This document outlines strategies for dealerships to capture, control, and convert all sales opportunities. It discusses implementing processes to capture leads from internet, phone calls, showroom visits, service customers, and past customers. It emphasizes updating customer databases, targeting customers for sales and service, and using loyalty programs to increase repeat business and sales conversions. The overall goal is to maximize sales and growth opportunities by ensuring all lead sources are effectively captured and controlled through customer data and follow-up programs.

2. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
Over the Long-term,
How Will You Grow Your Business…
Solution – Drive DEALERSHIP Sales
50%? 100%? 200%?

3. Capture
100% of YOUR OPPORTUNITIES 100% OF THE TIME100% of YOUR OPPORTUNITIES 100% OF THE TIME
Control
100% of YOUR OPPORTUNITIES 100% OF THE TIME100% of YOUR OPPORTUNITIES 100% OF THE TIME
Convert
100% of YOUR OPPORTUNITIES 100% OF THE TIME100% of YOUR OPPORTUNITIES 100% OF THE TIME
InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

4. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

5. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
How
Can You
Capture and Respond
To All Four of Your In-bound
Lead Sources?

6. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

7. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
1 0 0 % O F Y O U R I N T E R N E T O P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
Quickly Capture and Respond to All Internet Leads
• Capture all internet leads electronicallyCapture all internet leads electronically
• Distribute via a .NET alertDistribute via a .NET alert
• Use customer purchase and service historyUse customer purchase and service history
• Develop best practice examples and supporting processesDevelop best practice examples and supporting processes
CAPTURE CONVERT CONTROL

8. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
1 0 0 % O F Y O U R P H O N E O P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
Capture All Phone Leads and Phone Follow-ups
• Never miss a callNever miss a call
• Track the source of callTrack the source of call
• Capture blocked numbersCapture blocked numbers
• Automatically place phoneAutomatically place phone calls on sales activity logcalls on sales activity log
• Monitor outgoing callsMonitor outgoing calls
CAPTURE CONVERT CONTROL

9. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
1 0 0 % O F Y O U R S H O W R O O M O P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
Capture and Keep Showroom UPS
• CaptureCapture allall UPS with Quick Client Add, DriversUPS with Quick Client Add, Drivers License SwipeLicense Swipe
and Reverse White Pages Look-upand Reverse White Pages Look-up
• Retain sales ‘Rolodex’Retain sales ‘Rolodex’
• Know historical value of customerKnow historical value of customer
• Employ best practices/processes and results driven schedulesEmploy best practices/processes and results driven schedules
• Measure, monitor and manage floor traffic and salesMeasure, monitor and manage floor traffic and sales
CAPTURE CONVERT CONTROL

10. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
1 0 0 % O F Y O U R1 0 0 % O F Y O U R S E R V I C ES E R V I C E O P P O R T U N I T I E S 1 0 0 % O F T H E T I M EO P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
Capture New Car Leads From Service
• High Mileage and Late ModelHigh Mileage and Late Model
• Use large customer pay amounts as down paymentUse large customer pay amounts as down payment
 At least, thank them for their business to drive the relationshipAt least, thank them for their business to drive the relationship
• Capture and target Orphan OwnersCapture and target Orphan Owners
• Provide customer history and value to everyoneProvide customer history and value to everyone
CAPTURE CONVERT CONTROL

11. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
M O R EM O R E S H O W R O O MS H O W R O O M O P P O R T U N I T I E SO P P O R T U N I T I E S
Close More Sales with LoyaltyLink
• LoyaltyLink can help close that tough dealLoyaltyLink can help close that tough deal
• Protect gross profit on salesProtect gross profit on sales
• 56% indicated this impacted purchase decision56% indicated this impacted purchase decision
• Customers have experienced a 9.3% increase in salesCustomers have experienced a 9.3% increase in sales
CLOSE

12. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
Sell “Premium” LoyaltyLinkSell “Premium” LoyaltyLink
• Sell a premium card in F&ISell a premium card in F&I
• Compliment warranty salesCompliment warranty sales
Loyalty Card…..We have generated anLoyalty Card…..We have generated an additional $120,000additional $120,000 in revenue in thein revenue in the
(F&I) business office year-to-date from January through August with LoyaltyLink.”(F&I) business office year-to-date from January through August with LoyaltyLink.”
Miles Robinson, Sales Manager - Reeves Buick Pontiac, Indianapolis, IndianaMiles Robinson, Sales Manager - Reeves Buick Pontiac, Indianapolis, Indiana
CLOSE
M O R EM O R E S H O W R O O MS H O W R O O M O P P O R T U N I T I E SO P P O R T U N I T I E S

13. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
CLOSE
Close 5% More

14. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

15. How
Can You
Control All of Your Leads
All of the Time?
InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

16. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

17. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
1 0 0 % O F Y O U R1 0 0 % O F Y O U R D A T A B A S ED A T A B A S E O P P O R T U N I T I E S 1 0 0 % O F T H E T I M EO P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
Control All of Your Customer Data All of the Time
• EXPECT a return from the years of advertisingEXPECT a return from the years of advertising that built the namethat built the name
file database.file database.
• Know which 2% of database will purchase a car in the next 30 daysKnow which 2% of database will purchase a car in the next 30 days
• Keep data accurateKeep data accurate
• Cleanse and update your ERA databaseCleanse and update your ERA database
• Mine your databaseMine your database
CAPTURE CONVERT CONTROL

18. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

19. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
How
Can I Grow
Long-term?

20. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
ConvertConvert
20% More20% More

21. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

22. 1 0 0 % O F Y O U R1 0 0 % O F Y O U R S A L E SS A L E S O P P O R T U N I T I E S 1 0 0 % O F T H E T I M EO P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
Glue Your Sales Customers to Service
• Customers with a LoyaltyLink cardCustomers with a LoyaltyLink card
 62.2%62.2% said that they had actually had returned for servicesaid that they had actually had returned for service
 Number of repair orders increased 3.6%Number of repair orders increased 3.6%
 Dollars per RO in current customers increasedDollars per RO in current customers increased 22%22%
• Your follow-up program sells the service departmentYour follow-up program sells the service department
• Results Driven Schedules targeted to bring people backResults Driven Schedules targeted to bring people back
• .NET alerts help management ensure customers are happy.NET alerts help management ensure customers are happy
CAPTURE CONVERT CONTROL

23. What
Can You Do
With ALL of Your Data?
InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

24. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

25. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
1 0 0 % O F Y O U R1 0 0 % O F Y O U R U N S O L DU N S O L D O P P O R T U N I T I E S 1 0 0 % O F T H E T I M EO P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
CAPTURE CONVERT CONTROL

26. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
Why Pay for One Slice When You Can Have the Whole Pizza?
• Processes drive immediate follow-up and convert to sales
• For “bought elsewhere,” be there when they buy their next vehicle
• Market your service department
• Use results and time based schedules for continual follow-up
• Mine the orphan owners for sales leads
1 0 0 % O F Y O U R1 0 0 % O F Y O U R U N S O L DU N S O L D O P P O R T U N I T I E S 1 0 0 % O F T H E T I M EO P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
CAPTURE CONVERT CONTROL

27. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
Convert Sold Customers to Customers for Life
• Life-of-the-customer vs. life-of-vehicle
• Drive the sales to service retention rate
• Automate a schedule for results based follow-up for life of vehicle
1 0 0 % O F Y O U R1 0 0 % O F Y O U R S O L DS O L D O P P O R T U N I T I E S 1 0 0 % O F T H E T I M EO P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
Only you know when the customers in your database are ready
for their next car
CAPTURE CONVERT CONTROL

28. Mine Your Data All of the Time
• Find and sell orphan owners
• Target lease expirations
• Market finance end-of-term customers
• Out-bound campaigns on high mileage & late model
customers
• Target specific models that are hot used cars
• Measure and monitor your sales to service loyalty
InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
Y O U RY O U R PROSPECTPROSPECT O P P O R T U N I T I E S 1 0 0 % O F T H E T I M EO P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
CAPTURE CONVERT CONTROL

29. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
ConvertConvert
20% More20% More

30. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

31. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
INBOUNDINBOUND
OpportunitiesOpportunities

32. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
T O 1 0 0 % O F Y O U R O P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
Reynolds Customer Management Solution
CRM Vision and LeadershipCRM Vision and Leadership
Reynolds Helps Dealers Deliver Greater Value to Their CustomersReynolds Helps Dealers Deliver Greater Value to Their Customers
While Deriving Greater Value From Their CustomersWhile Deriving Greater Value From Their Customers
Proven MethodologiesProven Methodologies
 Comprehensive, proven approaches to maximizing the revenue and profitability of a dealershipComprehensive, proven approaches to maximizing the revenue and profitability of a dealership
Best PracticesBest Practices
 20 + years of Automotive CRM experience, skills and applied knowledge20 + years of Automotive CRM experience, skills and applied knowledge
 Cumulatively worked with more than 500,000 dealershipsCumulatively worked with more than 500,000 dealerships
 Cumulatively trained over 3,000,000 dealership personnel 46 of the top100 dealer groups in 19 countriesCumulatively trained over 3,000,000 dealership personnel 46 of the top100 dealer groups in 19 countries
 Consultants that have an average of 5 years of experience as a dealer principal,Consultants that have an average of 5 years of experience as a dealer principal,
general manager or sales managergeneral manager or sales manager
COMMITMENT

33. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
Reynolds Customer Management Solution
ConsultingConsulting
• Process Gap Analysis, Strategies, Process Design/Refinement andProcess Gap Analysis, Strategies, Process Design/Refinement and
Implementation by Opportunity PointImplementation by Opportunity Point
ToolsTools
• Contact ManagementContact Management
• Sales ManagementSales Management
• AutoMarkAutoMark
• LoyaltyLinkLoyaltyLink
• Data InfusionData Infusion
InfrastructureInfrastructure
• Dealer Infrastructure & HardwareDealer Infrastructure & Hardware
• Network Consulting and Fulfillment Readiness and Installation ServicesNetwork Consulting and Fulfillment Readiness and Installation Services
T O 1 0 0 % O F Y O U R O P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
COMMITMENT

34. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
Reynolds Customer Management Solution
TrainingTraining
• Basic keystroke skill developmentBasic keystroke skill development
• Process and application by experiencedProcess and application by experienced
• Mobile technology servicesMobile technology services
Metrics & BenchmarksMetrics & Benchmarks
• Best practice driven benchmarksBest practice driven benchmarks
• Dealer strategy driven metricsDealer strategy driven metrics
• Proven measurement and analysis tools and processesProven measurement and analysis tools and processes
MaintenanceMaintenance
• On-going skill trainingOn-going skill training
• Process RefinementProcess Refinement
• Product UpgradesProduct Upgrades
T O 1 0 0 % O F Y O U R O P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
COMMITMENT

35. Capture
100% OF YOUR OPPORTUNIIES 100% OF THE TIME
FROM ALL FOUR OF YOUR LEAD SOURCES
Control
100% OF YOUR OPPORTUNITIES 100% OF THE TIME
Convert
YOUR OPPORTUNITIES SHORT AND LONG-TERM SALESYOUR OPPORTUNITIES SHORT AND LONG-TERM SALES
InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y

36. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
With Reynolds and Reynolds Customer Management Solutions:With Reynolds and Reynolds Customer Management Solutions:
 Increase your internet to appointment %Increase your internet to appointment %
 Increase your phone lead closing ratiosIncrease your phone lead closing ratios
 Increase your closing ratioIncrease your closing ratio
 Increase your competitive differentiationIncrease your competitive differentiation
 Increase your sales, service and parts revenueIncrease your sales, service and parts revenue
 Increase your profitIncrease your profit
 Increase your top lineIncrease your top line
 Increase your CSIIncrease your CSI
 Increase your marketing campaign effectiveness and lower costsIncrease your marketing campaign effectiveness and lower costs
 ImproveImprove competitive differentiationcompetitive differentiation
 Increase your employee utilization, effectiveness, efficiency and satisfactionIncrease your employee utilization, effectiveness, efficiency and satisfaction
 Increase your bottom lineIncrease your bottom line
Reynolds Helps You to Deliver Greater Value to Your CustomerReynolds Helps You to Deliver Greater Value to Your Customer
While Deriving Greater Value From Your CustomerWhile Deriving Greater Value From Your Customer
ON 1 0 0 % O F Y O U R O P P O R T U N I T I E S 1 0 0 % O F T H E T I M E
CAPITALIZE

37. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
Recapture 2% of Unsold and
Convert 3% of Inbound and Increase Sales-to Service
and Service-to-Sales Conversion Ratio by 20% Average Applied to 6000 Prospects Per Year

38. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
Appendix

39. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
NEW USER INTERFACE

40. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
NEW USER INTERFACE

41. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
NEW USER INTERFACE

42. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
NEW USER INTERFACE

43. InternetInternet PhonePhone ShowroomShowroom ServiceService Unsold Follow-upUnsold Follow-up Sold Follow-upSold Follow-up ProspectingProspecting
I N B O U N DI N B O U N D O U T B O U N DO U T B O U N D
T H E 7 P O I N T S O F O P P O R T U N I T YT H E 7 P O I N T S O F O P P O R T U N I T Y
NEW USER INTERFACE