an NBFC (Non Banking Financial Company) offering fund and fee-based
services to customers. The Company is engaged in seeding new ideas and nurturing their growth
into full-fledged businesses. RFIL takes pride in having established itself as a laboratory for the
incubation of new companies; the company backs start-ups with a host of business support
programs such as strategic planning, business analysis and process improvement.
AARVANSS INFRASTRUCTURE LIMITED
Aarvanss Infrastructure Limited is one of India’s leading integrated construction, infrastructure
development and Management Company. With execution of over 100 projects in various
segments viz. Plot, Flat, Independence house Buildings, Irrigation, Villa and Distribution,
Roads .

37
PRODUCT PROFILE
MODERN RAILWAY CITY AT GHAZIABAD
Residential Plots - Ghaziabad
Project Type: Residential Property - Residential Land / Plot
Project Location: Modern Railway City, Ghaziabad, Uttar Pradesh,India
Price of plots: 10,500 per square yard (with minimum 60 sq. yard allotment)
Overview
Modern Railway City has been in lime light since it has been launched recently. there is a huge
demand for residential plots in Ghaziabad, and Modern Railway City promises to offer plots at
very justified prices. Plots In Modern Railway City Ghaziabad sprawl over an area of 200 acres.
Modern Railway City features gated community, and proper security is also ensured. There is a
club house in Modern Railway City. There are also many recreational facilities such as flower

38
orchids, parks, wave pools, swimming pools etc. in Modern Railway City. The customer can find
plots of many sizes such as 60, 80, 100, 150, 200, 250, 300 and 500 Sq. Yards.
SHIV SHANKAR VATIKA AT GHAZIABAD
Residential Plots - Ghaziabad
Project Type : Residential Property - Residential Land / Plot
Project Location : NH-91, Girdharpur Road, Lal Kuan, Ghaziabad, Uttar Pradesh,India
Price of plots: 16,500 per square yard (with 60 sq. yard allotment)
Overview
This newly launched project that provided a personal land to make dream home by people
choice. Shiv Shankar Vatika Plots are spread over 10 acres land with gated community center,
Club house and other facilities like commercial shop, Park, Sewage system, Sai mandir, Health
club, Electricity, Security, Green area, Close to hospital, Close to mall, Reserve parking,
Maintenance staff.

40
Residential Apartments - Noida
Project Type : Residential Property - Flats & Apartments
Project Location : Mansarovar Park, Noida Extn., Noida, Uttar Pradesh, India
Price of the plots: 17,500 per square yard (with 60 sq. yard allotment)
LOCATION MAP
Overview
Aarvanss Infrastructure Pvt. Ltd is launching a new residential project named Mansarovar Park
with modern amenities and specification which is located at Noida Extension, Noida, Uttar
Pradesh.

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ROYAL RESIDENCY
Residential Apartments - Noida
Project Type : Residential Property - Flats & Apartments
Project Location : Sahara City, Noida Extn., Noida, Uttar Pradesh, India
Price of flats: 15 lakh (1BHK),25 lakh (2 BHK),40 lakh (3 BHK)
Overview
Aarvanss Infrastructure are introducing a unique residency named "Royal Residency" located in
Noida Ext. UP.

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MODERN HEIGHTS AT GHAZIABAD
Residential Apartments - Ghaziabad
Project Type: Residential Property - Flats & Apartments
Project Location : Modern Railway City, NH-91, Gautam Buddha Nagar, Near Lal Kuan,
G.T. Road, Ghaziabad, Uttar Pradesh, India.
Price of the plots: 11,500 per square yard (with minimum 60 sq. yard allotment).
Overview
Modern Heights in Ghaziabad are low rise independent flats. Located off the prime road of Modern
Railway city, the flats of Modern Heights sprawl. Modern Railway city itself is expounded by a well-
planned colony with sturdy gates. There are public parks, shopping complex, temple etc. in Modern
Railway city, and Modern Heights stands tall for providing no less facilities and amenities.
Modern Heights has sustainable civic amenities and is also known for its futuristically planned
infrastructure. During its construction, effective ecological measures have been taken. Are you looking
for a Flat for Sale in Modern Heights near Wave City? A flat here would no doubt make for your most
loved possession.

