The document describes a beauty product called Beauty to Go, a hairbrush that contains storage for makeup items like lipstick and coins. It has a mirror on the handle and extra material in the middle to ensure durability. The creator's mission is to provide an all-in-one product that reduces the weight and clutter of a makeup bag. Their vision is to partner with MAC Cosmetics and see the product sold widely in beauty departments within 10 years. Strengths include working well with people and advertising beauty products, while weaknesses could be a lack of patience or difficulty accepting criticism.
Trident is a brand of sugar free chewing gum that was introduced in the United States in 1964. It uses xylitol as a sweetener instead of sugar and was marketed with slogans promoting dental health benefits. In the early 2000s, the slogan became "See what Unfolds". Trident is available in multiple product lines that offer various flavors. It has targeted consumers in many countries around the world and has historically aimed marketing at younger demographics but now targets anyone who enjoys interesting flavors.
The document discusses Trident gum, including its choice as the brand to feature due to its availability in British stores. It notes the target audience is 14-19 year olds as gum appeals to young students. Key unique selling points of Trident include its packaging and unique flavors. It acknowledges Trident faces competition from other gum brands and has faced some controversies over artificial sweeteners and banned advertisements. A brief history is given of Trident's introduction in 1964 and its acquisition by Mondelez International in 2014. Some past Trident advertisements from 1968 to 2014 are also depicted.
This document provides instructions for making toothpaste from common household ingredients as an educational activity. It lists the necessary materials which include Tums tablets, baking soda, food coloring, flavoring, plastic spoons and cups. The steps explain how to grind the Tums into a powder, mix it with baking soda and flavoring to form a paste. Children are encouraged to observe and describe the mixture. The activity can be extended by varying ingredients and testing different toothpaste recipes. Follow-up includes brushing teeth with the homemade paste, a dental visit and charting brushing at home with family.
MyntSmile appoints new leadership including Dr. Robert Ibsen, founder of REMBRANDT toothpaste, as an advisor. Martha Brady, former CEO of cosmetic companies, is appointed President. Lisa Kao, founder and CEO of MyntSmile, says she is excited for the brand's future growth prospects, including new product lines. MyntSmile's flagship product Diamynt, a toothpaste for dental cosmetic work, has been on the market for a year and sold in dental offices and online.
The document is an evaluation of an advertisement the author created for nail varnish as part of their GCSE coursework. The advertisement aims to target female teenagers and young women by portraying the nail varnish as colorful, beautiful, and stylish. It seeks to represent qualities like love, beauty, and creativity. The author believes women will be drawn to the product because it promotes confidence and individual expression through fashion and style. In conclusion, the author thinks their advertisement effectively meets the requirements for the GCSE project.
While baby teeth eventually fall out, they play a significant role in helping your child chew, bite, and speak clearly. Permanent teeth in young children also affect physical appearance and confidence, so take good care of your children’s teeth! Learn how now!
https://sunrise-dentistry.com/blog/how-to-care-for-childrens-teeth/
The document describes a beauty product called Beauty to Go, a hairbrush that contains storage for makeup items like lipstick and coins. It has a mirror on the handle and extra material in the middle to ensure durability. The creator's mission is to provide an all-in-one product that reduces the weight and clutter of a makeup bag. Their vision is to partner with MAC Cosmetics and see the product sold widely in beauty departments within 10 years. Strengths include working well with people and advertising beauty products, while weaknesses could be a lack of patience or difficulty accepting criticism.
Trident is a brand of sugar free chewing gum that was introduced in the United States in 1964. It uses xylitol as a sweetener instead of sugar and was marketed with slogans promoting dental health benefits. In the early 2000s, the slogan became "See what Unfolds". Trident is available in multiple product lines that offer various flavors. It has targeted consumers in many countries around the world and has historically aimed marketing at younger demographics but now targets anyone who enjoys interesting flavors.
The document discusses Trident gum, including its choice as the brand to feature due to its availability in British stores. It notes the target audience is 14-19 year olds as gum appeals to young students. Key unique selling points of Trident include its packaging and unique flavors. It acknowledges Trident faces competition from other gum brands and has faced some controversies over artificial sweeteners and banned advertisements. A brief history is given of Trident's introduction in 1964 and its acquisition by Mondelez International in 2014. Some past Trident advertisements from 1968 to 2014 are also depicted.
