Drinking water is a basic need for human beings. The higher level of awareness, activities, and mobility of people, the more people who consuming water. However, most people today prefer to buy water packaged in disposable bottled water that could adversely affect the environment. Furthermore, disposable bottled water can only be used once, and when it used repeatedly can harm the human body. The purpose of this study was to determine the needs of bottled water that can be refilled in order to meet the needs of customer and eco-friendly. This study analyses using Kano model, then the results obtained 10 attributes in bottled water product which 5 of them are included in One-Dimensional category, 3 attributes included in attractive, and each of the attributes in the category of must-be and indifferent. Referring to ten attributes, affordable price is the most influence attributes on customer satisfaction level, while the attribute of safety or not easily spill is the most influence on the customer dissatisfaction level
packaged drinking water project reportFaiz Khaiser
The document discusses customer satisfaction and sales performance of Aquamine Packaged Drinking Water in Bidar, India. It provides background on the bottled water industry in India, which has grown significantly in recent years due to factors such as increasing incomes, education on health, and concerns about tap water quality. The document outlines the objectives and scope of a study conducted on Aquamine customers in Bidar to understand their satisfaction levels and behaviors. It also gives a brief overview of the company and literature reviewed on topics like customer satisfaction and consumer behavior.
This document discusses the mineral water industry in North Karnataka, India. It begins with an introduction and table of contents. It then provides details on the industry profile, including key players and market trends. There is discussion of factors influencing consumer purchasing behaviors and preferences. Several charts and tables present data on brands purchased, purposes, quantities, and locations of purchase. Promotional strategies and their effectiveness on attracting customers are also examined. In closing, the document covers topics like brand reputation, customer satisfaction, and evaluating advertising impacts.
Packaged drinking water pdf pritha.s14@fmsedu-faculty-of-management-studiesperkyPri24
The document summarizes research conducted on the packaged drinking water industry in India. It provides background on the growth of the industry in India since the 1990s. It also discusses the major players in the market, the raw materials and manufacturing process. A SWOT analysis is presented on the industry's strengths, weaknesses, opportunities and threats. The objective of the project is outlined as conducting market research to understand consumer preferences and suggest strategies for new entrants.
This document provides a 10 step marketing plan for Absolute Distilled Drinking Water in the Philippines. It analyzes the target market of children ages 10 and below, competitors including Wilkins and Nature Spring, pricing strategy, distribution channels, and marketing recommendations. Absolute aims to provide high quality distilled water at a lower price and currently holds 36% of the market.
The bottled water category in India has experienced significant growth in recent years driven by factors such as rising health awareness, urbanization, and tourism. Bottled water offers convenience compared to tap water due to concerns over quality and safety. Key players dominate the market while new entrants face challenges of distribution and brand loyalty. The market is projected to continue growing substantially in the coming years given India's young population and increasing disposable incomes.
Packaged Drinking Water Industry in IndiaSahil Jain
The document provides an overview of the packaged drinking water industry in India. It discusses the raw materials, manufacturing process, machinery used, sales and distribution, and problems faced by the industry. The key points are:
1) The packaged drinking water industry in India is growing rapidly due to increasing awareness of safe drinking water and a large population. Large brands like Bisleri and Kinley have established themselves successfully.
2) The manufacturing process involves purifying raw water through various filtration systems and then bottling it in preforms which are expanded into plastic bottles. The water is also filled into reusable jars.
3) The industry faces challenges like shortage of labor, inventory issues, and a highly competitive market with
THE PRODUCT DESIGN OF WATER BOTTLED FOR ADULTS ACCORDING TO CUSTOMER NEEDS US...AM Publications
Manufacturing of ‘refilled’ water bottled is an effort to help active adults in fulfilling the daily drinking water needs, and reduce the use of un-eco-friendly disposable water bottled. In order to reduce the errors that occur in the production process and to ensure that the product design has ‘good’ selling power and ‘great’ quality value, accordingly necessary to execute the product development planning that focuses on customer satisfaction needs. The research aims to design the water bottled product that meets the customer needs using Quality Function Deployment (QFD) method. The results of QFD and House of Quality (HOQ) translate customer needs in the form of technical characteristics with the calculated value of absolute importance. Based on the QFD results, the level of importance of the costumer needs is the affordable price (11%), portable (10.9%), light weight (10.8%), easy to use (10.8%), safety (10.7%), thermostat (9.98%), large capacity (9.93%), simple design (9.11%), elegant appearance (9.02%), glass storage (7.69%). In addition, based on the overall QFD calculation results, the specification target in design and development of adult water bottled from the greatest technical importance value are: Bottle dimension (15.8%), bottle shape (13.6%), bottle material (12.8%), bottle cap / cover shape (9.71%), temperature control system (8.91%), bottle cap / cover mechanism system (7.47%), bottle color (6.12%), additional for storage space (5.12%).
Analysis of Mineral Water Industry in BD through 5 forces model of michael po...University of Dhaka
Mineral water is water from underground springs that contains minerals. It can be still or sparkling depending on mineral content. Historically, mineral water was consumed directly at the source for health benefits. Now it is more common for mineral water to be bottled at the source for wider distribution. There are over 4,000 commercially available mineral water brands worldwide.
An analysis of Bangladesh's mineral water industry using Porter's Five Forces model finds: 1) Moderate competition among producers due to undifferentiated products and low switching costs. 2) High threat of new entry given low barriers. 3) Strong competition from substitute beverages readily available. 4) Suppliers like WASA have high bargaining power due to limited water supply
packaged drinking water project reportFaiz Khaiser
The document discusses customer satisfaction and sales performance of Aquamine Packaged Drinking Water in Bidar, India. It provides background on the bottled water industry in India, which has grown significantly in recent years due to factors such as increasing incomes, education on health, and concerns about tap water quality. The document outlines the objectives and scope of a study conducted on Aquamine customers in Bidar to understand their satisfaction levels and behaviors. It also gives a brief overview of the company and literature reviewed on topics like customer satisfaction and consumer behavior.
