What Is the Answer To The Customer Loyalty Question?

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Companies are constantly looking for ways to improve customer loyalty. They recognize that even a small change in loyalty can have an impressive impact on revenue. How does one measure and capitalize on this? Many Turn to Net Promoter Scores to enhance retention. Does NPS have an impactful effect on customer loyalty? Does this change from B2C to B2B? This metric has both pros and cons when it comes to influencing customer retention. The key is to find actionable data that directly improves your bottom line.

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