This document provides instructions for making toothpaste from common household ingredients as an educational activity. It lists the necessary materials which include Tums tablets, baking soda, food coloring, flavoring, plastic spoons and cups. The steps explain how to grind the Tums into a powder, mix it with baking soda and flavoring to form a paste. Children are encouraged to observe and describe the mixture. The activity can be extended by varying ingredients and testing different toothpaste recipes. Follow-up includes brushing teeth with the homemade paste, a dental visit and charting brushing at home with family.
MyntSmile appoints new leadership including Dr. Robert Ibsen, founder of REMBRANDT toothpaste, as an advisor. Martha Brady, former CEO of cosmetic companies, is appointed President. Lisa Kao, founder and CEO of MyntSmile, says she is excited for the brand's future growth prospects, including new product lines. MyntSmile's flagship product Diamynt, a toothpaste for dental cosmetic work, has been on the market for a year and sold in dental offices and online.
The document is an evaluation of an advertisement the author created for nail varnish as part of their GCSE coursework. The advertisement aims to target female teenagers and young women by portraying the nail varnish as colorful, beautiful, and stylish. It seeks to represent qualities like love, beauty, and creativity. The author believes women will be drawn to the product because it promotes confidence and individual expression through fashion and style. In conclusion, the author thinks their advertisement effectively meets the requirements for the GCSE project.
While baby teeth eventually fall out, they play a significant role in helping your child chew, bite, and speak clearly. Permanent teeth in young children also affect physical appearance and confidence, so take good care of your children’s teeth! Learn how now!
https://sunrise-dentistry.com/blog/how-to-care-for-childrens-teeth/
This document provides an analysis of various lipstick brands in India, with a focus on Lakme brand. It includes an introduction, definitions of lipstick, types of lipsticks, information on the global and Indian lipstick markets which are valued at billions, descriptions of major Indian lipstick brands including Lakme, and a conclusion summarizing findings from research conducted. Tables and annexures in the document provide data from surveys on consumer preferences and awareness of lipstick brands like Lakme in India.
The cosmetics industry is led by the skincare category and generates billions in annual revenue in the US. Consumers are increasingly interested in natural products with fewer chemicals. The top companies in the industry are L'Oreal, Beiersdorf, Johnson & Johnson, Avon, and Estee Lauder. Au Naturel Beauty plans to launch a line of organic skin care and makeup products with recycled packaging to meet consumer demand for natural cosmetics.
The document discusses opportunities for brands to expand into the beauty industry. It outlines several benefits such as providing an accessible entry point for customers, generating recurring revenue through consumable products, and creating opportunities for gifting, PR, and expanded distribution. Successful expansion requires maintaining brand integrity and executing products that reflect the brand's qualities and target customers. Examples like RIKRAK, Gieves & Hawkes, and Bamford demonstrate how existing brands have strategically expanded into beauty while enhancing their identities.
The document discusses how brands are increasingly expanding into the beauty industry. It outlines several key reasons for this trend, including that beauty products allow brands to reach new customer segments through more affordable entry points. Beauty items are also highly consumable, giftable, and offer opportunities for marketing and press coverage. The document emphasizes that successful brand extensions require preserving the core brand values and ensuring the products are commercially viable. It provides examples of how pebble&co has helped brands strategically expand into beauty while maintaining their identities.
This marketing plan summarizes the strategy for a new toothpaste brand called "SmileOdent" targeted at lower income consumers in Bangladesh. The plan outlines market research conducted on existing brands. It then discusses objectives to reduce oral infections and provide an affordable product. Key elements of the marketing strategy include targeting lower income groups, positioning based on product benefits and affordable price, and a product line with three variants. The plan also covers pricing, distribution through wholesalers and retailers, and advertising through billboards, radio, and television featuring cricketers. Sales promotions will focus on the tagline "Smile can change your life."
Herbal lipsticks are gaining popularity due to being safer than synthetic lipsticks. They aim to enhance beauty with less toxicity. An ideal lipstick imparts uniform color, makes lips soft, is stable, and applies easily. Herbal lipsticks are formulated with natural pigments, oils, waxes, and emollients. They are tested for color consistency, melting point, breaking load, microbial contamination, and rancidity. Formulating herbal lipsticks involves color grinding, mixing, moulding, and packaging. The global herbal lipstick market is growing and several Indian brands offer herbal lipstick options.