This document discusses the mineral water industry in North Karnataka, India. It begins with an introduction and table of contents. It then provides details on the industry profile, including key players and market trends. There is discussion of factors influencing consumer purchasing behaviors and preferences. Several charts and tables present data on brands purchased, purposes, quantities, and locations of purchase. Promotional strategies and their effectiveness on attracting customers are also examined. In closing, the document covers topics like brand reputation, customer satisfaction, and evaluating advertising impacts.
Packaged drinking water pdf pritha.s14@fmsedu-faculty-of-management-studiesperkyPri24
The document summarizes research conducted on the packaged drinking water industry in India. It provides background on the growth of the industry in India since the 1990s. It also discusses the major players in the market, the raw materials and manufacturing process. A SWOT analysis is presented on the industry's strengths, weaknesses, opportunities and threats. The objective of the project is outlined as conducting market research to understand consumer preferences and suggest strategies for new entrants.
This document provides a 10 step marketing plan for Absolute Distilled Drinking Water in the Philippines. It analyzes the target market of children ages 10 and below, competitors including Wilkins and Nature Spring, pricing strategy, distribution channels, and marketing recommendations. Absolute aims to provide high quality distilled water at a lower price and currently holds 36% of the market.
The bottled water category in India has experienced significant growth in recent years driven by factors such as rising health awareness, urbanization, and tourism. Bottled water offers convenience compared to tap water due to concerns over quality and safety. Key players dominate the market while new entrants face challenges of distribution and brand loyalty. The market is projected to continue growing substantially in the coming years given India's young population and increasing disposable incomes.
Packaged Drinking Water Industry in IndiaSahil Jain
The document provides an overview of the packaged drinking water industry in India. It discusses the raw materials, manufacturing process, machinery used, sales and distribution, and problems faced by the industry. The key points are:
1) The packaged drinking water industry in India is growing rapidly due to increasing awareness of safe drinking water and a large population. Large brands like Bisleri and Kinley have established themselves successfully.
2) The manufacturing process involves purifying raw water through various filtration systems and then bottling it in preforms which are expanded into plastic bottles. The water is also filled into reusable jars.
3) The industry faces challenges like shortage of labor, inventory issues, and a highly competitive market with
THE PRODUCT DESIGN OF WATER BOTTLED FOR ADULTS ACCORDING TO CUSTOMER NEEDS US...AM Publications
Manufacturing of ‘refilled’ water bottled is an effort to help active adults in fulfilling the daily drinking water needs, and reduce the use of un-eco-friendly disposable water bottled. In order to reduce the errors that occur in the production process and to ensure that the product design has ‘good’ selling power and ‘great’ quality value, accordingly necessary to execute the product development planning that focuses on customer satisfaction needs. The research aims to design the water bottled product that meets the customer needs using Quality Function Deployment (QFD) method. The results of QFD and House of Quality (HOQ) translate customer needs in the form of technical characteristics with the calculated value of absolute importance. Based on the QFD results, the level of importance of the costumer needs is the affordable price (11%), portable (10.9%), light weight (10.8%), easy to use (10.8%), safety (10.7%), thermostat (9.98%), large capacity (9.93%), simple design (9.11%), elegant appearance (9.02%), glass storage (7.69%). In addition, based on the overall QFD calculation results, the specification target in design and development of adult water bottled from the greatest technical importance value are: Bottle dimension (15.8%), bottle shape (13.6%), bottle material (12.8%), bottle cap / cover shape (9.71%), temperature control system (8.91%), bottle cap / cover mechanism system (7.47%), bottle color (6.12%), additional for storage space (5.12%).
Analysis of Mineral Water Industry in BD through 5 forces model of michael po...University of Dhaka
Mineral water is water from underground springs that contains minerals. It can be still or sparkling depending on mineral content. Historically, mineral water was consumed directly at the source for health benefits. Now it is more common for mineral water to be bottled at the source for wider distribution. There are over 4,000 commercially available mineral water brands worldwide.
An analysis of Bangladesh's mineral water industry using Porter's Five Forces model finds: 1) Moderate competition among producers due to undifferentiated products and low switching costs. 2) High threat of new entry given low barriers. 3) Strong competition from substitute beverages readily available. 4) Suppliers like WASA have high bargaining power due to limited water supply
Marketing Mix Report - Sufi Drinking WaterFaHaD .H. NooR
Heavy industrialization, especially the installation of chemical industries have increased air pollution as well as contaminated water reserves under the surface. Rapid increase in world population has increased the requirement of potable water. Sufi took a brave step and installed a complete high tech plant based on “Reverse Osmosis System” made by GE BETZ S.R.L; Italy and Blow Molding Machine made by Nisei ASB Pte Ltd; & AOKI TECHNICAL LABORATORY INC, Japan at 35-KM Gujranwala Road, Khori Stop, Kamoky.
We are producing the finest quality drinking water in 19 Ltr. 6 Ltr, 1500 ml, 650 ml and 330 ml packing. A full fledged laboratory equipped with experienced Chemists is analyzing quality of water round the clock. We are also getting analysis report of our water from official laboratories in Pakistan as well as known laboratories in Europe. We guarantee quality of this water to the concerns and stand responsible for any deficiency. Our commitment is to provide safe drinking water to our consumers.
Sufi Finest Drinking Water
Sufi Finest Drinking Water, the water with 100% balanced mineral content. Sufi Finest Drinking Water is the healthiest kind of mineral water and drinking this water each day can help you enhance your overall health and well-being.
It gives your body the right amount of nutrients.
With specialized state-of-the-art technology and under strict hygienic conditions it is ensured that the water is pure, crystal clear and odorless with reverse osmosis.
By ozonation it is ensured that the process is totally germ free.
It contains essential minerals such as iron, calcium and magnesium.