44
Prime Features of Modern Heights:
 Proposed metro station located within 3 km distance
 Gated community with security facility
 Various civic amenities provided such as sewage and street lighting
 Situated on Modern Railway City's Arterial Road (25 ft) and 500 m away from GT Road
approx.
 "High-rise townships of Sahara City, Wave city & Hi-tech City" are located at walking
distance from each other.
 Internal roads of 25 ft

45
SHRI SAI HERITAGE AT GHAZIABAD
LOCATION MAP

46
Overview
it ensure within minutes that would find an ideal property to buy. Aarvanss website is being
visited by many investors who wish to buy properties in Sri Sai Heritage, Ghaziabad. There are
many residential low rise apartments in Sri Sai Heritage, Ghaziabad. Aarvanss are backed by a
team of efficient professionals who maintain proper data bank of properties. it display high
definition graphics of the properties and also provide textual information. It is only provide
accurate information through website about properties.

48
LITERATURE REVIEW
Popular Articles about RealEstate
UNION-BUDGET
Union Budget 2012-13: Times guide to income tax
March 17, 2012 | TNN
Proposal : The basic threshold limit for income-tax has been revised upwards marginally for
individual taxpayers (except senior citizens) from Rs 1,80,000 to Rs 2,00,000. Impact : This will
result in a tax savings for Rs 2,060 (Rs 1,030 for women) across the board. Those having taxable
income up to Rs 2,00,000 are out of income-tax ambit. Proposal : While the tax slab rates (10%
/20%/ 30%) remain the same, the trigger for the top tax slab (30%) has been raised from Rs
NASHIK
Govt. must reduce home loan rates, say real estate developers
March 15, 2012 | Tushar Pawar , TNN
NASHIK: The Confederation of Real Estate Developers Association of India (CREDAI), the
apex body for private real estate developers in the country, has said the Centre must take
measures in the Union budget to reduce interest rates on home loans. "The government must
reduce the taxes and stabilize interest rates on home loans. In the past 16 months, the interest
rates on home loans were revised around 14 times. The continuous fluctuations in interest.

49
INDIA-BUSINESS
HUDCO favors real-estate share trading
February 19, 2002 | PTI
new Delhi: real estate investment trusts (REITs) for trading in real-estate shares should be
introduced soon by framing necessary tax and regulatory structures, chairman and managing
director of housing and urban development corporation ltd (hudco) v Suresh said on Tuesday.
"introduction of reits allowing free trading of real estate shares would be a practical approach to
kick-starting the real estate sector in India," Suresh told pit here. Exclusive guidelines under sebi
provisions need to be..
INDIA-BUSINESS
'Real estate stock exchange needed for growth'
November 4, 2001 | PTI
New Delhi: government should set up an exclusive stock exchange, dealing only in real-estate
based mutual funds to arrest the current downtrend and boost growth of the sector, a leading real
estate consulting firm has said. "setting up a stock exchange allowing exclusive trading in real-
estate based mutual funds is absolutely necessary for the growth of the sector," Sanjay Versa,
director, Cushman & Wakefield, said. he said real estate investment trusts (REITs), like the ones
existing in.