This document provides an overview of potential health effects from ingredients commonly found in cosmetics. It discusses how phthalates, triclosan, parabens, sodium lauryl sulfate, and salicylic acid have been linked to issues like hormone disruption, skin irritation, and allergic reactions. While these ingredients are widely used in cosmetics and personal care products due to their functional properties, studies suggest they may build up in the body over time and impact health, especially for sensitive individuals. The document recommends consumers be aware of ingredient lists and choose products free of potential sensitizers when possible.
This marketing plan summarizes the strategy for a new toothpaste brand called "Smile dent". The plan targets lower income customers in Bangladesh by offering an affordable toothpaste. It includes a SWOT analysis, identifies objectives to reduce oral infections and provide a quality product at a low price. The marketing strategy focuses on niche targeting of lower income customers and positioning the product as a more affordable option.
- Colgate was founded in 1806 as a starch, soap and candle factory in New York called William Colgate & Company. It introduced its first toothpaste in 1873.
- Today Colgate is a global company with numerous subsidiaries in over 200 countries. It holds the number one market share for toothpaste in India.
- Colgate faces competition from other brands like HUL's Pepsodent but maintains market leadership through innovation, new products, and promotional campaigns.
The document provides a history and overview of Colgate. It discusses that Colgate was founded in 1806 and initially produced soap and candles. It introduced its first toothpaste in 1873. Colgate has numerous products and a large global market share in oral care products. The document outlines Colgate's future strategies around its 4P's (Product, Price, Promotion, Place) and provides a SWOT analysis.
Lipstick has been used for over 5,000 years, originally created by ancient Sumerians and Egyptians who crushed gemstones and bugs to create red and orange dyes for lips. It provides color, texture, and protection to lips. Modern lipstick comes in many forms from solid sticks to creams to liquids, and contains pigments, oils, waxes, and other ingredients that both beautify lips and may have potential health risks due to chemicals like lead, parabens, and retinyl palmitate. While lipstick hydrates and protects lips from UV rays, long-term ingestion is a concern as it can increase exposure to toxins.
This document provides a marketing term presentation on Cadbury Gems chocolate. It includes sections on the history of Cadbury and how Gems were introduced, objectives of analyzing Gems' marketing strategies, an analysis of Gems' product life cycle, and SWOT and PEST analyses. The marketing mix of Gems is also described, covering the 4Ps of product, price, place, and promotion. In conclusion, the presentation provides an overview of Cadbury Gems for selecting it as a topic.
The document discusses makeup brushes, makeup cases, essential items for a makeup kit, and makeup mirrors. It provides details on different types of brushes for applying makeup to areas like the eyes, eyebrows, lips, and face. It emphasizes the importance of cleaning brushes and lists popular brands of makeup cases. Recommended items for a makeup kit include mascara, lipstick, powder, and moisturizer. Finally, it describes different kinds of makeup mirrors and their features to help with application.
This document provides a project report on Colgate submitted for a Bachelor's degree. It includes an acknowledgements section thanking various professors and individuals for their guidance. It then provides a profile of Colgate including details about its founding, operations, management, finances, and business sectors. The report also gives a history of Colgate dating back to its founding in the 1800s and its evolution into a global consumer products company. It discusses Colgate's presence and market leadership in India as well.
Aurora Cosmetics provides various private label cosmetics products which will help you in starting your own cosmetics store. You can apply your brand label for the products. To know more please visit us at https://auroracos.com/
1) China Glaze targets fashionable women ages 16-55 and produces nail polishes that are long-lasting, chip-resistant, and come in a wide range of colors.
2) It competes with brands like OPI but positions itself as a higher quality, lower cost alternative through its unique formulas and large color selection.
3) China Glaze promotes through magazines, events, and experiences to reach its target market and is estimated to generate $200 million in annual sales through worldwide distribution.
Experience the ultimate collection of cosmetic products from wide rage of brands promising great quality and results at "GROVER TRADRS-WHERE BEAUTY BEGINS". "GROVER TRADERS" is a hub for cosmetic shopping since 1994 which will offer you amazing products from different brands which in turn, would make you fall in love with their quality.