Sufi Finest Drinking Water, unlike tap water, is free of added chemicals as well as preservative-free and completely natural.
Examining reasons for bottled water consumption a case study inArun Bhatia
This document is a thesis submitted by Marina Foote to the University of South Florida examining reasons for bottled water consumption in Pensacola, Florida. The thesis aims to understand how individual and household characteristics relate to bottled versus tap water consumption. It also seeks to explain consumer preferences and the role of perceived properties of bottled water like health, safety and taste. Additionally, it evaluates the extent to which consumers understand the environmental costs of bottled water. The thesis uses a case study approach, surveying residents in two Pensacola neighborhoods about their water consumption behaviors, attitudes, knowledge and the factors influencing their choices.
HYDRA- MINERAL WATER PROJECT (PPT FILE) FOR ADVERTISING AND SALES PROMOTION SUBJECT IN 3RD SEM.
BY - NIDHI, HIRAL, MADHU, JITEN AND SRIKANT PRABHU.
S R LUTHRA INSTITUTE OF MANAGEMENT, SURAT.
A case study on competition in the bottled water industry in 2006Aashish Rathod
The document discusses the bottled water industry in India. It provides background on factors driving growth in the industry such as increasing pollution, urbanization and scarcity of safe drinking water. It then analyzes strategies of major companies in the industry like Bisleri and Parle over 3-5 years. Bisleri focused on strengthening distribution networks while Parle differentiated through innovative packaging and a variety of package sizes. The bottled water market in India is growing rapidly but still has potential for much higher consumption compared to other countries.
Country report on EVIAN in the UNITED KINGDOM vs BISLERI in INDIAsiva prasad
In this project i have compared two mineral water bottle company's one is Evian from United Kingdom and Bisleri from India where i have compared the marketing strategies of both the companies and a SWOT analysis, porters 5 force analysis and recommendations for both the companies.
Analysis Factor of Customer’s Decision in Choosing an Indonesian Restaurant f...IJSRED
This document analyzes factors that influence customers' decisions in choosing an Indonesian restaurant in Kaohsiung City, Taiwan based on service quality. A survey was conducted with 100 Indonesian migrant workers. 20 variables relating to service quality were measured using factor analysis. The analysis identified 3 key factors that influence decisions: social communication between employees and customers, the restaurant environment, and guarantees of product quality and service. Social communication, such as friendly employee interactions, had the strongest influence on purchase decisions. This was followed by the atmosphere in the restaurant and assurances of halal food and quality service.
Blue Mountain Spring Water has created a three-year marketing plan to obtain additional funding for growth and expansion. Since launching five years ago, Blue Mountain has experienced strong revenue growth in its regional Pennsylvania market but needs to expand into new regions to succeed long-term. The plan outlines goals such as increasing annual revenue 50% each year, expanding product lines and distribution into surrounding states, and improving production facilities to accommodate growth while maintaining sustainability and community values.
The document outlines a market research plan for a branded bottled water company. It identifies the problem statement as determining if entering the Indian bottled water market would be profitable. The research objectives are to study consumer attitudes and market potential. Primary and secondary data will be collected through surveys, interviews, and observations of consumers. Samples of high income individuals, travelers, housewives, and institutions will be taken using cluster and quota sampling. Questionnaires, interviews, and online surveys will gather data on purchasing behaviors and water purification methods. Upon analyzing the integrated data, findings will be presented to assist the company's market entry decision.
Oas is a bottled water company with the mission to provide pure and safe drinking water to 1.2 billion people in India. The bottled water market in India is growing rapidly, with an annual growth rate of 30-35% and a market volume of 4000 crore rupees. India is among the top 10 bottled water consuming countries globally. The document discusses the bottled water market size, growth rate, potential and Oas' plans to leverage the opportunity.
The document analyzes the demand and supply factors of the packaged drinking water industry in India. On the demand side, key drivers include a shortage of safe drinking water, increasing consumer awareness and purchasing power, and growth in domestic and foreign tourism. Supply is boosted by low production costs due to unregulated groundwater extraction. However, supply faces challenges from archaic laws, scarcity of raw materials like water, and issues with availability of labor, transportation and power. The packaged drinking water industry has experienced significant growth over the past decade and is expected to continue expanding.
This document provides an overview of a SWOT analysis presentation. It defines SWOT analysis as a structured planning method to evaluate the strengths, weaknesses, opportunities, and threats of a project or business venture. It then gives examples of Bisleri mineral water company's strengths like quality standards and innovation, weaknesses like an outdated distribution system, opportunities in the growing Indian fitness and mineral water markets, and threats from competitors and potential new regulations. The presentation concludes by thanking the audience and encouraging making presentations more engaging.
The entire infrastructural needs for a Drinking Water Purification Plant, Waste Water Treatment Plant, Water Softening Plant, Mineral water plantin Kolkata, etc. are fulfilled by Priti International.
Packaged Drinking Water with PET Bottles - Market Survey cum Detailed Techno...Ajjay Kumar Gupta
Water is the necessity of our daily life, it’s so important for us that we need clean, safe and sanitary water every day, and usually there’s a more strict inspection standard in the more advanced country.
Potable spring waters containing, sulphur iron, magnesium and other mineral salts occurring in certain regions are claimed to be beneficial to human metabolism. The therapitic value of such waters is questionable carbonated mineral waters also contain lithium salts.
There are two kinds of drinking water in the market. One is the natural water, which is called mineral water. The other is processed water coming from underground or from the pipe of water plant, which is called R.O. water, space water or pure water.