50
MARKETING STRATEGY
There are certain steps which play crucial role in realizing a potential customer and then making
sell to him. Those steps are –
 Market Identification
 Market Segmentation
 Target Market
 Selling Procedure
 Closing Of Sale
Each step is described as follow –
Market Identification –
For hot market, making P-40 sheet that consist name, contact detail, occupation, income level &
age of those 40 people who will influenced by you at any cost.
1 . hot market identification: relatives & friends
2 . warm market identification: referrals
3 . go to cold market : i.e. unknown

51
Market Segmentation –
On the basis of market identification, we can make different segment to which the employee
have to focus.
Selling Procedure –
 Prospecting – identifying the buyer
 Contact – preparing sales folder & knowledge about product and company
 Sales call – making sales call
 Handling objections – satisfying queries of buyer
Closing Of Sale – a satisfied person have a full confidence and trust on the sales person and then
he give cheque of finalize the sale.
Incentive schemes provided by Serve India to its employees – for motivating its employees,
Expertise India provide following thing to its employee other than Salary.
 Commission/ Incentives
 Team bonus
 Internal campaign/ speedup bonus
 Appraisal
o Increment
o Promotion
 Reward & recognition
 Dream United

52
INTRODUCTION TO THE PROBLEM

53
A Down Market
The one problem that can send even a strong real estate company out of business is a down
residential real estate market. When homes are not selling, or when they are selling for low
prices, real estate companies tend to struggle. Even the best real estate agents will struggle to
make sales when few people are buying homes
High Interest Rates
High mortgage interest rates dissuade people from buying homes. Depending on the size of a
home buyer’s mortgage loan, an interest rate that jumps from 5 to 6 percent canadd more
than $150 to ahomeowners monthlyhome loan payment. That adds up to a significant
amount of money each year. Again, it can be difficult for real estate companies andtheir
agents to inspire consumers to buyhomes when the cost of borrowingmortgage moneyis too
high.
A Bad Economy
When the nation’s economyis struggling, home sales tend to fall. Consumers worriedabout
losingtheir jobs usually don’t lookfor new homes. Those who are running up credit card
debt because they have lost billable hours at their jobs are rarelyinterestedintaking on the
financial burden of a mortgage loan or a new home. A bad economycan slowsales at even
the most active real estate companies. A sluggish economywill certainlyslow residential
sales, somethingthat will put a strainon the bottom lines of real estate agents.
Tighter Lending Standards
When mortgage lenders tightentheir lending standards, it makes qualifying for home loans
difficult. If too many potential home buyers can no longer obtainmortgage financing, real
estate agents will struggle to sell their listings. This will cut into the profits of real estate
companies.

54
Falling Home Values
When home values fall, the demand for housing falls too. Not as many people want to become
homeowners whey they perceive housing as a bad investment. Falling home values also put a
strain on sellers. They may want to sell their homes for prices that are too high for the current
market. If they list their homes at asking prices that are too high, they might struggle to nab any
good offers
Government Policies/Subsidies
Legislation is also another factor that can have a sizable impact on property demand and
prices. Tax credits, deductions and subsidies are some of the ways the government can
temporarily boost demand for real estate for as long as they are in place.
Being aware of current government incentives can help you determine changes in supply and
demand and identify potentially false trends. The size and scale of the real estate market make it
an attractive and lucrative market for many investors. Investors can invest directly in physical
real estate or choose to invest indirectly through managed funds.
Changing Office and Retail Demand
Radical reductions in office space usage by larger occupants due to increased use of technology,
acceptance of alternative work systems, and changes in retail as Internet purchases change the
role and purpose of physical retail space will define winners and losers going forward.

56
OBJECTIVE OF THE STUDY
1. To know the factors which affect decision making process of customer while purchasing the
products of real-estate.
2. To find out the Market opportunity for the Aarvanss infrastructure pvt. Ltd

58
SCOPE OF THE STUDY
This study covers customer about Real estate in the area of Lalkuan, in Ghaziabad .
The study makes efforts to know the customer preference towards real estate with regarding to
Aarvanss builders through survey so that company would be able to come up to the expectation
level of its customer.
The company can come up to the expectation only by finding out the problem that customer are
facing the problem in Real estate towards property.
The subject has been taken for the research as is plays key role in the success of Real estate
industry.
Basically this research has been conducted in the area of lalkuan in Ghaziabad to know the
customer preference level of the consumer in the real estate through Aarvanss. I have conducted
a research through questionnaire and collected the information with 100 sample units survey that
I found the consumer have a positive review and they believe in real estate towards buy the
property in Ghaziabad area.
The company needs to create a link a strong relationship with the customer. It is possible when
the company introduce effective policy towards pricing, facilities, promotion etc. that may
customer have strong reason towards positive review generate in real estate industry.

