Loyalty in Mobile: How to increase LTV and boost loyaltyFollowAnalytics
Slides from our meetup on September 20, 2016
Make your app so addictive, they'll need rehab to quit! Join our panel of experts who will be sharing their experiences using mobile to boost long term value and increase customer loyalty.
Panelists
• Roxanne Ong has headed up mobile strategy for the likes of General Assembly, Hailo, Ogilvy & Mather and Estée Lauder.
• Adam Hadi is a performance marketing specialist and user acquisition and retention expert that has advanced Draft.com and Topps digital's acquisition, retention and influencer marketing programs.
• Ray Beharry is Head of Marketing at Pollfish, an author, consultant and adjunct faculty member at New York University.
Agenda
6:00pm - 6:30pm - Pizza, beer and wine
6:30pm - 7:30pm - Panelist presentations and discussion
7:30pm - 8:00pm - Networking
New Age Talent Assessment – Let us entertain youTALiNT Partners
Can the candidate be treated like a customer & entertained like a guest ?
How mobile technologies will change the way we measure candidates and where we do it ?
How will games and realistic job previews change the way you recruit & measure ?
Can and should talent acquisition become ‘profit centres’ through the relationships we have with candidates
The document discusses market segmentation and targeting. It states that Fiama Di Wills segments its products into men's and women's lines. Segmentation can also be based on geographical location, demographics like age and income, and behaviors like psychographics and benefits sought. By making prices cheaper, the company can target each audience segment so that everyone can afford the product and increase sales. After segmentation, companies target favorable audience segments. Positioning then involves the company establishing its image and place in the market relative to competitors.
Positioning of footwear brands by priya mathurPriya Mathur
The document discusses positioning footwear brands based on their comfort and looks attributes. It presents a 2x2 grid that places brands in one of four quadrants based on whether they offer low or high comfort and low or high looks. The grid can help brands understand how to position themselves relative to competitors in the market.
The document discusses the Indian Premier League (IPL), a professional Twenty20 cricket league established by the Board of Control for Cricket in India in 2008. It summarizes Lalit Modi's vision in founding the IPL to nurture local cricket talent through a competitive league structure. The IPL was highly successful in attracting massive viewership and generating substantial revenue through franchise fees, broadcasting rights deals, sponsorship agreements, and other avenues. However, some warned that the short format could damage the long-term appeal and integrity of the game.
The document outlines the business plan for Caminar De Stil, a company that produces a shoe called Flateel which allows the wearer to change between flat and heel styles in one shoe. It discusses the company profile, product details, target market segmentation and positioning, marketing strategy including the promotional mix and budget, and financial projections. An analysis of the footwear industry in India is also provided to assess the market opportunity for the new product.
Maersk Line, a container shipping company, launched an active social media strategy with a budget of less than $100,000 USD. They used platforms like Facebook, Twitter, LinkedIn, and Instagram to communicate with customers, provide customer service, promote sales, and engage internally. Their social media head helped humanize the traditionally low-profile shipping brand. By 2013, Maersk Line had over 1 million Facebook fans, 81,000 Twitter followers, and 48,000 LinkedIn followers. Their social media presence helped promote their products and engage different audiences. Moving forward, they planned to expand their social media team and leverage existing platforms to further grow their brand.
Loyalty in Mobile: How to increase LTV and boost loyaltyFollowAnalytics
Slides from our meetup on September 20, 2016
Make your app so addictive, they'll need rehab to quit! Join our panel of experts who will be sharing their experiences using mobile to boost long term value and increase customer loyalty.
Panelists
• Roxanne Ong has headed up mobile strategy for the likes of General Assembly, Hailo, Ogilvy & Mather and Estée Lauder.
• Adam Hadi is a performance marketing specialist and user acquisition and retention expert that has advanced Draft.com and Topps digital's acquisition, retention and influencer marketing programs.
• Ray Beharry is Head of Marketing at Pollfish, an author, consultant and adjunct faculty member at New York University.
Agenda
6:00pm - 6:30pm - Pizza, beer and wine
6:30pm - 7:30pm - Panelist presentations and discussion
7:30pm - 8:00pm - Networking
New Age Talent Assessment – Let us entertain youTALiNT Partners
Can the candidate be treated like a customer & entertained like a guest ?
How mobile technologies will change the way we measure candidates and where we do it ?
How will games and realistic job previews change the way you recruit & measure ?