This document provides a summary of key trends in the makeup industry in 2014 according to a report by Consumer Insight. It identifies 10 major trends: health and wellness, easy and affordable, sustainability and ethics, sensory and indulgence, individualism and expression, smart and connected, evolving landscapes, comfort and uncertainty. Each trend section includes a SWOT analysis and discussion of themes within that trend, with examples given of new products embracing various trends. The document also provides statistics on the makeup market breakdown and insights on packaging and technology innovations.
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This document provides an analysis of various lipstick brands in India, with a focus on Lakme brand. It includes an introduction, definitions of lipstick, types of lipsticks, information on the global and Indian lipstick markets which are valued at billions, descriptions of major Indian lipstick brands including Lakme, and a conclusion summarizing findings from research conducted. Tables and annexures in the document provide data from surveys on consumer preferences and awareness of lipstick brands like Lakme in India.
The cosmetics industry is led by the skincare category and generates billions in annual revenue in the US. Consumers are increasingly interested in natural products with fewer chemicals. The top companies in the industry are L'Oreal, Beiersdorf, Johnson & Johnson, Avon, and Estee Lauder. Au Naturel Beauty plans to launch a line of organic skin care and makeup products with recycled packaging to meet consumer demand for natural cosmetics.
The document discusses opportunities for brands to expand into the beauty industry. It outlines several benefits such as providing an accessible entry point for customers, generating recurring revenue through consumable products, and creating opportunities for gifting, PR, and expanded distribution. Successful expansion requires maintaining brand integrity and executing products that reflect the brand's qualities and target customers. Examples like RIKRAK, Gieves & Hawkes, and Bamford demonstrate how existing brands have strategically expanded into beauty while enhancing their identities.
The document discusses how brands are increasingly expanding into the beauty industry. It outlines several key reasons for this trend, including that beauty products allow brands to reach new customer segments through more affordable entry points. Beauty items are also highly consumable, giftable, and offer opportunities for marketing and press coverage. The document emphasizes that successful brand extensions require preserving the core brand values and ensuring the products are commercially viable. It provides examples of how pebble&co has helped brands strategically expand into beauty while maintaining their identities.
This marketing plan summarizes the strategy for a new toothpaste brand called "SmileOdent" targeted at lower income consumers in Bangladesh. The plan outlines market research conducted on existing brands. It then discusses objectives to reduce oral infections and provide an affordable product. Key elements of the marketing strategy include targeting lower income groups, positioning based on product benefits and affordable price, and a product line with three variants. The plan also covers pricing, distribution through wholesalers and retailers, and advertising through billboards, radio, and television featuring cricketers. Sales promotions will focus on the tagline "Smile can change your life."
Herbal lipsticks are gaining popularity due to being safer than synthetic lipsticks. They aim to enhance beauty with less toxicity. An ideal lipstick imparts uniform color, makes lips soft, is stable, and applies easily. Herbal lipsticks are formulated with natural pigments, oils, waxes, and emollients. They are tested for color consistency, melting point, breaking load, microbial contamination, and rancidity. Formulating herbal lipsticks involves color grinding, mixing, moulding, and packaging. The global herbal lipstick market is growing and several Indian brands offer herbal lipstick options.
This document provides an overview of potential health effects from ingredients commonly found in cosmetics. It discusses how phthalates, triclosan, parabens, sodium lauryl sulfate, and salicylic acid have been linked to issues like hormone disruption, skin irritation, and allergic reactions. While these ingredients are widely used in cosmetics and personal care products due to their functional properties, studies suggest they may build up in the body over time and impact health, especially for sensitive individuals. The document recommends consumers be aware of ingredient lists and choose products free of potential sensitizers when possible.
This marketing plan summarizes the strategy for a new toothpaste brand called "Smile dent". The plan targets lower income customers in Bangladesh by offering an affordable toothpaste. It includes a SWOT analysis, identifies objectives to reduce oral infections and provide a quality product at a low price. The marketing strategy focuses on niche targeting of lower income customers and positioning the product as a more affordable option.
- Colgate was founded in 1806 as a starch, soap and candle factory in New York called William Colgate & Company. It introduced its first toothpaste in 1873.
- Today Colgate is a global company with numerous subsidiaries in over 200 countries. It holds the number one market share for toothpaste in India.
