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Kansas Lottery 
Gaming Facility Review Board
       September 2‐3, 2008
KANSAS SPEEDWAY
                  We deliver:
  • Best financial performance
  • Best driver of tourism and taxes
  • Best management
  • Best financial capabilities
  • Best partner to State of Kansas & 
    Wyandotte County
                                         2
Cummings Associates:  
KANSAS SPEEDWAY
                  “Key Question: Who Will Build 
                  You the BEST Mousetrap?”




                                                   3
Proven Market Outperformance
    KANSAS SPEEDWAY
                       Gaming Win (per unit) in Florida Casinos: 
                      Cordish Hard Rock Casinos vs. Competition




                                                                          1                                   2                                      2                                     2


                                                                                                                                                                                                                 4
1   Source: Seminole Tribe of Florida    2 Source: State of Florida, Dept. of Business & Professional Regulation, Division of Pari‐Mutuel Wagering, August 20, 2008    NOTE: All data is for year‐to‐date 2008
KANSAS SPEEDWAY
                                Proven National Brand…
                                          Even among 45 to 65 year‐
                                         olds, those who are likely to 
                                         visit a Hard Rock Casino 
                                         significantly exceeds all 
                                         other competitors.




 Source: Zogby International Research


                     The Appeal of Hard Rock is Broad                     5
KANSAS SPEEDWAY
                          Enhanced by NASCAR and ISC…
                   NASCAR Fans and Casino Visitation

                                       Significant cross‐
                                       over between 
                                       NASCAR and 
                                       Hard Rock brand




Source: Zogby International Research                        6
KANSAS SPEEDWAY
                  The Most Compelling Facility…
                       Wells Gaming Research
                      Attraction Factor Comparison




                                                     7
Biggest Generator of Tourism…
                       Wells Gaming Research
KANSAS SPEEDWAY




                  “Mid” Case Projected Annual Visitation




                                                           8
Highest Revenues…
KANSAS SPEEDWAY

                  Average of Wells & Cummings Projections
                          Annual Casino Revenues




                                                            9
Best Return for the Public Sector
KANSAS SPEEDWAY
                    Meridian Business Advisors Analysis




Does not include impact of temporary facility   Source: Meridian Business
                                                Advisors                    10
Commitment to Temporary Facility
KANSAS SPEEDWAY




  Temporary casino adds $93 million in incremental 
  tax revenue in first two years vs. permanent only
                                                     11
KANSAS SPEEDWAY
                  Additional Commitments




‐ Second race has $111 million annual economic impact 
  ($17 million a year in taxes alone)
‐ 2 trackside billboards worth $1.8 million per year (before 
  second race)
‐ Road course brings additional value                    12
KANSAS SPEEDWAY
                  Community Commitments




           ‐ Employee Shuttle System
           ‐ Local Hiring and WBE/MBE Commitments
           ‐ 1% Additional to Unified Government of KCK & 
             Wyandotte County
           ‐ Plus Additional $1.1mm per year to schools and other 
             local causes
                                                                     13
KANSAS SPEEDWAY
                  Gaming Management Update

 • Addition of Project General Manager, 
   Richard Kline




                                             14
KANSAS SPEEDWAY
                  Financial Capabilities
 • Owners’ financial commitment is fully 
   funded by existing unrestricted cash 

 • We have substantial ongoing cash flow

 • Debt commitment from commercial 
   bank

                                           15
See you at the Hard Rock!
KANSAS SPEEDWAY




                                     16

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Kansas entertainment 2nd presentation final for print 9.3.08

  • 2. KANSAS SPEEDWAY We deliver: • Best financial performance • Best driver of tourism and taxes • Best management • Best financial capabilities • Best partner to State of Kansas &  Wyandotte County 2
  • 3. Cummings Associates:   KANSAS SPEEDWAY “Key Question: Who Will Build  You the BEST Mousetrap?” 3
  • 4. Proven Market Outperformance KANSAS SPEEDWAY Gaming Win (per unit) in Florida Casinos:  Cordish Hard Rock Casinos vs. Competition 1 2 2 2 4 1 Source: Seminole Tribe of Florida    2 Source: State of Florida, Dept. of Business & Professional Regulation, Division of Pari‐Mutuel Wagering, August 20, 2008    NOTE: All data is for year‐to‐date 2008
  • 5. KANSAS SPEEDWAY Proven National Brand… Even among 45 to 65 year‐ olds, those who are likely to  visit a Hard Rock Casino  significantly exceeds all  other competitors. Source: Zogby International Research The Appeal of Hard Rock is Broad 5
  • 6. KANSAS SPEEDWAY Enhanced by NASCAR and ISC… NASCAR Fans and Casino Visitation Significant cross‐ over between  NASCAR and  Hard Rock brand Source: Zogby International Research 6
  • 7. KANSAS SPEEDWAY The Most Compelling Facility… Wells Gaming Research Attraction Factor Comparison 7
  • 8. Biggest Generator of Tourism… Wells Gaming Research KANSAS SPEEDWAY “Mid” Case Projected Annual Visitation 8
  • 9. Highest Revenues… KANSAS SPEEDWAY Average of Wells & Cummings Projections Annual Casino Revenues 9
  • 10. Best Return for the Public Sector KANSAS SPEEDWAY Meridian Business Advisors Analysis Does not include impact of temporary facility Source: Meridian Business Advisors 10
  • 11. Commitment to Temporary Facility KANSAS SPEEDWAY Temporary casino adds $93 million in incremental  tax revenue in first two years vs. permanent only 11
  • 12. KANSAS SPEEDWAY Additional Commitments ‐ Second race has $111 million annual economic impact  ($17 million a year in taxes alone) ‐ 2 trackside billboards worth $1.8 million per year (before  second race) ‐ Road course brings additional value 12
  • 13. KANSAS SPEEDWAY Community Commitments ‐ Employee Shuttle System ‐ Local Hiring and WBE/MBE Commitments ‐ 1% Additional to Unified Government of KCK &  Wyandotte County ‐ Plus Additional $1.1mm per year to schools and other  local causes 13
  • 14. KANSAS SPEEDWAY Gaming Management Update • Addition of Project General Manager,  Richard Kline 14
  • 15. KANSAS SPEEDWAY Financial Capabilities • Owners’ financial commitment is fully  funded by existing unrestricted cash  • We have substantial ongoing cash flow • Debt commitment from commercial  bank 15