This document appears to be a project report submitted by Darshiini A/P Vigneshwaran Pillai for a Creative Thinking Skills course. The report details her rebranding project of a daily object, a peeler, including sketches of her proposed new peeler design called RYP and packaging design. The report includes sections on her idea process through mind maps and research, and her selection process to choose the best design concept.

1. Creative Thinking Skills [FDES0213/ ARC30104] | Project TWO | A4 INDIVIDUAL IDEA PROCESS&PROPOSAL REPORT | DMZ.FNBE.APR2014
DARSHIINI A/P VIGNESHWARAN PILLAI | FNBE APRIL 2014 | CTS Project Two
Peeler
Re- Branding of a Daily Object

2. Creative Thinking Skills [FDES0213/ ARC30104] | Project TWO | A4 INDIVIDUAL IDEA PROCESS&PROPOSAL REPORT | DMZ.FNBE.APR2014
DARSHIINI A/P VIGNESHWARAN PILLAI | FNBE APRIL 2014 | CTS Project Two
Name: DARSHIINI A/P VIGNESHWARAN PILLAI
Student ID: 0319359
HP Number: +6012 – 437 5680
Email: darshiinivig@gmail.com
Object: Peeler
Tutorial Lecturer: Ms. DELLIYA ZAIN

3. Creative Thinking Skills [FDES0213/ ARC30104] | Project TWO | A4 INDIVIDUAL IDEA PROCESS&PROPOSAL REPORT | DMZ.FNBE.APR2014
DARSHIINI A/P VIGNESHWARAN PILLAI | FNBE APRIL 2014 | CTS Project Two
BRAND NAME : RYP
LOGO :
CAPTION / TAGLINE :

4. Creative Thinking Skills [FDES0213/ ARC30104] | Project TWO | A4 INDIVIDUAL IDEA PROCESS&PROPOSAL REPORT | DMZ.FNBE.APR2014
DARSHIINI A/P VIGNESHWARAN PILLAI | FNBE APRIL 2014 | CTS Project Two
FRONT VIEW
BACK VIEW

5. Creative Thinking Skills [FDES0213/ ARC30104] | Project TWO | A4 INDIVIDUAL IDEA PROCESS&PROPOSAL REPORT | DMZ.FNBE.APR2014
DARSHIINI A/P VIGNESHWARAN PILLAI | FNBE APRIL 2014 | CTS Project Two
MY PACKAGING

6. Creative Thinking Skills [FDES0213/ ARC30104] | Project TWO | A4 INDIVIDUAL IDEA PROCESS&PROPOSAL REPORT | DMZ.FNBE.APR2014
DARSHIINI A/P VIGNESHWARAN PILLAI | FNBE APRIL 2014 | CTS Project Two

7. Creative Thinking Skills [FDES0213/ ARC30104] | Project TWO | A4 INDIVIDUAL IDEA PROCESS&PROPOSAL REPORT | DMZ.FNBE.APR2014
DARSHIINI A/P VIGNESHWARAN PILLAI | FNBE APRIL 2014 | CTS Project Two
THE
IDEA
PROCESS

8. Creative Thinking Skills [FDES0213/ ARC30104] | Project TWO | A4 INDIVIDUAL IDEA PROCESS&PROPOSAL REPORT | DMZ.FNBE.APR2014
DARSHIINI A/P VIGNESHWARAN PILLAI | FNBE APRIL 2014 | CTS Project Two
SELECTION
PROCESS

9. Creative Thinking Skills [FDES0213/ ARC30104] | Project TWO | A4 INDIVIDUAL IDEA PROCESS&PROPOSAL REPORT | DMZ.FNBE.APR2014
DARSHIINI A/P VIGNESHWARAN PILLAI | FNBE APRIL 2014 | CTS Project Two

10. Creative Thinking Skills [FDES0213/ ARC30104] | Project TWO | A4 INDIVIDUAL IDEA PROCESS&PROPOSAL REPORT | DMZ.FNBE.APR2014
DARSHIINI A/P VIGNESHWARAN PILLAI | FNBE APRIL 2014 | CTS Project Two
The Idea Process – Mindmaps,
research and exploration to understand
the object, how create a brand name,
how to get caption or tagline, and idea
generating of the packaging.
Note:
This will take several pages.
Must be hand written  may add pictures

11. Creative Thinking Skills [FDES0213/ ARC30104] | Project TWO | A4 INDIVIDUAL IDEA PROCESS&PROPOSAL REPORT | DMZ.FNBE.APR2014
DARSHIINI A/P VIGNESHWARAN PILLAI | FNBE APRIL 2014 | CTS Project Two
The Selection Process may be at the
end of each item AND maybe at the end
as an overall process to choose the best
idea out of several.
+ justifications !!!!