- Colgate faces competition from other brands like HUL's Pepsodent but maintains market leadership through innovation, new products, and promotional campaigns.
The document provides a history and overview of Colgate. It discusses that Colgate was founded in 1806 and initially produced soap and candles. It introduced its first toothpaste in 1873. Colgate has numerous products and a large global market share in oral care products. The document outlines Colgate's future strategies around its 4P's (Product, Price, Promotion, Place) and provides a SWOT analysis.
Lipstick has been used for over 5,000 years, originally created by ancient Sumerians and Egyptians who crushed gemstones and bugs to create red and orange dyes for lips. It provides color, texture, and protection to lips. Modern lipstick comes in many forms from solid sticks to creams to liquids, and contains pigments, oils, waxes, and other ingredients that both beautify lips and may have potential health risks due to chemicals like lead, parabens, and retinyl palmitate. While lipstick hydrates and protects lips from UV rays, long-term ingestion is a concern as it can increase exposure to toxins.
This document provides a marketing term presentation on Cadbury Gems chocolate. It includes sections on the history of Cadbury and how Gems were introduced, objectives of analyzing Gems' marketing strategies, an analysis of Gems' product life cycle, and SWOT and PEST analyses. The marketing mix of Gems is also described, covering the 4Ps of product, price, place, and promotion. In conclusion, the presentation provides an overview of Cadbury Gems for selecting it as a topic.
The document discusses makeup brushes, makeup cases, essential items for a makeup kit, and makeup mirrors. It provides details on different types of brushes for applying makeup to areas like the eyes, eyebrows, lips, and face. It emphasizes the importance of cleaning brushes and lists popular brands of makeup cases. Recommended items for a makeup kit include mascara, lipstick, powder, and moisturizer. Finally, it describes different kinds of makeup mirrors and their features to help with application.
This document provides a project report on Colgate submitted for a Bachelor's degree. It includes an acknowledgements section thanking various professors and individuals for their guidance. It then provides a profile of Colgate including details about its founding, operations, management, finances, and business sectors. The report also gives a history of Colgate dating back to its founding in the 1800s and its evolution into a global consumer products company. It discusses Colgate's presence and market leadership in India as well.
Aurora Cosmetics provides various private label cosmetics products which will help you in starting your own cosmetics store. You can apply your brand label for the products. To know more please visit us at https://auroracos.com/
1) China Glaze targets fashionable women ages 16-55 and produces nail polishes that are long-lasting, chip-resistant, and come in a wide range of colors.
2) It competes with brands like OPI but positions itself as a higher quality, lower cost alternative through its unique formulas and large color selection.
3) China Glaze promotes through magazines, events, and experiences to reach its target market and is estimated to generate $200 million in annual sales through worldwide distribution.
Experience the ultimate collection of cosmetic products from wide rage of brands promising great quality and results at "GROVER TRADRS-WHERE BEAUTY BEGINS". "GROVER TRADERS" is a hub for cosmetic shopping since 1994 which will offer you amazing products from different brands which in turn, would make you fall in love with their quality.
This document provides a summary of key trends in the makeup industry in 2014 according to a report by Consumer Insight. It identifies 10 major trends: health and wellness, easy and affordable, sustainability and ethics, sensory and indulgence, individualism and expression, smart and connected, evolving landscapes, comfort and uncertainty. Each trend section includes a SWOT analysis and discussion of themes within that trend, with examples given of new products embracing various trends. The document also provides statistics on the makeup market breakdown and insights on packaging and technology innovations.
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Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Unlock the full potential of the MECE (Mutually Exclusive, Collectively Exhaustive) Principle with this comprehensive PowerPoint deck. Designed to enhance your analytical skills and strategic decision-making, this presentation guides you through the fundamental concepts, advanced techniques, and practical applications of the MECE framework, ensuring you can apply it effectively in various business contexts.
The MECE Principle, developed by Barbara Minto, an ex-consultant at McKinsey, is a foundational tool for structured thinking. Minto is also renowned for the Minto Pyramid Principle, which emphasizes the importance of logical structuring in writing and presenting ideas. This presentation includes a clear explanation of the MECE principle and its significance. It offers a detailed exploration of MECE concepts and categories, highlighting how to create mutually exclusive and collectively exhaustive segments. You will learn to combine MECE with other powerful business frameworks like SWOT, Porter's Five Forces, and BCG Matrix. Discover sophisticated methods for applying MECE in complex scenarios and enhancing your problem-solving abilities. The deck also provides a step-by-step guide to performing thorough and structured MECE analyses, ensuring no aspect is overlooked. Insider tips are included to help you avoid common mistakes and optimize your MECE applications.
