Geofencing allows location-based marketing through mobile devices using GPS. It creates virtual geographic boundaries that trigger actions when a mobile device enters or exits an area. Businesses use geofencing for targeted marketing, social media engagement, and time management by sending promotions to customers within a defined location. The goal is to increase customer engagement, drive more traffic to physical locations, and create buzz through location-based notifications.

1. GEOFENCINGPRESENTATION BY: GAGE ALEXANDER

2. WHAT IS GEOFENCING?
Location/GPS – based
“If this, then that”

4. USE IN BUSINESS
Marketing
Social Media
Time management

5. WHY GEOFENCE?
 Customer engagement
 Drive traffic
 Buzz marketing

6. WORKS CITED
Information:
https://www.cio.com/article/2383123/mobile/geofencing-explained.html
Video:
https://www.youtube.com/watch?v=6ujxmT4nimk
Photos:
http://www.higher-education-marketing.com/uploads/Geo-fencing-illustration-
1024x768.jpg
https://cmsphoto.ww-cdn.com/superstatic/41269/art/grande/8359303-
13100551.jpg?v=1444222818
https://krify.co/wp-content/uploads/2015/12/Geofence-e1450963648859.gif
https://www.plotprojects.com/wp-content/uploads/2016/02/xWhat-is-
geofencing.png.pagespeed.ic.-acyCnbM9D.png