Tags
Business guidance for mineral water industry, Business guidance for packaged drinking water project, Business Plan for a Startup Business, Business plan on packaged drinking water, Business start-up, Distilled water, Filter water, Great Opportunity for Startup, How to start a bottled water company business plan, How to Start a Mineral water Business, How to Start a mineral water plant?, How to start a successful packaged drinking water business, How to start mineral water business, How to start packaged drinking water business, How to Start Packaged drinking water Industry in India, Mineral water Based Profitable Projects, Mineral Water Bottle industry, Mineral water bottling plant project cost, Mineral water Industry in India, Mineral Water Plant Business Plan, Mineral Water Plant Profitable Business for Entrepreneurs, Mineral Water Plant Project Report, Mineral water plant, Mineral Water Project Information, Mineral water project report free download, Mineral water project report, Mini mineral water plant project report, Most Profitable packaged drinking water Business Ideas, New small scale ideas in Mineral water industry, Packaged drinking water and mineral water business, Packaged drinking water Based Small Scale Industries Projects, Packaged drinking water business plan, Packaged drinking water Business, Packaged drinking water pet bottle plant, Packaged drinking water plant layout, Packaged Drinking Water Plant Project Report, Packaged drinking water Projects, Packaged drinking water Small Business, Packaged drinking water/ mineral water, Packed Drinking Water, PET Bottles, Planning to start packaged drinking mineral water business, Profitable Small Scale mineral water business, project for startups, Project identification and selection, Project profile on packaged drinking water, Projects on Water Industry, Safe water, Setting up and opening your mineral water Business, Small mineral water plant project report, Small scale Commercial packaged drinking water making, Small scale mineral water plant project report, Small scale mineral water production line, Small Scale Mineral Water Treatment Plant in India, Small Scale packaged drinking water Projects,
20 liters per person per day from a source within 1 kilometer of the household is deemed sufficient for adequate drinking and personal hygiene.
Rural areas lag far behind cities in access to water with more than 653 million people using an unimproved water source or ground water.
In Siem Reap, it’s estimated that 4.6 million water bottles are generated by the tourism industry alone. That’s not including local consumption. That figure is based on the average visitor stay and daily consumption, and number of visitors per year.
Evian is a French premium mineral water brand seeking to further develop the Hong Kong market. Research found only 50% of respondents had heard of Evian and brand awareness was low. The target segment is identified as high-income individuals willing to pay above HKD10 for bottled water. Positioning strategies aim to position Evian as a luxury brand that appeals to health-conscious consumers concerned with the environment. Recommendations include celebrity endorsements, glass bottles, and refill stations to promote Evian as an eco-friendly premium brand.
This document provides a strategic marketing plan for a new bottled water called OXYwater. It begins with an in-depth market analysis of the beverage industry and bottled water category. It finds bottled water is the second largest beverage segment and consumption is steadily rising. The document then analyzes bottled water as a business, identifying business models and product types. It also provides a competitive analysis, identifying direct, indirect, and landscape competitors. Key target markets for OXYwater are identified as athletes, mothers/children, hungover drinkers, and health conscious consumers. The document concludes with a forecast of continued growth in the bottled water market.
This document provides a marketing plan sample for Brita's filtered water bottle. It includes an executive summary, introduction, strategic plan with mission/vision/goals, product overview, situation analysis including SWOT and target market analysis, and marketing mix recommendations. The strategic plan aims to increase profits and ROI within two years by improving television/print advertising, gaining more retail support/shelf space, and using point of purchase displays and direct mail coupons targeted at bottled water drinkers.
The document provides a business plan summary for a packaged drinking water business. It outlines the vision, market opportunity in India's growing bottled water industry, target markets in Pune and nearby areas, and operational plans for water purification processes. Financial projections are also included to obtain necessary licenses and establish distribution. The plan aims to leverage demand for clean drinking water in India.
PROJECT REPORT ON “CUSTOMER BEHAVIOUR OF HUL WATER PURIFIER -PUREIT’S CUSTO...Gaurav Khandelwal
HUL is also known for its strong distribution network in India. In order to further strengthen its distribution, HUL launched a Project SAFE WATER ZONE in 2003 in Chennai. The idea behind this project was to protect lives to water borne disease such as typhoid, jaundice and diarrhea. In 2007 water division started national. Now it present in all states and already protected 15 million lives.
The report is prepared with an aim to provide an overview of project title “Consumer Behavior of HUL water purifier- Pureit’s customers in Jaipur.”
I have done survey, I collect all general information about an outlet, like type of channels, availability of water purifiers. And information about service and regarding supply, execution etc.
I also have done door to door survey. The survey was conducted with the help of questionnaire and personal views of respondents which would help us to measure and compare the brands from view of customer satisfaction.
A Satisfaction towards Packaged Drinking Water.pdfSETHUMADHAVANB3
This document discusses a study on consumer satisfaction towards packaged drinking water in Coimbatore City, India. The study used a survey of 150 respondents to understand consumer awareness, factors influencing water choice, problems faced, and satisfaction levels. Key findings included that health consciousness and taste preferences were main drivers for choosing bottled water over tap water. The limitations of the study were the small sample size and opinions may change over time. The objectives were to analyze awareness, influencing factors, problems, and satisfaction levels regarding packaged drinking water.
Consumer brand-preference-for-consumer-durable-goods-with-reference-to-luckno...Aamir Hasan
This research article examines consumer brand preferences for durable goods in Lucknow, India. 350 consumers across different socioeconomic classes were surveyed about 6 major brands of durable goods. The study found that quality, technological innovations, and price were the dominant factors influencing consumer preferences. Quality was identified as the most important factor. The article reviews literature on consumer behavior and brand preferences. It outlines the research objectives, hypotheses, and methodology which involved surveys, chi-square testing, factor analysis, and Garrett scoring to analyze responses. The findings provide insight into what drives consumer decisions for durable goods in India.
This document provides an overview of the Indian drinking water industry. It discusses the importance of drinking water and the different types of water such as mineral water, purified water, spring water, and sparkling water. The current scenario of the bottled water industry in India is presented, noting its rapid growth from $189 million in 2003 to $599 million in 2008. The major competitors in the Indian market are identified as Bisleri, Kinley, Aquafina, and others. Market share figures show that Bisleri currently leads with 36% of the market, followed by Kinley at 25% and Aquafina at 15%. The document serves as an introduction to the topic of the drinking water industry in India.
