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Cultural	Changes	
	AO1	‑	Print
Introduction	
There	have	been	a	lot	of	different	changes	in	British	culture	over	the	different	years	
and	also	how	different	newspapers	protray	this	and	also	wheteer	it	is	in	a	positive	
way	or	a	negative	way.		The	three	newspapers	which	I	will	be	analysing	are	The	Sun,	
The	Metro	and	The	Times.
The	Sun	
In	1963	and	it	is	a	daily	national	newspaper	which	is	a	tabloid.	It	is	published	in	the	
United	Kingdom.	It	is	owned	by	the	News	Corporation,	Rupert	Murdoch.	It	is	the	tenth	
most	popular	newspaper	in	the	world	and	the	most	popular	daily	newspaper	in	the	
United	Kingdom.	The	Sun	averages	a	daily	circulation	of	around	2,751,219	copies	in	
January	2012.	Between	the	months	of	July	and	December	2010	it	averages	a	
readership	of	7.6	million.	
The	Sun	has	been	involved	in	a	lot	of	different	controversies	and	issues	throughout	
its	history,	for	example	they	falsely	accused	Elton	John	of	having	sex	with	rent	boys	
and	also	their	issues	towards	mental	health	people	and	also	homosexuals.	
The	newspaper	also	contains	a	variety	of	different	stories	such	as	hard	news	
(terrorist	attacks,	murders,	political	events)	and	also	they	contain	soft	news	
(celebrity	gossip,	affairs).
The	Sun	has	a	mass	audience	and	is	mainly	aimed	at	the	middle	classes
The	Times	
The	Times	is	a	British	national	newspaper	which	was	first	published	under	the	name	
The	Daily	Universal	Register.	The	Times	is	also	owned	by	Rupert	Murdoch.	The	Times	
is	the	first	newspaper	which	has	that	name	and	it	also	inspired	others	such	as	The	
Times	of	India	(1838)	and	The	New	York	Times	(1851).
The	Target	Market	Audience	for	The	Times	is	the	upper	classes.	The	reason	for	this	is	
because	it	makes	them	more	informed	about	what	is	happening	in	the	United	Kingdom	
and	also	the	world.
Old	Edition	of	The	Sun
The	Sun
What	was	Britain	like	back	then?		
Britain	was	a	white	establishment	society	with	a	very	distinctive	and	long	standing		
social	class	system,	including	a	lower	class,	middle	class	and	an	upper	class	(the	
aristocrocy).	The	majority	of	the	country	were	monarchists	and	passionate	and	loyal	
followers	of	the	Royal	family.		
	
The	story	of	Charles	and	Lady	Lenora	on	the	front	page	reflects	this	interests	the	
news	of	the	royal	family	and	the	papers	of	the	time	give	their	important	front	pages.
New	Edition	of	the	Sun
What	are	the	newspapers	are	like	now?	
The	papers	now	however	are	more	celebrity	focues.	For	instance	in	the	newspaper	
on	the	right	it	has	pictures	of	celebrities	and	they	don't	really	focus	on	the	royal	
family.	
	
The	picture	of	Paul	Gascoigne	and	Pixie	Lott	who	are	celebrities	shows	this.
How	has	the	Sun	changed	culturally?	
The	Sun	newspaper	has	changes	culturally	because	now	they	have	different	headlines	
and	also	feature	people	from	all	over	the	world.		
	
For	example	in	the	old	edition	of	the	Sun	they	have	a	story	about	politics	which	is	
happening	at	that	time.	Also	they	don't	have	any	different	races	and	the	only	people	
in	the	pictures	are	white.		
	
Also	in	the	new	edition	of	the	Sun	they	have	a	story	about	someone	getting	
kidnapped	which	made	headlines	all	over	the	world.	Also	at	the	top	right	tey	have	a	
picture	of	Zayn	Malik	form	One	Direction	whos	father	is	from	Pakistan.
Old	Edition	of	The	Times
New	Edition	of	The	Times
How	has	The	Times	changed	culturally?	
The	Times	newspaper	has	changes	culturally	because	now	they	have	images	about	
the	different	news	and	also	they	have	different	types	of	news.		
	
For	example	in	the	old	edtion	of	The	Times	doesn't	have	any	colour	and	all	of	the	
information	was	very	hard	to	read.		
	
In	the	new	edition	however	it	is	much	easier	to	read	and	they	have	images	of	
different	types	of	people.

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Cultural Changes - Print