OEP_TeamProject

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  • Short Term Qualifying Criteria:Do they have momentum?Have they shown is they can make their plans happen? Have they Secured Sponsors?Vision:Do they have a BIG vision that needs event fundraising help?Is there a clear path to a paid engagement for Event 360Not just a great idea, but  a well thought out business plan or execution plan for the idea.Willingness to promote Event 360 in future marketing efforts:Case StudiesWebinarsSpeaking engagementsTalent of the individual: Have they shown is they can make their plans happen? Secured Sponsors?Do they have a BIG vision that needs event fundraising help?
  • Short Term Qualifying Criteria:Do they have momentum?Have they shown is they can make their plans happen? Have they Secured Sponsors?Vision:Do they have a BIG vision that needs event fundraising help?Is there a clear path to a paid engagement for Event 360Not just a great idea, but  a well thought out business plan or execution plan for the idea.Willingness to promote Event 360 in future marketing efforts:Case StudiesWebinarsSpeaking engagementsTalent of the individual: Have they shown is they can make their plans happen? Secured Sponsors?Do they have a BIG vision that needs event fundraising help?
  • Short Term Qualifying Criteria:Do they have momentum?Have they shown is they can make their plans happen? Have they Secured Sponsors?Vision:Do they have a BIG vision that needs event fundraising help?Is there a clear path to a paid engagement for Event 360Not just a great idea, but  a well thought out business plan or execution plan for the idea.Willingness to promote Event 360 in future marketing efforts:Case StudiesWebinarsSpeaking engagementsTalent of the individual: Have they shown is they can make their plans happen? Secured Sponsors?Do they have a BIG vision that needs event fundraising help?
  • Short Term Qualifying Criteria:Do they have momentum?Have they shown is they can make their plans happen? Have they Secured Sponsors?Vision:Do they have a BIG vision that needs event fundraising help?Is there a clear path to a paid engagement for Event 360Not just a great idea, but  a well thought out business plan or execution plan for the idea.Willingness to promote Event 360 in future marketing efforts:Case StudiesWebinarsSpeaking engagementsTalent of the individual: Have they shown is they can make their plans happen? Secured Sponsors?Do they have a BIG vision that needs event fundraising help?
  • OEP_TeamProject

    1. 1. Testing ourHypothesis
    2. 2. The Crowdfunding Ecosystem First Giving Stay Classy Indiegogo Kickstarter Kiva Microryza
    3. 3. Initial Hypothesis & Test• Interviews with Two Scientist (Neuroscientist, and bio-engineer). The main problem with crowdfunding for scientific research is the need to determine which science will actually have an impact on a given disease. This is cause for much debate, even within the scientific community. For patients/donors to have a full understanding of the research, it would be a very difficult task to market the research through a crowdfunding platform in a way that truly resonates with patients.• Feedback from Patients I interviewed three cancer survivors who are participants in the Susan G. Komen 3-Day for the Cure, who traditionally do their peer-to-peer fundraising on a platform called Convio. While there is some tentative interest in the idea of creating their own independent event, there is a bigger need to educate the market on how/why crowdfunding could be used. Given the recent debacle with the Komen/Planned Parenthood controversy, one potential assumption to explore here would be whether breast cancer survivors are looking for a new way to fundraise.• One particularly disheartening realization was that the actual results on Indiegogo for cancer fundraising campaigns was pretty dismal. When comparing these projects, one common thread was a lack of fundraising incentives, case for supportting the project, or active networking/promotion of the campaign.• Crowdfunding Platform Research: I spent the majority of my time comparing successful and unsuccessfully funded projects on the following platforms:
    4. 4. HYPOTHESIS: THERE IS A NEED FOR ACROWDFUNDING PLATFORM FOR TOSUPPORT HEALTH AND SCIENTIFICRESEARCH (EX: CROWDFUNDING FOR ACURE FOR CANCER)
    5. 5. Test ResultsInterviews with Two Scientist (Neuroscientist, and • The main problem with crowdfunding for scientificbio-engineer). research is the need to determine which science will actually have an impact on a given disease. • This is cause for much debate, even within the scientific community. For patients/donors to have a full understanding of the research, it would be a very difficult task to market the research through a crowdfunding platform in a way that truly resonates with patients.Interview with Breast Cancer Patients. • The Susan G. Koman 3-day for the cure raised $84 Million in 2011. • Traditionally, those who are impacted by Breast cancer will ‘Fundraise for a cure on a platform called Convio. • While there is some tentative interest in the idea of creating their own independent fundraising campaigns, there is a bigger need to educate the market on how/why crowdfunding could be used. • Given the recent debacle with the Komen/Planned Parenthood controversy, one potential assumption to explore here would be whether breast cancer survivors are looking for a new way to fundraise.
    6. 6. Test Results • There is a lack of tools and help for projectComparisons of 15+ fundraising projects on fundraisers.Microryza and Indiegogo. • For every successfully funded project on these platforms, there is a wide range of unsuccessfully funded projects due to lack of fundraising strategy, and active promotion of projects with potential backers. This began to raise some fundamental questions for me about the need for a consulting service to help users on these platforms to successfully fund their projects.
    7. 7. What Makes a Crowdfunding ProjectSuccessful?• There are currently 191 crowdfunding platforms in the US.• Most Crowdfunding platforms charge between 4- 10% of funds raised.• Crowdsourcing.org surveyed 170 online platforms. In 2011, $1.47 billion was raised. This is expected to grow to nearly $3 billion in 2012.• In April, President Obama signed the JOBS act to enable funding for business through crowdfunding platforms.
    8. 8. Crowdfunding Industry Snapshot• There are currently 191 crowdfunding platforms in the US.• Most Crowdfunding platforms charge between 4- 10% of funds raised.• Crowdsourcing.org surveyed 170 online platforms. In 2011, $1.47 billion was raised. This is expected to grow to nearly $3 billion in 2012.• In April, President Obama signed the JOBS act to enable funding for business through crowdfunding platforms.
    9. 9. Four Things We Have Learned1. There isn’t a need for a new platform.2. None of these platforms seem to providefundraising tools or strategies for clients.3. These platforms are ideal testing ground fornew ideas.4. There is an opportunity to create fundraisingstrategy services around crowdfundingplatforms. © Downing Group LLC
    10. 10. Four Things We Have Learned1. The crowdfunding industry is crowded.2. None of these platforms seem to providefundraising tools or strategies for clients.3. These platforms are ideal testing ground fornew ideas.4. There is an opportunity to create fundraisingstrategy services around crowdfundingplatforms. © Downing Group LLC
    11. 11. Four Things We Have Learned1. The crowdfunding industry is crowded.2. None of these platforms seem to providefundraising tools or strategies for clients.3. These platforms are ideal testing ground fornew ideas.4. There is an opportunity to create fundraisingstrategy services around crowdfundingplatforms. © Downing Group LLC
    12. 12. Four Things We Have Learned1. The crowdfunding industry is crowded.2. None of these platforms seem to providefundraising tools or strategies for clients.3. These platforms are ideal testing ground fornew ideas.4. NEW HYPOTHESIS: There is an opportunityto create fundraising strategy services aroundcrowdfunding platforms. © Downing Group LLC
    13. 13. New HypothesisThere is an opportunity to create fundraisingstrategy services around crowdfundingplatforms.TEST: Survey of Entrepreneurs• 16 respondents, 11 completed the survey

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