Marketing Mix Report - Sufi Drinking WaterFaHaD .H. NooR
Heavy industrialization, especially the installation of chemical industries have increased air pollution as well as contaminated water reserves under the surface. Rapid increase in world population has increased the requirement of potable water. Sufi took a brave step and installed a complete high tech plant based on “Reverse Osmosis System” made by GE BETZ S.R.L; Italy and Blow Molding Machine made by Nisei ASB Pte Ltd; & AOKI TECHNICAL LABORATORY INC, Japan at 35-KM Gujranwala Road, Khori Stop, Kamoky.
We are producing the finest quality drinking water in 19 Ltr. 6 Ltr, 1500 ml, 650 ml and 330 ml packing. A full fledged laboratory equipped with experienced Chemists is analyzing quality of water round the clock. We are also getting analysis report of our water from official laboratories in Pakistan as well as known laboratories in Europe. We guarantee quality of this water to the concerns and stand responsible for any deficiency. Our commitment is to provide safe drinking water to our consumers.
Sufi Finest Drinking Water
Sufi Finest Drinking Water, the water with 100% balanced mineral content. Sufi Finest Drinking Water is the healthiest kind of mineral water and drinking this water each day can help you enhance your overall health and well-being.
It gives your body the right amount of nutrients.
With specialized state-of-the-art technology and under strict hygienic conditions it is ensured that the water is pure, crystal clear and odorless with reverse osmosis.
By ozonation it is ensured that the process is totally germ free.
It contains essential minerals such as iron, calcium and magnesium.
Sufi Finest Drinking Water, unlike tap water, is free of added chemicals as well as preservative-free and completely natural.
Examining reasons for bottled water consumption a case study inArun Bhatia
This document is a thesis submitted by Marina Foote to the University of South Florida examining reasons for bottled water consumption in Pensacola, Florida. The thesis aims to understand how individual and household characteristics relate to bottled versus tap water consumption. It also seeks to explain consumer preferences and the role of perceived properties of bottled water like health, safety and taste. Additionally, it evaluates the extent to which consumers understand the environmental costs of bottled water. The thesis uses a case study approach, surveying residents in two Pensacola neighborhoods about their water consumption behaviors, attitudes, knowledge and the factors influencing their choices.
HYDRA- MINERAL WATER PROJECT (PPT FILE) FOR ADVERTISING AND SALES PROMOTION SUBJECT IN 3RD SEM.
BY - NIDHI, HIRAL, MADHU, JITEN AND SRIKANT PRABHU.
S R LUTHRA INSTITUTE OF MANAGEMENT, SURAT.
A case study on competition in the bottled water industry in 2006Aashish Rathod
The document discusses the bottled water industry in India. It provides background on factors driving growth in the industry such as increasing pollution, urbanization and scarcity of safe drinking water. It then analyzes strategies of major companies in the industry like Bisleri and Parle over 3-5 years. Bisleri focused on strengthening distribution networks while Parle differentiated through innovative packaging and a variety of package sizes. The bottled water market in India is growing rapidly but still has potential for much higher consumption compared to other countries.
Country report on EVIAN in the UNITED KINGDOM vs BISLERI in INDIAsiva prasad
In this project i have compared two mineral water bottle company's one is Evian from United Kingdom and Bisleri from India where i have compared the marketing strategies of both the companies and a SWOT analysis, porters 5 force analysis and recommendations for both the companies.
Analysis Factor of Customer’s Decision in Choosing an Indonesian Restaurant f...IJSRED
This document analyzes factors that influence customers' decisions in choosing an Indonesian restaurant in Kaohsiung City, Taiwan based on service quality. A survey was conducted with 100 Indonesian migrant workers. 20 variables relating to service quality were measured using factor analysis. The analysis identified 3 key factors that influence decisions: social communication between employees and customers, the restaurant environment, and guarantees of product quality and service. Social communication, such as friendly employee interactions, had the strongest influence on purchase decisions. This was followed by the atmosphere in the restaurant and assurances of halal food and quality service.
Blue Mountain Spring Water has created a three-year marketing plan to obtain additional funding for growth and expansion. Since launching five years ago, Blue Mountain has experienced strong revenue growth in its regional Pennsylvania market but needs to expand into new regions to succeed long-term. The plan outlines goals such as increasing annual revenue 50% each year, expanding product lines and distribution into surrounding states, and improving production facilities to accommodate growth while maintaining sustainability and community values.
The document outlines a market research plan for a branded bottled water company. It identifies the problem statement as determining if entering the Indian bottled water market would be profitable. The research objectives are to study consumer attitudes and market potential. Primary and secondary data will be collected through surveys, interviews, and observations of consumers. Samples of high income individuals, travelers, housewives, and institutions will be taken using cluster and quota sampling. Questionnaires, interviews, and online surveys will gather data on purchasing behaviors and water purification methods. Upon analyzing the integrated data, findings will be presented to assist the company's market entry decision.
Oas is a bottled water company with the mission to provide pure and safe drinking water to 1.2 billion people in India. The bottled water market in India is growing rapidly, with an annual growth rate of 30-35% and a market volume of 4000 crore rupees. India is among the top 10 bottled water consuming countries globally. The document discusses the bottled water market size, growth rate, potential and Oas' plans to leverage the opportunity.
The document analyzes the demand and supply factors of the packaged drinking water industry in India. On the demand side, key drivers include a shortage of safe drinking water, increasing consumer awareness and purchasing power, and growth in domestic and foreign tourism. Supply is boosted by low production costs due to unregulated groundwater extraction. However, supply faces challenges from archaic laws, scarcity of raw materials like water, and issues with availability of labor, transportation and power. The packaged drinking water industry has experienced significant growth over the past decade and is expected to continue expanding.