The presentation features illustrative examples from various industries to show MECE in action, providing practical insights and inspiration. It includes engaging group activities designed for the practice of the MECE principle, fostering collaborative learning and application. Key takeaways and success factors for mastering the MECE principle and applying it in your professional work are also covered.
The MECE Principle presentation is meticulously designed to provide you with all the tools and knowledge you need to master the MECE principle. Whether you're a business analyst, manager, or strategist, this presentation will empower you to deliver insightful and actionable analysis, drive better decision-making, and achieve outstanding results.
LEARNING OBJECTIVES:
1. Understand the MECE Principle
2. Improve Analytical Skills
3. Apply MECE Framework
4. Enhance Decision-Making
5. Optimize Resource Allocation
6. Facilitate Strategic Planning
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
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L'indice de performance des ports à conteneurs de l'année 2023SPATPortToamasina
Une évaluation comparable de la performance basée sur le temps d'escale des navires
L'objectif de l'ICPP est d'identifier les domaines d'amélioration qui peuvent en fin de compte bénéficier à toutes les parties concernées, des compagnies maritimes aux gouvernements nationaux en passant par les consommateurs. Il est conçu pour servir de point de référence aux principaux acteurs de l'économie mondiale, notamment les autorités et les opérateurs portuaires, les gouvernements nationaux, les organisations supranationales, les agences de développement, les divers intérêts maritimes et d'autres acteurs publics et privés du commerce, de la logistique et des services de la chaîne d'approvisionnement.
Le développement de l'ICPP repose sur le temps total passé par les porte-conteneurs dans les ports, de la manière expliquée dans les sections suivantes du rapport, et comme dans les itérations précédentes de l'ICPP. Cette quatrième itération utilise des données pour l'année civile complète 2023. Elle poursuit le changement introduit l'année dernière en n'incluant que les ports qui ont eu un minimum de 24 escales valides au cours de la période de 12 mois de l'étude. Le nombre de ports inclus dans l'ICPP 2023 est de 405.
Comme dans les éditions précédentes de l'ICPP, la production du classement fait appel à deux approches méthodologiques différentes : une approche administrative, ou technique, une méthodologie pragmatique reflétant les connaissances et le jugement des experts ; et une approche statistique, utilisant l'analyse factorielle (AF), ou plus précisément la factorisation matricielle. L'utilisation de ces deux approches vise à garantir que le classement des performances des ports à conteneurs reflète le plus fidèlement possible les performances réelles des ports, tout en étant statistiquement robuste.
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Easy Earnings Through Refer and Earn Apps Without KYC.pptxFx Lotus
Learn how to make extra money with refer and earn apps that don’t require KYC. Find out the advantages, top apps, and strategies to boost your earnings quickly and easily.
2. Introduction
Lipstick is a cosmetic that has the ability to
enhance a woman’s beauty. Lipstick has its
own significance in the life of a woman and it
gives a special look to the woman’s face.
Lipstick is a product that can color a
woman’s lips to beautify them and make
them more attractive. Since the beginning of
time, there exists a need to distinguish
between different people. Clothes, jewelry
and cosmetics are the ways by which we
can decorate and make ourselves different
than others but the lipstick is the most
prominent of them all.
The Custom Boxes-Australia
https://www.thecustomboxes.com.au (03) 9088-0854
3. History of Lipstick
The origin of lipstick is almost 5000 years old and Sumerian men and women were
the inventors of lipstick. They invented the lipstick by crushing the gemstones and
then applying the color of those gemstones on their lips to decorate their face.
Ancient Egyptians like Cleopatra used lipstick made by crushing the bugs for the red
color of lipstick. In that era, the Egyptians used lipstick only as a status symbol and
not for decoration. The lipstick gained its importance in England in the 16th century.
The Queen Elizabeth I started using red lipstick and it gained popularity. It became a
fashion for the upper-class women to wear the lipstick on special occasions. The
first commercial lipstick was made in France in 1884. The lipstick gained its
importance and it was just a matter of time that the lipstick became a fashion of all
the women around the world. Now lipstick is a necessary part of a woman’s identity
when it comes to parties or dinners.