Can and should talent acquisition become ‘profit centres’ through the relationships we have with candidates
The document discusses market segmentation and targeting. It states that Fiama Di Wills segments its products into men's and women's lines. Segmentation can also be based on geographical location, demographics like age and income, and behaviors like psychographics and benefits sought. By making prices cheaper, the company can target each audience segment so that everyone can afford the product and increase sales. After segmentation, companies target favorable audience segments. Positioning then involves the company establishing its image and place in the market relative to competitors.
Positioning of footwear brands by priya mathurPriya Mathur
The document discusses positioning footwear brands based on their comfort and looks attributes. It presents a 2x2 grid that places brands in one of four quadrants based on whether they offer low or high comfort and low or high looks. The grid can help brands understand how to position themselves relative to competitors in the market.
The document discusses the Indian Premier League (IPL), a professional Twenty20 cricket league established by the Board of Control for Cricket in India in 2008. It summarizes Lalit Modi's vision in founding the IPL to nurture local cricket talent through a competitive league structure. The IPL was highly successful in attracting massive viewership and generating substantial revenue through franchise fees, broadcasting rights deals, sponsorship agreements, and other avenues. However, some warned that the short format could damage the long-term appeal and integrity of the game.
The document outlines the business plan for Caminar De Stil, a company that produces a shoe called Flateel which allows the wearer to change between flat and heel styles in one shoe. It discusses the company profile, product details, target market segmentation and positioning, marketing strategy including the promotional mix and budget, and financial projections. An analysis of the footwear industry in India is also provided to assess the market opportunity for the new product.
Maersk Line, a container shipping company, launched an active social media strategy with a budget of less than $100,000 USD. They used platforms like Facebook, Twitter, LinkedIn, and Instagram to communicate with customers, provide customer service, promote sales, and engage internally. Their social media head helped humanize the traditionally low-profile shipping brand. By 2013, Maersk Line had over 1 million Facebook fans, 81,000 Twitter followers, and 48,000 LinkedIn followers. Their social media presence helped promote their products and engage different audiences. Moving forward, they planned to expand their social media team and leverage existing platforms to further grow their brand.
Customer Experience Trumps Everything. What happens when you put a 100 UX designers in a room and scout for ideas? Take our word, it’s an ‘experience’ of a lifetime.
With the higher penetration of smartphone usage and more retail competitions in the industry, the usage of coupon get popular for the This survey is conducted to understand coupon using situation in Vietnam.
All respondents were 572 people, male and female, 16-39, HCM and Hanoi.
Intelligent Enterprise: How to Create the Customer Experience of the Future? ...Catalina Arango
This document discusses the importance of customer experience and how machine learning can help create superior customer experiences. It notes that 80% of customers have switched brands due to poor customer experience. The document outlines SAP's strategy to deliver an intelligent enterprise using machine learning as a key enabler. It provides examples of how machine learning can optimize customer churn, product recommendations, call centers, production planning, and more. Finally, it shows how multiple machine learning use cases can be applied across a business process like search, selection, ordering, payment, and reconciliation.
presentation on Ikon Mobile while using a websitesfactical
The document provides information about developing a website for Ikon Mobile to revolutionize mobile retail in Rawalpindi and Islamabad. The proposed website will allow for [1] online ordering, tracking and customer engagement, [2] integrated customer support, and [3] feedback and ratings for transparency. This will provide convenience for customers, save time and costs, and improve customer service. The website will be developed using React JS, ASP.NET, and MySQL, following a waterfall process model.
Pro UX Review: Usability review for websites!
We help make websites more usable.
Professional UX Review for your website, software, and apps
We guarantee you better User Experience or your money back!
Better User Experience = Better ROI
Get professional UX reviews for your website. We will help you increase user engagement, and your users, find what they are looking for fast.
Know Your competitor
See how your website usability compares with respect to competitors and get feedback from actual users.
Human Computer Interaction
We review Graphical User Interface (GUI), adaptive, direct, 3D, touch/multi touch, gesture, pen based, 10-foot and game user interface. We can help you with Dashboard design, Product catalogs, web widgets, email newsletters, interactive graphs, event website, no matter how you want to engage users, we can help you with user adoption.
UX for Your Mobile Website and App Design
Whether you have an information, utility, lifestyle, map, camera, location-aware, or augmented-reality app, a second pair of professional eyes will enhance your design.
Working on a Futuristic Interface?
Expert feedback on the UX of the future, voice UI, natural UI, natural language interface, intelligent UI, organic UI and the UI without a screen.
User Expectations from Travel Websites - IndiaShameel Abdulla
The report summarises user expectations from travel websites in India. The report is based on analysis of 47,984 user conversations. It has considered the most spoken about Travel website brands in India - Make My Trip, Yatra, Cleartrip & Expedia.