60
RESEARCH METHODOLOGY
RESEARCHDESIGN:
The purpose of the methodology is to design the research procedure. This includes the
overall design, the sampling procedure, the data collection method and analysis procedure.
Marking research is the systematic gathering recoding and analyzing of data about problem
retaining to the marketing of goods and services.
The essential purpose of marketing research is to provide information, which will facilitate
the identification of an opportunity of problem situation and to assist manager in arriving at
the best possible decisions when such situations are encountered.
Basically there are two types of researches, which according to their applicability, strength,
weaknesses, and requirements used before selecting proper type of research, their suitability
must be seen with respect to a specific problem two general types of researches are
exploratory and conclusive.
1. Exploratory ResearchDesign:
It is also known as qualitative research, it seeks to discover new relationships it aims a
defining the main problem & inducing the identification of the relevant variables and the
possible alternative solutions it can further be divided in to three parts.
2. Conclusive Research:---
It is also known as quantitative research; it is designed to help executives of action that is to
make decision.
When a marketing executive makes a decision are course of action is being selected from
among a number of available. The alternatives may be as few as two or virtually infinite.
They may be well defined or only vaguely glimpsed.
Conclusive research provides information, which helps the executives make a rational
decision. In some instances, particularly if any experiment is run, the research may come

61
close to specifying the precise alternatives to choose, in their cases especially with
descriptive studies the research will only particularly clarify the situation and much will be
left to the executive’s judgment.
The type of research here is “Descriptive Research Design”. This kind of design is used for
more precise investigation or of developing the working hypotheses from an operational point of
view. It has inbuilt flexibility, which is needed because the research problem, broadly defined
initially, is transformed into one with more precise meaning in exploratory studies, which in fact
may necessitate changes in research procedure for gathering relevant data.
The characteristic features of research are as follows: –
 Flexible Design
 Non-Probability Sampling Design
 No pre-planned design for analysis
 Unstructured instruments for collection of data
 No fixed decisions about the operational procedures

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Sample Size
Sample size refers to the numbers of respondents researcher have selected for the survey.
I have selected 100 sample units from, sites, and individual customers.
Sampling Technique
The sample design provides information on the target information and final sample sizes. I used
conveyed convenient sampling surveyed in research.
Data collection tool
I have used Questionnaire, as the research instrument to conduct the market survey. The
questionnaire consisted of a mixture of open and closed questions designed in such a way that it
should gather maximum information possible.
The questionnaire was a combination of 17 questions. If choices are given it is easier for the
respondent to respond from the choices rather they think and reply also it takes lesser time.
Because the keep on responding and one has tick mark the right choice accordingly.
Data was collected through two sources:

63
Primary Source: Primary data was collected directly from the customers through a questionnaire.
Secondary Source: The secondary source was the company website and my colleague
Method of sampling
Convenient sampling is used to do sampling as all the customers in the sites are Surveyed..
Data Analysis
Data analysis was done mainly from the data collected through the customers. The data
Collected from secondary sources is also used to analyse on one particular parameter.
Qualitative analysis was done on the data collected from the primary as well as secondary
Sources.