The Custom Boxes-Australia
https://www.thecustomboxes.com.au (03) 9088-0854
4. Lipstick Ingredients
Different companies have different ingredients of lipstick but the most common of
these ingredients are beeswax and candelilla wax. Carnauba wax is also added for
the strength of the lipstick. Some oils are also added to the ingredients list such as
olive oil, petroleum and mineral oil.
The Custom Boxes-Australia
https://www.thecustomboxes.com.au (03) 9088-0854
5. Types of Lipstick
Women usually find it difficult to choose the lipstick that is suitable for their lips. Lipsticks of all
the types are available in the market but you should only buy those which are suitable for your
lips. Some of those types of lipsticks are following
Moisturizing Lipstick
This type of lipstick is best for the women having the problem of dry lips. The moisturizing
lipstick has vitamin E and glycerin which helps to keep the lips smooth. This lipstick gives a
special shine to the lips and makes the lady more look beautiful.
Satin and Sheer lipsticks
Satin and sheer lipsticks also have the characteristic of moisturizing the lips and give them a
shiny look. This type of lipstick can be applied many times for our desired shade.
Cream lipsticks
Cream lipsticks are for those women who have smaller lips. This lipstick has more ratio of wax
than normal lipstick. These lipsticks make the lips smooth and lip gloss can be applied on this
lipstick for the required shade.
The Custom Boxes-Australia
https://www.thecustomboxes.com.au (03) 9088-0854
6. Types of Lipstick
Gloss Lipstick
Gloss lipstick is very famous among the women because the lip gloss increases the shiny look
of the lips and it can be applied on any shade of the lipstick.
Matte lipstick
Matte lipstick is for those ladies who prefer smooth lips over the shiny lips. This lipstick gives a
special young look to the lips.
Pearl and Frosted lipstick
Pearl and Frosted lipstick is loved by those women who like to apply additional shine on the
lips. Some moisturizer should be used before applying this lipstick because it makes the lips
dry and rough.
Long-wearing lipsticks
This kind of lipstick is mainly for the working women who don’t have time to apply lipstick now
and then. This lipstick once applied, remains on the lips and keep the lips fresh for a longer
time.
The Custom Boxes-Australia
https://www.thecustomboxes.com.au (03) 9088-0854
7. Lipstick Packaging
Boxes
The packaging is considered to be a silent representative of a brand and the product
and it should be according to the needs, demands and the ongoing trends in the
market. Lipstick packaging boxes greatly influence the marketing of the brand. The
packaging of the product is very important as it forces the customer to notice the
lipstick brand and tells the customer about the lipstick that is inside the box. The
purpose of the lipstick boxes is the safety of the product and the packaging should
be air tight to avoid any oxidation with the air. Another aim of the lipstick packaging
is the promotion and advertisement of the lipstick brand. The lipstick packaging
should have a special design to make is different and unique than other lipsticks in
the market. Women love to buy lipstick with the most beautiful packaging and
custom lipstick boxes provide the charm that every woman is looking for. The label
on the packaging box should also contain a label on which all the information should
be available for the customers to know about the product. The formulas, ingredients
and other useful information should be printed for the convenience of the customers.
The Custom Boxes-Australia
https://www.thecustomboxes.com.au (03) 9088-0854
8. Lipstick Packaging
Boxes
The companies that are looking to earn a reasonable profit and expand their
business should pay attention towards the lipstick packaging. The good packaging
contributes a lot in increasing the sales of a company. It helps in generating a huge
profit because the packaging is considered to be the face of the product and it
should be elegant and eye-catching. When we talk about cosmetics then it a well-
known fact that success or failure of a product largely depends on the presentation
of the products. If the presentation is good and appealing, then it will attract women
and forces them to try the product. A survey was conducted about the importance of
packaging and almost 50% women answered that they are drawn towards a good
packaging. The customer who visits the market to buy a product generally forms an
opinion based on the appearance of the product because he is unaware of the
quality of the product inside it. So, the custom lipstick packaging is the best solution
for all the worries regarding the packaging of the lipstick.
The Custom Boxes-Australia
https://www.thecustomboxes.com.au (03) 9088-0854