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Gaming Revenue
Projections for
Kansas Entertainment –
Northeast Gaming Zone
Presentation to Lottery Gaming Facility Review Board
by Will Cummings / Cummings Associates
October 26, 2009
1
Will E. Cummings
Cummings Associates
2
Questions, Please!
-- at any time --
3
Overview
Location, Location and Size . . . and
Everything Else: “Power Ratings” +
Cummings Projections
Compare with Applicant’s
“Fair Share” Perspective
Net Export $ and Tourist #s
4
5
Gravity Model(s) Updated
Separate Slot / Table Models
Precise Locations
Precise Sizes
Everything Else . . .
“Power Ratings” + “Reach”
6
7
Exhibit 4: Gaming-Device "Power Ratings"
(Total Annual Spending versus benchmark of $700)
Northeastern Medium to Large Rural Markets
US Markets Midwest (+/-) Markets West & Midwest
Deadwood, SD 129.9
S Dakota Indian avg. (8) 124.7 e
Upstate Michigan avg. 120.0 e
Kansas Natives avg. 116.9 e
Diamond Jo Worth, IA 116.7
Mississippi / Louisiana 115.5 Terribles Lakeside. IA 115.6
(average of MANY facilities)
Iowa Natives average 112.0 e
Upstate Wisconsin avg. 110.0 e
Dubuque Greyh Park, IA 108.9 Emmetsburg, IA 109.1
Albuquerque, NM avg. 107.4
Horseshoe / Bluffs Run, IA 107.4
Atlantic City, NJ avg. 107.1 Dubuque Diamond Jo, IA 107.1 Colorado (2) 106.6
Riverside, IA 106.7 IOC Marquette, IA 106.4 o
Ameristar Council Bluffs, IA 105.7 IOC Boonville, MO 106.3 o
Harrahs NKCMO 105.6 Other New Mexico avg. 105.7
Niagara (NY) casino 104.1 e
Argosy Riverside, MO 103.1 Mt. Pleasant, MI 102.6 e
IOC Waterloo, IA 101.7 Wisconsin Dells 102.1 e
Harrahs Council Bluffs, IA 101.2
Ameristar KCMO 101.0
Prairie Meadows, IA 100.4
Michigan City, IN 100.4
Harrahs Joliet, IL 100.0 o
Mohegan Sun, CT 98.3 o Harrahs W St Louis 97.9
Clinton, IA 96.7 Metropolis, IL/KY 97.0 o
Argosy Sioux City, IA 95.7 o
Ameristar St Chas, MO 95.4
Jumers Rock Island, IL 94.7
St Jo MO 94.6 o
Catfish Bend Burlington, IA 94.4
IOC Bettendorf, IA 94.0 o
Foxwoods, CT 93.7 o Belterra, Florence, IN 93.7
Salamanca NY 93 7 e Ameristar E Chicago IN 93 6 o
Midwest Standard +10%
"Midwest Standard"
8
Harrahs Council Bluffs, IA 101.2
Ameristar KCMO 101.0
Prairie Meadows, IA 100.4
Michigan City, IN 100.4
Harrahs Joliet, IL 100.0 o
Mohegan Sun, CT 98.3 o Harrahs W St Louis 97.9
Clinton, IA 96.7 Metropolis, IL/KY 97.0 o
Argosy Sioux City, IA 95.7 o
Ameristar St Chas, MO 95.4
Jumers Rock Island, IL 94.7
St Jo MO 94.6 o
Catfish Bend Burlington, IA 94.4
IOC Bettendorf, IA 94.0 o
Foxwoods, CT 93.7 o Belterra, Florence, IN 93.7
Salamanca, NY 93.7 e Ameristar, E Chicago IN 93.6 o
Mark Twain, MO 93.0 o
Dover Downs, DE 91.4
East St Louis, IL 90.4 o
Harrington Raceway, DE 89.4 Green Bay, WI 89.6 e
Rhythm City, IA 88.7 o
Wheeling, WV 88.4 Grand Vic, Rising Sun, IN 88.1 o Caruthersville, MO 88.0 o
Delaware Park 87.4 Hammond, IN 87.9 French Lick, IN 87.9
Charles Town, WV 87.3
Erie, PA 86.7 Aurora (Chicago), IL 86.6 o
Mohegan @ Pocono Downs 86.0 Elgin (Chicago) IL 86.4 o
Tioga Downs, NY 85.9 Hollywood, Lawr'burg, IN 86.1 o*