64
DATA ANALYSIS AND
INTERPRETATION

65
Q.1 –Are you interested in Real estate?
 Yes
 no
Yes No
76 24
Interpretation – from this question, it seems that most of the people are interested for
buying property through real estate still there are few people who are not interested in real
estate.
yes,76
no, 24

66
2. – if not, what are the reason?
 Risk
 Bad experience
 Other reason
Risk Bad experience Other reason
60% 26% 14%
Interpretation – this question showing the reason for not interested in real estate, most of
the people considered the lot of risk, few of them had bad experience and rest of the has
other reason.
Risk
60%
Bad
experience
26%
Other
reason
14%
Chart Title

67
Q3. –Do you prefer real estate agency for buying the property?
 Yes
 No
Yes no
76 24
Interpretation – with100 respondents, 76 people prefer to buying the property through real
estate agency and rest of that not interested.
yes,76
no, 24

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Q4. – which type of property you want to purchase?
 Flat/house
 Plot
 villa
Flat/house plot villa
40% 56% 4%
Interpretation: most of the customer interested in plot and then interested in flat/house and
few of them interested in villa.
Flat/house
40%
plot
56%
villa
4%
Chart Title

69
Q5. –which factor do you considered most in property?
 location
 price
 facilities
location price facilities
60% 39% 11%
Interpretation – with 100 people, 60% people looking for the location, but 39% people go
with the price and then rest of the people go with facilities . This shows that there are a lot
of scopes of real estate sector.
location
55%
price
35%
facilities
10%
Chart Title

70
Q6. – why do you want to purchase?
 return
 for wealth
 other reason
Return For wealth Other reason
70% 25% 5%
Interpretation – because of much appreciation in real estate property, about 70% people
want to invest in real estate, few of them are invested for making wealth for family few
have other reasons.
return
70
for wealth
25
other reason
5

71
Q7. – Do you influence by the company’s scheme on purchasing property?
 yes
 no
Yes No
70% 30%
Interpretation – people who are interested in real estate and they looking for scheme while
purchasing property so, most of the people influence from the company’s scheme and some
people not influence from scheme .
Yes
70%
No
30%
Chart Title

72
Q8. – in which area do you want to purchase house or flat?
 Near market
 Near transport facility
 Industrial area
 Near official area/working place
 other
Near market 18%
Near transport facility 26%
Industrial area 5%
Near official area/working place 40%
Other 11%
Interpretation – people state the reason to not purchase the houses because few of them
have not enough money, few of them think that the location of property is not up to the
mark.
Near market
Near transport facility
Industrial area
Near official area/working
place
other

73
Q9. – What is your budget in purchasing flat/ house?
 2 – 15 lakh
 15 – 30 lakh
 30 – 45 lakh
 Above 45 lakh
2 – 15 lac 12%
15 – 30 lac 50%
30 – 45 lac 32%
Above 45 lac 6%
Interpretation – this question show that much people who are interested in purchasing flats
, mostly belongs to upper middle level. They have enough money to invest/ purchase flats/
houses.
2 – 15 lac
12%
15 – 30 lac
50%
30 – 45 lac
32%
Above
45 lac
6%
Chart Title

74
Q.10. – which size of flat/house does you want?
 1 BHK
 2 BHK
 3 BHK
1 BHK 2 BHK 3 BHK
18% 60% 22%
Interpretation: most of the people interested in purchase 2 BHK flat, and then 3 BHK. few
of them preferred to 1 BHK.
1 BHK
18%
2 BHK
60%
3 BHK
22%
Chart Title

75
Q11. –How do you come know about Aarvans?
 Relatives
 Hoardings
 others
Relatives Hoardings Others
40% 24% 36%
Interpretation: most of the people know the company through relatives, then hoardings
and few of them others like telecalling advertisement
Relatives
40%
Hoardings
24%
others
36%
Chart Title

76
Q12. – Which mode of payment you want to adopt?
 Bank loaning
 Cash payment
Bank loaning Cash payment
90% 10%
Interpretation – most of the people prefer bank loan to purchase real estate property
because it is convenient for them who have not much cash for single time payment.
bank loan
90