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty six slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Shopper Journey Mapping Powerpoint Presentation Slides complete deck
Demystifying Gamification by Chandar Pattabhiram, VP of Worldwide Marketing, ...Tata Consultancy Services
Badgeville makes it easy for marketers, site owners and brands to increase user loyalty and engagement by leveraging techniques from game mechanics and social media to create highly immersive online experiences by driving user behavior and optimizing user engagement with advanced real-time analytics.
Data - How to Use it & When by Square and Call Rail Product LeaderProduct School
Main Takeaways:
-It’s important to define success metrics before you start building your product or feature
-The goal is to validate a hypothesis--what you think users want--and the data might invalidate your hypothesis. This is a good thing! Keep iterating in that direction to identify and test the next hypothesis.
-Data is important to point you in the right direction, but it won’t answer “what is the perfect product?” To figure this out, you need to experiment, fail and repeat as fast as possible to find success.
This document discusses Amazon's customer relationship management strategies and social CRM. It provides an overview of Amazon's focus on customer experience and satisfaction. Some key points:
- Amazon prioritizes customer obsession and works backwards from customer needs. They aim to foster loyalty through innovative, reliable products and surprising customers.
- Their 10-step CRM strategy focuses on investing according to customer value, optimizing the relationship at all touchpoints, and using technology and imagination to enhance the customer experience.
- Social CRM allows Amazon to monitor social media in real-time, respond to complaints across sites, and track performance through reporting. This enables dynamic knowledge monitoring over static knowledge management.
This document discusses the importance of employee engagement and how gamification can be used as a tool to drive engagement. It provides tips for selling gamification initiatives to executives, focusing on business benefits like improved performance and optimization of key processes. The document also outlines how gamification platforms will continue to evolve, integrating with other systems and using behavioral data and analytics to personalize the user experience.
The document discusses customer experience testing and outlines several key points. It notes that customer experience is key to financial performance, but most companies overestimate how good their customer experience is. It defines customer experience as the sum of all interactions a customer has with a company. The document advocates testing holistic solutions based on the entire customer journey and important touchpoints. It also recommends using risk-based testing informed by customer experience parameters and involving various teams across the organization.
Digital Transformation Book of Dreams v1Matt Bruns
Digital Business Transformation Patterns for a Mobile-First, Cloud-First World provides guidance on digital transformation strategies across four key scenarios: Engage Your Customers, Empower Your Employees, Optimize Your Operations, and Transform Your Products. For each scenario, it outlines narrative descriptions, storyboards, benefits, dependencies, and value realization approaches. It also provides an overview of business drivers, a capability model, and approaches for understanding customer journeys and implementing enabling technologies like data management, analytics, and mobile/social solutions to improve experiences and business outcomes.
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of thirty seven slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
The document provides an overview of customer journey mapping. It discusses the purpose of customer journey mapping, key statistics around customer journeys, elements to include in a customer journey map such as touchpoints and stages. It also outlines the steps to take in customer journey mapping such as planning, data gathering, map creation, and analysis. Various templates and an example are provided to illustrate how to capture a customer's experience across different touchpoints and stages of their journey. The document aims to help optimize stakeholders' understanding of the customer journey through visualization and analysis of the customer experience.
Product Management and Metrics by Amazon Sr PMProduct School
This document discusses product management and metrics. It outlines certificate programs for product management from Product School and offers corporate training. Key takeaways include an overview of the product manager role and importance of metrics for product improvement. Common metrics frameworks like AARRR and HEART are explained. Examples of metrics used at Amazon and PayPal are provided. The document encourages continuing to learn about product metrics through various resources.
Webcast - How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
Customer Experience Trumps Everything. What happens when you put a 100 UX designers in a room and scout for ideas? Take our word, it’s an ‘experience’ of a lifetime.
With the higher penetration of smartphone usage and more retail competitions in the industry, the usage of coupon get popular for the This survey is conducted to understand coupon using situation in Vietnam.
All respondents were 572 people, male and female, 16-39, HCM and Hanoi.