Philadelphia Park 85.0 Joliet Empress, IL 85.1 o
Saratoga, NY 84.7 Hoosier Park, IN 84.3
Penn National (Harrisburg) 83.6 Louisville, KY/IN 84.0 o
Vernon Downs, NY 83.4 Indiana Downs 83.4
Harrahs @ Chester, PA 83.0 Majestic Star, Gary IN 83.1 o
Detroit (avg / 3 facils) 82.3 o
Hollywood @ Bangor, ME 81.0 IOC KCMO 81.3 o
Mount Airy (Pocono), PA 81.0 Milwaukee, WI 81.0 e o
Finger Lakes, NY 80.1 Lumiere + Admiral, St Louis 80.3 o*
Batavia, NY 79.6
The Meadows (Pittsburgh) 77.9
(Buffalo) Fairgrounds, NY 77.6
Newport Grand, RI 77.1 South Dakota VLTs 77.3
Mountaineer Park, WV 77.1
Tri-State, WV 75.3
"Midwest Standard"
Midwest Standard -10%
2008 Exhibit 1: Power Ratings Used in Previous Projections 2008
Harrah's Marvel Penn Penn Dodge
Kansas City * Mulvane Wellington Wellington Cherokee City
Slot Performance
High 107.0 110.0 116.0 116.0 107.0 117.0
Baseline 102.0 104.0 110.0 110.0 102.0 112.0
Low 97.0 98.0 104.0 104.0 97.0 107.0
Table Performance
High 107.0 106.0 108.0 103.0 95.0 105.0
Baseline 102.0 98.0 100.0 95.0 90.0 100.0
Total Power Rating 97.0 90.0 92.0 87.0 85.0 95.0
* Power Ratings for Northeast-Zone Applicants updated for this report in Exhibit 2. All others remain unchanged.
Note: 100 = "Midwest Standard." Higher slot baselines here typical of new facilities.
9
2008 Exhibit 2: Power Ratings Updated for Northeast Applicants 2008
Speedway/ Golden PNK Legends
Cordish Gaming Kansas Sun
Gaming Positions (not inc. poker): 3,840 2,980 2,660 2,360
Baselines for Slots and Tables:
Midwest Standard 100.00 100.00 100.00 100.00
Synergy with Area Attractions 1.00 1.00 1.00 1.00
Bricks & Mortar $ / Gaming Position (in $100ks) 1.84 1.96 2.34 3.25
Casino Square Footage / Gaming Position (x .02) 0.66 0.88 0.74 1.12
Hotel Rooms / Gaming Position (x 2) 0.16 0.20 0.38 0.30
---------- ---------- ---------- ----------
Total Power Rating 103.66 104.04 104.46 105.67
Note: 100 = "Midwest Standard." Latest facilities in Iowa (smaller & less expensive) range from 99 to 104.
"High" and "Low" projections remain 5 points above and below these figures, respectively.
10
11
2009 Exhibit 5: Projected Power Ratings (etc.) 2009
Kansas Entertainment Chisholm Creek
Phase 1 Raving Full Build Phase 1 Raving Full Build
Gaming Positions (not inc. poker): 2,666 2,666 3,450 1,480 1,480 2,300
Baselines for Slots:
Midwest Standard 100.00 100.00 100.00 100.00 100.00 100.00
Synergy with Area Attractions 1.00 1.00 1.00
Distance from Major Population 1.00 1.00 1.00
Bricks & Mortar $ / Gaming Position (in $100ks) 1.35 1.35 1.82 0.84 1.52 0.98
Casino Square Footage / Gaming Position (x .02) 0.75 0.75 0.74 0.78 0.78 0.83
Hotel Rooms / Gaming Position (x 2) 0.00 0.15 0.29 0.00 0.14 0.13
---------- ---------- ---------- ---------- ---------- ----------
Total Power Rating 103.10 103.25 103.85 102.62 103.43 102.93
"Reach" (miles before extra decline with distance) 150 200 200 120 200 200
Compare: Last year at this location 103.66 104.00
"Big Three" KCMO facilities currently range from 101 to 106. Table power ratings all 100 or less.