77
Q13. – If you want to purchase plot/flat, for which purpose you want to purchase?
 Residential
 Commercial
 Investment
Residential 20%
Commercial 33%
investment 47%
Interpretation – people who are interested in purchase plot/flat, mostly purchase for
investment , few of the people interested in commercial purpose and then residential
purpose.
residentiaal
20
commercial
33
investment
47

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Q14. – How much is your budget in for purchasing plots?
 1 – 5 lakh
 5 – 15 lakh
 15 – 30 lakh
 More than 30 lakh
1 – 5 lac 31%
5 – 15 lac 40%
15 – 30 lac 19%
More than 30 lac 10%
Interpretation – this question also show that there are more middle level people which are
interested in plotting.
1-5lac
31
5-15 lac
40
15-30 lac
19
above
15 lac
10

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Q15. –Which kind of facilities do you like in plot?
lights 40%
water 35%
road 15%
Other 10%
Interpretation – in case of plot, most of the people like the facilities of lights in plot, and
then water. Few of them like the road’s facilities in plot.
lights
40%
water
35%
road
15%
Other
10%
Chart Title

80
Q16. – In which area you want to purchase your plot?
 Near market
 Industrial area
 Near official area
 other
Near market 32%
Near transport facility 24%
Industrial area 38%
Near official area 2%
Other 4%
Interpretation – in case of plots, the situation has been changed, people prefer plots in
industrial area.
near market
32
near transport
facility
24
industrial
area
38
near official area
2
other
4

81
Q17. – When you would like to invest in real estate?
 within 1 year
 1 – 5 year
 More than 5 year
Within 1 year 55%
1 – 5 year 35%
More than 5 year 10%
Interpretation – this show that there is a lot of scopes of real estate market in near future.
within 1
year
55
1-5 year
35
more than 5 year
10

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FINDINGS
 People who are interested about real estate, in that segment more than 76 % people are
interested in real estate but 24% people are not interested in real estate.
 There are some reason states that 60% people considered risk in real estate,26% people
considered bad experience and rest of that customer having other reason for not interested
in real estate.
 76% customer prefer real estate agency for buying property and 24% customer not
interested in real estate agency. This shows that there is a lot of scope of real estate
sector.
 Persons who are interested in real estate, 40% customer interested to purchase flat/house,
plot about 56% and 4% customer interested in villa to purchase through Aarvanss Real
Estate Company.
 There are some factors considered the customer in property, 60% customer sees the
location, 39% price, and 11% customer considered the facilities.
 The customer has some reason to invest in property, 70% customer invest for the return,
25% for wealth and 5% having other reason. because property is appreciation day by day
 Customer influence by the Company’s scheme, there are 70% customer influence by the
company’s scheme and 30% customer not influenced by the scheme .
 The area factor considered by the customer, 18% require house near market, 26% near
transport facility,40% near office area and 11% other factor considered in purchasing
flat/house.

84
 It matter about the budget line of the customer in purchasing of flat/house, 50% customer
having the budget between 15-30 lakh, 32% having the budget between 30-45 lakh and
12 % having 2-15 lakh.
 60% of the customer require 2 BHK flat, 22% customer required 3 BHK and rest of that
required 1BHK flat.
 40% customer know about the Aarvanss company through relatives, 24% from hoardings
and rest of that aware through other sources
 90% of the customer prefer bank loan to purchase real estate property and 10% cash
payment, because it is convenient for them who have not much cash for single time
payment.
 The customer who interested to invest in real estate time to time, 55% of the customer
prefer to invest within 1 year, 35% of the customer prefer 1-5 year and rest of that
customer would prefer to invest more than 5 year.
 At last it can be said that there are a lot of scope of real estate market in near future.