Intelligent Enterprise: How to Create the Customer Experience of the Future? ...Catalina Arango
This document discusses the importance of customer experience and how machine learning can help create superior customer experiences. It notes that 80% of customers have switched brands due to poor customer experience. The document outlines SAP's strategy to deliver an intelligent enterprise using machine learning as a key enabler. It provides examples of how machine learning can optimize customer churn, product recommendations, call centers, production planning, and more. Finally, it shows how multiple machine learning use cases can be applied across a business process like search, selection, ordering, payment, and reconciliation.
presentation on Ikon Mobile while using a websitesfactical
The document provides information about developing a website for Ikon Mobile to revolutionize mobile retail in Rawalpindi and Islamabad. The proposed website will allow for [1] online ordering, tracking and customer engagement, [2] integrated customer support, and [3] feedback and ratings for transparency. This will provide convenience for customers, save time and costs, and improve customer service. The website will be developed using React JS, ASP.NET, and MySQL, following a waterfall process model.
Pro UX Review: Usability review for websites!
We help make websites more usable.
Professional UX Review for your website, software, and apps
We guarantee you better User Experience or your money back!
Better User Experience = Better ROI
Get professional UX reviews for your website. We will help you increase user engagement, and your users, find what they are looking for fast.
Know Your competitor
See how your website usability compares with respect to competitors and get feedback from actual users.
Human Computer Interaction
We review Graphical User Interface (GUI), adaptive, direct, 3D, touch/multi touch, gesture, pen based, 10-foot and game user interface. We can help you with Dashboard design, Product catalogs, web widgets, email newsletters, interactive graphs, event website, no matter how you want to engage users, we can help you with user adoption.
UX for Your Mobile Website and App Design
Whether you have an information, utility, lifestyle, map, camera, location-aware, or augmented-reality app, a second pair of professional eyes will enhance your design.
Working on a Futuristic Interface?
Expert feedback on the UX of the future, voice UI, natural UI, natural language interface, intelligent UI, organic UI and the UI without a screen.
User Expectations from Travel Websites - IndiaShameel Abdulla
The report summarises user expectations from travel websites in India. The report is based on analysis of 47,984 user conversations. It has considered the most spoken about Travel website brands in India - Make My Trip, Yatra, Cleartrip & Expedia.
Enhance your audiences knowledge with this well researched complete deck. Showcase all the important features of the deck with perfect visuals. This deck comprises of total of thirty six slides with each slide explained in detail. Each template comprises of professional diagrams and layouts. Our professional PowerPoint experts have also included icons, graphs and charts for your convenience. All you have to do is DOWNLOAD the deck. Make changes as per the requirement. Yes, these PPT slides are completely customizable. Edit the colour, text and font size. Add or delete the content from the slide. And leave your audience awestruck with the professionally designed Shopper Journey Mapping Powerpoint Presentation Slides complete deck
Demystifying Gamification by Chandar Pattabhiram, VP of Worldwide Marketing, ...Tata Consultancy Services
Badgeville makes it easy for marketers, site owners and brands to increase user loyalty and engagement by leveraging techniques from game mechanics and social media to create highly immersive online experiences by driving user behavior and optimizing user engagement with advanced real-time analytics.
Data - How to Use it & When by Square and Call Rail Product LeaderProduct School
Main Takeaways:
-It’s important to define success metrics before you start building your product or feature
-The goal is to validate a hypothesis--what you think users want--and the data might invalidate your hypothesis. This is a good thing! Keep iterating in that direction to identify and test the next hypothesis.
-Data is important to point you in the right direction, but it won’t answer “what is the perfect product?” To figure this out, you need to experiment, fail and repeat as fast as possible to find success.
This document discusses Amazon's customer relationship management strategies and social CRM. It provides an overview of Amazon's focus on customer experience and satisfaction. Some key points:
- Amazon prioritizes customer obsession and works backwards from customer needs. They aim to foster loyalty through innovative, reliable products and surprising customers.
- Their 10-step CRM strategy focuses on investing according to customer value, optimizing the relationship at all touchpoints, and using technology and imagination to enhance the customer experience.
- Social CRM allows Amazon to monitor social media in real-time, respond to complaints across sites, and track performance through reporting. This enables dynamic knowledge monitoring over static knowledge management.
This document discusses the importance of employee engagement and how gamification can be used as a tool to drive engagement. It provides tips for selling gamification initiatives to executives, focusing on business benefits like improved performance and optimization of key processes. The document also outlines how gamification platforms will continue to evolve, integrating with other systems and using behavioral data and analytics to personalize the user experience.
The document discusses customer experience testing and outlines several key points. It notes that customer experience is key to financial performance, but most companies overestimate how good their customer experience is. It defines customer experience as the sum of all interactions a customer has with a company. The document advocates testing holistic solutions based on the entire customer journey and important touchpoints. It also recommends using risk-based testing informed by customer experience parameters and involving various teams across the organization.