Cummings Projections
Slots Tables Total
Phase 1 $ 171.7 $ 31.7 $ 203.3
( 2,300 slots, no hotel )
Full Build $ 222.9 $ 38.6 $ 261.6
( 3,000 slots, 500 rooms)
(all $ million in then-year dollars)
( 2013$ for Phase 1, 2015$ for Full Build)
12
Cummings vs. Applicant
Cummings Applicant %
Phase 1 $ 203.3 $ 220.2 + 8%
( 2,300 slots, no hotel )
Full Build $ 261.6 $ 326.8 * +25%
( 3,000 slots, 500 rooms)
(all $ million in then-year dollars)
* not clear that Cummings and Applicant are in same year for Full Build
13
“Fair Share” Perspective
“Fair Share” =
% Capacity x Total Market Win
Example: Casino X has 2,000 gaming positions
Total Market has 10,000
“Fair Share” = 20% of the market
14
Projected Win vs. Fair Share
Cummings Applicant *
Phase 1 106% 117%
( 2,300 slots, no hotel )
Full Build 105% 128%
( 3,000 slots, 500 rooms)
* Applicant’s projections as interpreted by Cummings models.
15
Projections for
Net Exports & Tourist #s
16
Projected Impacts on . . .
Net Exports # “Tourists”*
Phase 1 $ 137.7mn 110,400
( 2,300 slots, no hotel )
Full Build $ 183.3mn 209,600
( 3,000 slots, 500 rooms )
* “Tourists” defined as those traveling over 100 miles.
17
Will E. Cummings
Cummings Associates
135 Jason Street
Arlington, MA 02476
(781) 641-1215
cummingsw@aol.com
18

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Cummings ne handout 1019

  • 1. Gaming Revenue Projections for Kansas Entertainment – Northeast Gaming Zone Presentation to Lottery Gaming Facility Review Board by Will Cummings / Cummings Associates October 26, 2009 1
  • 3. Questions, Please! -- at any time -- 3
  • 4. Overview Location, Location and Size . . . and Everything Else: “Power Ratings” + Cummings Projections Compare with Applicant’s “Fair Share” Perspective Net Export $ and Tourist #s 4
  • 5. 5
  • 6. Gravity Model(s) Updated Separate Slot / Table Models Precise Locations Precise Sizes Everything Else . . . “Power Ratings” + “Reach” 6
  • 7. 7 Exhibit 4: Gaming-Device "Power Ratings" (Total Annual Spending versus benchmark of $700) Northeastern Medium to Large Rural Markets US Markets Midwest (+/-) Markets West & Midwest Deadwood, SD 129.9 S Dakota Indian avg. (8) 124.7 e Upstate Michigan avg. 120.0 e Kansas Natives avg. 116.9 e Diamond Jo Worth, IA 116.7 Mississippi / Louisiana 115.5 Terribles Lakeside. IA 115.6 (average of MANY facilities) Iowa Natives average 112.0 e Upstate Wisconsin avg. 110.0 e Dubuque Greyh Park, IA 108.9 Emmetsburg, IA 109.1 Albuquerque, NM avg. 107.4 Horseshoe / Bluffs Run, IA 107.4 Atlantic City, NJ avg. 107.1 Dubuque Diamond Jo, IA 107.1 Colorado (2) 106.6 Riverside, IA 106.7 IOC Marquette, IA 106.4 o Ameristar Council Bluffs, IA 105.7 IOC Boonville, MO 106.3 o Harrahs NKCMO 105.6 Other New Mexico avg. 105.7 Niagara (NY) casino 104.1 e Argosy Riverside, MO 103.1 Mt. Pleasant, MI 102.6 e IOC Waterloo, IA 101.7 Wisconsin Dells 102.1 e Harrahs Council Bluffs, IA 