86
LIMITATIONS
1. The first problem which I faced is unable to getting the co-operation of the customers.
many of the respondents I approached did not agree to the need and utility of the project
and hence not agreed to provide me the information.
2. The behavior of the customer is unpredictable which may result in the lacking of
accuracy in the data.
3. My survey consisted of 90% male and 10% of female, which led to gender biasnes.
4. As the sample size of the survey was so small and comprise of only 100 customers, the
results may have some prone to errors.
5. Study accuracy totally based upon the respondents response.
6. Stipulated short span of time for survey.

88
CONCLUSION
 Finally, it can be concluded that in real estate sector, customer preferences affected by
many factor but time is a very important which affect the decision making process of
consumer.
 It is most fast growing & profitable sector in area of investment.
 The land is limited so it will always be appreciated.
 On the basis of study of consumer behavior, it can be said that in near future, there will
be a lot of demand for real estate.
 But there is a risk factor that obstruct people to invest in real estate sector, so if the
organization, which is selling the real estate should always be ready to clear all the doubts
& queries which are in the mind of customer.

90
SUGGESTIONS
Suggestion to real estate industry/companies –
 The price of land should be decided not only on the basis of demand & supply in a
particular sector but also on the basis of land use & utility.
 For determining potential customer, the organization should provide data i.e. marketing
research analysis and contacts of people who are the potential buyer of the company.
Suggestion to real estate customers –
 For those people who are interested in real estate, they should have analyze the utility of
land available for them and surroundings of that land.
 Since land cannot be produced, the prices of land always increase so for those people
who are not interested, should invest in real estate sector because it is the most profitable
segment of investment.
 The customer should have trust on the builder because builder invests a lot of money and
it is always registered in government.

92
BIBLIOGRAPHY
Books:-
1. Agrawal D.R. 2005 Business Ltd. India. Statistics Published By Vrinda Publication (P).
2. Case studies in Marketing in Indian Context by R Srinivasan
3. Philip Kotler, 2007, Marketing Management Published by Pearson Education New Delhi.
4. Kothari C.R.2006, Research Methodology Method & Techniques Published by New Age
International (P) Ltd. New Delhi.
Websites:
1. www.serve india.com
2. www.realestatesearch.com
3. 99acre.com - Google Search
4. www.Aarvanssgroup.com ::
5. Real Estate India-India Property-Indian Properties- Property in India-Makaan.com

94
ANNEXURE
Questionnaire
Q.1 – Are you interested in real estate?
 Yes
 no
Q2. – if not, what are the reason?
 risk
 bad experience
 other reason
Q3. – do you prefer real estate agency for buying property ?
 yes
 no
Q4. – Which type of real asset you want to purchase?
 Flat/ house
 Plots
 villa
Q5. – Which factor do you considered most in property?
 location
 price
 facilities

95
Q6. – why do you want to purchase?
 return
 wealth
 other reason
Q7. – Do you influence the company scheme on purchasing property?( Sample- 100)
 yes
 no
Q8. – In which area you want to purchase your flat/house?
 Near market
 Industrial area
 other
Q9. – What is your budget in purchasing flat/ house?
 2 – 15 lakh
 15 – 30 lakh
 30 – 45 lakh
 Above 45 lakh

96
Q10. Which size of flat do you want?
 1 BHK
 2 BHK
 3 BHK
Q11. How do you come know about Aarvanss?
 Relatives
 Hoardings
 other
Q12. – Which mode of payment you want to adopt ?
 Bank loaning
 Cash payment
For those who are interested in plots -
Q13. – If you want to purchase plot , for which purpose you want to purchase?
 Residential
 Commercial
 Investment
Q14. – How much is your budget in for purchasing plots ?
 1 – 5 lakh
 5 – 15 lakh
 15 – 30 lakh
 More than 30 lakh

97
Q15. – which kind of facilities you like most in plot?
 Lights
 road
 Water
 others
Q16. – In which area you want to purchase your plot?
 Near market
 Industrial area
 other
Q17. – When you would like to invest in real estate ?
 within 1 year
 1 – 5 year
 More than 5 year

Customer preferance towards real estate with special to aarvanss referance

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