This document provides an overview of a SWOT analysis presentation. It defines SWOT analysis as a structured planning method to evaluate the strengths, weaknesses, opportunities, and threats of a project or business venture. It then gives examples of Bisleri mineral water company's strengths like quality standards and innovation, weaknesses like an outdated distribution system, opportunities in the growing Indian fitness and mineral water markets, and threats from competitors and potential new regulations. The presentation concludes by thanking the audience and encouraging making presentations more engaging.
The entire infrastructural needs for a Drinking Water Purification Plant, Waste Water Treatment Plant, Water Softening Plant, Mineral water plantin Kolkata, etc. are fulfilled by Priti International.
Packaged Drinking Water with PET Bottles - Market Survey cum Detailed Techno...Ajjay Kumar Gupta
Water is the necessity of our daily life, it’s so important for us that we need clean, safe and sanitary water every day, and usually there’s a more strict inspection standard in the more advanced country.
Potable spring waters containing, sulphur iron, magnesium and other mineral salts occurring in certain regions are claimed to be beneficial to human metabolism. The therapitic value of such waters is questionable carbonated mineral waters also contain lithium salts.
There are two kinds of drinking water in the market. One is the natural water, which is called mineral water. The other is processed water coming from underground or from the pipe of water plant, which is called R.O. water, space water or pure water.
Tags
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20 liters per person per day from a source within 1 kilometer of the household is deemed sufficient for adequate drinking and personal hygiene.
Rural areas lag far behind cities in access to water with more than 653 million people using an unimproved water source or ground water.
In Siem Reap, it’s estimated that 4.6 million water bottles are generated by the tourism industry alone. That’s not including local consumption. That figure is based on the average visitor stay and daily consumption, and number of visitors per year.
Evian is a French premium mineral water brand seeking to further develop the Hong Kong market. Research found only 50% of respondents had heard of Evian and brand awareness was low. The target segment is identified as high-income individuals willing to pay above HKD10 for bottled water. Positioning strategies aim to position Evian as a luxury brand that appeals to health-conscious consumers concerned with the environment. Recommendations include celebrity endorsements, glass bottles, and refill stations to promote Evian as an eco-friendly premium brand.
This document provides a strategic marketing plan for a new bottled water called OXYwater. It begins with an in-depth market analysis of the beverage industry and bottled water category. It finds bottled water is the second largest beverage segment and consumption is steadily rising. The document then analyzes bottled water as a business, identifying business models and product types. It also provides a competitive analysis, identifying direct, indirect, and landscape competitors. Key target markets for OXYwater are identified as athletes, mothers/children, hungover drinkers, and health conscious consumers. The document concludes with a forecast of continued growth in the bottled water market.
This document provides a marketing plan sample for Brita's filtered water bottle. It includes an executive summary, introduction, strategic plan with mission/vision/goals, product overview, situation analysis including SWOT and target market analysis, and marketing mix recommendations. The strategic plan aims to increase profits and ROI within two years by improving television/print advertising, gaining more retail support/shelf space, and using point of purchase displays and direct mail coupons targeted at bottled water drinkers.
The document provides a business plan summary for a packaged drinking water business. It outlines the vision, market opportunity in India's growing bottled water industry, target markets in Pune and nearby areas, and operational plans for water purification processes. Financial projections are also included to obtain necessary licenses and establish distribution. The plan aims to leverage demand for clean drinking water in India.
PROJECT REPORT ON “CUSTOMER BEHAVIOUR OF HUL WATER PURIFIER -PUREIT’S CUSTO...Gaurav Khandelwal
HUL is also known for its strong distribution network in India. In order to further strengthen its distribution, HUL launched a Project SAFE WATER ZONE in 2003 in Chennai. The idea behind this project was to protect lives to water borne disease such as typhoid, jaundice and diarrhea. In 2007 water division started national. Now it present in all states and already protected 15 million lives.
The report is prepared with an aim to provide an overview of project title “Consumer Behavior of HUL water purifier- Pureit’s customers in Jaipur.”
I have done survey, I collect all general information about an outlet, like type of channels, availability of water purifiers. And information about service and regarding supply, execution etc.
I also have done door to door survey. The survey was conducted with the help of questionnaire and personal views of respondents which would help us to measure and compare the brands from view of customer satisfaction.
A Satisfaction towards Packaged Drinking Water.pdfSETHUMADHAVANB3
This document discusses a study on consumer satisfaction towards packaged drinking water in Coimbatore City, India. The study used a survey of 150 respondents to understand consumer awareness, factors influencing water choice, problems faced, and satisfaction levels. Key findings included that health consciousness and taste preferences were main drivers for choosing bottled water over tap water. The limitations of the study were the small sample size and opinions may change over time. The objectives were to analyze awareness, influencing factors, problems, and satisfaction levels regarding packaged drinking water.
Consumer brand-preference-for-consumer-durable-goods-with-reference-to-luckno...Aamir Hasan
This research article examines consumer brand preferences for durable goods in Lucknow, India. 350 consumers across different socioeconomic classes were surveyed about 6 major brands of durable goods. The study found that quality, technological innovations, and price were the dominant factors influencing consumer preferences. Quality was identified as the most important factor. The article reviews literature on consumer behavior and brand preferences. It outlines the research objectives, hypotheses, and methodology which involved surveys, chi-square testing, factor analysis, and Garrett scoring to analyze responses. The findings provide insight into what drives consumer decisions for durable goods in India.
This document provides an overview of the Indian drinking water industry. It discusses the importance of drinking water and the different types of water such as mineral water, purified water, spring water, and sparkling water. The current scenario of the bottled water industry in India is presented, noting its rapid growth from $189 million in 2003 to $599 million in 2008. The major competitors in the Indian market are identified as Bisleri, Kinley, Aquafina, and others. Market share figures show that Bisleri currently leads with 36% of the market, followed by Kinley at 25% and Aquafina at 15%. The document serves as an introduction to the topic of the drinking water industry in India.