101.2 Ameristar KCMO 101.0 Prairie Meadows, IA 100.4 Michigan City, IN 100.4 Harrahs Joliet, IL 100.0 o Mohegan Sun, CT 98.3 o Harrahs W St Louis 97.9 Clinton, IA 96.7 Metropolis, IL/KY 97.0 o Argosy Sioux City, IA 95.7 o Ameristar St Chas, MO 95.4 Jumers Rock Island, IL 94.7 St Jo MO 94.6 o Catfish Bend Burlington, IA 94.4 IOC Bettendorf, IA 94.0 o Foxwoods, CT 93.7 o Belterra, Florence, IN 93.7 Salamanca NY 93 7 e Ameristar E Chicago IN 93 6 o Midwest Standard +10% "Midwest Standard"
  • 8. 8 Harrahs Council Bluffs, IA 101.2 Ameristar KCMO 101.0 Prairie Meadows, IA 100.4 Michigan City, IN 100.4 Harrahs Joliet, IL 100.0 o Mohegan Sun, CT 98.3 o Harrahs W St Louis 97.9 Clinton, IA 96.7 Metropolis, IL/KY 97.0 o Argosy Sioux City, IA 95.7 o Ameristar St Chas, MO 95.4 Jumers Rock Island, IL 94.7 St Jo MO 94.6 o Catfish Bend Burlington, IA 94.4 IOC Bettendorf, IA 94.0 o Foxwoods, CT 93.7 o Belterra, Florence, IN 93.7 Salamanca, NY 93.7 e Ameristar, E Chicago IN 93.6 o Mark Twain, MO 93.0 o Dover Downs, DE 91.4 East St Louis, IL 90.4 o Harrington Raceway, DE 89.4 Green Bay, WI 89.6 e Rhythm City, IA 88.7 o Wheeling, WV 88.4 Grand Vic, Rising Sun, IN 88.1 o Caruthersville, MO 88.0 o Delaware Park 87.4 Hammond, IN 87.9 French Lick, IN 87.9 Charles Town, WV 87.3 Erie, PA 86.7 Aurora (Chicago), IL 86.6 o Mohegan @ Pocono Downs 86.0 Elgin (Chicago) IL 86.4 o Tioga Downs, NY 85.9 Hollywood, Lawr'burg, IN 86.1 o* Philadelphia Park 85.0 Joliet Empress, IL 85.1 o Saratoga, NY 84.7 Hoosier Park, IN 84.3 Penn National (Harrisburg) 83.6 Louisville, KY/IN 84.0 o Vernon Downs, NY 83.4 Indiana Downs 83.4 Harrahs @ Chester, PA 83.0 Majestic Star, Gary IN 83.1 o Detroit (avg / 3 facils) 82.3 o Hollywood @ Bangor, ME 81.0 IOC KCMO 81.3 o Mount Airy (Pocono), PA 81.0 Milwaukee, WI 81.0 e o Finger Lakes, NY 80.1 Lumiere + Admiral, St Louis 80.3 o* Batavia, NY 79.6 The Meadows (Pittsburgh) 77.9 (Buffalo) Fairgrounds, NY 77.6 Newport Grand, RI 77.1 South Dakota VLTs 77.3 Mountaineer Park, WV 77.1 Tri-State, WV 75.3 "Midwest Standard" Midwest Standard -10%
  • 9. 2008 Exhibit 1: Power Ratings Used in Previous Projections 2008 Harrah's Marvel Penn Penn Dodge Kansas City * Mulvane Wellington Wellington Cherokee City Slot Performance High 107.0 110.0 116.0 116.0 107.0 117.0 Baseline 102.0 104.0 110.0 110.0 102.0 112.0 Low 97.0 98.0 104.0 104.0 97.0 107.0 Table Performance High 107.0 106.0 108.0 103.0 95.0 105.0 Baseline 102.0 98.0 100.0 95.0 90.0 100.0 Total Power Rating 97.0 90.0 92.0 87.0 85.0 95.0 * Power Ratings for Northeast-Zone Applicants updated for this report in Exhibit 2. All others remain unchanged. Note: 100 = "Midwest Standard." Higher slot baselines here typical of new facilities. 9