Digital Transformation Book of Dreams v1Matt Bruns
Digital Business Transformation Patterns for a Mobile-First, Cloud-First World provides guidance on digital transformation strategies across four key scenarios: Engage Your Customers, Empower Your Employees, Optimize Your Operations, and Transform Your Products. For each scenario, it outlines narrative descriptions, storyboards, benefits, dependencies, and value realization approaches. It also provides an overview of business drivers, a capability model, and approaches for understanding customer journeys and implementing enabling technologies like data management, analytics, and mobile/social solutions to improve experiences and business outcomes.
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of thirty seven slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
The document provides an overview of customer journey mapping. It discusses the purpose of customer journey mapping, key statistics around customer journeys, elements to include in a customer journey map such as touchpoints and stages. It also outlines the steps to take in customer journey mapping such as planning, data gathering, map creation, and analysis. Various templates and an example are provided to illustrate how to capture a customer's experience across different touchpoints and stages of their journey. The document aims to help optimize stakeholders' understanding of the customer journey through visualization and analysis of the customer experience.
Product Management and Metrics by Amazon Sr PMProduct School
This document discusses product management and metrics. It outlines certificate programs for product management from Product School and offers corporate training. Key takeaways include an overview of the product manager role and importance of metrics for product improvement. Common metrics frameworks like AARRR and HEART are explained. Examples of metrics used at Amazon and PayPal are provided. The document encourages continuing to learn about product metrics through various resources.
Webcast - How To Achieve Continuous Growth In A Flat Market Position2
The webcast is about a new approach to your online marketing that will enable you to achieve continuous growth even in this recessionary environment.
Most marketers are seeing some common trends and changes in their costomers' behaviors: longer buying cycles, higher cost per lead using search marketing, more comparison shopping, etc. All this led to showed and unpredictable business growth, and an urgent need for new online mix that can address the changed customer buying process.
It’s no secret that the marketing landscape is growing increasingly complex, with numerous channels, privacy regulations, signal loss, and more. One of the biggest problems facing marketers today is that they’re experiencing data deluge and data drought simultaneously.
Bliss Point by Tinuti addresses these challenges by providing a single, user-friendly platform for measuring what marketers previously struggled to measure. With Bliss Point, you can move beyond simply validating past actions and instead use measurement to guide real-time decision-making on what should happen next.
Join our product experts for a live demonstration of Bliss Point. Discover how it can empower your brand with the tools and insights needed to optimize each channel, across your entire media mix, and your overall brand performance.
1. Mobile Shopping –
Ecommerce Website
Team : APPA
Members:
Anurag Sureka
Prasanth Narisetty
Priya Mathur
Arshpreet Kaur
2. Priya Mathur Dr . Prashanth Anurag Sureka Arshpreet Kaur APPA
21 – Years
Gwalior
Student
No Budget
No environmental
45 – Years
Kolkata
Doctor
Budget concious
Environment Friendly
25 – Years
Hyderabad
Professional
Budget Concious
No environmental
18– Years
Amritsar
Teen Student
No Budget
No environmental
20– Years
Mumbai
Student
No Budget
Environmental
3. Create Initial
Map
Evaluate Explore Brain storm
Persona, Brand
Attributes, Key Trends
Socially Active, Gadget
Geek
Behaviour Line
Surfs Amazon Website
Onstage Experience
Amazon website
Product description
and availability
Attitute and Emotions
Long lasting, Latest
Design and Branded
Back Stage Support
Website and Customer
Support
Evaluate Attitudes
Branded Phone,
Battery Life, Prize,
Budget
Priority Focus
Latest Tech, Features
Impact
Reduce return rate,
increase references
Read Out
CX satisfaction great
prize
Clarify Need and
Doubts
Arrive safe and sound,
Arrive early
No misplacement
Immediate refund
Capabilities:
Agent
Record details
Product info
Refund status
Billing system
Confirm order
Delivery details
Payment confirmation
desired
Transformation
Refer Website
Refer experience
Increase references
4. Initially Surfing
Find the product
Compares the product
Visits Showroom
Orders the product
Payment confirm
Order tracking
Order Received
Wrong product
Contact CX Care
Report complain
Listen and Understand the issue
Ask for resolution
Provide Resolution
Take necessary Decision
Confirm the action
Pack the order Confirm the return
Pick the order
Wait for refund
Provide receipt
Refund received
Refund initiated Confirms Refund
DA delivering
product
Ordering Touchpoints
Virtual Return Touchpoints