This document provides information about Sahara India Pariwar, a large multibusiness conglomerate in India. It details that Sahara was founded in 1978 and has become a major employer in India. The document outlines some of Sahara's core businesses, commitments to quality and social welfare. It notes Sahara sponsors many sports teams in India and holds world records for tree planting and singing the national anthem in a group. The purpose of the document is to provide an overview of the parent company of Sahara Q Shop.
sahara q shop project Marketing & HR policy Sonu Kumar
This document provides an overview of the Indian drinking water industry. It discusses the importance of drinking water and the types of water available, including mineral water, purified water, spring water, and sparkling water. It outlines the current scenario of the bottled water market in India, which has grown significantly in recent years. The main competitors in the industry are identified as Bisleri, Kinley, Aquafina, and others. Market share data shows that Bisleri currently leads the market with 36% share, followed by Kinley and Aquafina. The document introduces Q-Water as a new entrant looking to capture market share using innovative purification processes.
Market research and feasibility of water treatment in durgapurSaral Chatterjee
This document is a market research report submitted by Saral Chatterjee analyzing the feasibility of setting up a water treatment plant in Durgapur, India. It finds that Durgapur has high pollution levels and a lack of clean water, creating a market opportunity. The report outlines the water treatment process, regulatory requirements for setting up a plant, and concludes that a plant could successfully meet the demand for purified water in Durgapur. It acknowledges limitations in gathering further consumer data but hypothesizes that a quality, affordable water treatment operation could exceed in the area.
This document summarizes a study on consumer attitudes toward water purifiers in Erode City, India. The study collected data through questionnaires from 250 consumers. Key findings include:
1) The maximum number of respondents said the biggest problem with water purifiers was the cost of electricity to run them.
2) The quality of the water purifier was the biggest influence on what brand respondents selected.
3) Over half (53%) of respondents were between 20-30 years old.
Analysis of marketing strategy of mineral water industrySonal Agarwal
This document provides an analysis of the marketing strategy of Bisleri, a leading mineral water company in India. It discusses Bisleri's market share and brand positioning within the mineral water industry. The summary is as follows:
[1] Bisleri has the largest market share of the mineral water industry in India at 55%. It dominates the market due to strong brand awareness, demand, and profit margins for retailers.
[2] The document studies Bisleri's branding, advertising, packaging, distribution and competition. It finds Bisleri is the most sold brand in the regions studied.
[3] The analysis recommends Bisleri continue advertising to build
IDENTIFICATION OF GREEN CONSUMER PROFILE AND BEHAVIOR IN ORDER TO INCREASE GR...Khaira Al Hafi
- The document analyzes a study conducted in Indonesia to identify green consumer profiles and behaviors. It aims to understand green purchasing segments and decisions.
- The study found that 56% of Indonesian consumers were green consumers. It identified moderate and high green consumer groups with different characteristics like gender, age, education and income levels.
- Green purchasing decisions are influenced by multiple factors like environmental concerns, health concerns and product recommendations rather than a single product attribute. Availability and prices also impact purchasing.
This document discusses food innovation and disruptive innovations in the food industry. It covers several topics related to food innovation including changing consumer demands, the need for new product development, integrating consumer needs into the innovation process, and challenges to food innovation like food neophobia. It also discusses emerging disruptive innovations in food like 3D food printing, the "uberization" of food, smart kitchens, and smart/cultured foods. The document examines both opportunities and challenges of disruptive food innovations, including impacts on health, safety, environment, ethics, and uneven effects on rich and poor.
Effect of Product Quality and Service Quality on Customer Satisvactionijtsrd
Product is a visible or invisible form which is the result of production activities carried out by a person or company.In producing goods and services, it is necessary to realize that companies must always create good quality products that can provide satisfaction to consumers so that these products become products that are in demand by consumers.Then the quality of service must be maintained by the company to consumers so that consumers feel happy and satisfied with the services provided to consumers.This research was conducted at Cafe Hans which is a cafe that offers food and beverages that have good products and service quality so that consumers are satisfied with Hanc Cafes policy in offering food and beverages offered to consumers.the results of the study explain that the product quality is very good and and provides satisfaction to customers, then Hans Cafe is committed to providing quality service to consumers who come to Hans Cafe.Product quality and service quality provide a sense of satisfaction to customers by 50 . Edward Alezandro Lbn. Raja | Adiwima Zebua "Effect of Product Quality and Service Quality on Customer Satisvaction" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-6 | Issue-5 , August 2022, URL: https://www.ijtsrd.com/papers/ijtsrd50481.pdf Paper URL: https://www.ijtsrd.com/other-scientific-research-area/other/50481/effect-of-product-quality-and-service-quality-on-customer-satisvaction/edward-alezandro-lbn-raja
This document is a research report on a comparative study of fruit juice brands in India. It was conducted by Ashish Kumar Keshri for their PGDM degree. The report includes an introduction on the fruit juice market in India, research methodology, a profile of a fruit juice company called Surya Foods & Agro Ltd., research analysis on consumer awareness, preferences, demographics, brands, and packaging related to fruit juices. It also provides a conclusion and recommendations based on the findings of the study. The objective was to understand consumer behavior and preferences to help juice companies better target their products.
Exploring the World of Water - Danone R&D Case StudyTom De Ruyck
Danone wanted to understand water consumption habits and perceptions in order to determine the main consumer benefits of water. To investigate from different angles, a 'fusion research' design was implemented combining multiple methods. This included a user-generated brainstorm, quantitative diary, multimedia ethnography, and research community. The goal was to confirm benefits of water and which would be most impactful. This holistic approach allowed for triangulation of insights to develop a comprehensive understanding of water from the consumer perspective.
This document provides a marketing plan for an Eco-Bath water-saving product in Vietnam. It begins with current facts about water scarcity globally and in Vietnam. It then analyzes the market size and growth potential, as well as customer needs and trends, for water-saving products in Hanoi and Ho Chi Minh City. The plan describes the company's SWOT analysis and competitors. Marketing objectives include changing attitudes about water conservation and raising awareness of the Eco-Bath product. The marketing mix, budget, implementation plan and evaluation methods are also outlined.