  • 10. 2008 Exhibit 2: Power Ratings Updated for Northeast Applicants 2008 Speedway/ Golden PNK Legends Cordish Gaming Kansas Sun Gaming Positions (not inc. poker): 3,840 2,980 2,660 2,360 Baselines for Slots and Tables: Midwest Standard 100.00 100.00 100.00 100.00 Synergy with Area Attractions 1.00 1.00 1.00 1.00 Bricks & Mortar $ / Gaming Position (in $100ks) 1.84 1.96 2.34 3.25 Casino Square Footage / Gaming Position (x .02) 0.66 0.88 0.74 1.12 Hotel Rooms / Gaming Position (x 2) 0.16 0.20 0.38 0.30 ---------- ---------- ---------- ---------- Total Power Rating 103.66 104.04 104.46 105.67 Note: 100 = "Midwest Standard." Latest facilities in Iowa (smaller & less expensive) range from 99 to 104. "High" and "Low" projections remain 5 points above and below these figures, respectively. 10
  • 11. 11 2009 Exhibit 5: Projected Power Ratings (etc.) 2009 Kansas Entertainment Chisholm Creek Phase 1 Raving Full Build Phase 1 Raving Full Build Gaming Positions (not inc. poker): 2,666 2,666 3,450 1,480 1,480 2,300 Baselines for Slots: Midwest Standard 100.00 100.00 100.00 100.00 100.00 100.00 Synergy with Area Attractions 1.00 1.00 1.00 Distance from Major Population 1.00 1.00 1.00 Bricks & Mortar $ / Gaming Position (in $100ks) 1.35 1.35 1.82 0.84 1.52 0.98 Casino Square Footage / Gaming Position (x .02) 0.75 0.75 0.74 0.78 0.78 0.83 Hotel Rooms / Gaming Position (x 2) 0.00 0.15 0.29 0.00 0.14 0.13 ---------- ---------- ---------- ---------- ---------- ---------- Total Power Rating 103.10 103.25 103.85 102.62 103.43 102.93 "Reach" (miles before extra decline with distance) 150 200 200 120 200 200 Compare: Last year at this location 103.66 104.00 "Big Three" KCMO facilities currently range from 101 to 106. Table power ratings all 100 or less.
  • 12. Cummings Projections Slots Tables Total Phase 1 $ 171.7 $ 31.7 $ 203.3 ( 2,300 slots, no hotel ) Full Build $ 222.9 $ 38.6 $ 261.6 ( 3,000 slots, 500 rooms) (all $ million in then-year dollars) ( 2013$ for Phase 1, 2015$ for Full Build) 12
  • 13. Cummings vs. Applicant Cummings Applicant % Phase 1 $ 203.3 $ 220.2 + 8% ( 2,300 slots, no hotel ) Full Build $ 261.6 $ 326.8 * +25% ( 3,000 slots, 500 rooms) (all $ million in then-year dollars) * not clear that Cummings and Applicant are in same year for Full Build 13
  • 14. “Fair Share” Perspective “Fair Share” = % Capacity x Total Market Win Example: Casino X has 2,000 gaming positions Total Market has 10,000 “Fair Share” = 20% of the market 14
  • 15. Projected Win vs. Fair Share Cummings Applicant * Phase 1 106% 117% ( 2,300 slots, no hotel ) Full Build 105% 128% ( 3,000 slots, 500 rooms) * Applicant’s projections as interpreted by Cummings models. 15
  • 16. Projections for Net Exports & Tourist #s 16
  • 17. Projected Impacts on . . . Net Exports # “Tourists”* Phase 1 $ 137.7mn 110,400 ( 2,300 slots, no hotel ) Full Build $ 183.3mn 209,600 ( 3,000 slots, 500 rooms ) * “Tourists” defined as those traveling over 100 miles. 17
  • 18. Will E. Cummings Cummings Associates 135 Jason Street Arlington, MA 02476 (781) 641-1215 cummingsw@aol.com 18