2. Marketing. Consulting. Research. These three pillars of success define nearly every organization in every location. The dilemma for most organzitations is
that they don’t have the perspective or distance to analyze their own strategy and few shops can deliver objective guidance. Customshop strategies can.
With backgrounds from Gartner, HP, Citrix and Qwest, Customshop strategies principals deliver customized solutions and guidance to address the totality
of most organizations concerns to being successful.
And we do it in style from the lovely Rocky Mountains of Denver/Boulder, Colorado.
Simple-Effective-Custom
ABOUT custom shop strategies
Denver, co skyline
6. • Industry analysts provide strategic, un-biased
guidance, competitive intelligence and market
forecasting.
• Consultants help business improve
performance by solving problems with proven
processes.
• Custom Shop Consulting embodies a hybrid
approach to consulting: thought leadership
driven analysis wrapped around process laden
deliverables.
Marketing-Consulting-Research
Not your typical consultancy
8. Our Methodology
Listen- Clients talk, analysts and consultants should listen.
This is the most important tool in Ted’s arsenal.
Assess- We scale knowledge and experience to zero in on
your needs, and strategize accordingly.
Develop-Fully customized deliverables, ready for your
consumption and application.
Deliver- Collaborative presentations are delivered either on-
site or via video/phone conference.
9. Technologies/Markets
Areas of Expertise
Wholesale
Carrier Neutral
Cloud Exchanges
Colocation
Managed
Dedicated VPS
Enterprise
Application
Hosting
IAAS
PaaS
SaaS
As a Service
IP/Wireline
services
SDN/NFV
Hosted Voice
Managed services
.
Networking
10. continued
Areas of Expertise
Wholesale
Carrier Neutral
Cloud Exchanges
Wan Optimization
Managed
Dedicated VPS
Enterprise
Application
Cloud Enablement/
Delivery ICANN
TLDs
ccTLDs
TLD
Strategy
Ecosystems
Upnp Certification
.
Internet of Things
12. Large global colocation
provider- Defined a strategy for
cloud performance, connectivity,
storage, and architecture.
Cloud storage start up-
Developed a go to market
strategy, identified a managed
service provider channel and
initiated business development
process meetings.
Domestic IP network provider-
Created a roadmap to modernize
their hosting and managed
services portfolio.
Global public relations company-
Assisted in refining a pitch for
their client who operates a top-
level domain registry.
Recent Projects
Global network carrier-
Engaged in a competitive
pricing study of infrastructure
services.
Infrastructure
provisioning portal- start up-
Refined messaging, developed
partner channels and
identified a labs/accelerator
environment.
Global private equity
company- Revised existing
investment research to convey
more compelling tone.
Cloud identity access
management provider-
Helped to create their
content marketing strategy
with creation of compelling
collateral, blog posts and
webinar material.
Storage software provider-
Created customized market
forecast to enable stronger
go to market motions.
Global systems integrator-
Provided guidance around
next generations IT as a
service product
management
13. Meet the team
About Us
Michael Herrera is the lead program and concept designer
Over the years, Michael helped develop and lead marketing and communications programs for some of the most innovative
companies of the past few decades, including tech giants Qwest Communications, HP and SAP where he helped launch entire
business units, provided M&A guidance and provided strategic counsel to the C-suites. On the smaller side, He’s helped launch
and establish many start-ups and fast growing companies in the software, hardware and services industries.
Along the way, Michael held senior positions as part of larger marketing and communications teams at some of the largest PR
shops, including Burson-Marsteller Public Relations and Ogilvy Public Relations. Most recently, he was a founding partner of the
Halo Agency, a boutique, marketing agency for start-ups and early stage tech companies.
Michael and his family reside in the Mile High City – Denver, Colorado, where he writes and plays music when he’s not on his
road bike attacking the nearby mountain passes.
Ted Chamberlin, Principal Advisor & Analyst
Ted is the principal advisor & analyst for Custom Shop Strategies, a role that brings together his nearly 25 years of experience in and around the technology
industry.
at Gartner Research, the largest and most influential IT industry analyst firm. While at Gartner, Ted wrote many of tech industry’s go-to research reports on
managed hosted services, cloud-based technology and the “as-a-service” market (anything else we need to add) and spoke to literally thousands of companies –
from startups to Fortune 10 global brands – that relied on his expertise to guide their strategic directions and IT decisions.
After Gartner, Ted held a senior product marketing roles in the Cloud Networking Group at Citrix, where he ran product marketing the Branch Repeater and
Cloud Bridge products. Ted was the VP of Cloud Market Development at Coresite, where developed their Cloud go to market strategy and partnerships including
the development of a Cloud services exchange with partners like AWS, Microsoft and TW Telecom
Ted lives with his family at the foot of the mountains in Boulder, Colorado, where he takes full advantage of the outdoor lifestyle from the saddle of his road bike
and keeps close watch on the New York Rangers and University of Denver hockey teams.
michael
ted