The Role of Green Marketing and its effect on ConsumersAmisha Shaw
This project is mainly focused on analyzing the purchasing behavior of consumers regarding green products and the awareness among consumers about green marketing.
Effect of Product Quality and Service Quality toward Customer Satisfaction Ca...ijtsrd
This research was conducted aimed at 1 Knowing the quality of products at Uncle K Restaurants, 2 Knowing the quality of services at Uncle Restaurants, 3 Knowing the influence of product quality on customer satisfaction at Uncle K Restaurants, 4 Knowing the influence of service quality on customer satisfaction at Uncle K Restaurant, 5 Knowing simultaneously simultaneously the influence of product quality and service quality on customer satisfaction at Uncle K. Restaurant. This research is a quantitative descriptive method that uses numbers, starting from data collection, interpretation of the data, and the appearance of the results. The population in this study was consumers of Uncle K Restaurant during the study. The size of the research sample taken as many as 80 people is determined by the sample technique used in this study, namely, random sampling simple random sample sampling technique is named so because in taking the sample, researchers mix the subjects in the population so that all subjects were considered the same and data were collected using a Likert scale questionnaire that had 5 alternative answers. The results of this study indicate that 1 Product quality has a positive effect on customer satisfaction at Uncle K Restaurant, 2 Service quality has a positive effect on customer satisfaction at Uncle K Restaurant, 3 There is a positive influence between product quality and service quality to customer satisfaction in Uncle K Report with a correlation coefficient R of 0.728 and a coefficient of determination R 2 of 0.529. This means that 52.9 of customer satisfaction in Uncle K Restaurant are influenced by product quality and service quality, while the other 47.1 is determined. Robinson Nainggolan | Marasi Rustiani Hotmaida | Arisman Parhusip "Effect of Product Quality and Service Quality toward Customer Satisfaction (Case Study at K UNCLE Restaurant at PT. Benua Penta Global)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-3 | Issue-6 , October 2019, URL: https://www.ijtsrd.com/papers/ijtsrd29303.pdf Paper URL: https://www.ijtsrd.com/management/randd-management/29303/effect-of-product-quality-and-service-quality-toward-customer-satisfaction--case-study-at-k-uncle-restaurant-at-pt-benua-penta-global/robinson-nainggolan
This document provides information about Bisleri's summer internship project on studying the impact of advertising for Bisleri Urzza energy drink. It includes an introduction to the bottled water industry in India, details about Bisleri as a company, an overview of energy drinks and Urzza, objectives and methodology for the study, data analysis and findings, and recommendations. The intern aimed to understand consumer awareness and perceptions of Urzza in Uttar Pradesh and Delhi through surveys to evaluate the marketing strategies and success of the new product.
The document introduces a marketing business plan for a bottled water company. It discusses conducting research on the bottled water market and target consumers. The plan outlines developing various bottled water products and competitive pricing. It proposes using distributors for transportation and promoting products through discounts, coupons, and advertising. The goal is to expand the company's bottled water sales throughout the United States and globally over time.
Similar to Customer Needs Analysis as Product Design Base of Refilled Bottled Water for Adults using Kano Models (20)
A Review on Recent Advances of Packaging in Food IndustryPriyankaKilaniya
Effective food packaging provides number of purposes. It functions as a container to hold and transport the food product, as well as a barrier to protect the food from outside contamination such as water, light, odours, bacteria, dust, and mechanical damage by maintaining the food quality. The package may also include barriers to keep the product's moisture content or gas composition consistent. Furthermore, convenience is vital role in packaging, and the desire for quick opening, dispensing, and resealing packages that maintain product quality until fully consumed is increasing. To facilitate trading, encourage sales, and inform on content and nutritional attributes, the packaging must be communicative. For storage of food there is huge scope for modified atmosphere packaging, intelligent packaging, active packaging, and controlled atmosphere packaging. Active packaging has a variety of uses, including carbon dioxide absorbers and emitters, oxygen scavengers, antimicrobials, and moisture control agents. Smart packaging is another term for intelligent packaging. Edible packaging, self-cooling and self-heating packaging, micro packaging, and water-soluble packaging are some of the advancements in package material.
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...Ang Chong Yi Singapore
In the heart of Singapore’s bustling culinary scene, a visionary chef named Ang Chong Yi is quietly revolutionizing the way we think about food. His mission? To create delectable Ang Chong Yi Singapore — Plant-based meat: Next-gen food alternatives that not only tantalize our taste buds but also contribute to a more sustainable future.
Panchkula offers a wide array of dining experiences. From traditional North Indian flavors to global cuisine, the city’s restaurants cater to every taste bud. Let’s dive into some of the best restaurants in Panchkula
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONALNataliaLedezma6
Our decisions about what to put on our plate are far more intricate than simply following hunger cues. Food psychology delves into the fascinating world of why we choose the foods we do, revealing a complex interplay of emotions, stress, and even disorders.
Cacao, the main component used in the creation of chocolate and other cacao-b...AdelinePdelaCruz
Cacao, the main component used in the creation of chocolate and other cacao-based products is cacao beans, which are produced by the cacao tree in pods. The Maya and Aztecs, two of the earliest Mesoamerican civilizations, valued cacao as a sacred plant and used it in religious rituals, social gatherings, and medical treatments. It has a long and rich cultural history.
The Menu affects everything in a restaurant; as our friend and FCSI consultant Bill Main says, “The Menu is your blueprint for profitability.”
Let’s start with the segment. What will be your marketing and brand positioning? It depends on what menu items you serve. What type of cooking methods and equipment will you use? GUEST EXPERIENCE = FACILITY (Space) DESIGN + MENU + SERVPOINTS™
W.H. Bender & Associates
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